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Tag: Adidas

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Sony Pix to premiere ‘American Hustle’

    Sony Pix to premiere ‘American Hustle’

    MUMBAI: Sony Pix will be premiering American Hustle, a black comedy crime movie for the first time on Indian television. The movie is inspired by the real life story of FBI ABSCAM operation and will air on 26 December at 9 pm.

    The movie is presented by Moto 360 in association with Adidas and Van Heusen. 

     

    Directed by David O Russell, the movie highlights the scandals of 1970s and portrays the story of a con man named Irving Rosenfeld played by Christian Bale, who along with his partner Sydney Prosser played by Amy Adams, is forced to work for a wild FBI agent named Richie DiMaso played by Bradley Cooper. 

    DiMaso pushes them into the world of the Jersey powerbrokers and the mafia that is as dangerous as it is enchanting. Jeremy Renner plays Carmine Polito, the political operator caught between the con-artists and the Feds. Irving’s unpredictable wife Rosalyn played by Jennifer Lawrence, could be identified as the one to bring the entire world crashing down like a delicate pack of cards.

  • NBA India sees 200% jump in e-commerce sales

    NBA India sees 200% jump in e-commerce sales

    MUMBAI: Basketball, which introduced breakfast viewership in India, is growing at a rapid pace in all departments. From the beginning the National Basketball Association (NBA) India had a long-term vision to grow the game and build the league’s fan base in the market. It initiated many grassroots programmes to build on ground attraction and plans to extend the base and reach by expanding it to multiple cities.

    What’s more, the growing venture NBA India, which is still exploring various opportunities to generate revenue, has seen a 200 per cent jump in its e-commerce sales over the last one year. The NBA’s primary business lines globally are media, sponsorship and merchandising.

    Speaking exclusively to Indiantelevision.com, NBA India managing director Yannick Colaco says, “We continue to work with our global and local merchandising partners to bring the best NBA merchandise to our fans. We launched NBAStore.in, our local e-commerce site in partnership with Jabong, a little over a year ago and the response has been amazing. NBA merchandise has been delivered to over 400 cities across India and our e-commerce sales have grown 200 per cent over the last year. The league will continue to engage with like-minded brands to create partnerships to grow the game and bring the NBA experience closer to our fans. We currently have fantastic partnerships with Reliance Foundation, Jabong, adidas, Samsonite, Nike and SAP.”

     

    Plans for 2015-2017:

    Sharing his vision Colaco throws light on the plans to improve the sport’s reach and viewership in the country. “Over the next three years, the NBA will continue to grow the game and deliver NBA experiences and content to our fans across the country. We plan to expand our grassroots programs to more cities so that the youth across the country can learn and enjoy the game. We will continue to train coaches across India and provide them the tools and resources to grow the game in their communities.”

     

    Viewership:

    Multi Screen Media’s (MSM) sports venture Sony Six is the official broadcaster of NBA in India. 61.8 per cent of All India 1 lakh + television audience in India has the opportunity to see Sony Six. The viewership rating has witnessed constant growth in recent past and finals of 2015 secured the most. “Our partnership with Sony Six in India has been fantastic. Viewership of the NBA has skyrocketed in the last few seasons due to their commitment to bring two live games per day and other compelling NBA programs to our fans. Viewership of NBA programs increased significantly over last and our fan base on social media has grown 400 per cent in the last year,” says Colaco.

     

    Aspirations of youth and initiatives taken by NBA to support it:

    “There is great appetite for high quality basketball programs from schools, coaches, parents and youth across the country. These initiatives are essential because basketball is a great form of exercise and teaches youth important life lessons such as teamwork, discipline, sportsmanship and communication. Over one million youth have participated in the Reliance Foundation Jr. NBA program since 2013 and over 1,000 coaches have been trained across eight cities. In addition, over 15,000 basketballs have been donated and 300 rims installed at participating schools. We anticipate these figures to double as we expand the program later this year,” asserts Colaco.

     

    Satnam Singh’s inclusion in NBA draft:

    Recently India born Satnam Singh created history by getting a place in NBA as The Dallas Mavericks introduced 19-year-old as the first-ever Indian NBA draft pick in Dallas. And that can enthral tremendous energy in basketball aspirants in India. On Singh’s inclusion and its influence on the youth, Colaco says, “Our hope is that Satnam’s story will continue to inspire youth across India to participate in our great game. We will provide fans in India the opportunity to follow Satnam’s journey by showcasing his experiences across our digital and social media platforms as well as on Sony Six.”

    In India most of the basketball courts are used to play cricket, skate or play football, now it remains to be seen if Colaco and his team manages to popularise basketball and drive the youth’s interest to the sport.

  • FC Goa announces partners for ISL

    FC Goa announces partners for ISL

    MUMBAI: The Hero Indian Super League franchise FC Goa announced that it has signed on six leading brands from various industry verticals as sponsors and partners for the team.

     

    Joining Videocon d2h as FC Goa’s principal sponsor is Usha International. Ponds, Gardre Marine and Kenstar have partnered with FC Goa as associate sponsors.

     

    A few days ago, the official kit sponsor for the team, Adidas unveiled the Adidas team kit at the launch of the team. While Wockhardt Hospitals is the official medical partner, Big FM will be the official radio partner and The Navhind Times, the official print partners.

     

    Speaking on the brands coming on board, the promoters of the team said, “Leading brands from various industry verticals have partnered with FC Goa and have placed their faith in the team. We are happy to have them onboard.”

     

    Owned by Dempo Group of Companies chairman Shrinivas Dempo, VM Salgaocar and Brothers managing director Dattaraj V Salgaocar, Videocon Group chairman Venugopal Dhoot and cricketer Virat Kohli, FC Goa is will play their first ISL match against Chennaiyans FC. The match will begin at the Jawaharlal Nehru Stadium in Fatorda, Margao on 15 October 2014.

  • NBA, Sony Six and Jabong.com partner to expand NBA JAM in India

    NBA, Sony Six and Jabong.com partner to expand NBA JAM in India

    MUMBAI: National Basketball Association (NBA) and Sony Six have come together yet again for the second edition of NBA JAM in India. Powered by Jabong.com, the touring sports event which last year visited only four cities will be travelling four times that number now- Yes, 16 cities!

     

    The event which will take place from 22 September to 6 December 2014 features a 3-on-3 tournament format with more than 3,000 teams and more than 600 colleges participating. NBA talent, including a legend, dance team and mascot, will travel to select cities to engage fans.

     

    NBA India managing director Yannick Colaco said, “Through this edition of NBA JAM, we look forward to bringing the NBA experience to college students and youth in these 16 cities. From the largest ever 3-on-3 tournament ever held in India to shooting and graffiti competitions, I know sports fans across India will be excited to participate.”

    Six will telecast important highlights and the finals of JAM. Sony Six business head Prasana Krishnan said, “We take immense pride in partnering with the NBA in bringing the second season of NBA JAM to India. With a remarkable format, NBA JAM will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programmes available exclusively on Six.”

     

    The 3-on-3 national tournament, part of NBA 3X events will be conducted in 14 countries and 52 cities this year and will include divisions for both men and women aged 16-24. 

     

    The event will be divided into four zones with four cities in each zone. The winning team from each city will play the winning teams within their zone for the chance to compete in the national finals, which will take place in Pune. 

     

    Jabong.com, the new powered by partner for the property, has started an online event registration and a microsite www.Jabong.com/nbajam.  At each of the venues the e-commerce platform will create an NBA store in experience zone which will feature the latest NBA merchandise and exciting games for youngsters.

    Sprite which is the official beverage partner will use its digital programme; ‘Sprite Till I Die’ to engage with students. This includes the ‘Sprite Graffiti Challenge’ where artists can upload their work on www.spritetillidie.com to take part in ‘Sprite Till I Die Art’ competition.

     

    The official outfit partner Adidas, will provide players with jerseys for the tournament.  In addition, Adidas will bring back the ‘Adidas Hoopstars’ a shooting competition to find the best shooter in each city who will earn Adidas basketball gear.

     

    Jabong.com founder and MD Praveen Sinha informed, “Following our association with the NBA that started earlier this year, we have seen a great response from our customers who are fashion and sports-oriented.  We are yet again elated to join the NBA for these events, which again give us an opportunity to showcase how Jabong is contributing to the basketball enthusiasts in the country and increasing awareness of the sport. We extend our full support to the NBA’s initiative.”

     

    The event will feature a variety of exciting contests to engage students such as: ‘Jabong.com NBA College Ambassador’ programme – as part of this programme, Jabong and the NBA are looking for the biggest NBA fan in each city.  Fans in each city can register to be a part of the contest by posting an image of themselves on the NBA India Facebook page and Twitter using the #JabongNBAicon. Participants that generate the most likes and retweets will win in their respective city.  Winners from each city will receive exclusive NBA merchandise and be entered into a national competition to find India’s biggest NBA ambassador. 

    ‘Jabong.com Internship Challenge’ – Through this, the e-commerce platform will provide one talented student with the opportunity to intern at the company’s headquarters in Gurgoan.  To qualify, participants in each city can submit an application on Jabong.com.  The 16 city winners will interview with Jabong’s senior management, after which one winner will receive a three-month internship.

    Besides these two programmes, head-to-head dance and war of the DJ competitions will take place at each venue, allowing students to showcase their skills.

    As reported first by indiantelevision.com, Six aired a record 14 games per week during the 2013-14 season, up from four the previous season.  More than 50 million viewers tuned into NBA programmes during the season, with an average per game viewership increase of 300 per cent year over year, according to the channel.

     

     

  • Private labels coming soon on Jabong

    Private labels coming soon on Jabong

    MUMBAI: As the e-commerce wars continue, online fashion retailer Jabong.com is all ready to jump in. According to PTI report, the company is planning to launch private label brands in the next 4-5 months.

     

    Talking to PTI, Jabong.com’s founder and CEO Arun Chandra Mohan said,  “We are setting up a full-fledged design team in London because we also want to create our own brands that provide good, fast, western fashion to the Indian consumers. We are in the final stages of setting up a top end design studio in London. It will be a team of the best fashion companies in the world that are going to be focusing only on creating the design. There is an immense opportunity to develop our own brands.”

     

    Jabong.com sells over 1,500 brands like Adidas, Puma, Levi’s, Converse, Proline, Nike among others. It also has apparels from leading fashion designers.

     

    Mohan added, “About 55-60 per cent of the company’s revenue comes from tier II and III cities. There are not enough malls in the smaller cities, which makes it conducive for people to shop online. We are growing at 10-15 per cent month on month. We are doing sales of about $30 million a month.”

     

    Commenting on the increasing e-commerce market in India, Mohan said that India is at an inflection point, where China was nearly three-four years ago.

     

    Jabong has also invested heavily on its mobile app because nearly 50 per cent of people are accessing internet through their mobile phones and that brings about 30 per cent revenue to the company.

  • Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    If you thought FIFA was all about the game then you are highly mistaken. While Brazil was spending millions to prepare for the world’s biggest extravaganza, the two brands which rule the football merchandise market, had been busy playing their own matches.

    Even before the tournament began, the two giants with their marketing strategies were all set for FIFA 2014.

    It was in the month of May that Adidas, which has sponsored FIFA, the world football’s governing body, since 1970, launched its ?50million plus global World Cup campaign featuring Lionel Messi. Titled ‘Leo Messi’s World Cup Dream,’ the campaign also included Luis Suarez and Dani Alves and associated with Kanye West.

    The $1.9 billion Nike’s ‘The Last Game’ animated short film was launched a month later. To keep the buzz alive, the brand also opened its first pop-up store in Brazil. The five-minute World Cup film featured animated versions of the sport’s best players, from Portugal’s Cristiano Ronaldo to Brazil’s Neymar Jr., under the Nike Football campaign tagline, ‘Risk Everything’.

    Overall, Nike with $25 billion revenue has 17 per cent market share worldwide while Adidas with $20 billion revenue owns 12 per cent of the market share.

    Nonetheless, Adidas which has signed an agreement with FIFA until 2030 for $70 million for every four-year cycle, created the colourful WC ball – known as the Brazuca – which surpassed sales of the 2010 World Cup ball.

    Although eight different companies provide jerseys to the 32 participating teams, as the tournament entered the nail-biting semi-finals, the fight was no longer between Argentina, Brazil, Germany and Netherlands, but was all about Nike versus Adidas.

    The two companies with a combined market share of 70 per cent of the world football merchandise market sponsored two teams each: Argentina and Germany wore Adidas while Brazil and Netherlands wore Nike.

    But one can note that though Adidas provided the German kit, about nine of the country’s top players wore Nike boots. This WC Nike made a shoe statement with its new Magista and Mercurial boots.

    The marketing war at its highest saw the two in a tightly-cornered match. Social and digital media was conquered by both as fan base increased manifold. So much so that in the last five months or so Nike grew its Facebook fan base by approximately 14 million users, largely due to growth in markets like Indonesia, Turkey and India and thanks to ‘Risk Everything.’

    The last year has been volatile for the companies on the Wall Street index as well. Over the past year, Nike shares have trounced those of Adidas.

     

    If one goes by the numbers and strategic marketing, the competition between Nike’s and Adidas’ battle for the hearts and minds of soccer fanatics would have made the Goddess of Victory (Nike) take the trophy home.

    However, as Brazil and Netherland crashed out of the tournament, it was Adidas vs Adidas at the finals.

    Even though Adidas and Germans took the Golden trophy home, Nike the unofficial partner created enough buzz and revenue throughout the tournament.

    The companies are sure that even though the tournament is over, the momentum will remain the entire year. And keeping in mind that today the competition has moved beyond the pitch; with brand ambassadors and innovative marketing strategies, there is no longer but one winner.

    It was a win-win situation for both sport giants.

  • Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    MUMBAI: China chairman & north Asia ECD at JWT Shanghai, Yang Yeo, will be joining next year’s Adfest as jury president for Press Lotus category.

    “Adfest has always been the Asia Pacific region’s prestigious yet fun festival of creativity. A lot of the works that have won recognition here have gone on to inspire the world over. Thus it’s a huge honour being named the jury president for the press category,” said Yeo.

    Yeo has put Chinese advertising on the map by winning China’s first-ever Gold Lion at Cannes for the Adidas Beijing Olympics campaign in 2008. In 2009, JWT Shanghai also won ‘Agency of the Year’ at Adfest – yet another first for a China-based agency. “The theme ‘Co-Create the future’ is very relevant in this digital age that we live in. Consumers of the past were extremely passive, whilst the audience of today has become more active, having the ability to interact, comment, and share instantly. I look forward to entries that successfully use the marketplace as forums to create shared values between the brands and their audiences, so as to deepen their level of engagement, albeit much tougher for press category to do this,” said Yeo.

    On Yeo joining the prestigious jury list, Adfest president Jimmy Lam said, “Yang has a personality to match his huge talent as one of Asia’s most inspiring creatives. He is responsible for creating some of the world’s most awarded print campaigns, which makes him the ideal candidate to lead next year’s Press Lotus jury.”

  • Gozoop acquires Red Digital, doubles India revenue

    Gozoop acquires Red Digital, doubles India revenue

    MUMBAI: Indian bred multinational digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has announced the acquisition of Red Digital, one of India’s leading social media agencies. With this business acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand, thus revitalising the latter’s Indian operations.

    The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several marquee brands such as Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

    The acquisition of Red Digital will play a pivotal role in Gozoop’s global expansion in terms of operations and client portfolio. With Red Digital’s rich client base and strong presence in five key cities in India, and Gozoop’s international exposure and clientele, the combination will enhance Gozoop’s global presence and cost efficiencies.

    Currently, 65 per cent of Gozoop’s revenue is attributed to its international operations in UAE & Singapore. Post the acquisition and with a total of 65+ retainer clients, Gozoop aims to double its Indian revenue in the next financial year. Gozoop’s domestic operations will now contribute close to 50 per cent of revenues, an increase of 50 per cent from earlier. The acquisition will also increase the employee strength of the company to about 100 members, making Gozoop one of India’s largest digital agencies in terms of employee strength as well.

    Commenting on acquiring Red Digital MD India Ahmed Naqvi and co-founder of Gozoop said, “Gozoop has always aspired to be a market leading digital agency and this deal will exponentially accelerate our ability to realise that ambition by giving us access to newer geographies across India. Red Digital’s world-class brands & top talent, together with Gozoop’s end-end digital service offerings & social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

  • West Ham United in kit deal with Adidas

    West Ham United in kit deal with Adidas

    MUMBAI: English soccer club West Ham United and Adidas have announced a commercial partnership which sees the global sportswear giant become the club‘s official technical supplier from 1 June 2013. West Ham‘s technical partner for the past three years has been Macron.

    Adidas returns to West Ham after nearly three decades. The new agreement will see Adidas produce the Hammers‘ team kit, replica kit, training wear and equipment for the 2013-14 and 2014-15 seasons and will feature Adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.

    The team wore the company‘s strips for their best-ever league finish of third in 1986 and in the 1981 League Cup final.

    The choice of Adidas also reflects the suggestions made by the club‘s supporter advisory board in discussions held about the Hammers‘ choice of technical partner.

    West Ham United vice-chairman Karren Brady said, “We are delighted to team up with Adidas at such an exciting time in the club‘s history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear.

    “The agreement with a world-famous sports brand provider is another signifier of our club‘s growing global standing. Adidas is a brand that West Ham United has a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes,” said Brady.

    Adidas senior manager commercial clubs Steve Holland said, “To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal. Adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons.”

    As mentioned earlier West Ham‘s technical partner for the past three years has been Macron. The Italian sportswear company‘s CEO Gianluca Pavanello said the two would part on amicable terms.

    Pavanello said, “Adidas will take over from Macron as the club‘s official technical partner. We would very much like to thank West Ham United FC, as we have very much enjoyed a great relationship with the West Ham family over these past three years, where we feel both brands have received international exposure.”