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Tag: Adani Group

  • How brands are leveraging Children’s Day for moment marketing

    How brands are leveraging Children’s Day for moment marketing

    MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November is an important day for brands, not only for boosting sales through product-specific discounts but also for brand placement and building brand recognition and brand loyalty through ethical, moment marketing.
    We take a look at the marketing strategies of brands for this Children Day, to understand better how brands are leveraging November 14 for their products and brand image.

    Google

    Every year Google organises a doodle contest for school children in India and the doodle submitted by the national winner of the contest is featured on the Google homepage on Children's Day.
    The theme for this year’s contest was 'When I grow up, I hope….’ The contest was held in five class groups. Four entries from each group were finalised as the national finalist. Each finalist entry was put up for voting from 25 October to 6 November.
    "A cumulative score based on public voting, scores by guest judges and panel of Google executives will choose one of the five group winners and announce the National Winner on 14 November 2019," says the official Doodle for Google website.
    The winner of the contest, apart from their doodle being placed on Google India homepage, will receive Rs 500,000 college scholarship, Rs 200,000 technology package for their school, a certificate / trophy of achievement, and a trip to the Google office.

    SBI

    Every year, on the occasion of Children’s Day, SBI Life Insurance releases inspiring real life videos of people who strive towards child development. Over the years, SBI Life has associated with various institutions like Parikrma Humanity Foundation’s founder, Maneka Stephen, who rose from slums to become a beacon of hope for underprivileged kids, NGOs like Canshala – CanKids…KidsCan, Freedom 4U Foundation, Smile Foundation, etc. to encourage the cause and awareness of children’s rights, care and education.
    This year SBI has associated with Muskan Foundation’s founder Dipti Gandhi to support the cause of ‘equal education’ for children having multiple disabilities with visual impairment (MDVI) under SBI Life’s digital property #DilBacchaTohSabAccha.

    McDonald’s! #ImKiddinit

    McDonald’s is trying to market itself as the ultimate family outing destination for the whole month and celebrating November as #ChildrensMonth2019. For the same, McDonald’s has launched #ImKiddinit – under which it will offer discounts on Family Meal plans from 12 November to 24 November. Besides, the restaurants will also get a kiddie makeover as the menu boards will be changed to display doodle sketches (like children’s drawings). There will also be cute toys, doodle mats, kiddie menu boards and amazing offers at its outlets.

    Parle-G

    Parle-G, the iconic biscuit brand by Parle, has launched #BackToBachpan challenge for this Children’s Day. It asks Twitter users to recreate a moment from one of their old childhood picture and share both pictures after tagging Parle-G and one or more friends, asking them to accept the same challenge. The initial response from Twitter users has been encouraging with hundreds of young people recreating a moment from their childhood picture and sharing it on social media.

     

    The fact that it’s mandatory to tag friends and ask them to accept and participate in the challenge, is ensuring that the campaign goes viral and increases its reach with every new participant. The result – hundreds of people tagging Parle-G along with their personal pictures, in the process enhancing Parle-G’s brand recognition in urban markets.

    Vodafone

    Vodafone has come up with #LookUp campaign for Children Day. The telco has also launched a 15-second supporting video for the campaign. The video exhorts mobile-users to ‘Sush Your Phone, Not Your Kid’ this children day. It encourages parents to give the most precious gift to the kids this Children Day, their time by looking up from their phones. The campaign also asks parents to share their thoughts on how they want to spend this 14 November with their kids.

     

     

    The campaign is an attempt to communicate to Vodafone users that the company cares for their family lives and their emotional well being, at the same time, increasing brand recognition and loyalty.

    GrabOn


    Brands understand kids influence the buying decisions of their parents, and a day like 14 November could be leveraged for marketing products in kids’ category. Thus, GrabOn has curated many Children’s Day-specific discount offers and coupons at one place. It says that this savings’ special is for everyone and not just kids, as everyone loves saving. Many of the discount coupons are in children-specific products and services like – First Cry, Kids Carnival, Simplilearn, etc.

    Adani

    Adani Group has tried to stand out from other Brands by sharing a warm message for India about its aged population on this Children’s Day. The message is supported by a heart warming video that reminds the nation – home to the world’s largest young workforce – that our elderly need as much care as our children.
    The campaign aims to shed light on this novel thought and bring forth the idea of becoming parents to our own parents and raise awareness amongst the youth who tend to overlook the needs and aspirations of their parents and highlight the importance of making them feel loved and needed in our fast paced lives. The campaign video highlights the innocent and compassionate relationship between a young couple and their parents along with the little things they do to take care and make him happy.
    Sharing a statement with the media, the conglomerate said: “Adani Group believes in the growth of goodness and this campaign has brought in a new perspective of celebrating the special occasion of Children’s Day with our aged.”

    Ford 

    Ford India has launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford.

    A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.

    With Ford EcoSport as the narrator, the story highlights a day in the life of Dia – the lead character -and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.

    “From providing the best of safety technology in Ford cars –to– encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely,” said Kapil Sharma, Director, Communications, Ford India. “With the Comic Book, we look to put an influencer in each car, persuading others to be courteous and drive safe.”

    Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.

    Children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.

  • Adani Group looking to acquire stake is baseless, says NDTV

    Adani Group looking to acquire stake is baseless, says NDTV

    MUMBAI: It was in the month of July when news reports about a leading corporate house showing interest in acquiring news broadcaster New Delhi Television (NDTV) soared. The buzz had a positive impact on the shares of the news broadcaster, which hit its upper limit of approximately 20 per cent.

     

    The news caught more fire, when business journalist Sucheta Dalal tweeted, “Sources say Adani has made a bid for #NDTV. Haggling about price. Stock shot up 20%. muzzling @madhukishwar & us to keep out bad news?”

     

    NDTV refuted the report by issuing a statement to the BSE on 25 July evening. The statement said, “As part of its continuing business strategy to look for growth opportunities, the Company is constantly on the look out for and in discussions with potential partners in various capacities to further its business. The Company is not aware of any negotiations …”

     

    Since no mention was made to Adani Group in the statement, the buzz about the company bidding for NDTV kept doing its rounds with more media reports coming out on the same.

     

    The news broadcaster, in order to put a stop to any such news, has therefore once again issued a statement on 25 August.  Says NDTV senior vice president corporate affairs Manisha Natarajan, “All and any reports of the Adani Group looking to acquire a stake in NDTV are utterly false and entirely baseless.”

    “We request all media houses and publications to refrain from publishing any such motivated rumours,” she adds.

  • The strange case of NDTV and the taxman

    The strange case of NDTV and the taxman

    MUMBAI: The share price rise, a comment about it always being open to potential partnership, has got the income tax department running to news network NDTV’s doors again. And a war of letters has broken out between the two with the taxman once again reiterating his demand for alleged unpaid taxes from the broadcaster, promoters Prannoy and his wife Radhika Roy, which they have disputed for a long time.

     

    What got the IT department’s attention was the sharp 20 per cent rise in the NDTV share price last month. Speculative reports appeared in the media which hinted that the broadcaster was a takeover target and the stalker was allegedly the Adani group. The company issued a clarification to the Bombay stock exchange stating that it is regularly in discussions with various potential partners to further its business interests. And that it would make the appropriate disclosure when the talks reach a concrete stage or a transaction is happening.

     

    The circle 13 deputy commissioner of income tax (D-CIT) in New Delhi responded to this announcement a few days later by writing to the company,  Prannoy and Radhika Roy, forbidding them from selling or taking a charge against their shareholding in NDTV without taking permission from the assessing IT officer during the pendency of assessment/reassessment of tax demands  proceedings.  He said that section 281 of The Income Tax Act (which prescribes this) is applicable in the broadcaster’s case as it had not met the department’s tax demands against it for the assessment years 2003-2004 (Rs 9.16 crore), 2006-2007 (Rs 4.21 crore), 2007-2008 (Rs 6.80 crore), 2008-2009 (Rs 22.99 crore) and 2009-2010 (Rs 449.24 crore). 

     

    The D-CIT also wrote to Prannoy and Radhika Roy claiming unpaid taxes of Rs 69 lakh (2009-2010) and Rs 22.81 crore (2010-2011) and Rs 68 lakh (2009-2010)and Rs 22.61 crore (2010-2011), respectively.  

     

    NDTV responded to the D-CIT’s order through a notice to the Bombay stock exchange yesterday by stating that section 281 does not have a bearing on NDTV shares held by individual shareholders and could only apply on assets of the company.  The company also stated that the claims by the Tax department prima facie don’t exist or are unsustainable or are stayed by Income Tax Appellate Tribunal. In fact, it has argued in the stock exchange notice that the department owes it Rs 40.84 crore in tax refunds. Hence, there is no case of section 281 being applied in NDTV’s case.

     

    It has “further  prayed that  the records of the department  may kindly be rectified to reflect the correct position of the  amount  of  refunds  due  to  the  company.”

     

    The chartered accountancy firm of RKACA & Associate which is advising both Prannoy and Radhika Roy later informed the tax authorities and the stock exchange that both are aware of the provision of the law referred in D-CIT’s letter and that both will comply with the same in both “letter and spirit.” 

     

    Ever since the media reports about the NDTV takeover broke last month, the company’s shares have been climbing northwards. NDTV got listed on May 2004 at an issue price of Rs 70, and hit an all time high of Rs 511.75 in 2008 and all time low of Rs 24.75 in 2011.  The share closed today at Rs 91.55. It was trading at Rs 66.25 a share on 16 May, the day Narendra Modi was elected prime minister but then recovered to hit Rs 82.95 on 26 May and Rs 89.05 on 6 June 2014.

  • Asian Paints dons new brand identity

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”

  • DDB Mudra bags Adani’s corporate biz

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity. DDB Mudra Group director business development and DDB Mudra Ahmedabad EVP and head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.”

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”