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Tag: AdAsia

  • Ramesh Narayan presented AFAA Honorary Life Member Award at AdAsia Seoul

    Ramesh Narayan presented AFAA Honorary Life Member Award at AdAsia Seoul

    Mumbai: Advertising doyen Ramesh Narayan was presented with the AFAA Honorary Life Member Award at the AdAsia Congress being currently held at Seoul Korea.

    The award was presented at the inaugural session of the AdAsia by Asian Federation of Advertising Associations (AFAA) chairman Srinivasan Swamy on 25 October 2023.

    With this Narayan becomes the only person to be presented all the three prestigious awards that AFAA presents every alternate year at the AdAsia.

    In 2015 he was presented the AFAA Special Merit Award at AdAsia Bali and in 2021, at AdAsia Macau he was inducted into the AFAA Hall of Fame.

    Swamy said, “This award seeks to honor the enormous contribution Narayan has made to AFAA and to the global advertising and marketing community.”

    Narayan said “I am accepting the award on behalf of all those to believe that communication can be a force for good.”

  • AFAA launches DigiAsia

    AFAA launches DigiAsia

    MUMBAI: The Asian Federation of Advertising Associations (AFAA) announced the launch of their new property DigiAsia a bi-annual event which will be held from 11 to 14 November 2014 in Taipei.

     

    According to AFAA chairman Pradeep Guha it caters to a growing need amongst creative, management, design and technical professionals to have a truly global digital congress. He adds: “This is a very happy day for us. After the AdAsia which has become a respected and looked-forward-to event on the roster of all senior communications professionals, DigiAsia is a new property AFAA has curated. As we all know, Taiwan has been at the forefront in this space, and therefore we felt it was the ideal place to organise this event.”

     

    DigiAsia will provide delegates an opportunity to learn from experts, share with peers and be inspired by cutting-edge innovation. With several interesting formats, there will be a Digi Forum with 20 experts in the field. There will also be a unique Digi Matching session between entrepreneurs and business leaders.

  • Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    MUMBAI:  The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the bi-annual advertising conference that maps the ascent of Asia’s vibrant market.

     

    Reacting to the news Swamy said, “It is a privilege to represent the country at such a prestigious international event.” He added that India had a very special place in the recent history of the AdAsia movement having hosted two of the best events in India in 2003 and 2011. He said that Adsia 2013 would be very interesting and informative.

     

    Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha welcomed the announcement and said, “This year AdAsia is being held in Hanoi between 11 and 14 November. There is great interest in this event as there is a galaxy of very good confirmed speakers and Vietnam is an emerging economic leader. Besides, the region is known for its natural beauty and the UNESCO World Heritage Site Ha Long Bay.”

     

    The festival continues to expand over the course of its illustrious history spanning more than 55 years attracting 1200 advertising professionals from member countries, as well as the leaders of many of the most influential advertising and marketing communications enterprises in the world.

     

    This year, the festival will see a melange of all new things. There is special impetus on uncovering what will be the next agency business model, considering a lot of business structures are now creaking.  Also equally thrilling will be the understanding of how fast mobile advertising is penetrating the east of Asia, heralding the digital age at a faster than expected pace.

  • Time for younger generation to take over, say ad gurus

    Time for younger generation to take over, say ad gurus

    NEW DELHI: Creativity in advertising can work only if there is a mix of the global and the local and when the consumer is hooked to the brand one is trying to market.


    At the same time, it is highly important that the creative minds behind any ad campaigns are properly groomed and adequately compensated.


    It is equally important to learn from one‘s peers and therefore one should know the history of the medium one is associated with.


    The ongoing AdAsia 2011 with the participation of over 1200 delegates imparted all these lessons in the first two days of its sessions.


    But in a session “the new Asian Creative minds”, Ogilvy & Mather executive chairperson and creative director, South Asia Piyush Pandey set the tone when he received huge ovation as he remarked in his well-known brusque manner: “It all boils down to are we paying them enough? Pay peanuts, get monkeys! If you want good people, start paying better.”


    He also denied that India is not a brand building market. He said just because India is a new entrant to the international domain did not mean it is not building brands. In fact, he said that multi-nationals operating in India have already understood this.
     
    The others on the panel included Dentsu Global executive creative advisor Akira Kagami; Cheil Worldwide chief strategy officer Bruce Haines; Lowe China CEO Kitty Lun; and JWT, North Asia area director Tom Doctoroff, who moderated the session.


    Pandey said the Indian market is divided into two distinct parts: rural and urban.


    Lun said “The overall market in China is very young. As advertising in China does not have a long history, they want to do courageous things. So there is an ambition of creativity but there are certain blocks.” She also said local companies did not believe in brand building.


    Haines added there are very few multinationals in Korea and so the local people are not worried about brand building.
    Kagami said brand building is for the corporation and not for the product being marketed.


    The speakers were firm that the younger generation has to be encouraged to face new challenges with greater creativity.


    The power of hierarchy, training and retaining manpower, and satisfactory remuneration to the younger lot in advertising are some of the issues that affect creativity, the panelists felt.
     
    Earlier management guru Ram Charan in a keynote address analysed the theme of the meet, ‘Uncertainty is the new certainty‘.


    Charan said creativity is also the cause of uncertainty in the advertising world. But there is need to change this uncertainty into prosperity.


    He said digitisation has liberalised the consumers and marketers as well, resulting in the social and marketing change and a change in business models.


    Interestingly, Charan strongly refuted the notion that foreign direct investment or creativity is traveling from west to east. He said it is in fact traveling from north – with countries like the United States, the United Kingdom, Europe, Russia, Japan and Korea – to the south with countries like China, India, south Asia, Latin America and Africa. Thus the south really showed the markets of the future and said the fact that some Indian companies are making huge investments overseas is an indication of this. But there is need for caution and one should go into a new market with a “deliberate strategy” and not just for global exposure.


    He wanted companies to work towards finding the right kind of talent and train them to brace up to the challenges of the new world.


    In a session on ‘The Game Changers‘, Hindustan Unilever Chairman Harish Manwani said his group is constantly reinventing itself to keep up with the changing times. Both he and Interpublic Chairman and CEO Michael Roth who conducted the discussion agreed on the importance of adapting to the changing environment thus making the brands relevant to its consumers.

  • AdAsia to focus on the uncertainties in the new world

    AdAsia to focus on the uncertainties in the new world

    NEW DELHI: About 1500 delegates from India and overseas are expected in the capital early next week for the 27th AdAsia being held in India after a gap of eight years.

    Around fifty of the world‘s top experts in the world of marketing, media and advertising will share their wisdom and experiences during the meet being held from 31 October to 3 November at the Taj Palace Hotel.

    The meet is being held on the theme of ‘Uncertainty: the new Certainty‘ and will have around 18 sessions on various subjects apart from the grand opening and closing ceremonies. The speakers will include around 45 from overseas.
     
    Bollywood star Shah Rukh Khan will inaugurate the meet and the closing will feature PepsiCo chairperson and CEO Indra Nooyi in conversation with Omnicom CEO John Wren.

    The last Congress hosted by India was in 2003 in the pink city of Jaipur and was considered a landmark event. AdAsia 2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).

    The theme “Uncertainty: The New Certainty” underlines the dynamic world that is currently at an inflection point witnessing a realignment of global economic leadership. Post the global meltdown, Asia leads the world on the path of recovery, thus attracting attention from the world over, according to AdAsia 2011 chairman and Mudra Group MD and Group CEO Madhukar Kamath.

    The sessions will be conducted by global stalwarts of the corporate, marketing, advertising media and communications community that will explore the business ecosystem and understand the nature of disruption. Time tested tools which have never failed the industry along with new tools, methods, applications and ever booming digital medium will be discussed in detail. The topics have been selected to rouse debates on concerns vital to the marketing, advertising and media fraternity.

    Some of the subjects being taken up are: The Game Changers, Creative Asia, Decoding the New Age Consumer, Future of Management, From Chat rooms to Twitter, Media Fragmentation – How to Navigate through traffic?, Disruptive Branding / Away from Herd Marketing, Art of Storytelling in Multi-screen environment, Building Brands in a Trust Deficit World, Global Ethos: Managing Unpredictability across circumstances of Life & Business, The Pursuit of Big Ideas in the Age of Now, and Marketing 3.0 – New rules of Engagement. 
     
    Some of the speakers are: A Salman Amin (EVP and CMO, PepsiCo); Chris Thomas (Chairman and CEO of BBDO in Asia, Middle East and Africa & Chairman of Proximity Worldwide); Anna Bernasek (Writer and Journalist); Nitin Paranjpe (CEO & MD, Hindustan Unilever Limited & EVP South Asia, Unilever); Harish Manwani (COO, Unilever); Arvind Rajan (MD and VP of Asia Pacific and Japan (APJ) at LinkedIn); Ronda Carnegie (Head of Global Partnerships at TED); Kate Day (Communities Editor, Daily Telegraph Online); Ram Charan (Business Consultant, Speaker and Author); Akira Kagami (Executive Advisor & Global Executive Creative Advisor, Dentsu Inc.); Thirasak Tanapatanakul (Worldwide Chairman, Creative Juice); Duncan Goose (Founder & MD, Global Ethics Limited); Joseph V Tripodi (EVP and chief marketing & commercial officer, The Coca-Cola Company); Kitty Lun (Chairman & CEO, Lowe China); Koichi Yamamoto (GM, Global Solutions Center, Dentsu Inc.); Michael I. Roth (Chairman & CEO, Interpublic); Pankaj Ghemawat (Global Strategist, Professor, Author and Speaker); Irfan Mustafa (Chief Leadership Development Officer, Yum! Brands Inc. & MD, Middle East, North Africa, Pakistan and Turkey, Yum! Restaurants International); and Piyush Pandey (Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India).

    Sidelights will include lunches and dinners in specially created sets depicting Indian Royalty, the Streets of Delhi in the Opening Gala dinner, and a Vietnamese evening. Taiwan and Thailand are to pitch to hold the AdAsia 2015.

  • AdAsia to focus on ‘Uncertainty: The New Certainty’

    AdAsia to focus on ‘Uncertainty: The New Certainty’

    NEW DELHI: Around 1200 delegates are expected to converge in the Indian capital to hear 50 of the world’s top experts in the world of marketing, media and advertising at the 27th edition of AdAsia 2011 being held in India after a gap of eight years.

    Asia’s biggest Marketing, Media and Advertising Congress, AdAsia will be held from 31 October to 3 November on the theme of ‘Uncertainty: the new Certainty’ and will have around 18 sessions on various subjects apart from the grand opening and closing ceremonies. The speakers will include around 45 from overseas.

    Information and Broadcasting Minister Ambika Soni will inaugurate the meet and Delhi Chief Minister Sheila Dikshit is expected to speak.

    The last Congress hosted by India was in 2003 in the pink city of Jaipur and was considered a landmark event. AdAsia 2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).

    The theme “Uncertainty: The New Certainty” underlines the dynamic world that is currently at an inflection point witnessing a realignment of global economic leadership. Post the global meltdown, Asia leads the world on the path of recovery, thus attracting attention from the world over.

    There is a new paradigm as far as Asia is concerned, and the one thing that is certain is uncertainty, according to Madhukar Kamath, Group CEO & MD, Mudra Group and Chairman, AdAsia 2011.

    Brands are on an experimental spree through multi-layered communication channels right from Twitter, Facebook to mobiles and micro-blogging as the new evolving mediums. Mastering this ever-evolving operating environment and its impact on business is gaining critical significance to long-term sustainability. AdAsia 2011 will not only chronicle the changes but also provide a glimpse of impending opportunities and challenges that lie ahead in this dynamic field of advertising and marketing.

    The sessions will be conducted by global stalwarts of the Corporate, Marketing, Advertising Media & Communications community that will explore the business ecosystem and understand the nature of disruption. Time tested tools which have never failed the industry along with new tools, methods, applications and ever booming digital medium will be discussed in detail.

    “With unprecedented tectonic changes impacting the way one does business, AdAsia 2011 is a platform which not only chronicles the changes, but also provides a glimpse of what opportunities and challenges await us. This is especially relevant as 2011 sees the world – after having weathered the financial tsunami – emerging from the effects of the global meltdown. Moreover, with Asia broadly, and India specifically, leading this global recovery, the centre of gravity is changing. If, in the 20th century, the world looked at the West for innovation and progress, in the 21st century, everyone’s attention is on Asia,” Kamath said at a press meet here.

    Indian Newspaper Society Deputy President Ashish Bagga stressed that this was a knowledge-sharing platform and not a business meet, though he admitted some networking may lead to business later.

    Some of the subjects being taken up are: Decoding the New Age Consumer, Future of Management, From Chat rooms to Twitter, Media Fragmentation – How to Navigate through traffic?, Disruptive Branding / Away from Herd Marketing, Art of Storytelling in Multi-screen environment, Building Brands in a Trust Deficit World, Global Ethos: Managing Unpredictability across circumstances of Life & Business, and The Pursuit of Big Ideas in the Age of Now.

    Some of the speakers are: Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo; A. Salman Amin – Executive Vice President & Chief Marketing Officer, PepsiCo; Chris Thomas – Chairman and CEO of BBDO in Asia, Middle East and Africa & Chairman of Proximity Worldwide; Anna Bernasek, Writer and Journalist; Nitin Paranjpe, CEO & MD, Hindustan Unilever Limited & EVP South Asia, Unilever; Harish Manwani, COO, Unilever; Arvind Rajan, Managing Director and Vice President of Asia Pacific and Japan (APJ) at LinkedIn; Ronda Carnegie, Head of Global Partnerships at TED; Kate Day, Communities Editor, Daily Telegraph Online; Ram Charan – Business Consultant, Speaker and Author; Akira Kagami – Executive Advisor & Global Executive Creative Advisor, Dentsu Inc.; Thirasak Tanapatanakul – Worldwide Chairman, Creative Juice; Duncan Goose – Founder & Managing Director, Global Ethics Limited; Joseph V. Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company; Kitty Lun – Chairman & CEO, Lowe China; Koichi Yamamoto – General Manager, Global Solutions Center, Dentsu Inc.; Michael I. Roth – Chairman & Chief Executive Officer, Interpublic; Pankaj Ghemawat – Global Strategist, Professor, Author and Speaker; Irfan Mustafa – Chief Leadership Development Officer, Yum! Brands Inc. & Managing Director, Middle East, North Africa, Pakistan and Turkey, Yum! Restaurants International; and Piyush Pandey – Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India.

    Taiwan and Thailand are to pitch to hold the AdAsia 2015.

  • PepsiCo’s Indra Nooyi to be keynote speaker at AdAsia 2011

    PepsiCo’s Indra Nooyi to be keynote speaker at AdAsia 2011

    MUMBAI: C has said that PepsiCo chairperson and CEO Indra Nooyi will be the Keynote Speaker at the Congress to be held in New Delhi from 31 October – 03 November.

    Nooyi will share her pool of knowledge and experience, as well as discuss new challenges that could shape the future of global business and economies. More than 25 other speakers from around the globe are expected to share their perspective on the evolving dynamics in business and marketing at AdAsia 2011.

    AdAsia returns to India after eight years. In 2003, the AdAsia congress was hosted in Jaipur and was widely regarded as a landmark in the history of the Congress. AdAsia seeks to comprehensively explore all aspects of the theme Uncertainty: The New Certainty.

    The business world is currently at an inflection point witnessing a realignment of global economic leadership. In the 19th Century, the world looked to the West for innovation and progress. In the 21st. century, everyone‘s attention is riveted on Asia.

    As everyone pays attention to the ad industry in Asia, AdAsia 2011 will aim to provide a ready platform to chronicle change of a significant magnitude and provide a glimpse of the opportunities and challenges that lie ahead.

    The prolific agenda of AdAsia 2011 will comprise over 15 sessions aimed at exploring the business ecosystem and understanding the nature of disruption to effectively address pertinent concerns.

    Chairman of the organising committee AdAsia 2011 and Group CEO and MD – Mudra Group Madhukar Kamath said, “AdAsia2011 is honoured to welcome Indra Nooyi to AdAsia 2011. Pepsi has been at the fore-front of several marketing innovations as well and having Indra Nooyi address the congress will help us gain from her global experience, as well as unique perspective of the Indian and Asian markets, in terms of interesting insights on how the future of our industry is expected to take shape.”

     

  • India will host AdAsia conference in 2011

    India will host AdAsia conference in 2011

    MUMBAI: After a gap of eight years, the Asian Advertising Conference will be held next year in New Delhi from 31 October to 3 November. The theme that was unveiled by Mudra Group CEO and chairman AdAsia 2011 Madhukar Kamath will be ‘The New Certainty.‘

    The Times of India Group executive president Bhaskar Das said India had pitched the idea of hosting the conference in 2007 and it was accepted unanimously.

    The organising committee of the conference includes Living Media chief executive officer Ashish Bagga; Das and Star India CEO Uday Shankar.

    The advisory board of the conference will be chaired by Mahindra & Mahindra vice-chairperson and managing director Anand Mahindra. The board will also comprise of The India Today Group chairperson and editor in chief Aroon Purie; ITC executive Kurush Grant director; Hindustan Unilever CEO MD and group vice-president South Asia Manu Anand; Ogilvy & Mather executive chairperson and creative director, South Asia Piyush Pandey; Network18 Media founder and editor Raghav Bahl; Bennett Coleman and Co., CEO Ravindra Dhariwal and Britannia Industries MD Vinita Bali.

    Around 1200 delegates including 45 international delegates are expected to attend the conference.

    India had last held the AdAsia conference at Jaipur in 2003.