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HERZOGENAURACH: Puma has appointed Nadia Kokni as vice-president of global brand marketing, drafting in a heavyweight brand builder as it doubles down on sharper storytelling and...
MUMBAI : When it comes to winning fans, Sportz Interactive isn’t just playing the game, it’s rewriting the rulebook. The sports tech powerhouse has roped in...
MUMBAI: Rohit Reddy may be lounging in his monochrome threads and bucket hat like it’s a lazy Sunday, but don’t let the chill vibe fool you,...
MUMBAI: Juventus is blurring the lines between sport and style this season—literally. The Italian giants have unveiled their new 2025/26 home kit in collaboration with adidas,...
MUMBAI: adidas has appointed Vijay Chauhan as general manager of adidas India, effective 1 August 2025. Vijay will oversee operations in India and be based in...
MUMBAI: Adidas and Manchester United have dropped their 2025/26 home kit, and it’s steeped in sentiment. Taking cues from the quiet power of Old Trafford on...
MUMBAI: A royal refresh is underway at the Bernabéu this time, in fabric. Adidas and Real Madrid have unveiled the 2025–26 Home Jersey, and it’s a...
MUMBAI: Why just hit your stride when you can turn heads while doing it? Adidas has laced up for a high-speed style statement with the launch...
MUMBAI: Adidas has launched a bold new chapter in its global brand campaign, reaffirming its commitment to reducing negative pressure in sport and championing the power...
MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back...
Mumbai: He was a high-profile hire in 2024. And now he has quit. Damyant Singh Khanoria has stepped down as chief marketing officer (CMO) of sports...
MUMBAI: Poulomi Saha has been appointed associate vice president at Havas Media Network India. She has over 13 years of experience in marketing, media strategy, and...
MUMBAI: When did a scruffy pair of boots ever stop us from chasing the ball as kids? Fast forward to today, football boots have grown into...
Mumbai: In an exciting collaboration, Adidas and Real Madrid have unveiled a fresh take on the club’s iconic retro styles with the launch of the adicolor...
New Delhi – adidas and Arsenal launch a brand new adicolor range of the 70s and 80s-inspired tracksuits and t-shirts, giving a fresh twist to the...
Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort. This latest launch revives the iconic styles of the 70s...
Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage,...
Mumbai – adidas has launched the limited-edition Lionel Messi F50 Triunfo Dorado pack. Engineered for game-changing speed, the boots will be worn by Messi as he...
Mumbai – adidas has unveiled the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing, representing the cleanest...
Mumbai – adidas and Arsenal revealed the new home kit for the 2024/25 season, with the club’s iconic cannon at the heart of a timeless look...
Mumbai: Plastic pollution poses a grave threat to our planet, affecting not only our environment but also the well-being of wildlife and human populations. Each year,...
Mumbai: In the Arab world, many young Arab girls from conventional families grow up believing that sports are not for them. This belief stems from the...
Mumbai: Ahead of UEFA Euro 2024, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy,...
Mumbai: adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe...
Mumbai: adidas reveals the reimagined Supernova franchise with the first of three new silhouettes – Supernova Rise. Launching in a women’s and men’s specific last, the...
Mumbai: adidas and Arsenal have launched a limited-edition range with London fashion brand and streetwear giant, Maharishi. The collection brings together London-centric streetwear and adidas performance...
Mumbai: adidas Originals, the pioneering sportswear brand for the streets launches a new campaign that cements the Trefoil as a cultural pioneer by teaming up with...
Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A...
Mumbai: Agilitas Sports, innovation-led sportswear and Athleisure solutions platform, co-founded by Abhishek Ganguly, ex-MD, Puma (India & South-East Asia), has in a significant move, announced the...
Mumbai: To commemorate the career of football player Lionel Messi, adidas releases “The Impossible Rondo,” the newest chapter in its “Impossible is Nothing” story, ahead of...
Mumbai: Ahead of the FIFA World Cup Qatar 2022, Adidas unveils the next chapter of its “Impossible is Nothing” story with its global football family. The...
Mumbai: adidas is celebrating French footballer Karim Mostafa Benzema’s historic win with a stunning short film, Hand of Gold,which sees the player’s iconic hand bandage transform...
MUMBAI: As the countdown to the start of the 2022 FIFA World Cup- scheduled to take place in Qatar from 20 November to 18 December- begins,...
Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation...
Mumbai: Sportswear giant Adidas comes on board as the official performance footwear partner for the Indian contingent at the 22nd Commonwealth Games (CWG) 2022 in Birmingham,...
Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team...
Mumbai: Hrishikesh Shende has joined Kolkata-based multinational conglomerate RP Sanjiv Goenka Group as its chief operating officer – sports, according to his LinkedIn update. In a...
Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima...
Mumbai: Sportswear giant adidas has brought table tennis player Manika Batra on board as a part of its initiative to celebrate and boost women in the world of...
Mumbai: Driven by the belief that sport has the power to change lives, sportswear company adidas announced support for those women athletes who are breaking down...
Mumbai: Sportswear giant, adidas has signed a multi-year endorsement deal with Indian football team vice-captain Sandesh Jhingan. As part of the association, Jhingan will work closely with adidas in engaging...
Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch...
New Delhi: Global sportswear giant adidas has partnered with actor and youth icon, Deepika Padukone, who will now work closely with the brand on their common commitment...
Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi. The brand’s first LEED-certified store in the country called ‘The Home...
Mumbai: Sportswear major adidas has announced Olympic medallist Mirabai Chanu as the face of its ‘Stay In Play’ campaign as it unveiled its latest product innovation designed...
Mumbai: With her latest win at Tokyo Olympics 2020, India’s star weightlifter Mirabai Chanu has emerged as an inspiration for countless women who shy away from sports...
MUMBAI: Global Sportswear brand adidas announced a long-term partnership with the charity, Common Goal to help drive lasting social change for under-served communities, creating a better...
Mumbai: Apparel brand adidas unveiled the first in a series of short films, as part of its new UEFA EURO 2020 campaign to inspire fans, players,...
MUMBAI: Global sportswear brand Adidas has introduced the evolution of its long-standing brand attitude, Impossible Is Nothing. Told in bold, human films, Seeing Possibilities is about rebellious optimism, rooted...
Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV....
