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Tag: Adfest 2016

  • ADFEST 2016 confirms 57 jurors from 18 cities

    ADFEST 2016 confirms 57 jurors from 18 cities

    MUMBAI:  ADFEST has announced that some of the world’s most celebrated creative professionals will be joining ADFEST 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

    Introducing the jury panel for Film & Radio Lotus:
    •         Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
    •         Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
    •         Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
    •         Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
    •         Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
    •         Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
    •         Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo
    The jury panel for Design Lotus & Print Craft Lotus:                                                                
    •         Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)
    •         Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok
    •         Guy Venables, Founder, GUY>ENABLES, Sydney
    •         Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta
    •         Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai
    •         Sing Lin, Creative Director & Partner, BeWater, Shanghai
    •         Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo
    The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:          
    •         Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)
    •         Darren Watson, Executive Creative Director – APAC, FITCH, Singapore
    •         Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei
    •         Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai
    •         Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne
    •         Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok
    •         Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo
    The jury panel for Promo Lotus and Effective Lotus:          
    •         Chris Chiu, Singapore (Jury President)
    •         Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai
    •         Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai
    •         Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai
    •         Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai
    •         Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing
    •         Tara Ford, Creative Director, WhybinTBWA Group, Melbourne
    The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:          
    •         Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)
    •         Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney
    •         Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur
    •         Chris Chiu, Singapore
    •         Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai
    •         Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei
    •         Sihabutr Xoomsai, Film Director, Triton Film, Bangkok
    •         Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore
    •         Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo

    “Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST president Jimmy Lam.
    ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • ADFEST 2016 confirms 57 jurors from 18 cities

    ADFEST 2016 confirms 57 jurors from 18 cities

    MUMBAI:  ADFEST has announced that some of the world’s most celebrated creative professionals will be joining ADFEST 2016 as jurors including 57 professionals from 18 cities: Auckland, Bangkok, Beijing, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

    Introducing the jury panel for Film & Radio Lotus:
    •         Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney (Jury President)
    •         Erick Rosa, Executive Creative Director, MullenLowe Singapore, Singapore
    •         Jennifer Hu, Chief Creative officer, Ogilvy & Mather Taiwan, Taipei
    •         Joo Yu Kyung, Creative Director, Innocean Worldwide, Seoul
    •         Malek Ghorayeb, Regional Executive Creative Director, Leo Burnett MENA, Beirut
    •         Santi Suwanvalaikorn, Founder & Executive Creative Director, Youngsanti, Bangkok
    •         Yoshimitsu Sawamoto, Executive Creative Director, Dentsu Inc., Tokyo
    The jury panel for Design Lotus & Print Craft Lotus:                                                                
    •         Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo (Jury President)
    •         Chutivat Cherdchoo, Executive Creative Director, Visionary Group, Bangkok
    •         Guy Venables, Founder, GUY>ENABLES, Sydney
    •         Ivan Hadywibowo, Chief Creative Officer, J. Walter Thompson, Jakarta
    •         Sanket Pathare, Senior Creative Director, McCann Erickson India, Mumbai
    •         Sing Lin, Creative Director & Partner, BeWater, Shanghai
    •         Trevor Kennedy, Chief Creative Officer, Leo Burnett Solutions GROUP, Colombo
    The jury panel for Media Lotus, Branded Entertainment Lotus & Content Lotus:          
    •         Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai (Jury President)
    •         Darren Watson, Executive Creative Director – APAC, FITCH, Singapore
    •         Evan Teng, Managing Director, J. Walter Thompson Taiwan, Taipei
    •         Georg Warga, Creative Director, Filmmaker & Founder, GOODSTEIN, Shanghai
    •         Patrick Baron, Executive Creative Director, McCann Melbourne, Melbourne
    •         Sarnchatt Chansrakao, Managing Director, Dentsu Media Thailand, Bangkok
    •         Sokichi Nakazawa, Executive Manager of Data Driven Media Marketing Center, Hakuhodo DY Media Partners Inc., Tokyo
    The jury panel for Promo Lotus and Effective Lotus:          
    •         Chris Chiu, Singapore (Jury President)
    •         Anu Joseph, Executive Creative Director, Creativeland Asia Pvt. Ltd., Mumbai
    •         Dani Richa, Chairman & Chief Executive Officer, BBDO MENA, Pakistan & Africa, Dubai
    •         Eric Cruz, Executive Creative Director, AKQA Shanghai, Shanghai
    •         Jeff Ma, Marketing Vice President, Greater China, The Woolmark Company, Shanghai
    •         Joyce Deng, Marketing Vice President, Yintai Yushen Business Management Co., Ltd., Beijing
    •         Tara Ford, Creative Director, WhybinTBWA Group, Melbourne
    The jury panel for Integrated Lotus, INNOVA Lotus and Lotus Roots:          
    •         Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, Seoul ( Jury President)
    •         Ben Welsh, Creative Chairman, Asia, M&C Saatchi, Sydney
    •         Chee Keong (CK) Tan, Group Executive Creative Director, Ogilvy & Mather Malaysia, Kuala Lumpur
    •         Chris Chiu, Singapore
    •         Josy Paul, Chairman & Chief Creative Officer, BBDO India, Mumbai
    •         Richard Yu, Chief Creative Officer & China Network Creative Consultant, ADK Taiwan, Taipei
    •         Sihabutr Xoomsai, Film Director, Triton Film, Bangkok
    •         Valerie Cheng, Head of Creative Shop, Southeast Asia, Facebook, Singapore
    •         Yoshihiro Yagi, Creative Director, Dentsu Inc., Tokyo

    “Our jurors arrived in Thailand yesterday to begin debating this year’s entries. It is now their responsibility to choose the work that is driving our industry forward, we’d like to thank them for the hard work they will perform over the next few days,” says ADFEST president Jimmy Lam.
    ADFEST 2016 will run from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • McCann Worldgroup’s Ben Lilley talks about creativity at Adfest 2016

    McCann Worldgroup’s Ben Lilley talks about creativity at Adfest 2016

    MUMBAI: ADFEST is pleased to announce that Ben Lilley, Chairman and CEO of McCann Worldgroup Australia, is joining the line-up at ADFEST 2016.

    Lilley presides over one of the region’s most awarded agencies, McCann Australia – the agency behind the multi-award winning ‘Dumb Ways to Die’ campaign of 2012. At ADFEST this year, he will present a session titled: ‘Is the Creative Team Dead? Or has it just been hipsterized?’
    “Technology has disrupted everything, including now, it seems, the creative team. Or has it? Just as there’s ‘no I in team’, there’s no ‘I’ in technology either. Agency teams remain as vital as ever to developing original, compelling and effective ideas,” says Lilley.

    So has the creative team really changed? This session will examine what exactly a successful agency team should look like these days.

    Lilley started out as a creative with some of Australia’s most respected agencies, including George Patterson, McCann and DDB, before launching his own agency SMART in 2000.
    Described by AdNews as “one of the best known independent advertising success stories in Australia”, SMART was recognised in theAdNews and B&T Agency of the Year, Employer of the Year, Cannes Lions, Effies, Clios, New York Festivals, BRW Fast100 and numerous other global award shows.

    In 2011, SMART was acquired by McCann Worldgroup and Lilley was appointed Australian Chairman and CEO. Within two years, McCann made Australian history as the world’s most awarded agency in the The Gunn Report, Won Report and AdAge Awards Report.

    The agency’s campaigns include “Dumb Ways to Die” for Metro Trains, which in 2013 was named the most awarded campaign in Cannes Lions history and one of AdAge’s Top 15 Ad Campaigns of The 21st Century.

    In 2014, the agency was awarded its 6th Cannes Grand Prix for V/Line “Guilt Trips”. And in 2015 McCann was Australia’s top ranked agency (and 6th in the world) in the global Warc 100 creative effectiveness rankings.

    ‘Is the Creative Team Dead? Or has it just been hipsterized?’ takes place on Friday 18th March at 4pm.

    Delegate Passes to ADFEST 2016 – which runs from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand – are now available via www.ADFEST.com

  • McCann Worldgroup’s Ben Lilley talks about creativity at Adfest 2016

    McCann Worldgroup’s Ben Lilley talks about creativity at Adfest 2016

    MUMBAI: ADFEST is pleased to announce that Ben Lilley, Chairman and CEO of McCann Worldgroup Australia, is joining the line-up at ADFEST 2016.

    Lilley presides over one of the region’s most awarded agencies, McCann Australia – the agency behind the multi-award winning ‘Dumb Ways to Die’ campaign of 2012. At ADFEST this year, he will present a session titled: ‘Is the Creative Team Dead? Or has it just been hipsterized?’
    “Technology has disrupted everything, including now, it seems, the creative team. Or has it? Just as there’s ‘no I in team’, there’s no ‘I’ in technology either. Agency teams remain as vital as ever to developing original, compelling and effective ideas,” says Lilley.

    So has the creative team really changed? This session will examine what exactly a successful agency team should look like these days.

    Lilley started out as a creative with some of Australia’s most respected agencies, including George Patterson, McCann and DDB, before launching his own agency SMART in 2000.
    Described by AdNews as “one of the best known independent advertising success stories in Australia”, SMART was recognised in theAdNews and B&T Agency of the Year, Employer of the Year, Cannes Lions, Effies, Clios, New York Festivals, BRW Fast100 and numerous other global award shows.

    In 2011, SMART was acquired by McCann Worldgroup and Lilley was appointed Australian Chairman and CEO. Within two years, McCann made Australian history as the world’s most awarded agency in the The Gunn Report, Won Report and AdAge Awards Report.

    The agency’s campaigns include “Dumb Ways to Die” for Metro Trains, which in 2013 was named the most awarded campaign in Cannes Lions history and one of AdAge’s Top 15 Ad Campaigns of The 21st Century.

    In 2014, the agency was awarded its 6th Cannes Grand Prix for V/Line “Guilt Trips”. And in 2015 McCann was Australia’s top ranked agency (and 6th in the world) in the global Warc 100 creative effectiveness rankings.

    ‘Is the Creative Team Dead? Or has it just been hipsterized?’ takes place on Friday 18th March at 4pm.

    Delegate Passes to ADFEST 2016 – which runs from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand – are now available via www.ADFEST.com

  • Roopak Saluja joins speaker line-up at Adfest 2016

    Roopak Saluja joins speaker line-up at Adfest 2016

    MUMBAI: The 120 Media Collective and Sooperfly founder & CEO Roopak Saluja will present a session on “Content is King. Distribution is God!” at Adfest 2016.

     

    Saluja’s session will examine whether the distribution, monetisation, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before,” he added.

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films. Post that he launched two other subsidiaries – Jack in the Box Worldwide and Sniper, which now form The 120 Media Collective. Most recently, he launched Sooperfly, a new media company that empowers Asia’s digital video ecosystem by building content brands direct-to-audiences.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” said Adfest president Jimmy Lam.

     

    Saluja’s session will be held on 17 March. Adfest 2016 will be held from 16 to 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Roopak Saluja joins speaker line-up at Adfest 2016

    Roopak Saluja joins speaker line-up at Adfest 2016

    MUMBAI: The 120 Media Collective and Sooperfly founder & CEO Roopak Saluja will present a session on “Content is King. Distribution is God!” at Adfest 2016.

     

    Saluja’s session will examine whether the distribution, monetisation, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organisations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at Adfest, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before,” he added.

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films. Post that he launched two other subsidiaries – Jack in the Box Worldwide and Sniper, which now form The 120 Media Collective. Most recently, he launched Sooperfly, a new media company that empowers Asia’s digital video ecosystem by building content brands direct-to-audiences.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at Adfest this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” said Adfest president Jimmy Lam.

     

    Saluja’s session will be held on 17 March. Adfest 2016 will be held from 16 to 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Adfest 2016: Dentsu’s Yoshiro Yagi is Design & Print Craft Lotus jury president

    Adfest 2016: Dentsu’s Yoshiro Yagi is Design & Print Craft Lotus jury president

    MUMBAI: Dentsu Inc CD Yoshiro Yagi has been appointed Design Lotus & Print Craft Lotus jury president at Adfest 2016.

     

    “I’m really glad that I can come back to Adfest as the Jury President for Design and Print Craft. I love the different aesthetics that originate in Asia, and I’m very excited about discovering new works created by some of the best designers and art directors in the world,” says Yagi.

     

    Yagi is one of the most internationally awarded art directors in Japan, and perhaps in Asia. After leaving high school temporarily to hone his talents as a rhythmic gymnast, he later discovered his passion for creativity and enrolled at Kyoto University of Art and Design. After graduating, he joined Dentsu in 2001 to start his career as an art director. Since then, he has won over 150 awards including two Grand Prix at Adfest, Best of Design at One Show, and 28 Lions at Cannes.

     

    He has worked for major clients such as East Japan Railway, Panasonic, Honda and Menicon.

     

    “Yoshihiro has an eye for simplicity, but he is also fascinated with mixing and editing different media forms, which is what makes him unique as an art-trained Creative Director. Not only does he understand the principles of good design, but he also knows when to break the rules, which is why he’ll make such an excellent Jury President of Design and Print Craft at Adfest 2016,” adds Adfest president Jimmy Lam.

  • Adfest 2016: 37 directors aspire to be ‘Fabulous Four’

    Adfest 2016: 37 directors aspire to be ‘Fabulous Four’

    MUMBAI: Thirty seven aspiring directors from eight cities are in the running to become Adfest 2016’s ‘Fabulous Four.’

     

    ‘Fabulous Four’ is a visionary mentoring program run annually by Adfest, which is designed to nurture up-and-coming directors.

     

    Every year, Adfest invites new directors and assistant directors to submit a five-minute short film script inspired by the theme of the festival, which is slated as ‘Creative Intelligence’ for this year.

     

    A total of 37 scripts were submitted from Brisbane, Dhaka, Fukuoka, Kuala Lumpur, Mumbai, Shanghai, Sydney and Tokyo this year, which is up from 33 last year.

     

    All 37 scripts will be judged by the Film Craft and New Director jury, which is led by jury president Sihabutr Xoomsai, Thailand’s award-winning director at Triton Film in Bangkok.