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Tag: Adidas

  • Poulomi Saha Joins Havas Media Network India as associate vice president

    Poulomi Saha Joins Havas Media Network India as associate vice president

    MUMBAI: Poulomi Saha has been appointed associate vice president at Havas Media Network India. She has over 13 years of experience in marketing, media strategy, and integrated communication planning, 

    Prior to this role, she served as deputy general manager at Madison World, overseeing media operations for Max Life. Her professional journey also includes roles such as director at Publicis Groupe and associate business director at Mediacom, where she led media strategies for major brands including Mars, Subway, and Adidas.

    Saha has previously held leadership positions at Zenith, Mindshare, and Madison World, managing high-profile accounts such as LVMH, Swarovski, H&M, and ITC.

    She holds a professional diploma in digital marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) and a postgraduate degree in marketing from the International School of Business & Media.

  • Adidas’ documentary about its Predator football boots set to premiere on 11 December

    Adidas’ documentary about its Predator football boots set to premiere on 11 December

    MUMBAI: When did a scruffy pair of boots ever stop us from chasing the ball as kids? 

    Fast forward to today, football boots have grown into a colossal $18.5 billion industry (2023), charging ahead with a projected compound annual growth rate (CAGR) of 5.8 per cent through 2030. From backyard dreams to global domination, these humble boots have become the unsung heroes of the beautiful game. 

    Take Adidas’ iconic Adipure 11Pro, for instance-a pair that has etched its legacy into football history, gracing the feet of Toni Kroos as he lifted more trophies than even the legendary FC Barcelona, all while donning the same boots since their release in 2013.

    In a journey that spans three decades of passion, innovation, and unrelenting excellence, Adidas celebrates the 30th anniversary of its legendary football boot franchise Predator with a cinematic masterpiece, Under The Tongue, a documentary that peels back the layers of emotion, craft, and cultural impact behind the boot franchise. 

    Directed by Keane Shaw and produced with online soccer creative culture publisher SoccerBible’s creative touch, the film promises to be as much a love letter to football as it is a testament to the humble boot’s extraordinary story. The trailer of the film was scheduled to premier today  (5 December) with the promise to leave fans inspired, nostalgic, and utterly awestruck.

    The hour-long documentary features the era-defining footballers that made adidas’ Predator football boot brand so iconic in its early years – including David Beckham, Zinedine Zidane, and Eniola Aluko – as well as current stars such as Jude Bellingham, Alessia Russo, Aitana Bonmatí and Trent Alexander-Arnold, who reflect on early memories and what it means to be a part of the Predator family. It also weaves an emotional tapestry of memories as senior adidas executives, visionary design team members, and devoted fans like Louis Tomlinson, reminisce about the moment Predator emerged and changed the game forever.

    Craig Johnston, the mastermind behind the revolutionary Predator design, vividly recalls his eureka moment—repurposing rubber to craft the iconic Predator teeth that forever altered how the ball moves off a player’s foot. With heartwarming nostalgia and raw determination, Johnston shares how a coaching session for kids inspired a concept that, against all odds, graced the world’s biggest stages by 1994.

    Adidas global football general manager, Nick Craggs said: “Predator changed the game. We know what it means to us all at adidas but as we come to the end of its 30th anniversary we felt it was fitting to hear from those that played such a crucial role in cementing its place in football culture. It has helped push the boundaries of innovation on the field of play and inspire millions off it – we now take it into the future and hopefully another 30 years of iconic moments with the world’s best players.”

    SoccerBible creative director Pete Martin said: “The Predator is a boot with such a profound legacy that it was a real honour to have crafted ‘Under The Tongue’ alongside Keane Pearce Shaw. A boot with such personality too, not only does it mean so much to the culture of the game but it has been an unrivalled yet consistent giver of glory. There are few products on the planet that can, have or ever will, evoke such memories and feelings as that of the Predator. It’s almost immortal. That’s what we have tried to capture with this film – that powerful infatuation – a charming icon with bite, flair and beauty.”

    The 60-second trailer offers a glimpse into the untold journey, now live across Adidas’ social channels. But the real story unfolds on 11 December, when Under The Tongue premieres at 9 PM CET on the adidas football YouTube channel. Football fans, mark your calendars, as this promises to be more than just a documentary

  • adidas & Arsenal unveil retro-inspired adicolor collection

    adidas & Arsenal unveil retro-inspired adicolor collection

    New Delhi – adidas and Arsenal launch a brand new adicolor range of the 70s and 80s-inspired tracksuits and t-shirts, giving a fresh twist to the club’s retro colourways.

    Designed with a slim fit in premium pique material, the track top features engineered three-stripes tape, a ribbed collar and cuffs, convenient zipped side pockets, and flock-printed trefoil and club crest on the chest. The pique track pants are tailored for a slim fit and include zipped side pockets and iconic three-stripes tape down each leg, blending functionality with classic style. The collection is completed with a slim-fitted crew neck tee with short sleeves, featuring engineered three-stripes tape along with a flock-printed crest and Trefoil branding on the chest.

    The Arsenal adicolor collection captures a timeless retro class in bold red and blue shades, paying homage to the club’s heritage with a contemporary flair. This special edition revives the iconic crest that has been enhancing Arsenal’s jerseys from 1949 to 1994, a nostalgic nod to the team’s rich legacy. The vintage aesthetic is further elevated with the original club lettering on the back of both the tee and jacket, inspired by the classic font style from the old club badge. The result is a collection that blends the spirit of past eras with modern design, making it a must-have for fans who value both history and style.

  • Adidas and Manchester United unveil new retro-inspired adicolor collection

    Adidas and Manchester United unveil new retro-inspired adicolor collection

    Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort. This latest launch revives the iconic styles of the 70s and 80s, reimagined in Manchester United’s classic red and black colorways, bringing fans a fresh take on the club’s historic kits.

    The collection includes a slim-fit track top crafted in premium pique material, featuring adidas’ engineered three stripes tape, a ribbed collar and cuffs, and zipped side pockets. A bold Trefoil logo and the iconic United club crest flock-printed on the chest enhance the look, while matching pique track pants complete the set with tailored details, including three stripes tape and zipped side pockets. Finishing the collection is a crew neck tee with short sleeves and the same Trefoil and crest details, offering supporters a casual yet stylish option.

    Inspired by Manchester United’s kits from the 1980-90s, the adicolor range honors the team’s heritage while introducing vintage design elements. The collection features the classic club crest and 80s-inspired lettering on the track top’s back, adding a nostalgic flair for fans.

    https://www.adidas.co.in/manchester_united
     

  • Disney Consumer Products in India teams up with brands and retailers

    Disney Consumer Products in India teams up with brands and retailers

    Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.

    For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India. Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.

    Disney Consumer Products, India, director Priya Nijhara said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”

    Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:

    Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including 32 iconic Super Heroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable and brings the character to life through an AR extension.

    NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.

    Snacking brand Too Yumm! adds an extra kick to its Bhoot Karare and Karare Munchy Masala range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.

    boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s epic storytelling with its advanced technology. Inspired by their agility and resilience, Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).

    Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs. Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.

    Deadpool’s unfiltered charm and charisma is coveted by apparel brands looking to focus on young adults. Wrogn, endorsed by cricketing genius Virat Kohli, channels Deadpool and Wolverine’s rebellious spirit with a collection featuring iconic quotes from the movie and standout designs. The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials for any occasion. Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM extend the excitement of Deadpool & Wolverine beyond the screen through custom collections, available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.

    Alongside merchandise from 7‑Eleven, fans can also look forward to an exciting collaboration with Adidas set to launch in India in early August.

    The latest merchandise from these brands and retailers aim to delight Indian fans and add to the excitement of the movie. Marvel Studios’ ‘Deadpool & Wolverine’ will release in India on 26 July in English, Hindi, Tamil and Telugu.

  • adidas releases limited edition Lionel Messi F50 Triunfo Dorado

    adidas releases limited edition Lionel Messi F50 Triunfo Dorado

    Mumbai – adidas has launched the limited-edition Lionel Messi F50 Triunfo Dorado pack. Engineered for game-changing speed, the boots will be worn by Messi as he looks to add more accolades to his glittering career this summer.

    For the first time ever, the boots available for retail include some of the exact, unique design specifications Leo chooses for his own on-pitch footwear, enabling fans to get closer than ever to the feeling of emulating the GOAT on the pitch.

    . The closure of the ‘burrito’ style tongue is adapted to Leo’s preferred fit and has been engineered with knit material for maximum comfort.

    .  The Hybrid Touch upper updates the recently released inline F50 with a synthetic suede and foil material with soft haptic designed for vamp stability and comfort when touching the ball at speed.

    .  Consistent with the other existing F50 releases, the boots sit on a Sprintframe 360 soleplate, specifically designed to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.

    Following the return of the F50 franchise earlier this month, the visual design of the Triunfo Dorado is inspired by one of the franchise’s most iconic boots – the F50 Prime. The Prime was originally released in season 2014/15, a season in which Leo won the League, Cup and UEFA Champions LeagueTM treble while breaking the all-time record for goals scored in the Spanish top division (43 in 38 appearances – and 21 assists.)

  • adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    Mumbai – adidas has unveiled the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing, representing the cleanest home kit design in recent memory.

    A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridistas and worn by some of the greatest players to ever step onto a football pitch.  Now, welcoming a new age of exciting talent, the 2024/25 design is stripped back to the roots of the club, with a minimalistic look that speaks to the long-lasting legacy and love all those associated with the club, have for the color white.

    The crafting of the jersey further binds the new kit to the club’s DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design.  adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

    Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsors and the famous three stripes, which run down the shoulders of the shirt.

    adidas SVP of Product & Design Sam Handy said: “Over the past 26 years, we’ve been honoured to reimagine the classic white strip of Real Madrid and create iconic looks that will forever be attached to the success of the club.  Regardless of what that final design is for each season, we always stay true to the core DNA of Real Madrid. So, for this season’s home kit, we’ve gone back through the archive and reintroduced it to a new generation of fans and players, creating one of the cleanest looks in recent memory.”

    Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.

    The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry. 

  • The cannon returns as Adidas and Arsenal unveil home kit for 2024/25

    The cannon returns as Adidas and Arsenal unveil home kit for 2024/25

    Mumbai – adidas and Arsenal revealed the new home kit for the 2024/25 season, with the club’s iconic cannon at the heart of a timeless look that celebrates the rich heritage of The Gunners.

    The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

    The minimalist design features a block red and white base. The use of a unique structured fabric throughout, creates a textured feel and adds intrigue to the design when viewed up close. Binding the jersey is the use of navy-blue detailing on the adidas three-stripes and side panels, creating a seamless connection between shirt and shorts.

    The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

    The 24/25 season will see the iconic symbol feature across home, away and third kits for one season only – creating a fresh and forward-looking aesthetic, acting as the club’s compass guiding the teams forward as one in the pursuit of progress.

    adidas SVP of Product and Design Sam Handy said, “We anchored this season in the iconography of Arsenal – and there is no more iconic symbol for Arsenal than the cannon. In development, we revisited the archive and reviewed years of design and collaboration, the core elements of the club’s identity to players and supporters.

    So, this season is all about the cannon, the role it plays in the legacy of the club and reintroducing it to a fresh generation of supporters and players.”

    Arsenal forward, Gabriel Martinelli said, “Since joining Arsenal, it has been clear to me how important the cannon is, to this great club and our supporters. It epitomises our spirit and we’re excited to wear it on the pitch with pride next season.” men’

    Arsenal forward, Alessia Russo said, “I love the simplicity of this new kit – giving the cannon space to shine. We know how much it means to the supporters – so to have it front and centre of our home kit will fill us with confidence every time we step foot on the pitch.”

    Crafted for performance and to provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology and were created in close collaboration with the Arsenal men’s and women’s teams.

    The on-field version of the jersey is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable. While the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.  

    The debut of the home kit is accompanied by an exciting tribute film, exploring the passion that is invoked by the iconic Arsenal cannon. Starring club Martin Odegaard, Gabriel Martinelli, Bukayo Saka, Alessia Russo, Beth Mead and Lotte Wubben-Moy, the launch film features the players at significant landmarks across Emirates Stadium – from the electric North Bank to the home changing room – and explores what the famous symbol means to them and the club’s supporters. 

  • Planet over plastic: Brands leading the sustainability charge

    Planet over plastic: Brands leading the sustainability charge

    Mumbai: Plastic pollution poses a grave threat to our planet, affecting not only our environment but also the well-being of wildlife and human populations. Each year, approximately 10 million tonnes of litter, with 80 per cent of it being plastic, finds its way into our oceans and seas. These plastic products take hundreds of years to decompose, perpetuating their harmful impact. Single-use plastics, such as carrier bags, beverage bottles, coffee cups, and packaging, significantly contribute to this crisis. They are cheap, convenient, and disposable, but their environmental cost is staggering. Fortunately, campaigns around the world have raised awareness about plastic pollution and, in some cases, spurred action. However, the challenge lies in translating this awareness and concern into meaningful behavior change. To address this, we must learn from successful campaigns and adopt effective strategies to shift consumer behavior toward more sustainable choices. Whether initiated by manufacturers, foundations, non-profits, local governments, or international bodies, these campaigns focus on reducing single-use plastics and packaging. By understanding what works and avoiding common pitfalls, we can collectively combat plastic pollution and protect our planet for future generations.

    Here’s a list of some of the impactful initiatives by different brands to tackle plastic pollution.

    1.   Coca-Cola India: “World Without Waste”

    Coca-Cola India launched the “World Without Waste” initiative to collect and recycle the equivalent of 100% of its packaging by 2030. They focus on increasing the use of recycled materials in their packaging and promoting responsible disposal of plastic waste.

    Recently, Coca Cola India has introduced bottles made entirely from 100 per cent recycled polyethylene terephthalate (rPET), a first for the Indian beverage industry.

    https://www.coca-cola.com/gb/en/sustainability/this-is-happening/sprite

    2. The Body Shop’s CFT partnership with Plastics for Change

    With The Body Shop’s partnership with Plastics for Change, they are sourcing recycled plastic from marginalized waste pickers in India, providing fair wages and better working conditions. TBS sourced over 400 tons of recycled plastic for product packaging in 2021 (doubling this from over 200tons in 2020). They are further scaling up plastic recycling through their Activist Workshop store through the ‘RRR’ concept and the design where even the store fixtures are made from recycled and sustainable materials.

    https://www.thebodyshop.com/en-gb/packaging/community-trade-recycled-plastic/e00010

    3.  ITC Ltd:

    ITC’s flagship WOW programme is a public-private partnership with municipalities and communities that is turning once unsanitary waste threatened neighbourhoods into clean and healthy environments. A unique source segregation and collection pathway, WOW works towards a circular economy, one which re-consumes its waste.

    WOW’s recycling system

      . Waste Segregation by Households

     .  Preliminary Category-wise Segregation by Waste Collection Workers

     .  Sorting at Dry Resource Collection Centres (DRCCs)

     . Super Franchisees – Large-scale Waste Aggregators

    https://www.itcportal.com/sustainability/itcs-circular-economy-initiatives.aspx

    4.  Xynteo’s Waste No More programme

    In collaboration with the partners, Xynteo’s Vikaasa developed the Waste No More programme.  By building Islands of Excellence at the ward level, Waste No More demonstrates working models on plastic waste circularity. Each Island of Excellence focuses on:

    .   Strengthening waste management infrastructure

    .   Integrating the informal sector

    .   Educating and empowering communities, including children

    .   Strengthening the ecosystem by informing policy

    The programme’s first pilot kicked off in Mumbai in March 2020. D Ward, a municipal ward in the heart of Mumbai where a material recovery facility has been set up to collect and sort the incoming dry waste, connections have been established with the informal sector to create one unified supply chain and awareness campaign on responsible waste management has been launched to empower and integrate the communities.

      5. Adidas Primegreen and Primeblue sustainable technology

    Adidas has developed fabric technologies called Primeblue and Primegreen, which use recycled materials, including plastic waste collected from beaches and coastal areas. These materials are used in their sportswear and footwear collections, promoting sustainability in their products.

    This recycled high-performance material, made in part with Parley Ocean Plastic, is just part of their commitment to continue to innovate in the area of sustainability until they reach their goal of being completely off of virgin polyester by 2024.

    https://report.adidas-group.com/2020/en/at-a-glance/2020-stories/our-sustainability-initiatives.html