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MUMBAI: The global advertising industry is set for a bumpier ride than expected thanks to Donald Trump’s recent trade pronouncements and the retaliatory measures by the...
MUMBAI: Like many others before him, Shrenik Gandhi, co-founder & CEO of White Rivers Media (WRM), has predicted a significant uptick in advertising expenditure across consumption-driven...
Mumbai: TAM media research’s subdivision AdEx India has released the half-yearly report for advertising in the new genre. According to recent data, Hindi news tops with...
Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escalating curve in India with...
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
Mumbai: Viacom18’s portfolio of entertainment channels is targeting double digital growth this festive season. According to Viacom18, head – network sales, Mahesh Shetty, the broadcaster expects...
MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads – ravaged the economy, and played spoilsport with...
MUMBAI: Even in a lockdown, the show must go on, even if it means cutting down your exenses. With cash crunch being a problem across the...
NEW DELHI: The world economy has been brought to its knees by a medical crisis called COVID-19. The pandemic has battered the situation for even the...
MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry...
MUMBAI: Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year. For...
MUMBAI: Real-time advertising platform Smaato recently released its Global Trends in Mobile Programmatic report, by analysing data from billions of mobile ad impressions served on its...
BENGALURU:Last September, Indiantelevision.com had estimated that the marketing spends by one of the biggest spenders on advertisement and sales promotion (ASP) in India, nutrition, health and...
NEW DELHI: Global advertising expenditure is forecast to grow by 5.6 per cent at current prices in 2014, rising to 5.3 per cent in 2015. According...
MUMBAI: One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due...
MUMBAI: The year 2014 is expected to be one of the best years of recent times for media advertising, including for television. Pitch Madison Media’s...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
BANGALORE: LG Electronics India Ltd. (LGEIL) has launched its XPC series of desktops in the price range of Rs.35,000 to Rs.50,000. XPC is a PC cum...
MUMBAI: Across the globe, ad agency specialists and media specialists are talking about the fact that traditional media will no longer continue its monopoly over media...
