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Tag: Adhvith Dhuddu

  • India one of the fastest growing AR markets: Facebook

    India one of the fastest growing AR markets: Facebook

    MUMBAI: India is one of the fastest growing regions for augmented reality (AR) technology and Facebook is providing tools like AR Studio for developers and creators in the country to help them create unique experiences, according to ET.

    “India is one of the fastest growing regions for AR technology. Through our cutting-edge creative offerings, we are giving creators and developers power to build for tomorrow with emerging technologies like AR without using any expensive hardware or specialised apps,” Facebook India and South Asia head of platform partnerships Satyajeet Singh said in a statement.

    Facebook’s AR Studio is a new software suite is purpose-built for creators and developers that allow them to make stunning visual effects for the Facebook camera easily.

    AR Studio is currently available on Mac and will soon be available on Windows. “Myntra has been a pioneer in AR applications. We are looking to partner with Facebook now to bring AR effects into our brand pages, feed and stories on Facebook and to leverage the massive reach of Facebook to bring these experiences and tools to our customers across the various Facebook platforms,” said Myntra CTO Jeyandran Venugopal.

    Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to everyone and their daily habits.

    According to AliveNow founder and CEO Adhvith Dhuddu, “They are excited to work on AR studio because it’s opened up unique possibilities to build interesting AR experiences for brands and 1.5 billion users on Facebook.”

    “With 1.5 billion people who have access to Facebook camera today, we want to focus on providing unique experiences, and through the AR studio we are enabling creators to build new ways for them to access AR experiences,” the company said as it organised an “AR Day” event.

    “With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters,” Dhuddu added. 

  • Reliance Footprint awards social media duties to AliveNow

    MUMBAI: Reliance Footprint has appointed AliveNow as its social media agency.

    The Bangalore-based agency will now manage the brand‘s social media presence.

    The agency has earlier worked with Reliance Trends.

    AliveNow CEO Adhvith Dhuddu said, “Social Media has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence.”

    Reliance Footprint SVP and CMO Debdeep Sinha added, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations.”

  • AliveNow wins Reliance Trends’ social media biz

    AliveNow wins Reliance Trends’ social media biz

    MUMBAI: Bangalore-based AliveNow has bagged the social media duties of Reliance Trends following a multi-agency pitch that took place in Bangalore.

    The retailer brand will be using the platform to create awareness about products, drive sales, increase brand recall and to create a community of brand enthusiasts. Also, there will be digital campaigns for Reliance Trends.

    AliveNow CEO Adhvith Dhuddu said, “We are very happy to be able to work with Reliance Trends. As an agency we would like to help position the brand aggressively on social platforms. We have some great campaigns lined up and are all set to take the brand from strength to strength online.”

    The agency has recently won the social media mandate of NR Group‘s Cycle Pure Agarbathies and Prestige‘s Forum Malls.

  • AliveNow bags Cycle Pure Agarbathies’ social media biz

    MUMBAI: Cycle Pure Agarbathies, the flagship incense sticks brand of NR Group, has appointed AliveNow as its social media agency.

    The account will be serviced by the agency‘s Bangalore office.

    Cycle Pure Agarbathies has roped in the agency to reach out to the new generation and to continually adopt to embrace new branding and marketing platforms, the company said.

    Alive now CEO Adhvith Dhuddu said, “We have worked with many large and iconic brands, but this one takes the cake and is really special for us. To be able to work with one of India‘s most revered and strong brands is a fantastic feeling. We‘re thrilled and look forward to cementing the brand‘s social media presence. We expect this to be quite a challenge given what the brand stands for and the audience on social media. Talking about prayer, religion, spirituality and Indian culture to the younger audience is never easy but our team is up to the task and is looking forward to working with the Cycle Agarbathies team.”

    Cycle Pure Agarbathies MD Arjun Ranga added, “As a national brand, it is important for us to connect with our customers at all levels. It is critical to keep continuous dialogue and create a sense of community that can revolve around our products and brand. We hope to build stronger brand equity for Cycle Agarbathies by involving our target audience in the digital space. We look forward to a long lasting collaboration with AliveNow.”

  • AliveNow to handle Forum Malls’ social media biz

    MUMBAI: Bangalore-based social media agency AliveNow has won the social media mandate of the city‘s Forum Mall.

    The agency will carry out digital marketing activities for Forum Mall, Koramangala and Forum Value Mall, Whitefield.

    AliveNow CEO Adhvith Dhuddu said, “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”

    Forum general manager – mall operations Mall Ramaraju added, “Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall”.

    AliveNow has also worked with brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet, ITC, Prestige Smart Kitchens, Fortis and Barista Lavazza.