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Tag: Adidas

  • Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    Adidas launches ‘What’s One More’ film under the ‘Ready For Sport’ campaign

    NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, Adidas, under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for its 2021 return. 

    With thousands of sporting events from grassroots matches to global tournaments cancelled this year, the ‘what’s one more’ film aims to connect communities as they eagerly await their return to active sport. The film explores how these cancellations affected the physical and mental wellness of individuals, while also following how they used this experience to positively prepare to get back in the game; leading the way and inspiring athletes who are watching from home.

    Using first-person stories of resilience and vulnerability to inspire, the film follows the reflections of global athletes, and the return to the sport they hope to make.

    Padma shri awardee Mirabai Chanu commented, “The postponement of the world's biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives.  I am staying positive and will keep working hard so when the time comes, I will be fully ready for Tokyo.”

    Indian Hockey team captain Manpreet Singh said, “We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. “One More” reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”

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  • REGISTRATIONS NOW OPEN FOR ADIDAS’ LARGEST VIRTUAL SPORTS EVENT: #HOMETEAMHERO CHALLENGE

    REGISTRATIONS NOW OPEN FOR ADIDAS’ LARGEST VIRTUAL SPORTS EVENT: #HOMETEAMHERO CHALLENGE

    Top Indian athletes from India – Rohit Sharma, Hima Das, Nikhat Zareen, Manpreet Singh, Kuldeep Yadav, Dipika Pallikal, Simranjit Kaur and Mirabai Chanu have come together to participate in world’s largest virtual sports event. The #HOMETEAMHERO Challenge is a sporting event for the world’s athletes & creators to unite and help make a difference by dedicating their workouts to the community heroes who keep the world’s essential services moving. The challenge will be live from May 29 – June 7. For every hour of activity logged on the apps, adidas will donate USD 1 to WHO Covid-19 Relief Fund, on the participants’ behalf. One can simply participate by downloading the adidas Running or adidas Training app(s) and log in their activities.

    As part of the campaign, a series of specially curated challenges will be live within adidas’ Running & Training apps. Athletes such as cricketers Rohit Sharma & Kuldeep Yadav, track sprinter Hima Das & boxers Nikhat Zareen & Simranjit Kaur have urged the masses to sign up and join them to participate in this ultimate donation relay, which aims to raise USD 1 million for the WHO Covid-19 Relief Fund. 

    Excited about the launch of the challenge, Rohit Sharma, Cricketer commented, “This is the time for all of us to come together as one team and show our appreciation for the front liners who have been keeping our services moving. I’m so happy that sports gives us the opportunity to unite and I encourage everyone to come forward and actively participate in the adidas #HOMETEAMHERO Challenge”.

    According to Manish Sapra, Senior Brand Director, “Sport empowers, inspires, entertains and unites everyone but most importantly, sport gives hope to everyone. The mobilization of the world’s athletes & creators has seen an unprecedented increase in people turning to sport and fitness over the last 60 days. To further this momentum, we are thrilled to launch the #HOMETEAMHERO Challenge and make all workouts count!”

    To bring together people from all walks of life, the challenge is built on the collaboration between multiple activity tracking apps like – Garmin, Zwift, Polar and Suunto where people can connect their regular workouts to adidas’ apps to contribute towards this cause. A number of activities are included – cycling, walking, strength training, aerobics, treadmill, soccer, basketball, boxing and tennis, to name a few.

  • Adidas’ ‘Faster Than’ campaign inspires women towards sports

    Adidas’ ‘Faster Than’ campaign inspires women towards sports

    MUMBAI: In an attempt to forge a gender equal world, Adidas launched its latest campaign “#FasterThan”, that inspires women across all fields and ages to participate and celebrate sport in their daily lives. Bringing together real women, influencers and athletes;the campaign focuses on ‘Women in Sport’ and inspires them to be bigger than their challenges.

    Playing the role of an enabler, it invites women to pursue an ongoing quest for personal betterment by overcoming all social and psychological barriers. The campaign reframes ‘Fast’ away from the traditional concept of speed, towards that of a personal feeling and empowerment of being Faster Than challenges that might hold one back from fulfilling their potential.

    Celebrating inspirational stories of Saikhom Mirabai Chanu, a Padma Shri Awardee and a World Champion in Weightlifting, Himanshi Goyal, a proponent of body-positivity, and Nishriin Parikh, a 53 year old professional body-sculptor, adidas aims to encourage increased participation of women in sport. It aims to leverage the power of sport to overcome stereotypes, prejudice and adversity, push past barriers, and only focus on the positive impact sport can have on you.

    Excited about the launch of the film, Padma Shri Awardee Mirabai Chanu commented: “In our society, weightlifting has always been perceived as a male dominated sport,it took a lot of courage to break this stereotype.  My success at the international level clearly showcases that sport doesn’t care about gender or stereotypes and for me fast is all about pushing my limits and unleashing my potential in the quest of becoming the best.”

    On the launch of this campaign, adidas India senior brand marketing director Manish Sapra said, "At Adidas, sport is in our DNA and we believe that 'Through Sports, we have the power to change lives'. As part of our 2020 strategy, we will be focusing on 'Women in Sport' to inspire more women in India to take to a healthier life through sport and fitness. We feel sport doesn’t discriminate between genders and the playing field is the same for all. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”

  • Adidas reveals official match ball for UEFA Champions League knockout stages

    Adidas reveals official match ball for UEFA Champions League knockout stages

    MUMBAI: Global sportswear giant Adidas reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages in India.

    Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand-drawn artistic interpretation of a map of Istanbul, which uniquely bridges the two continents of Europe and Asia.

    The 2019/20 UEFA Champions League Final takes place in Istanbul on 30 May 2020. The Adidas Finale Istanbul Pro will be available to purchase online, in Adidas retail stores and selected retailers from today.

    The Official Match Ball of the final has been designed to highlight the famous stars of the UEFA Champions League. Nodding to Istanbul’s deep culture of art, the carefully placed white stars contrast to a hand-printed artwork of a map of the city which can be followed and adorns the rest of the ball.

    Fusing art and football, Adidas designers looked to more traditional methods to bring the map pattern to life. The ball features the latest Adidas performance technology to help ensure Europe’s top can perform at their best during the UEFA Champions League Final.

    Offering the same high-performance structure and panels as recent iterations of the iconic star ball, an outer texture coating gives a secure grip and complete control while the panels are thermally bonded, with more sustainable glue, to provide a seamless surface for an improved first touch. 

    Equally distributed colour and the star formation are arranged across the ball to ensure peak performance and enhance aerobatic stability.

    Celebrating the thrill and action of football, Adidas also announced an interesting initiative for fans across the country. The buyer of the Adidas Finale Istanbul Pro ball gets a chance to enter an exciting raffle draw. The lucky winner of the draw will stand a chance to win an all-expense-paid trip to watch the UEFA Champions League final in Istanbul along with his/her partner.

  • adidas launches campaign inspired by Real Kashmir FC fans

    adidas launches campaign inspired by Real Kashmir FC fans

    MUMBAI: Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of Real Kashmir who have made it the most loved clubs across the country

    RKFC, supported by adidas, have also launched a campaign to celebrate the new season adidas jersey and dedicated it to the “UNREAL FANS OF REAL KASHMIR”. The new season campaign captures the essence of change and a new phenomenon in Indian footballing history that Indian football has witnessed during the 2018-19 I-League season with Real Kashmir FC.

    The campaign rides on the insight, rather a unique trend, where fans of opponent clubs started cheering for Real Kashmir FC, as it became the second favourite club of opponent fans on social media. Fans from across India joined in conversations both on-ground and on social media to lead the voice of positivity. As RKFC travelled across the country, often, the club received standing ovations at away games from opponent fans, who did not switch loyalties but rather supported both clubs – a trend not seen before in football fanfare.

    The campaign takes a leap and showcases the faith that the fans showed towards Real Kashmir favourite club, as it acquires UNREAL fans from other sports, to fans that did not follow any sport in their lives, to anyone or everyone who has followed the RKFC journey till now and seen Real Kashmir through the lens of football.

    Link: http://bit.ly/369np8O

    adidas India senior marketing director Manish Sapra commented, “Our journey with Real Kashmir has been unimaginable, unthinkable and unbelievable. Gets summarized in just one word ‘Unreal’. This campaign is dedicated to the Unreal Fans of Real Kashmir who may support other clubs but hold a soft corner for the snow leopards.”

    Real Kashmir FC owner Sandeep Chattoo said, “This is such a cool campaign to celebrate all the new fans who have started supporting us in our journey. When we saw the campaign for the first time, we absolutely fell in love with it. It beautifully brings together the various sentiments of numerous fans across the country.”

    The new season jersey has been carefully crafted, “Create. Believe. Inspire” written on the neck at the back, inspiring every individual to make a difference in their game, life and world. This season the yellow home jersey is accessible to the fans, available only in limited quantities across select adidas stores and online on starting from 21 November 2019, is built with adidas Climalite fabric and has the iconic adidas 3-Stripes on the shoulder.

    Cheil India ECD Aneesh Jaisinghani said, “Last year, the first timers, Real Kashmir Football Club team, received huge success and with that we observed a never-seen before trend on social media! The die-hard fans of opponent clubs began following and cheering for RKFC.  A die-hard football fan never cheers for any other team! RKFC was gaining popularity among these die-hard fans too! And thus, was born ‘THE UNREAL FANS OF REAL KASHMIR’ campaign. This initiative intends to throw a spotlight on all those UNREAL FANS of REAL KASHMIR and encourage them to share their love for the team! We have conceptualized 3 digital films with UNREAL FANS who will share their adulation stories for RKFC with the world. We hope to boost the energy of this team and make everyone notice them through these unreal fans!”

    Last season, adidas announced its partnership with Real Kashmir FC with an aim to inspire positive change by narrating the story of the ‘Snow Leopards’, as the club is popularly known. The story has redefined the 'Real’ Kashmir, with football as a catalyst for change. The result since the announcement has been unexpected, while on-field the team scaled unprecedented heights finishing third in their first appearance in the I-League, off-the-field it has led to unreal and unexpected outcomes as the message of positivity spread and made a REAL change.

  • Mayank Jain assigned as chief Product Officer of short news content app ‘Shortpedia’

    Mayank Jain assigned as chief Product Officer of short news content app ‘Shortpedia’

    MUMBAI: Mayank Jain joins Shortpedia, a technology driven short news content provider as its Chief Product Officer. He will be responsible for the company's product innovations and drive revenue at the same time. A young and dynamic media professional, Mayank’s last stint was with Dentsu Aegis Network where he was quickly elevated to the position of Group Head- Media and was handling prestigious clients like Adidas, Reebok, Philips & Apple.

    Mayank brings a keen understanding of Digital platforms, AI and programmatic advertising which he will leverage to shape Shortpedia’s growth. At Shortpedia, as a part of the management, Mayank will be joining an illustrious team of media and technology professionals which is helmed by Amarjeet Singh who has 15 plus years of experience in IT in the marketing and advertising industry.

    Founded on 1st April 2017, Shortpedia launched its App in March 2019. The app and the website are both available to Android & iOS users in both Hindi and English languages. The handpicked team at Shortpedia is experienced in diverse domains ranging from IT, AI, marketing, advertising, content, brands and management, making it a formidable title in the media and content space.

    Shortpedia is an innovative and smart content platform that facilitates fresh content everyday to help its audiences evolve. In a short while the company has managed to unify and integrate the entire ecosystem of media consumption as content is available in multiple formats such – reading, watching and listening. Audiences can pick and choose the mode that they are always most comfortable with and remain engaged.

    Talking about this new stint at Shortpedia, Mayank Jain, Chief Product Officer, said, “I’m extremely excited to take on this role. Content is a very interesting space and sky is the limit. In this world of clutter it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving everyday to cater to our dynamic audiences. We are driving at fresh handpicked content, clutter free environment and a phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving”

    He added, “We have already successfully added audio news to every news item that goes up. Apart from the listening feature we have also deployed AI to understand content consumption behaviour and programmatic enabled advertising. It’s a lean team so there has been no breathing space since I have joined which I’m thoroughly enjoying”.

    Positioned as a new age, lifestyle-oriented smart content app, Shortpedia has a ‘news on the go approach’- supplying fresh content everyday with positive and educational storytelling. It showcases content as per the user’s consumption.

    Talking about Mayank Jain joining the team, Mr. Amarjeet Singh, Mobile Head, Shortpedia stated, “I have known Mayank for a while and witnessed his growth as a professional. I personally feel that Shortpedia is the right platform for a professional like him. His understanding of the digital space is enviable, and we are very glad to have him onboard.”

  • REEBOK AND ADIDAS UNVEIL RELEASE DATES FOR ALL-NEW INSTAPUMP FURY BOOST™

    REEBOK AND ADIDAS UNVEIL RELEASE DATES FOR ALL-NEW INSTAPUMP FURY BOOST™

    MUMBAI: Following a monumental announcement last week, Reebok and adidas have unveiled additional details around the launch of the all-new Instapump Fury Boost™ sneaker.

    The ultimate statement shoe, the Instapump Fury Boost™ is built for breaking free and creating the unexpected. The trailblazing Instapump Fury has long been the choice of influencers and iconoclasts. Now, with the unrivalled comfort of adidas Boost™ technology, it’s back to push the limits of design and performance.

    The Instapump Fury Boost™ will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”:

    • “Prototype”: The “Prototype” model features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. For the first time, this classic white, royal blue and solar orange Fury colorway will be released. In addition to celebrating Reebok's innovation legacy, the Instapump Fury Boost™ Prototype gives a subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST™.

    • “OG Meets OG”: The “OG Meets OG” pack salutes the inaugural Instapump Fury and UltraBOOST™ colorways. The Instapump Fury’s striking high-tech silhouette set it apart from the conventional sneaker scene. However, it was shoe’s daring OG colorway that made it a style icon. Convinced that the Fury had to make a visual statement, Steven Smith struck on an incendiary citron yellow upper, glowing against crimson and black accents. It was a bold choice that perfectly captured the Fury’s relentlessly inventive and independent spirit.

    • “Black & White”: The Black & White pack is made for the fashion-forward. Featuring immaculate monochrome uppers with a glimmer of metallic GraphLite, its bold futurism is offset by the organic warmth of raw gum outsoles. Clean and balanced, the black and white combination will complement any look and is set to become a street staple. A celebration of pure form, the Black & White pack stays true to Smith’s “no more than what you need” vision.

    Infused with revolutionary adidas Boost™ technology, the all-new Instapump Fury Boost™ is created for a whole new generation, receiving numerous tweaks and upgrades since its inception. Built for breaking free and creating the unexpected, Instapump Fury Boost™ is perfect fusion of Reebok and adidas innovation.

    The sneaker collection will be available for purchase at select Reebok stores, VegNonVeg, Superkicks, Flipkart and www.shop4reebok.com starting INR 18,999, November 15th onwards.

  • adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    MUMBAI: Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl™ fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn.

    With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem into a more sustainable design solution. The new eco-conscious products were developed as part of adidas’ open source approach to creation in collaboration with, Evrnu and Bolt Threads:

    adidas by Stella McCartney Infinite Hoodie was created with advanced textile innovations company Evrnu. The performance garment signals a move towards a reality where products can be completely recycled and repurposed. Using NuCycl™ by Evrnu technology, the Infinite Hoodie is made from 60% NuCycl™ and 40% organic cotton that has been diverted from landfills and can be reused again and again to be remade into high-performance product.

    adidas by Stella McCartney Biofabric Tennis Dress is a prototype concept incubated in partnership with Bolt Threads, a company that specialises in bioengineered sustainable materials and fibres. The tennis dress is the first of its kind, made with cellulose blended yarn and Microsilk™, a protein-based material that is made with renewable ingredients, like water, sugar, and yeast and has the ability to fully biodegrade at the end of its life.

    The inspiration behind the products is simple, create product that not only performs for the athlete, but also for the world at large. To realise this ambition, adidas is exploring ways to minimise waste via three focus areas:

    Made with Repurposed Plastic targets one of the biggest challenges facing the brand today – reducing the dependency on virgin use plastics and CO2 emissions associated with production. The first solution to this problem was seen in 2015 with the launch of the first adidas x Parley prototype shoe, created from upcycled marine plastic waste and illegal deep-sea gillnets. In the four years since, adidas has built a supply chain for scale and will make 11 million pairs of shoes using Parley Ocean Plastic by the end of 2019, with the goal to use only recycled polyester in products by 2024.

    Made to be Remade is the next step, creating a completely circular loop where products won’t end up on beaches or landfills in the first place. Through closed systems, raw materials can be broken down and remade into high performance sportswear, as seen earlier this year with the launch of FUTURECRAFT.LOOP, a recyclable performance running shoe that can be returned and repurposed into another shoe, and today with the reveal of the adidas by Stella McCartney Infinite Hoodie.

    Made to Biodegrade is the future-gazing ambition to create a bionic loop where products have the capability of being completely biodegradable and return to the natural ecosystem. Using materials developed from natural resources or made from cells and proteins in a lab, as seen with the adidas by Stella McCartney Biofabric Tennis Dress concept, adidas has demonstrated the possibility to create products using materials that are made with nature, and is a step in the brand’s journey to explore innovative solutions that can, at some point, also return to nature. 

    James Carnes, Vice President of Strategy Creation at adidas, said: “Creating products with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable.  We don’t have all the answers and we know we can’t do it alone. By collaborating with partners who share our same vision, as we’ve done with Evrnu and Bolt Threads, we can combine adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

    Stella McCartney, said:“Fashion is one of the most harmful industries to the environment. We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”

    The unveiling of the Infinite Hoodie and Biofabric Tennis Dress coincide with the launch of the adidas by Stella McCartney Fall/Winter 2019 collection which features innovative fabrics, created in more sustainable ways without compromising performance of style.

  • adidas celebrates its 70th anniversary with ‘Share Your Stripes’ campaign

    adidas celebrates its 70th anniversary with ‘Share Your Stripes’ campaign

    MUMBAI: With over Seventy years of redefining the attitude towards sports & street culture, adidas celebrates the 70th anniversary milestone by enabling consumers to celebrate this landmark occasion by expressing their appreciation through sharing a stripe with their friends and family.

    This unique activity is called- Share Your Stripes. For every two products you buy, you get to give a third one to any of your friends and family members for free. Here is your best chance to share, inspire and support someone to join the 3-Stripes family. Over the years, the brand has curated moments and memories which were replete with passion and the attitude of its athletes around the world- the desire to render the impossible possible, to push yourself further, to surpass limits, to break new grounds in creativity, to make every creator proud of sporting the 3-Stripes.

    Speaking on this celebration, Manish Sapra, Senior Marketing Director, Brand adidas, India said, “At adidas, we believe through sport, we have the power to change lives. We have consumers who are passionate about adidas and they want to share & spread this love of the brand with their friends. We are excited about the opportunity that we would co-create with our consumers. Through share your stripes we are giving them a platform to do just that. It has been an exciting journey where our consumers and patrons have been an intrinsic part of the brand culture to Inspire, Collaborate & Create.”

    adidas is celebrating the Share Your Stripes campaign globally, and it will see brand assets David Beckham, Mo Salah, James Harden, Caroline Wozniacki among others living the passion of the 3-Stripes with the consumers. Closer to home, in India, Ranveer Singh, Rohit Sharma, Rishabh Pant, Hima Das, Swapna Barman and Kuldeep Yadav will be spotted sharing the stripes with their fans. 

    The 70-year milestone will be celebrated from 14th June till 28th June 2019 in India.

  • Adidas extends contract with Rohit Sharma

    Adidas extends contract with Rohit Sharma

    MUMBAI: Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma. The cricketer has been associated with the brand since 2013.

    The Indian opener, who recently became the third fastest batsman along with former skipper Sourav Ganguly to have completed 8,000 runs in ODI cricket, mentioned that he is looking forward to the association saying, “I feel Adidas is the best brand for athletes I truly believe in their products and the comfort and benefit they offer me in my sport. Further, they have continuously stepped in to provide customized solutions to athletes, including me, thereby helping us overcome many injuries.”

    He continued, “It is the leading sports brand and has played a key role in promoting sports at grassroots, which includes providing world-class platforms and experiences accessible to amateurs and pro-athletes. I look forward to our association going from strength to strength.”

    Adidas already has on board sprinter Hima Das, hockey player Manpreet Singh and heptathlete Swapna Barman.