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Tag: Adidas

  • Adidas Running global launch in U.S this week

    Adidas Running global launch in U.S this week

    MUMBAI: Adidas India has announced its collaboration with Saiyami Kher. A rising name in Bollywood and widely known for her involvement in sport & fitness, Saiyami joins a host of world-class athletes in representing the three stripes.

    Adidas Running business unit head Sunil Gupta, said, “An athlete at heart, Saiyami embodies the Adidas brand in every sense. She brings authenticity and motivation to every young woman & genuinely believes that empowerment must begin with one’s self. We believe that this message is the single-most important take away for the young women who look up to her and wish to kick-start their own journey to fitness and betterment through Running.”

    “2017 is an exciting year for Adidas focusing on women in sport and we have a lot in store with Saiyami – she’s a big part of things to come,” he said.

    Delighted about her relationship with Adidas, Kher said: “For me, Adidas represents a passion for sport; it embodies heritage whilst constantly innovating to further the athletes out there. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas. My first love is sport and it’s an honour to be a part of something that will hopefully inspire other women in our country to run and embrace fitness passionately.”

    Adidas India and Saiyami are all set to kick-off this relationship with a global launch in San-Francisco, USA, later this week.

    Join the adidas Energy Running movement by following @adidasrunning on Twitter and @adidasrunningIN on Facebook.

  • Adidas joins Reliance Foundation Youth Sports to take football to campus

    Adidas joins Reliance Foundation Youth Sports to take football to campus

    NEW DELHI: German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

    The two have signed multi-year deal for this purpose. In the first year, the competition will be played in eight cities in Guwahati, Kochi, Chennai, Delhi, Kolkata, Mumbai, Pune and Goa, featuring over 2000 teams and 40,000 youths playing football.

    The RFYS Football competitions will be held across four categories – Junior, Senior and College boys and Senior Girls.

    Aimed at creating a unified structure for school and college competitions across sports, Reliance wants to encourage a multi-discipline sports culture among schools and colleges and provide young athletes an integrated growth platform.

    As the performance partner with RFYS, adidas will provide the official match balls for the programme and will also be the kit partner to all the City Champions qualifying for the National Finals.

    adidas Senior Marketing Director Damyant Singh said, “India’s love for the sport of football has grown tremendously over the last decade. A crucial link that was missing was the existence of a unified School and College competition that would give young athletes the opportunity to showcase their skills against the best in India. RFYS will fundamentally change the way the next generation of Indians coach, train and compete. Grassroots is the bedrock on which sporting success is built and adidas is very proud to play its part in supporting the RFYS.”

  • Adidas joins Reliance Foundation Youth Sports to take football to campus

    Adidas joins Reliance Foundation Youth Sports to take football to campus

    NEW DELHI: German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

    The two have signed multi-year deal for this purpose. In the first year, the competition will be played in eight cities in Guwahati, Kochi, Chennai, Delhi, Kolkata, Mumbai, Pune and Goa, featuring over 2000 teams and 40,000 youths playing football.

    The RFYS Football competitions will be held across four categories – Junior, Senior and College boys and Senior Girls.

    Aimed at creating a unified structure for school and college competitions across sports, Reliance wants to encourage a multi-discipline sports culture among schools and colleges and provide young athletes an integrated growth platform.

    As the performance partner with RFYS, adidas will provide the official match balls for the programme and will also be the kit partner to all the City Champions qualifying for the National Finals.

    adidas Senior Marketing Director Damyant Singh said, “India’s love for the sport of football has grown tremendously over the last decade. A crucial link that was missing was the existence of a unified School and College competition that would give young athletes the opportunity to showcase their skills against the best in India. RFYS will fundamentally change the way the next generation of Indians coach, train and compete. Grassroots is the bedrock on which sporting success is built and adidas is very proud to play its part in supporting the RFYS.”

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • McCann appoints Sabyasachi Sengupta as national chief of films and content

    McCann appoints Sabyasachi Sengupta as national chief of films and content

    MUMBAI: Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

    On the appointment McCann India CCO and CEO and Asia Pacific chairman Prasoon Joshi commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where he need for such layered talent is high.”

    Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M and created some of the most famous work of the times- Pepsi- Nothing official about it, Adidas, Kit Kat- Have a break, Seagram’s -100 Pipers etc.

    Zap expressed his excitement for this new chapter “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

    He has been “Copywriter of the year” and won many other accolades. Zap in his second avatar became an Advertising Film maker and launched Gingerwater Films. He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree etc.

  • McCann appoints Sabyasachi Sengupta as national chief of films and content

    McCann appoints Sabyasachi Sengupta as national chief of films and content

    MUMBAI: Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

    On the appointment McCann India CCO and CEO and Asia Pacific chairman Prasoon Joshi commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where he need for such layered talent is high.”

    Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M and created some of the most famous work of the times- Pepsi- Nothing official about it, Adidas, Kit Kat- Have a break, Seagram’s -100 Pipers etc.

    Zap expressed his excitement for this new chapter “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

    He has been “Copywriter of the year” and won many other accolades. Zap in his second avatar became an Advertising Film maker and launched Gingerwater Films. He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree etc.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.