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Tag: Adfactors PR

  • Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives

    Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives

    MUMBAI: Sporshita Goswami has joined EAAA Alternatives as director, marketing and communications, returning to pure-play communications after a stint straddling fundraising and PR at Modulus Alternatives Investment Managers.

    The October 2025 appointment marks a homecoming of sorts for Goswami, who spent the bulk of her career in public relations before moving into investor relations. At Modulus, where she spent two years and five months, she married her media savvy with capital-raising, pitching private credit opportunities whilst managing stakeholder communications.

    Before Modulus, Goswami logged nearly five years in group corporate communications at L&T Financial Services, handling messaging for the diversified financial conglomerate. That role followed a four-and-a-half-year stretch as associate director at Perfect Relations, the Mumbai PR shop, where she managed high-stakes client relationships across sectors.

    Her career foundations were laid at Adfactors PR, where she spent two and a half years generating story ideas, managing IPO communications and orchestrating product launches. She later moved through MSLGROUP and a brief independent consultancy before landing at Reliance Communications as manager, corporate communications.

    Goswami’s pitch is simple: the skills that win media coverage—narrative crafting, relationship building, market intelligence—translate seamlessly to wooing limited partners. Understanding what journalists want isn’t far from decoding what investors demand. Both require trust, transparency and knowing your audience cold.

    At EAAA Alternatives, she’ll deploy that crossover expertise in India’s increasingly crowded alternative investment space. The private credit market is heating up, capital is getting pickier, and everyone’s fighting for the same pool of sophisticated money. Goswami’s bet: the firms that tell the best stories will win the biggest cheques

  • Adfactors PR appoints Shilpa Desai to drive digital and innovation in BFSI and capital markets

    Adfactors PR appoints Shilpa Desai to drive digital and innovation in BFSI and capital markets

    MUMBAI: Adfactors PR has named Shilpa Desai as senior vice-president – digital and innovation for its BFSI and capital markets practices, a move that signals the firm’s intent to hardwire digital transformation into its core financial services offering. Working with the founders and senior leadership, Desai will design and execute initiatives that expand digital capabilities, integrate analytics, and build innovation-led systems to deliver sharper impact for clients and future-proof the organisation.

    With over 20 years of experience, Desai is no stranger to India’s financial sector. She began her career at ICICI Bank before moving to Standard Chartered, where she built the digital marketing practice for India and South Asia. At IDFC Bank, she was part of the founding team, launching the bank in 2015 and later setting up its digital business and marketing analytics functions. She went on to lead brand and marketing at Fullerton India and, most recently, served as executive vice-president and head of marketing at HDFC Ergo.

    In parallel, Desai has also run her own consultancy, Digital by Design, advising institutions on digital-first marketing and transformation. An engineer with an MBA, she is currently pursuing a PhD in management at IIT Bombay, adding academic rigour to her industry experience.

    Her appointment comes as Adfactors PR doubles down on its BFSI and capital markets verticals, a cornerstone of its business. The firm said Desai’s remit will be to strengthen its ability to offer integrated, data-rich, innovation-driven communications solutions at a time when fintech disruption, digital adoption and AI-led marketing are rewriting the rules of engagement.

    Industry watchers say the hire reflects both client expectations and competitive pressure. As BFSI players accelerate digital adoption, PR firms are under pressure to match pace with insight-driven, technology-enabled campaigns that deliver measurable outcomes.

    Adfactors PR, already the largest PR consultancy in India, is betting that Desai’s blend of operational depth, digital vision and sectoral expertise will give it an edge in a market where communications is increasingly inseparable from data and technology.

  • Adfactors PR expands capital market team with senior appointments

    Adfactors PR expands capital market team with senior appointments

    MUMBAI : Adfactors PR has reinforced its Capital Market Communications Group (CMCG) with the appointment of five senior professionals. The move is aimed at enhancing the firm’s capabilities to meet the evolving needs of clients in India’s dynamic capital markets.

    The five new appointees by CMCG Adfactors PR are senior vice president Ajaya Sharma, senior vice president Prosenjit Ghosh, group head, capital markets Anisha Jain, and vice president Lalit Jaisingh bring extensive experience from diverse fields, including media, public relations, credit rating, research, investment banking, and consulting Himanshu Sharma. Their collective expertise is expected to add depth and strategic insight to the firm’s market communication initiatives.

    Adfactors PR CEO & head Nijay N Nair remarked, “We are strengthening our Capital Market Communications Group as part of our continuous efforts to expand our expertise and reach. This is essential to effectively meeting the diverse and intricate demands of our clients in India’s ever-evolving capital market environment.”

    Adfactors PR co-founder & managing director Madan Bahal further stated, “As the country’s leading public relations firm, we see it as our duty to anticipate and adapt to the evolving needs of corporate India. Our long-term vision ensures that we remain relevant in supporting the dynamic Indian capital market and the broader economy.”

    Times Network (ET Now and ET Now Swadesh) former senior editor and markets & anchor Ajaya, Crisil former director, key account management & business development Acuité Ratings & Research and former group chief business officer Ghosh, Ernst & Young former director & M&A Himanshu, ET Now former senior news anchor, deputy editor, & head of research Jain, Concept Public Relations former senior vice president & team lead Jaisingh.

    With these appointments, Adfactors PR continues to strengthen its leadership in financial communications, reinforcing its commitment to delivering cutting-edge solutions in an ever-evolving market landscape.

  • Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    Mumbai: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures join as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show.

    Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Public Relations category.

    Adfactors is India’s largest and most recognised public relations firm. Founded in 1997, Adfactors PR is also the youngest and the only independent firm in its peer group in India.

    Over the last 25 years, Madan has had the privilege to serve as a lead communication counsel in many of the milestone events of Corporate India, including fundraises, M&As, disputes, litigations, issues, and crises. The firm currently serves over 500 retained clients, including many of India’s leading conglomerates, corporations, unicorns, financial institutions, and NGOs.

    In 2022, the Arthur W. Page Society inducted Mr Bahal into its Hall of Fame. Some of the prominent recognitions that he has received so far include: International Communications Consultancy Organization’s (ICCO) Hall Of Fame (November 2017), PRovoke’s Individual outstanding achievement in Asia-Pac (September 2013), Communicator of the Decade by the Public Relations Council of India (PRCI), and the Life Time Achievement Award by the Public Relations Society of India (PRSI).

    In October 2020, PRovoke recognised his firm as one of the seven global agencies of the decade.

    A vocal advocate of continuous learning and development for PR practitioners, Madan is regarded for providing leadership in the Indian PR industry during major adverse events such as the global financial meltdown during 2008 and the two years of the Covid-19 pandemic.

    Prateek Bhardwaj,Chief Creative Officer and Head of Creative (India) at Lowe Lintas has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Direct Category.

    With over 20 years in the business, Prateek has earned a slew of prestigious awards including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD.

    Prateek is ranked India’s No.1 most awarded creative for 2018, according to various sources, including CampaignBrief Asia.  Prateek was the Creative Director behind the much acclaimed recent work on Nescafé (stammering comedian and RJ Rishi), Ministry of Public Health, Afghanistan (Immunity Charm), and Incredible India.

    His other notable work includes long-running campaigns for Dettol and PayTM and the still-famous launches of Sprite (Bujhaye only pyaas), Kinley, and Chlor-mint.

    Prateek has also been a creative entrepreneur and founded Eleven Brandworks in 2008.

    Amit Sharma, Founder Director of Chrome Pictures, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Video Craft category.

    Amit is a leading ditrctor of ad films and now feature films. Some of his groundbreaking TVCs are Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion and many more.

    Amit has bagged several prestigious awards including Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, Abby among others.

    Amit’s style of filmmaking has always revolved around topics that question the society at large and challenges its norms. For instance, his National award winning feature film, Badhaai Ho (directed and produced under his banner Chrome Pictures), addresses the issues that a middle aged couple, with two grown sons, face when they get pregnant at the age of 51.

    His latest film “Maidaan”, a biopic starring Ajay Devgn on the Indian football coach Syed Abdul Rahim has done well at the box office.

    With a focus on choosing subjects which are path breaking and unconventional, Amit believes in telling stories which are relatable, relevant and thought provoking.

  • IndiaLends targets millennials with new video campaign

    IndiaLends targets millennials with new video campaign

    Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for personal and financial growth.

    The campaign is carried out by creative agencies Adfactors PR and OneImpact. The digital campaign was launched as part of IndiaLends’ communication narrative, focusing on the significance of personal growth for India’s youth. The campaign is amplified across IndiaLends’ social media platforms.

    Through the campaign, IndiaLends aims to catch the pulse of the millennial generation, for whom self-growth has become extremely essential. The “#TarakkiKiTayari” campaign encourages millennials to be aware of the best ways to use credit products in order to contribute to their personal growth and achieve their goals. The campaign showcases how IndiaLends helps in planning expenditure and enables one to fulfil their needs without compromising financial health.

    The company is leveraging the video campaign through influencer marketing with a variety of social media influencers, including lifestyle influencers such as Shivangi, Dushyant, and Aanchal, couple travel influencers Archana & Vidur, and parental influences such as Priyanshi.

    Speaking about the campaign, IndiaLends head of brand and marketing Ankit Khurana said, “The festive season is a special time for individuals and families. The festivities mark the onset of new beginnings. Keeping in mind the symbolism of our country’s festivals, we launched the “#TarakkiKiTayari” campaign to focus on achieving aspirations without jeopardising financial stability. Since ‘personal growth’ is important, we showcased how the goal of personal and financial growth can be met by effectively using credit products.”

  • Adfactors PR launches four year scholarship program with FCF

    Adfactors PR launches four year scholarship program with FCF

    Mumbai: Adfactors PR on Wednesday has partnered with the Future Communicators Foundation, commonly known as FCF, to launch a four-year scholarship program. With this, Adfactors PR joins four leading global agencies in providing FCF scholarships that further communication skills around social justice, sustainability, and civil society.

    Adfactors co-founder and director Madan Bahal was welcomed by foundation founder Allard Van Veen (Canada) as a founding member of the FCF Scholarship program, joining partners including fischerAppelt (Germany), SPRG (Hong Kong) and FINN Partners (New York). Each agency has committed to providing $10,000 in scholarships over the next four years.

    In addition to the $10,000 provided by Adfactors PR for future communicator scholarships, the Future Communicators Foundation provides its annual program, with a focus on young scholars and aspiring professionals in developing countries and underserved communities. Partner universities will be announced for foundation scholarships in the coming months, with $1,00,000 in scholarship funding donated by founder Allard W. van Veen.

    “Whether we are engaged in preventing disease or promoting sustainability, the world, more than ever, requires effective future communicators,” said Allard.

    Future Communicators Scholarships will be available at education institutions selected by funding partners and will fund communications education, tools, and training for young professionals, including professional development and travel to conferences. The scholarship program calls on applicants to develop a mock campaign addressing pressing social justice issues, and provides recipients with international networking through its global cohort, executive-level mentoring, and training opportunities with internships.

    Speaking of this initiative, Bahal said, “We are pleased to support the international scholarships instituted by the Future Communicators Foundation. Adfactors PR has been at the forefront in supporting the continuous learning and development efforts of PR professionals in India. The Future Communicators Scholarships add an international dimension to our efforts and we hope to benefit many young professionals aspiring to make a career in public relations.”

    SPRH Asia founder and chairman Richard Tsang said, “SPRG has spared no effort to nurture the next generation of PR practitioners, by providing them with training and exposure that extends beyond local borders. We are therefore pleased to support the Future Communicators Foundation with this scholarship, as it will open doors for communication students to gain truly global connections and experiences.”

    FINN Partners CEO and founder managing partner Peter Finn added, “We are very pleased to add our support for the Future Communicators Scholarships. FINN Partners has a long history of supporting young people interested in entering the PR field.”

    “Our support of The Future Communicators Scholarships will add an international pillar to our scholarship program. We are keen to professionalize young people’s enthusiasm for communication and to find them an entry into the agency world,” said fischerAppelt founder and managing director Andreas Fischer-Appelt.