ITV

Tag: addressable TV advertising

  • Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    MUMBAI: Advertisers, rejoice! The future of programmatic advertising in India just got a major upgrade. Cereone Media has partnered with Yahoo demand-side platform (DSP) to supercharge ad campaigns with AI-driven insights, omnichannel reach, and precision targeting. Effective immediately, this collaboration promises to put Indian brands in the fast lane of digital marketing, arming them with the best-in-class programmatic tools Yahoo DSP has to offer.

    In the cutthroat world of digital advertising, brands demand more than just flashy impressions. They crave transparency, razor-sharp audience insights, and return on investment that makes CFOs sleep easier at night. Enter Yahoo DSP- a powerhouse platform backed by AI-driven optimisation, premium ad inventory, and robust identity solutions. Through this alliance, Cereone Media aims to help advertisers decode complex consumer behaviours and turn data into pure marketing gold.

    What’s in store for Indian advertisers? A whole new level of precision. Yahoo DSP’s omnichannel capabilities allow brands to seamlessly run and optimise campaigns across mobile, desktop, and even Digital Out-of-Home (DOOH). Meanwhile, its AI-powered engine, Yahoo Blueprint, analyses vast data signals to provide real-time campaign adjustments, ensuring brands get maximum bang for their advertising buck.

    “Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with Cereone Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimise performance, and scale their advertising strategies globally,” said Cereone Media Pvt Ltd co-founder & director Deepak Karnani.

    Yahoo head of commercial sales, southeast Asia, Kenneth Koh added, “We’re excited to work with Cereone Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, Cereone can help brands navigate an evolving digital landscape—giving them smarter optimisation, premium inventory, and privacy-first identity solutions to drive real business impact.”

    This partnership doesn’t just stop at programmatic wizardry. By teaming up with both Yahoo and FreeWheel, Cereone Media is unlocking new frontiers in addressable TV advertising. With premium inventory and Yahoo ConnectID’s precise targeting capabilities, Indian brands can now craft hyper-personalised campaigns that drive engagement and real business results.

    Cereone Media Pvt Ltd co-founder Harish Patil commented, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimise their campaigns effectively.”

    With Yahoo DSP already trusted by Fortune 500 brands worldwide, this partnership signals a new era for Indian advertisers-one where data reigns supreme, AI takes the wheel, and programmatic advertising is smarter, faster, and more effective than ever before.

  • GroupM launches Finecast in India, brings ‘addressable TV advertising’ to Indian advertisers

    GroupM launches Finecast in India, brings ‘addressable TV advertising’ to Indian advertisers

    Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a range of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles.

    The evolving consumption habits of the audience have given rise to complexities in planning and reaching audiences on TV. Finecast attempts to solve this challenge by providing a single point of access to the whole addressable TV ecosystem, managing distribution and frequency holistically across broadcasters and screens to deliver relevant ads wherever they are viewing content, said the company in a statement.

    “Our key partnerships with best-in-class data providers facilitate intelligent segmentation of audiences by socioeconomics, life-stage and financial behaviours providing highly precise TV audience profiles. This enables Finecast to show different ads to different households who are watching the same TV program, thereby making their advertising more effective and driving cost efficiencies,” it further said.

    “As the largest media advertising company in the world, GroupM is able to create the scale of partnerships required to find relevant audiences in the fragmented TV landscape,” stated  GroupM South Asia CEO Prasanth Kumar. “With finecast, we have partnered the top content providers, broadcasters, platforms and data providers in India to build this market that will inevitably add more value to GroupM’s clients in India.”

    Finecast’s model includes partnerships across leading broadcasters who develop high-quality premium and brand-safe content, as well as distribution platforms with further partnerships to be announced later this year.

    “There is no better time to watch TV, as the ad experience is ore in line with audience content and behaviour preferences,” remarked GroupM president data, performance & digital products Atique Kazi. “We know TV still reigns supreme in India people are just changing the way they consume content. Finecast gives GroupM’s clients a holistic view of, and access to, their audience, regardless of where they are watching.”