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  • fbb launches its festive collection at Mumbai Airport

    fbb launches its festive collection at Mumbai Airport

    MUMBAI: The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season. Fashion brands are doing everything in their power to ensure that shoppers take notice of them and choose them as their styling partners. So how do you break the clutter and ensure the audience remembers you?

    Fashion retail brand fbb wanted to find the perfect way to launch their biggest festive collection yet. So digital marketing Agency, Social Kinnect conceptualised and brought to life the #fbbAirportMakeover where the beautiful festive collection was launched through a one of a kind fashion show at Terminal 1 of the Mumbai airport and showcased to the audience across the country through a Facebook Live.

    Once the plan was in place, capturing the audience’s attention was key. To do this, fbb reached out to the audience by giving them the unique opportunity to win a free round-trip flight and witness the gorgeous 2nd Runner up of Miss India 2018 Shreya Rao Kamavarapu walk the ramp. But it didn’t stop there, one lucky audience member even got to walk with celebrity showstopper Radhika Apte. 

    fbb also tied up with a few influencers to ensure people who couldn’t make it to the airport in time, could stay updated with the happenings of the event.

    The fashion show seamlessly worked into the feel of a normal day at the airport with models walking onto the ramp from different directions. With a few of the models coming in from around the conveyor belt and a few breaking out from their circles in the audience and walking onto the ramp.

    Best of all, fbb gave all the onlookers a special gift. As their baggage came onto the conveyor belt, each suitcase had an envelope tied up on it that contained an exclusive voucher to shop at fbb.

    Future Group’s head of digital Pawan Sarda says, “For the launch of this year’s stunning festive collection, we wanted to create an experience for our audience that they were least expecting. We wanted to capture their attention in the short span between baggage collection and exiting an airport. And that’s how the fbb Airport Makeover came to life! It’s a first of its kind fashion show at an airport and marks the launch of the beautiful collection we have to offer.”

    Social Kinnect COO Chandni Shah adds, “At Social Kinnect, we  thrive to break conventional boundaries. With that in mind, we spearheaded for fbb, the unveiling of their festive collection in a way that has never been done before.”

  • Tanishq launches new campaign for Diwali

    Tanishq launches new campaign for Diwali

    MUMBAI: Jewellery brand, Tanishq has introduced an exquisite collection – Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

    Highlighting the thought behind the collection, Tanishq launched a film that shows the different and unique cultures of our country and no matter the state they are from and the language they speak, everyone comes together to celebrate the wonderful festival of Diwali.

    The festival is about the beauty of lights, gifting and the auspiciousness of gold which is exactly what the film shows. Whether a morning puja in the South Indian household, or a teen patti party amongst friends in the North, Tanishq is here to celebrate with everyone in all forms and styles.

    The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter, all equally showcasing their love towards one another and celebrating a ‘Tanishq Waali Diwali.’

    Titan Company associate vice president of marketing for jewellery division Deepika Tewari says, “We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”

    Lowe Lintas president South Hari Krishnan adds, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”

    The modern Indian woman today is continually on the lookout for new designs and elements to compliment her look, but never fully forgets the beauty of heritage and tradition. To celebrate this, Tanishq has come out with the new collection which is a beautiful fusion of modern and traditional. This collection consists of statement pieces that bring about an edginess and style with delicate craftsmanship.

  • Mondelez India Launches Cadbury Dairy Milk Crispello

    Mondelez India Launches Cadbury Dairy Milk Crispello

    MUMBAI: After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India, Mondelez India has launched Cadbury Dairy Milk Crispello, its ‘made in India’ innovation in the Crispy-Eat segment. Banking on Cadbury Dairy Milk’s strong equity, Mondelez India is all set to expand its premium portfolio with this new product offering. 

    Mondelez India director for marketing chocolates category Anil Viswanathan says, “With rising disposable incomes, exposure to global cultures and extensive reach of mass media, the Indian consumers have been exposed to a global palette of food experiences. More specifically, recent work with Gen-Z consumers, a key consumer cohort for us, has shown a desire for multi-textured and complex experiences. This has been an important dimension for us as we have thought about our innovations.”

    “Cadbury Dairy Milk Crispello combines the much loved Cadbury Dairy Milk taste with crispy and creamy textures in a unique ready-to-share snappy format. Its snap and share capabilities further reinforce our shared values of togetherness and collective joy,” he adds.  

    Cadbury Dairy Milk Crispello, is covered with a layer of delicious Cadbury Dairy Milk, crunchy wheat crispies and smooth chocolate cream. As one bites in, the chocolate melts in the mouth and the wheat crispies underneath bring in the crispiness, giving consumers an immersive chocolaty and crunchy experience, all at the same time. The finger-bar format makes it easier to be shared with friends and family. 

    Cadbury Dairy Milk Crispello is priced at Rs 30.

    The launch will be supported by a 360-degree communication campaign that will include a new TVC and outdoor and digital campaigns targeting the brands core target audience i.e. youth. On-ground activations at point of sale and sampling at modern trade outlets will also be part of the campaign to drive awareness for the product.

  • Niine Sanitary Napkins shows brothers a useful Raksha Bandhan gift for sisters

    Niine Sanitary Napkins shows brothers a useful Raksha Bandhan gift for sisters

    MUMBAI: The challenger Indian menstrual hygiene brand Niine Sanitary Napkins has unveiled a new video campaign this Raksha Bandhan holiday, encouraging brothers to give the gift of menstrual health, hygiene and dignity to their sisters.

    Niine Sanitary Napkins launched in India this year with a mission to provide wide access to a high quality, appropriately priced sanitary product to menstruating girls and women across rural and urban India, including in hard to reach areas and communities such as tribal. The video campaign released by Niine Sanitary Napkins is the latest initiative by the Niine Movement, an ambitious five-year plan aimed at raising awareness on the importance of menstrual hygiene and tackling the taboos associated with menstruation.

    In the spirit of the festival, Niine Movement’s new film has been produced by the creative agency Anomalous, with the brief being to encourage siblings to talk freely about periods and break the stigma that surrounds it.

    Speaking about the concept of the film, creative director Ankita Gupta said: “Raksha Bandhan is a festival that celebrates the love and devotion of a brother and his sister. With the right balance of emotions, the film brings to light that a brother’s role as his sister’s protector should not end at just shielding her from getting in trouble with their parents or the real life bad guys, but by also providing her with the basic necessities to live a healthy and dignified life. We hope this film will enable siblings to talk freely about periods and break the stigma that surrounds it.”

    Using the hashtag #SurakshaBandhan, the film tells boys and men to think about giving their sisters a present that matters more than money or other traditional gifts, and give the gift of good health, hygiene and dignity with a Niine.

    Niine Movement founder Amar Tulsiyan says, “From no girl child missing school because of a lack of sanitary napkin access to no infections because of poor menstrual hygiene, increasing awareness of sanitary napkins will only have positive effects for women and girls. The only way we can do this is through talking to men and boys too and letting them know that by helping your daughters and sisters access sanitary napkins, you are protecting them. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”

    Despite menstruation being an experience lived by as many as 355 million girls and women in India, approximately only 18 per cent of them currently use sanitary napkins with approximately 82 per cent of women often reverting to unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash. The reasons behind this staggering statistic include decades of archaic attitudes and stigma surrounding menstruation, the lack of choice and accessibility for safe and affordable sanitary products and the limited awareness of the importance of proper menstrual hygiene management; even amongst the 18 per cent, some are still unaware of maintaining proper genital hygiene and the correct usage of the product, often overusing sanitary napkins.

    With more than 90 per cent of India not having an adequate waste disposal system, a major deterrent for girls and women not to use sanitary napkins is the lack of disposal facilities. Niine will be the first brand in India to provide free disposal bags along with its product.

  • Borosil launches campaign with Indian athletes

    Borosil launches campaign with Indian athletes

    MUMBAI: Glassware company, Borosil, has recently joined hands with Indian Olympic Association (IOA) as the official hydration partner for national athletes representing India at all upcoming Olympic events. In sports, things don’t just begin and end on the field, they go beyond that because athletes inspire us with their passion and bring pride to their nation, binding people together. And when it comes to sweating it out to fulfil their dreams, our sportsmen leave no stone unturned.

    It is this relentless dedication that made Borosil want to walk beside them on their journey and collaborate with the Indian Olympic Association.

    The campaign #ThirstForGold will run across all upcoming big-ticket events starting with the Asian Games 2018.

    The intent is to create a public awareness campaign championing the athletes and for their victory to be shared by all proud Indians. To mark the beginning of this journey, an anthem was written set to the background of a heartwarming story. The video features a child playing the lead who offers Bajrang Punia the tri-colour flag exhorting him with a passionate plea saying,  “#JhandaGaadKeAana” at the Asian Games. Also, seen in the video are star Indian wrestlers Hardeep Singh and Pawan Kumar.

    The Borosil team didn’t have to wait too long for our athletes’ hard work to show results. Bajrang Punia struck gold on the second day of the Asian Games in wrestling. And it so happened that he also featured in our anthem video. This got the team to working harder, to release the video immediately to convey congratulations and share the pride with this spectacular victory. The team got together and within two hours of getting the news managed to launch the video on social media, way ahead of its scheduled release date. 

    A song about following your passion, working hard and sweating it out to quench your thirst for victory, the anthem urges us all to never stop or tire and give up. It inspires not just team India but also all of us to push harder and chase our dreams. And since the anthem struck a chord with every Indian’s heart, it has already received overwhelming love and support.

    The larger campaign #ThirstForGold will further add more television, print and online content basis this theme shot with top national athletes from across disciplines.

    Borosil managing director and chief executive officer Shreevar Kheruka says, “This is a very proud moment for us, to be associated with the Indian Olympic Association as their hydration partner. We are glad to be able to support the Indian athletes in their endeavours and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”

    As part of the partnership, Borosil Glass Works Ltd will provide the Indian athletes and officials with their hydra range of bottles  to ensure that the athletes use the best available products to stay well hydrated during their training and competitions. It is a long-term collaboration that extends till 2024 which covers two Asian Games (2018, 2022), two Youth Olympic Games (2018, 2022), Commonwealth Games (2022) and two Olympics (2020, 2024)

    Borosil has expanded its consumer offering from its core glassware range to include opalware dinner sets (sold under the brand Larah), kitchen appliances, storage products, glass lunch boxes and stainless steel vacuum insulated flasks and bottles. With increasing concerns around the health and environmental implications of plastic, Borosil is rapidly growing its range to provide consumers with convenient, safe and healthy alternatives, such as its revolutionary glass lunch box.

  • Shahid Kapoor, Reebok join hands for new campaign

    Shahid Kapoor, Reebok join hands for new campaign

    MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.

    The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.

    Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.

    The campaign will go live in the next few days. 

    Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds. 

    Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and  resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”

  • SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign – ‘Ab Sab Kuch Ho Sakta Hai’ – to announce its latest innovation, StockNote. It is a platform that empowers investors to make the right decisions by simplifying trading and content consumption. The campaign which is a series of four TV ads, supported by press and digital has been created by Triton Communications.

    The four films highlight the user-friendly and simplicity aspect, real-time assistance, customisation and educational value of StockNote. The films explain how StockNote will redefine trading via the proprietary Giga Trading technology.

    SAMCO Securities head of marketing Chirag Joshi said, “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at SAMCO Securities, believe that a campaign must be able to engage with a consumer through simple real life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

    Triton Communications founder director Ali Merchant said, “SAMCO Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building.”

    Last year it launched the #TheHardestBet campaign to communicate its fixed brokerage offering. SAMCO has now launched StockNote to offer simplicity, relevance and reliability to retail customers.

    Triton Communications national creative director Ullas Chopra said, “Our task was to communicate the amazing nature of StockNote’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

  • Myntra endorses hassle-free returns in latest campaign

    Myntra endorses hassle-free returns in latest campaign

    MUMBAI: Fashion e-commerce site Myntra is wooing new customers, people who have never shopped online, from non-metro cities and smaller towns. The marketing campaign will focus on pain points such as seamless returns and instant refunds, which inhibit them from taking the online leap. The TVCs have been conceptualised by Taproot Dentsu.

    Commenting on the campaign, Jabong head and Myntra CMO Gunjan Soni said, “Non-metro cities are very important markets for Myntra as we see our next phase of growth coming from there. Our research shows that over 30 million SEC A internet users in non-metros do not shop online and, as a market leader, we have launched this campaign to drive adoption among them. We see about 25 per cent of our daily acquisitions coming from this segment. With this campaign, we are looking at acquiring half a million new customers from this target group over the next three weeks.”

    One of the TVCs features Dangal star Fatima Sana Shaikh as she threatens the Myntra delivery boy with dire consequences if the refund money gets stuck in the process. To this, he says that she can be assured of instant refund at Myntra. The second TVC talks about how someone can go to a great extent to convince a person the shirt doesn’t fit well and so needs to be returned. The Myntra executive says it has a no-questions-asked return policy.

    Taproot Dentsu creative director Neeraj Kanitkar said, “Myntra is undisputedly one of India’s most fashionable shopping outposts. But some shoppers, especially from non-metro cities, worry about the practicalities of the service features. Will my return be accepted? Will my return have to meet any requirements? When will I get a refund? And as a result simply stay away from shopping for fashion online. This campaign addresses these questions in a thoughtful, warm yet joyful manner. Which will hopefully get them to try Myntra because once people try Myntra, they really do love it.”

    The campaign will use other mediums like TV, digital, online and outdoor as well.

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”

  • Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    Ad, M&E stalwarts together in IAA’s Sony-backed first cricketing event in Mumbai

    MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

    Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

    With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. IAA president Neeraj Roy, and IAA vice president Monica Tata presented the winner’s trophy to the victorious eleven from the Mid-Day team.

    Hungama Digital Media CEO & MD Neeraj Roy said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies. The game has truly been a winner and my best wishes to Mid-Day. A special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”