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Tag: Adidas

  • adidas India launches its mobile application

    adidas India launches its mobile application

    Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch of the adidas app, the brand is offering a discount of 20 per cent for all shoppers. 

    The mobile app designed to offer a personalised shopping experience to customers is powered with AI technology, understanding of user preferences with their new and improved wish-list, live chat option, and AR try-on. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts and exclusive events, said the brand in a statement.

    The app will act as the home of the global membership programme – Creators Club. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include member-only product launches, ‘Member Extras’ in the form of vouchers, discounts and priority service, and ‘Hype Access’ to limited edition shoes and apparel, among others exclusives. The Creators Club membership program connects across stores, the website, and all adidas apps.

    “With the launch of adidas app and the Creators Club membership programme we are bringing a personalised, secure and smooth digital shopping experience to our consumers,” said Brand adidas India senior director Sunil Gupta. “Creators Club is an exclusive connection to the best of sport and style and with it we are offering our consumers a chance to experience the best products, experiences and services from adidas.”

    The app will become the home of hype with majority of the future drops being app first. These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts and more, said the statement.

  • Sportswear giant adidas partners with Deepika Padukone

    Sportswear giant adidas partners with Deepika Padukone

    New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment towards fitness, both physical and emotional.

    “Sport being an integral part of her life, Padukone embodies strength and resilience like no other while also encouraging millions around the globe. Together we will create a powerful synergy as the two share similar values,” said the brand on Thursday.

    Padukone will take forward the brand’s attitude of ‘Impossible is Nothing’, and the partnership will aim to work towards breaking barriers and limitless possibilities, inspiring both current as well as future generations.

    “Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands, Adidas,” said Deepika Padukone.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by adidas India (@adidasindia)

     

    With Padukone joining adidas’ powerful roster of women athletes and partners around the globe, adidas also strengthens its focus on democratising and diversifying sport for women through inspiring personalities.

    “As a global youth icon and someone who champions mental well-being and personal betterment, Deepika fits in beautifully with the brand’s ambition of creating positive change through sports and movement. We are thrilled to have Deepika join the adidas family and together we hope to inspire more women to see and realize their possibilities,” said Brand adidas (India) senior director Sunil Gupta.

  • adidas launches its first flagship store in India

    adidas launches its first flagship store in India

    Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi. 

    The brand’s first LEED-certified store in the country called ‘The Home of Possibilities’, is a blend of multiple digital touchpoints and sustainability zone, embodying the future of retail experience for consumers, adidas said in a statement. “The store’s concept is inspired by the brand’s ‘Own the Game’ philosophy which focuses on the three important aspects of experience, sustainability, and credibility,” it added.

    With its 32 digital touchpoints powered by green energy, the outlet offers consumers an innovative technological experience. immersive screens, digital plinths and ceiling screens further add to the digital shopping experience. Upcycled carbon tiles are used in the flooring. In line with the brand’s long-term vision and commitment towards sustainability, there’s also a dedicated ‘sustainability zone’ featuring the best sustainable collection.

    “‘The Home of Possibilities’ is the very best of our brand in an unrivalled way that brings a global shopping experience under one roof,” said adidas India senior director Sunil Gupta. “Our aim is to reimagine the phygital experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in the store, the zones featuring our national athletes, and quirky local prints in the customisation zone.”

    Bringing forward the essence of India, the flagship store has a devoted section for personalisation and localisation. The Delhi Print Shop offers consumers a bespoke digital DIY experience where they can get their tees done in real-time, stated the brand.

  • adidas announces Mirabai Chanu as face of ‘Stay In Play’ campaign

    adidas announces Mirabai Chanu as face of ‘Stay In Play’ campaign

    Mumbai: Sportswear major adidas has announced Olympic medallist Mirabai Chanu as the face of its ‘Stay In Play’ campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.   

    The brand’s new TechFit Period-Proof tights feature an absorbent layer to help protect against leaks when worn with a tampon or pad, giving women athletes the confidence to stay in play throughout their menstrual cycle, said adidas.

    The sports brand found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage. Using these insights, adidas set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection.

    Talking about the new campaign launch, adidas – India senior director, Sunil Gupta said, “It is our commitment to revolutionise our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period.”

    Excited about the launch campaign, Mirabai said, “I am thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority. Seeing these product innovations from adidas, I feel confident that we will help girls all over the world to stay in sport.”

    After over two years of development and rigorous testing carried out at each stage of the journey, the TechFit Period-Proof tights were developed using new adidas Flow Shield technology, with the aim to give athletes added confidence whilst training through their period. A wicking layer, absorbing layer and leakproof layer work together to provide protection, whilst a bonding frame holds each layer together and keeps the tights in place, the brand said in a statement.

    The collection is made available in India from 15 August on adidas website and select brand stores. 

  • adidas, Mirabai Chanu inspire more women to join weightlifting

    adidas, Mirabai Chanu inspire more women to join weightlifting

    Mumbai: With her latest win at Tokyo Olympics 2020, India’s star weightlifter Mirabai Chanu has emerged as an inspiration for countless women who shy away from sports such as weightlifting that are perceived as being male-dominated. Breaking the norm, Chanu chose to go with her strength and passion and took it as a challenge to overcome this bias.

    The sports superstar recently visited the adidas store at Vasant Kunj Promenade mall in Delhi, where she met four aspiring women weightlifters to share with them her narrative of ‘Impossible Is Nothing’. During the interaction, Chanu spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport.

    Sharing her journey and experiences to motivate them, the Olympics medalist said, “My journey from a remote village to representing our country at an international sporting event clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male-dominated sport. It took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities.”

    Commenting on Chanu’s victory at the Games, adidas India – senior director, Sunil Gupta added, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their ‘impossible’ by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

  • adidas pledges 1% of global net sales from football to Common Goal charity

    adidas pledges 1% of global net sales from football to Common Goal charity

    MUMBAI: Global Sportswear brand adidas announced a long-term partnership with the charity, Common Goal to help drive lasting social change for under-served communities, creating a better and more inclusive future through football. Based on a shared ambition to maximise the sport’s contribution towards a more equitable and inclusive world, adidas has pledged one per cent of its global net sales from footballs to the charity until 2023.

    Common Goal was launched in 2017 when a single player, Juan Mata of Manchester United and Spain, committed to pledge one per cent of his salary to a collective fund that invests in high-impact community organizations that use football to empower young people. The collective has grown to almost 200 players and managers, including Serge Gnabry, Pernille Harder, Paulo Dybala, Timo Werner, Casey Stoney MBE and Jurgen Klopp. To date, over €3M has been generated by the movement and invested in football-based charities that support the United Nations Global Goals.

    The organisation will then work with adidas Football Collective – the brand’s purpose platform in football. Together they will use the game to support and grow football communities around the world to accelerate and measure a promise to fight racism and discrimination, power gender equality, foster mental well-being, and promote LGBTQ+ inclusion.

    Common Goal CEO and co-founder Jürgen Griesbeck said: “This partnership with adidas represents a shift in the football industry. Social impact has moved to a high priority for football stakeholders. adidas has shown its leadership by investing in Common Goal and together we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team.”

    In the initial three-year period of the partnership, adidas and Common Goal will support grassroots community organizations across the globe, via a network of 140 high-impact football NGO’s in 90 countries. The aim is to directly impact 90,000 lives through a series of projects and strategic focuses on removing inequality, improving access, and working towards greater gender parity.

    adidas director for Communities and Culture Gonzalo Calvo said: “At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organizations with a shared commitment to action, such as Common Goal. This is a team effort, and it was important to announce this partnership and our ambitions for it during the most collaborative and inclusive football tournament in European history. This is just the start.”

    Manchester United player and adidas athlete, Juan Mata, co-founded Common Goal in 2017, helping to mobilise a movement that has grown to now include well over 200 members and fellow professionals. He said of today’s announcement: “I’ve been a part of the adidas family for many years and with Common Goal from the very beginning, so this collaboration is very special. This partnership will help us to use football as a force for good and come together to try and tackle social issues as one. This is really only the start. For me, team play is the most important thing and through solidarity, empathy and effort, I believe that anyone can reach their goals. Our ambition is to make Common Goal the biggest football club in the world, where everyone is welcome.”

    This partnership announcement is the final chapter in adidas’ UEFA EURO 2020 campaign and long-term commitment to inspiring a movement of people to see – and push towards – a more positive and inclusive world through sport.

    To join adidas and Common Goal at the starting line, fans can purchase a football at www.adidas.co.uk/balls for their one per cent to be contributed toward social change causes.

  • adidas film celebrates differences at UEFA Euro 2020

    Mumbai: Apparel brand adidas unveiled the first in a series of short films, as part of its new UEFA EURO 2020 campaign to inspire fans, players, and communities to build a more positive and inclusive world by celebrating the differences that make people unique.  

    The rallying cry began on Friday with the pre-tournament short film calling all athletes and fans together to celebrate, and push for, inclusivity through football. The film focuses on the unique power football has in bringing people together and creating opportunities to drive positive change, beyond the pitch and within society.   

    Through the film, players from the world over are seen playing in an exhibition of the Niforia, the official match ball of UEFA EURO 2020TM. Launched to complement the original tournament timings, the ball offers homage to the coming together of teams of footballers from different countries and varied origins, bearing the coordinates of several stadiums that will host the momentous and incredible European sporting history.   

    adidas football head of global brand marketing Matt Davidson said: “Since we started on the journey towards UEFA Euro 2020TM, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through. UEFA Euro 2020TM will show us once again what is possible when we come together & celebrate the power of sport – the thrills, the emotion, the respect. The Uniforia ball remains a symbol for how we can unite through sport & culture, and also celebrate what makes us different.”  

    The campaign is part of adidas’ wider refreshed brand attitude to inspire optimism with action against the key focuses of sustainability, inclusivity, and credibility. It encourages us all to see the world, not as it is today, but how it could be.

  • Adidas inspires the world to ‘seeing possibilities’ through global film series

    Adidas inspires the world to ‘seeing possibilities’ through global film series

    MUMBAI: Global sportswear brand Adidas has introduced the evolution of its long-standing brand attitude, Impossible Is Nothing. Told in bold, human films, Seeing Possibilities is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives.  

    Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. Featuring intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage. More importantly, it aims to inspire others, empowering them by this collection of very human stories as a powerful demonstration of what optimism can achieve.

    Sportsperson Hima Das saw the possibilities in being the first Indian athlete to win gold at the IAAF World U20 Championships which inspires others to see the possibilities of globally succeeding in sport wherever they come from. An icon and a trailblazer in athletics, her personal win was also a win for the community she was raised in, and for everyone in the small towns of the world that are seeing the possibilities to create magic moments on a global stage. 

    Bollywood superstar and youth icon Ranveer Singh saw the possibilities to cut through stereotypes and make it big, while defying cultural expectations, which inspires people to express themselves. Ranveer only sees open doors – and then blasts straight through them. A rank outsider, self-made in the entertainment business, he has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances.

    Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people.

    Demonstrating how this attitude lives within adidas’ own DNA, several of the films explore what this means for innovative design – reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch.

    With the brand’s purpose and attitude at its heart, adidas recently unveiled plans against its three strategic focuses to creating a better future for sport through sustainability, credibility and inclusivity:

    Building a more sustainable future, with a commitment that by 2024 we will have phased out virgin polyester and only use recycled polyester in all products across the business.

    Uniting and including all people in sport, which includes extending adidas’ UEFA contract into Women’s EUROs and Champions League.

    Pushing for innovations that have never been done before and then going further, including launching the potential of 3D printed midsoles with 4D4WD and the upcoming products in collaboration with Allbirds.

    The episodic content series kicks off 19 April, with new stories dropping throughout Spring into Summer. See more possibilities @adidas and on adidas.com/ImpossibleIsNothing throughout 2021 and beyond.

  • David Beckham to talk Studio 99 during Digital MipTV keynote

    David Beckham to talk Studio 99 during Digital MipTV keynote

    Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV. The event is all set to begin on 12 April and will be a virtual affair for the second consecutive year.

    The 2020 edition was also forced to go digital due to the pandemic.

    In his first in-depth television industry keynote, Beckham will talk about launching his own production company, Studio 99, and his global ambitions for the content studio, MipTV confirmed on Tuesday. He will also talk about some of his current projects for a variety of global networks including A Whole New Ball Game, charting the contemporary history of the Premier League; World War Shoe, a documentary mini-series charting the untold story behind sports brands Adidas and Puma; and the upcoming definitive David Beckham biopic.

    In Conversation with David Beckham will be hosted by award-winning director and producer Ben Winston. A nine-time Emmy winner, Winston was also the executive producer of this month’s Grammy Awards and will produce and direct the Friends reunion later this year.  The show will take place on 13 April at 18.00 CEST, and will be available on catch-up until 14 May.

    After retiring from a football career that saw him play for over two decades at some of the world’s most successful clubs, Beckham has established himself as a successful entrepreneur. His independent brand management operation, DB Ventures, manages several partnerships including with Diageo, Adidas, Tudor,  and EA Sports in addition to overseeing investments such as Guild Esports plc. In 2018, he became an owner of a football club and founded Studio 99 a year later. Studio 99 is a global production and content studio that focuses on documentary films, series, and format development. It is also a commercial studio and produces a wide range of both editorial and marketing content for global brand clients.

    Earlier this month, MipTV had also confirmed American TV and film personality Marc Anthony as a keynote speaker for the event. The five-day mega event currently in its 58th year traditionally brings together distributors, producers, buyers, and commissioners of drama, doc, kids, factual, and formats programming in Cannes, France, for a week of business meetings, conferences, and global networking.

  • Adidas celebrates Women’s Day with Watch Us Move campaign

    Adidas celebrates Women’s Day with Watch Us Move campaign

    New Delhi: In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

    The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

    “Watch Us Move is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. Yet many tell her what to do, how to look and who to be with. With the launch of this campaign, adidas aims to provide 100 per cent support for all women making moves as they move the world,” said Adidas senior director Sunil Gupta.

    Miss World 2017 Manushi Chhillar said the campaign celebrates women, their achievements and inspires us to keep a positive approach to life. “It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I would like to say we are ready to move and now, more so than ever, it’s time for the world to ‘watch us move’,” she added.

    Indian squash player Deepika Pallikal said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move and enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

    The campaign is timed with the arrival of Adidas’ most supportive active wear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.