Mumbai: An online platform HeyHey has collaborated as a technology partner with Olive Group of restaurants recently to showcase non-fungible tokens (NFTs) in the event christened ‘ONFT’. It is the first Indian restaurant group to showcase NFTs.
The two organizations came together for ‘ONFT’, an event which put some of the finest NFTs on full display to spread the word about a new medium that is set to revolutionize the world of art & their fans. The event is one of the first of its kind in India, and brings to light how brands and celebrities are entering the metaverse. This NFT exhibit was held at Olive Bar & Kitchen in Khar and was attended by personalities from the spheres of business, art, and entertainment.
Indian cinema actor Sunny Leone attended the event with her husband Daniel Weber. Interestingly, Leone too has launched her NFT with HeyHey as the technology partner. She showcased her collection called ‘I Dream of Sunny’ along with other masterpieces from the entertainment industry. Some of these included ‘We Are Actors’ by Rahul Bose – a discourse on the struggle of the industry, another one by leading fashion designer – Narendra Kumar – based on the idea of how every coercion is overshadowed by a distraction and, ‘One@mumbai’ by JJ Valaya – founder of House of Valaya, a culmination of moving & imagery interpretations of some of the magical cities of this country.
From within the NFT space, well-loved NFT artist Amrit Pal Singh displayed ‘Cleopatra Toy Face’ alongside stylist & creative director Kshitij Kankaria’s piece about raw authenticity. It was a collection of photographs where every image told a different story. Multi-disciplinary artist, Santanu Hazarika, also presented his NFT, called ‘Cat-fishing 2.0’. Among the exhibition was also 22-year-old NFT artist Kashish Arora’s ‘Catching Ether’.
Olive Group founder and managing director AD Singh said, “Since we launched The Olive Group over 20 years ago, we’ve been fortunate to have always had our finger on the pulse of what our customers want and like. We’ve introduced many industry ‘firsts,’ and now, we’re excited to see what our integration into the metaverse means, both for our customers and us as a Group. We look forward to welcoming you all to the Oliverse.”
HeyHey CEO and founder Caleb Franklin said, “We are delighted to work with illustrious names in the industry and showcase our expertise at the ‘ONFT’ event. The metaverse is the next big thing which will revolutionize the experiential marketing world and more opportunities ought to open up the different worlds in this space. We are glad to be associated with an outstanding restaurant chain and become the first in India to curate an event like this.”
Other noteworthy personalities at the event included, Sandeep Goyal, Anisha Dixit, Taha Shaha alongside Sunny Leone & Daniel Weber, Narendra “Nari” Kumar, Santanu Hazarika.
HeyHey has been associating with notable brands and individuals in the industry to create experiential engagement. At ‘ONFT’, buyers, audience and guests in attendance were taken on special NFT tours, and educated about the benefits of NFT that don’t just include collecting, but also real-world experiences that can be enhanced and accessed using these NFTs.
