MUMBAI: The digital out-of-home (DOOH) advertising landscape is about to experience a shake-up as Lemma, a pioneer in omnichannel digital advertising, unveils ‘Lemma Phi’, an advanced,...
MUMBAI: What’s next for digital publishers navigating the turbulent AdTech seas? VDO.AI, a global AdTech powerhouse, has released its much-anticipated “2025: The Year of Publisher Profitability”...
MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a...
MUMBAI: Invidi Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned subsidiary of Hathway...
Mumbai: There is truly no such thing as “show business!” We have seen the world of entertainment and media shape shift over the last few years,...
MUMBAI: Programmatic adtech platform Xapads Media has announced the appointment of Gagan Uppal as the country head for the Mena (Middle East and North Africa) region...
Mumbai: Digital revolution in India has led to innovation and significant growth in the ad-tech industry, thereby, also increasing the volume of investments in the industry....
Mumbai: Technology has evolved from a support system to an enabler and finally a driver of content consumption in the modern media landscape. Content and technology...
Mumbai: Facebook rebranded to Meta in October last year and threw the marketing world into a frenzy by coining a new buzzword ‘metaverse.’ Marketers are often...
Mumbai: Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company...
Mumbai: The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest...
NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help...
MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded...
MUMBAI: Bringing the marketing, technology and media communities together Ad Tech 2017 — one of India’s leading marketing and media technology event — is all set...
NEW DELHI: SilverPush, a San Francisco and Gurgaon based cross-device mapping platform, has introduced a new tech innovation for ad analytics that measures the effectiveness of...

