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Tag: adidas India

  • Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    Suhana Khan laces up with adidas India, reimagines iconic Originals for gen z flair

    MUMBAI: Adidas India has tapped Suhana Khan as the latest face of its brand, signalling a bold stride in blending classic streetwear heritage with the next generation’s flair for expression. The announcement marks a strategic move by the global sportswear giant to rejuvenate its Originals identity with a voice that speaks to India’s youth.

    With this collaboration, adidas revisits its cult-classic sneaker franchise — the Superstar — anchoring the campaign in timeless fashion that resonates across generations. While the shoe first stormed courts and streets decades ago, Suhana’s entry breathes new cultural relevance into the silhouette, infusing it with the energy of digital-age trendsetters.

    “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special”, Suhana shared in a statement.

    Adidas India GM Neelendra Singh echoed the sentiment, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture”.

    The partnership underscores adidas India’s approach to stay rooted in legacy while adapting to evolving style codes. By welcoming a young cultural voice like Suhana, the brand aims to reassert its Originals line as a mainstay of contemporary wardrobes, without abandoning its heritage.

    As Suhana steps into her role, adidas promises a renewed creative vision — one stitched together by classic design, future-forward influence, and the enduring appeal of self-expression.

  • CMO Sunil Gupta scores CEO role at Delhi Capitals

    CMO Sunil Gupta scores CEO role at Delhi Capitals

    Mumbai: Sunil Gupta, the former chief marketing officer of adidas India, has recently assumed the position of chief executive officer at Delhi Capitals. After a tenure of over seven years with adidas India, Gupta decided to embark on this new professional journey. His association with adidas began in 2016 when he took on the role of business unit head for adidas running.

    In a LinkedIn post, Sunil Gupta announced his transition, expressing appreciation for the chance to indulge in his love for cricket daily in his new role. Notably, before his time at adidas, Gupta gained valuable experience through his roles at Coca-Cola India, Marico, and GSK.

  • adidas India launches its ‘Impossible is Nothing’ campaign

    adidas India launches its ‘Impossible is Nothing’ campaign

    Mumbai: Sportswear giant adidas has launched its ‘Impossible is Nothing’ campaign through the voice of athletes such as Rohit Sharma, Manpreet Singh, Mirabai Chanu, Simranjeet Kaur, and Lovlina Borgohain.

    Harnessing the power of sport, adidas brought forward the narrative of sustainability using Rohit Sharma’s shoes as a canvas inspiring the viewers to see the possibilities of a sustainable future. The customised spikes brought to life the three causes on- ‘Save The Rhinos, Save The Corals, and Plastic Free Oceans’ as the cricketer sported the shoes during an international sporting event.

    “Through the stories of some of our key athletes, we intend to bring to life the ‘impossible is nothing’ attitude and inspire our consumers and communities to see and realise their possibilities,” said adidas India senior director Sunil Gupta. “With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”

    The shoes are aesthetically crafted by designer Aaquib Wani in collaboration with the sportswear brand to garner people’s attention towards sustainability and the environment in a unique way, said the statement.

    “adidas has been the driving force of positive change in the lives of people beyond athletes, inspiring us all to push boundaries. I personally resonate with the ‘impossible is nothing’ attitude and was thrilled when we worked on the unique idea of representing the causes through me on the playing field,” said cricketer Rohit Sharma. “It is extremely important to have an active dialogue on matters of sustainability through all possible mediums and inspire all around us to see the possibilities of positive change.”

  • adidas India congratulates the 2018 Arjuna awardees

    adidas India congratulates the 2018 Arjuna awardees

    New Delhi, 26th September 2018: Young athletic sensation Hima Das is in headlines yet again and this time for being awarded with the highest sports honour in the country, the Arjuna Award. At only 18, the Indian sprinter who is now popularly being referred to as “Golden Girl” and “Dhing Express” has made history by becoming the first Indian athlete to win a gold medal at the world level.
    Hima, a tenacious and perseverant teenager, became the first ever Indian athlete to win a gold medal at a global track event when she won the women’s 400m at the IAAF World Under-20 Championships in Finland, followed by three podiums at the recently concluded Asian Games in Indonesia. She recently bagged a partnership deal with global leader in sporting goods industry, adidas, which will equip Hima with the very best offerings from adidas for her racing and training needs, as she continues her journey to becoming the best sprinter in the world.
    Congratulating Hima on her award, Mr. Sean Van Wyk, Senior Marketing Director at adidas India said, “Hima truly exemplifies the immense potential of young athletes in India. Her perseverance and commitment has inspired a nation. Being honoured like this is recognition of her capability and achievements as a top sportsperson and it also says a great deal about the country’s improving prowess in athletics.”

    He further added, “ The growing list of awardees reflects India’s emerging interest in sports. We at adidas believe that through sport we have the power to change lives and we are committed to nurturing grassroots sports in India by empowering young talent and inspiring athletes everywhere – boys and girls, men and women. We congratulate all of this year’s winners.”