ITV

Tag: ADB

  • OpenTV previews its vision for the future at IBC 2006

    OpenTV previews its vision for the future at IBC 2006

    MUMBAI: OpenTV, which provides enabling technologies for advanced digital television services, will showcase its latest technologies under the banner of “television is changing … open it up!” at the IBC show in Amsterdam.

    The event takes place from 8-12 September 2006.

    The theme, grounded by the premise that today’s television viewers are demanding greater choice, flexibility, and access, encompasses the entire range of OpenTV’s products on display. By ‘opening up’ the technologies that serve as a foundation for set-top boxes and digital television, OpenTV says that it is taking a leadership position by enabling the adoption of flexible business models and compelling viewer experiences in the television industry.

    OpenTV chairman and CEO James A. (Jim) Chiddix says, “Today, the central technologies for building and maintaining social networks around the world are the phone and the internet.

    “OpenTV believes that TV is next, and that the way to survive in this changing world is to embrace explore, and enable that change. When we say we are ‘opening up’ television, we are extending our tradition of pioneering middleware and related solutions to new content sources, new navigation models, new forms of television advertising, and new experiences in participation with television.”

    Featured products at IBC will include solutions for advanced digital
    television; advanced advertising; and participation television.

    — OpenTV Vision: Supporting its theme for IBC, OpenTV will debut a supermodal, zoomable user interface (ZUI) that fundamentally changes the way viewers navigate and make viewing choices from the massive amounts of available content, by providing navigation tools that create relevance and match interests.

    — Advanced Digital Television:– OpenTV will showcase a number of live HDTV services from OpenTV customers as well as a wide array of HD set-top boxes from ADB, Pace, Philips, Scientific Atlanta, and Thomson.

    — OpenTV will demonstrate the power of its popular Core2/PVR2
    set-top software through the demonstration of a HD guide
    developed by Nagravision. The guide features key elements such
    as time-shifting, scheduling, and series linking, as well as
    push VOD.

    — OpenTV will demonstrate IPTV, highlighting a solution for
    hybrid IPTV deployments by cable and satellite operators.

    — OpenTV Core2/PVR2 supports multiple application execution
    environments including HTML and Flash(R). OpenTV will showcase
    its Flash solution, based on the award-winning MachBlue(TM)
    from Bluestreak Network, supporting rapid authoring of enhanced
    programming using standard Adobe(R) Flash authoring tools.

    OpenTV will also demonstrate its industry -leading HTML
    solution with home networking applications.

    — OpenTV has also integrated technologies with ICTV(TM) and will
    be demonstrating a personalized mosaic that delivers
    alternative navigation and Internet-type programming and
    advertising capabilities to OpenTV-enabled set-top boxes.

    As far as advanced advertising:solutions are concerned the company will conduct demonstrations that will feature an end-to-end production system for enhanced advertising that engages audiences by enabling compelling, interactive advertising applications to be created, validated, scheduled, and launched more quickly and less
    expensively.

    — Also shown will be OpenTV’s advertising sales and inventory
    management solutions with a demonstration of OpenTV’s ad
    decision engine for dynamic insertion of targetted ads.

  • Major UK broadcasters team up for DTT high definition trial

    Major UK broadcasters team up for DTT high definition trial

    MUMBAI: BBC, ITV, Channel 4 and Five have joined forces to launch the UK’s first high definition (HD) trial broadcasts to terrestrial aerials. 

    A specially selected 450-strong audience sample collect their trial HD set top boxes this week for the closed technical digital terrestrial television (DTT) technical trial which is due to last six months.

    In an joint official statement issued, high definition is a step change in television technology which provides far clearer and more detailed pictures than normal standard definition TV. Each picture contains up to five times as much digital information as an ordinary TV picture. 

    The trial will offer participating broadcasters and their technical partners valuable lessons about delivering HD broadcasts on a digital terrestrial network and also research how the audience enjoys this new format.

    It will help to discover whether there could be HD broadcasts on Freeview in future. The trial is being conducted under an Ofcom licence which strictly limits the number of receivers and forbids reception of the trial stream by general members of the public.

    Humax and ADB (Advanced Digital Broadcast) have supplied the HD set top boxes for the trial. The DTT HD trial consists of low power transmissions from Crystal Palace in London on frequencies that are not suitable for high power broadcasting.

    National Grid Wireless (NGW) is transmitting the BBC’s HD stream, which went on air last month, and Red Bee Media provides play-out services.

    Arqiva is transmitting the multiplex shared by ITV, Channel 4 and Five, with Grass Valley, a business within Thomson, providing broadcast playout and video encoding equipment, states the official statement.

    Siemens Business Services is providing technical support for the BBC’s HD trial. The test broadcasts will use MPEG4 video coding, 8K carriers and 64QAM modulation at launch – different parameters may be tested during the trial period.

    The BBC’s trial DTT HD stream will offer identical programming to its HD trial broadcasts on satellite and cable over the trial period. That includes the BBC’s World Cup coverage, major Wimbledon matches and programming highlights such as Planet Earth and Bleak House.