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Tag: Adani Capital

  • Empowering brands with data-driven marketing: The 0101 Today approach

    Empowering brands with data-driven marketing: The 0101 Today approach

    Mumbai: In an age where the digital landscape is rapidly evolving, businesses are faced with an array of challenges—particularly in media buying and performance measurement. Navigating this complexity can be daunting, and that’s where 0101 Today steps in as a crucial partner for growth. With a strong focus on data-driven strategies, this agency is reshaping the way companies approach digital marketing.

    According to the ‘India MarTech & CommerceTech Report 2024’ by Mirum India and VML, the significant shift in budget allocation towards MarTech, with over 65 per cent of brands now investing more than 16 per cent, compared to only 18 per cent of brands doing the same in 2023. Further, into the report, multiple proof points indicate that the MarTech landscape has now matured. As per IMARC Group report, they expect the market to reach $2,130.6 billion by 2032, exhibiting a growth rate (CAGR) of 19.38 per cent during 2024-2032. It also stated that the rising demand for social media management tools, along with the widespread adoption of chatbots, is primarily propelling the market.

    At its core, 0101 Today operates as a conversion enabler, specializing in Martech (Marketing Technology), Adtech (Advertising Technology), data analytics, and effective communication strategies. The agency is committed to leveraging technology and data insights to optimize costs while ensuring that marketing KPIs are met efficiently. This approach has proven invaluable to leading brands such as Reliance General Insurance, Tata Capital, Aditya Birla Capital, and Adani Capital.

    In a discussion with the agency’s managing partners Jayraj Jadhav and Mihir Mehta, 0101 Today is at the forefront of driving digital transformation across diverse sectors. Their leadership is characterized by a deep understanding of digital strategies, enabling businesses to not only adapt to changes but thrive within them. Both have cultivated a culture of innovation, positioning the agency as a trusted partner for companies looking to harness the power of digital marketing.

    Both explained that digital transformation is more than just adopting new technologies; it’s about fundamentally changing how businesses operate and deliver value to their customers. 0101 Today excels in guiding companies through this transformation by providing insights into best practices and strategies tailored to individual needs.

    An element of digital transformation is gaining a deep understanding of the customer journey. By utilizing advanced analytics, 0101 Today helps brands identify key touchpoints and optimize the customer experience at every stage.

    The importance of data cannot be overstated. 0101 Today employs cutting-edge data analytics tools that enable businesses to make informed decisions based on real-time insights, ultimately leading to improved outcomes. Jayraj specifically mentioned that dark data can be challengingsince dark data refers to the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes, such as analytics, business relationships and direct monetizing. Most companies today store vast quantities of dark data.

    The agency advocates for the seamless integration of various marketing technologies, which allows businesses to streamline their processes and improve overall efficiency. This holistic approach ensures that all marketing efforts are cohesive and aligned with business objectives.

    The digital marketing realm is in a constant state of flux, influenced by emerging technologies, consumer behavior shifts, and market dynamics. Jyaraj and Mihir provided valuable insights into the current trends that are shaping the industry. As consumers increasingly demand tailored experiences, brands are turning to personalization as a key differentiator. 0101 Today emphasizes the importance of utilizing data to create highly personalized marketing strategies that resonate with target audiences. Despite the technological advancements, content remains a crucial element of digital marketing. The agency focuses on creating valuable, engaging content that not only attracts but retains customers. By leveraging data, 0101 Today helps brands identify what content resonates most with their audiences, driving both engagement and loyalty.

    As digital marketing continues to evolve, businesses must remain agile and forward-thinking. The insights shared by Jayraj and Mihir during our discussion underline the necessity of embracing change and staying ahead of emerging trends. Businesses grapple with the complexities of the digital landscape, collaborating with an agency like 0101 Today can provide the necessary support to navigate these challenges. 

  • Conran Design Mumbai rebrands Adani Capital & Home Finance

    Conran Design Mumbai rebrands Adani Capital & Home Finance

    Mumbai: Conran Design Mumbai has executed the rebranding effort of Adani Capital and Adani Housing Finance to Tyger Capital & Tyger Home Finance. The rebranding follows Bain Capital’s acquisition of Adani Group’s stake in Adani Capital and Adani Housing Finance.

    As a part of the rebranding mandate, Conran Design Mumbai was responsible for brand strategy, naming, brand identity creation and activation across all touchpoints.

    Conran Design Mumbai’s mandate was to come up with a new brand that highlighted customer-centricity, agility, and digital capabilities. The newly introduced NBFC brand, Tyger Capital/Home Finance, targets an underserved Tier 2 to Tier 5 audience of budding entrepreneurs and first-time homeowners who seek credible, quick, and hassle-free loan approvals. The brand’s promise is anchored on flexibility, speed, and transparency, with a core belief in providing a platform for customers to fulfil their dreams.

    These attributes are embodied in the bold name, ‘Tyger Capital/Home Finance.’ The brand identity captures the essence of speed, motion and protection, supported by a valiant spirit represented through Dynamic Green and Trustworthy Blue. The deliberate articulation in the ‘R’ of Tyger’s logo nods to the financial sector with a rupee symbol, while the two horizontal lines and forward arrow in the visual mark convey speed and agility. The unique logo shape creates a striking visual world, featuring devices like ‘The Window’, which provides a glimpse into the world of Tyger, and ‘The Spotlight’ to highlight entrepreneurial stories supported by Tyger.

    The rebranding initiative also included the creation of a suite of well-designed templates, a launch film, and robust brand guidelines to ensure consistency and brand amplification.

    Reflecting on the rebranding process, Tyger Capital founder, CEO & MD Gaurav Gupta said, “Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance with bold thinking and agility, embodying a true ‘one team’ spirit. This collaborative effort has resulted in a new brand purpose that transcends mere transactions, powerfully reflected in the name and identity. The rebranding initiative has successfully carved out a distinctive position for Tyger Capital and Home Finance within the industry.”

    Conran Design Mumbai managing director Geet Nazir said, “Conran Design Mumbai is proud to have partnered in the creation of the Tyger brand. It is rewarding to see the role design can play in bringing a larger vision of financial inclusion to life. Working alongside Gaurav and his wonderful team, who trusted us to realize their ambition to uplift and empower the nation, has been an incredible journey.”