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New Delhi: India’s biggest advertisers are gearing up for a spending spree. Fresh Adex estimates show marketing spends crossing Rs 1.15 lakh crore in 2026, with...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
MUMBAI: India’s television advertising market has hit the skids. The Economic Times reported that ad volumes plummeted 10 per cent year-on-year in the first nine months...
Mumbai: Ad volumes of real estate category on television rose by 68 per cent during January-May’22 over January-May’20, while the growth was 42 per cent more...
Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent,...
Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which...
Mumbai: With 12 per cent of total TV homes, Maharashtra is the biggest market in India in terms of the market share. Even though the number...
NEW DELHI: The world economy has been brought to its knees by a medical crisis called COVID-19. The pandemic has battered the situation for even the...
MUMBAI: The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) are pleased to announce the Subhas Ghosal Memorial Lecture which will see The...
MUMBAI: Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained...
MUMBAI: While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a...
MUMBAI: Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital...
MUMBAI: Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains...
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for...
MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of...
MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore)...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing...
MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience,...
MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience,...
The factual entertainment channels’ genre in India has seen rapid growth over the last couple of years. While the big daddies of factual entertainment like Discovery,National...
MUMBAI: India’s advertising investment is predicted to reach an estimated Rs 57,486 crore in 2016, which is a growth of 15.5 per cent for the calendar...
MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company. The new company will...
One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2...
NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations...
MUMBAI: Industry led TV ratings measurement body BARC India has shed some more light on its operational format. The biggest question that has been answered...
MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014....
NEW DELHI: The government is in favour of a process that would involve self-regulation and legal controls to check misleading ads. Consumer Affairs Minister K V...
The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently...
MUMBAI: With the clear vision of being a One-Stop media analysis hub, Tam Media Research’s AdEx India has launched the latest version of Media Analyzer Package...
Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the television commercial (TVC)....
MUMBAI: Big it may not be, but it is carving out a distinct space on the television landsape. Good health content is finding an audience, particularly...
