NEW DELHI: Public broadcaster Prasar Bharati has inked a strategic memorandum of understanding with AEx Sport the sports innovation arm of UK-based AdiGroupe, to launch the Global League Wrestling (GLW) — the first professional wrestling league of its kind in India and the Asia-Pacific.
The collaboration combines Prasar Bharati’s national reach across DD Sports, All India Radio and digital platform Waves, with AEx Sport’s global firepower in production, IP, and marketing. GLW is set to be unveiled on 17 September and will hit the screens from 4 October 2025, airing weekly over a 40-week season of high-octane, family-friendly programming.
“This marks a new era for Indian pro-wrestling,” said Prasar Bharati chairman Navneet Kumar Sehgal. “GLW reinforces our vision of taking Indian sport to global heights and giving our youth a credible platform to shine.”
Positioned as a cultural milestone in Indian sport, GLW will blend traditional Indian storytelling with world-class wrestling theatrics, introducing original characters, cinematic plots, and a production style aimed at mass appeal. It is also seen as part of the government’s broader push to promote youth engagement through sport.
“GLW brings a new genre of content that’s rooted in our culture but built for the world,” said Prasar Bharati CEO Gaurav Dwivedi. “We’re creating something truly unique for Indian audiences.”
Backing the league’s ambitions is AdiGroupe and AEx Sport chairman Sanjay Viswanathan, who described GLW as “an immersive, youth-led cultural experience that puts Indian talent centre stage”. He added: “We’re dedicating GLW to India to inspire pride, competitiveness and global ambition among Indian youth.”
Wrestling icon The Great Khali joins as GLW’s brand ambassador and talent commissioner, bringing star power and mentorship to the ring. “GLW offers a serious and structured path for Indian athletes to shine — on our terms,” said Khali.
With the inaugural season already generating buzz, the tie-up between India’s national broadcaster and a global sports IP developer signals a watershed moment for homegrown sports entertainment.