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Tag: Ad Tech Today

  • Ad Tech Today is back with its second edition of EMERGE

    Ad Tech Today is back with its second edition of EMERGE

    MUMBAI: Ad Tech Today is back with its second edition of EMERGE. After the grand success in Mumbai last year, EMERGE 2025 is all set to take place on 07 August at Welcomhotel by ITC Hotels, Delhi (Gurugram).Gurugram will play host to one of India’s most refreshing marketing events — EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

    Presented by Adtech Today, EMERGE 2025 is where leaders from agencies, brands, and platforms come together to decode what’s really driving growth today. With Kargo as Premium AdTech Partner, Trackier as Managing Partner, Annimmoov as Creative Partner, Wingreens as Gifting Partner, and Treize Communications as PR Partner, the event promises ideas worth spotlighting and conversations worth joining.

    The day-long event will feature bold panel discussions, each curated around future-ready themes. A session on Short-form Content & Commerce will be there on short-form content’s growing influence. Niti Kumar (Starcom) will moderate a conversation featuring Nikita Malhotra (Woodland), Naresh Gupta (Bang in the Middle), Nisha Khatri (Libas), Sindhu Biswal (Buzzlab), Megha Marwah (White Rivers Media), and Neha Kant (Clovia)  diving into how creators, commerce, and content converge.

    The panel “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants” will be moderated by Mimi Deb (Madison Media Plus). Panelists include Sajit Gopal (Domino’s), Sini Magon (Grapes), Sumon Chakrabarti (Buffalo Soldiers), Sonal Shrivastav (Kenstar), Tufayl Merchant (Howl), and Vishnu Sharma (Efficiency Worldwide) decoding how independent agencies and new-age marketers are collaborating and competing at scale.

    Another session will be on The Future of Performance Marketing, which will be moderated by Kumar Awanish (Cheil India). This panel will explore the evolving dynamics of performance-driven marketing. Panelists include Chirag Jagwani (Fixderma), Shweta Srivastava (Dr. Reddy’s), Dr. Ashish Bajaj (Narayana Health), Sachin Vashishtha (Paisabazaar), Vikram Singh (ITC Hotels), and Rahul Pant (Trackier) offering practical and strategic insights for marketers.

    The panel “Unfiltered: What It Really Takes to Run an Independent Agency Today” brings together honest perspectives from both agency and brand leaders. Moderated by Dr. Kushal Sanghvi, the session features Nasheet Shadani(Nash8), Anadi Sah (Tgthr.), Pratik Lalwani (CrayWings), Shubh Bajaj (Lyxel & Flamingo) and Manas Gulati (ARM Worldwide), who share raw insights into the indie agency journey.

    EMERGE 2025 will also throw Spotlight on Visionaries with a new segment called The Founder’s Spotlight, that will recognize bold, rising entrepreneurs from across marketing and media. Adding depth to this showcase is a review panel of seasoned leaders Ishank Joshi (Mobavenue), and Gandharv Sachdev (Hybrid) and Karanbir Bhatia (Yugo Capital) who will share their perspectives on leadership, innovation, and the future of independent growth.

    Keynotes That Cut Through

    In a hard-hitting keynote, Nabajit Nath, Sales Director – India at Kargo, will address “Ad Fraud 2.0: The Growing Threat of MFA in India”. Also on stage, Srikanth Rayaprolu ,CEO of Adtech Today will deliver a forward-looking keynote: “Eastward Bound: Strategic Expansion for Independent Agencies in ME & SEA.”

    An integral part of the event, The EMERGE Awards will look to honor excellence across independent agencies, publishers, and tech platforms. With categories spanning display, video, influencer, and data-led campaigns, these awards are curated to spotlight outstanding digital work.

    Chaired by Dr. Kushal Sanghvi and K.V. Sridhar (Pops), with select editorial oversight, the awards ensure that credibility, creativity, and impact stay at the heart of every recognition.

  • AdTech Today concludes first edition of EMERGE 2024

    AdTech Today concludes first edition of EMERGE 2024

    Mumbai: AdTech Today successfully wrapped up the first edition of EMERGE 2024 – The Rise of Independent Agencies, an event that celebrated the innovation and creativity of independent agencies in the advertising and marketing world. The event provided a platform for these agencies to showcase their excellence, while fostering connections with venture capitalists and brands to build long-term partnerships.

    Supported by Blis as the session partner, Explurger as the support partner, MRSI as the knowledge partner, and Treize Communications as the PR partner, the event kicked off with a keynote by AdTech Today’s CEO, Srikanth Rayaprolu who highlighted the company’s vision for disrupting the media industry.

    India at Blis, head of sales, Nabajit Nath followed with an insightful session on “Using Location Insights for Marketing Campaigns,” revealing key statistics on the power of location-based data.

    The panel on “India’s Media Boom: Independent Agencies, Economy, and Growth” featured Amit Singal (FluidVentures), Karun Arya (Get Vantage), Tamanna Gupta (Umanshi Marketing and Branding), Tufayl Merchant (HOWL Digital), and Avik Ashar (Artha Ventures), and was moderated by Amiya Swarup from EY. The discussion highlighted key insights from VCs and independent agency leaders, emphasizing the role independent agencies play in driving the media boom and supporting the SME ecosystem, with a focus on agility and brand adaptation. It also stressed the importance of shifting from vanity metrics to real growth metrics, balancing debt and equity, and the need for agencies to evolve as strategic partners, not just implementation partners, to meet the expectations of brands and investors.

    MRSI’s Ebu Issac delivered a keynote on “Understanding the Indian Phygital Consumer,” while Explurger’s head of monetisation and business partnerships Jwala Kumar who spoke on “EMERGE with Impact: Redefining Social Engagement Through Explurger’s Innovation.”

    The panel on “The Future of Ads: Independent Agencies and Phygital Trends” featured experts from technology platforms, clients, and agencies, including Dev Batra (Lyxel&Flamingo), Tejas Chaudhari (Unilever), Kunal Joshi (Enormous), Amaresh Godbole (Publicis Groupe), Rahul Dutta (Microsoft), and Kaustubh Pawar (DSP Mutual). Key takeaways included the rising importance of integrating digital and physical experiences, with phygital here to stay, the full-funnel phygital and omnichannel strategies, and the advent of AR and MR in enhancing these experiences, emphasizing the need for businesses to plan for the phygital future.

    The final panel on “Thriving Independently: Adapting to tech, media shifts and competing with Giants” was closely aligned with the event’s theme, and featured leaders from top independent agencies in India. Panelists included Ranjeet Kumar (Team Pumpkin), Ravikant Banka (Eggfirst Advertising), Nisha Singhania (Infectious Advertising), Harikrishnan Pillai (TheSmallBigIdea), Sowmya Iyer (DViO Digital), and Ahmed Aftab Naqvi (Gozoop), with Chirag Bhatia (Channel Factory) moderating the session. The discussion highlighted how being independent provides agencies with greater agility, flexibility, and speed, allowing them to leverage their strengths to foster a culture of innovation and gain a competitive edge both domestically and internationally.

    The event concluded with the EMERGE Awards 2024, celebrating independent agency achievements. Buffalo Soldiers, DigiChefs, DViO Digital, and White Rivers Media were among the winners. A special tribute was given to advertising legends Bipin Pandit and Josy Paul. Pandit’s poetic shayari and Paul’s inspiring message on turning weaknesses into strengths left a lasting impact on the audience.