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Tag: ad film

  • Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    MUMBAI: Fujifilm India has unveiled its latest brand film, Maa’s Fight Through My Eyes, under the Stories of More Smiles series, leaving viewers deeply moved. This impactful campaign, set in rural West Bengal, tells the real-life success story of a breast cancer survivor, beautifully narrated through her daughter’s perspective.

    But wait, why should you care? Because this isn’t just another ad—it’s a compelling blend of technology, empathy, and a call to action for early cancer detection.

    The film stems from Fujifilm India’s breast cancer awareness initiative “Find It Early, Fight It Early”, which combines ground-level campaigns with state-of-the-art mammography technology. If you’ve ever wondered how healthcare innovation can create life-changing impacts, this ad serves as the perfect answer.

    Shot against the bustling and vibrant backdrop of Berhampore, West Bengal, the film brings to life the journey of a cancer survivor and her family. As her daughter recounts the emotional highs and lows, viewers see the unwavering dedication of two compassionate medical professionals, Paromita and Ipsita, who symbolise hope in the face of despair.

    The narrative showcases Fujifilm’s advanced diagnostic solutions, enabling early detection and precise treatment, which transformed the survivor’s life. It’s not just about a medical journey—it’s about resilience, human connection, and the unshakeable spirit of a mother and daughter.

    The story concludes on a high note, with the survivor dedicating her second chance at life to raising awareness about breast cancer, handing out pamphlets, and inspiring women to prioritise their health. What’s more inspiring than that?

    What makes this film stand out? Well for starters, the film is directed by Ranvir Kumar Suman and produced by Seaface Films, this project involved over 80 crew members, ensuring every detail of the survivor’s journey was authentically captured. Took over three days to shoot across seven locations, the film doesn’t just tell a story—it transports you straight to the heart of West Bengal. And last but not the least, the project used Fujinon Premista Cine lenses, adding cinematic brilliance to its emotional narrative.

    Fujifilm India MD Koji Wada shared his thoughts, “At Fujifilm India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our commitment to creating awareness about early detection and showcasing how our innovative solutions can make a real difference. Fujifilm’s advanced diagnostic imaging solutions, combined with the dedication of healthcare professionals, continue to redefine patient care across the country. This brand film aims to inspire millions, shedding light on the importance of empathy, expertise, and innovation in the fight against breast cancer.”

    Fujifilm India vertical head of corporate communications & CSR, Abhi Shekhar Singh added, “At Fujifilm India, our actions are in line with our group purpose of Giving Our World More Smiles. This is the second ad film under Stories of More Smiles which continues to tell the stories that should matter for the society for a social good. Shot over a span of three days across seven locations, the film navigates the truth of the story and every aspect of what happened in the journey from diagnosis to post-recovery in the family of a breast cancer survivor. The film reflects the real ethos of Fujifilm India as a healthcare brand which revolves around empathy and service to the society.”

    Breast cancer remains one of the leading health concerns worldwide, but early detection can save lives. Fujifilm’s campaign doesn’t just raise awareness—it puts actionable steps into the hands of viewers. With initiatives like these, reluctance turns into resilience, and hesitation transforms into hope.

    Isn’t it time to act now, for yourself and your loved ones?

  • IGP adds a stone age twist to birthday gifting in latest ad film

    IGP adds a stone age twist to birthday gifting in latest ad film

    Mumbai: International gifts platform, IGP has launched its second ad film under its ‘Amazing Gifts, Samay Par’ campaign, adding a creative and comical twist by setting a birthday party in the stone age. This latest installment humorously reimagines the age-old challenge of finding the perfect birthday gift, showing that even in primitive times, choosing the right gift was crucial. The campaign highlights that a thoughtful gift, given at the right time, can leave a lasting impact—a theme central to the campaign.

    The ad takes us back to the Stone Age, where even early humans knew a birthday bash needs the perfect cake. In a time when fire is rare and stone tools are advanced, a young cave boy surprises his crush with a cake and flowers from IGP. The cake becomes the highlight of the party, impressing everyone in the tribe. The message is clear: whether hunting for dinner or managing today’s tasks, a thoughtful gift can make a lasting impression in any era.

    IGP founder and CEO Tarun Joshi shared his excitement about the new film, saying, “With this second ad in our ‘Amazing Gifts, Samay Par’ campaign, we wanted to bring a playful twist to the idea of birthday gifting. The Stone Age setting adds a humorous layer to the story, showing that no matter the time period, a well-timed gift can make a big impact.

    Understanding how important birthdays are, we at IGP are committed to ensuring that your thoughtful gift arrives precisely when it’s needed. Our popular 30-minute and midnight delivery services are tailored to meet this need, making every celebration truly memorable.”

    This ad follows the success of the inaugural Raksha Bandhan ad and is part of a series of eight films called “Main Samay Hu”. As the ‘Amazing Gifts, Samay Par’ campaign continues, IGP will release more films that creatively mix historical themes to modern-day relevance with a humorous touch. Each film focuses on different occasions like Diwali, Christmas, birthdays, anniversary, Valentine’s Day, and so on, showcasing the timeless essence of gifting.

  • GM Modular launches its fourth #DADTESTED ad film

    GM Modular launches its fourth #DADTESTED ad film

    Mumbai: GM Modular, India’s leading electrical solutions for modern living, has recently unveiled its fourth #DADTESTED ad film, featuring Bollywood’s beloved father-daughter duo, Suniel Shetty and Athiya Shetty. The ad film highlights the company’s premium LED lights, showcasing their ease of use and modern technology, making them the perfect choice for contemporary homes.

    The ad film displays Athiya Shetty effortlessly adjusting the room’s lighting intensity using her smartphone, focusing on the convenient adaptation of GM Modular’s premium lighting solutions. However, it’s Suniel Shetty’s feedback that truly emphasises the user-friendly aspect, allowing users to tailor the lighting to their individual preferences.

    The ad takes the viewers through the fun banter between the duo regarding the adjustment of the lighting intensity. With the tagline ‘Jaisa Mood, Waisi Light’ GM Modular portrays the spotlighting features of these premium lights as to how consumers can easily dim or brighten the intensity as per their mood.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    Talking about the ad campaign, GM Modular CEO Jayanth Jain said, “We are thrilled to launch our fourth ad film, #DADTESTED, which not only demonstrates our cutting-edge LED lighting technology but also highlights the importance of meeting the diverse needs of our customers. By featuring the father-daughter duo, we aim to connect with families across the nation and showcase how our lighting solutions can seamlessly integrate into modern homes, providing both convenience and style”.

    GM Modular focus on delivering innovative lighting solutions comes at a pivotal time for the comfort & lighting market. According to industry projections, the number of active households in this market is expected to reach a staggering 26.5 million users by 2028. This growing demand underscores the importance of companies like GM Modular in providing products that cater to the evolving needs and preferences of modern households.

    The #Dadtested ad film is poised to capture the attention of a vast audience, solidifying GM Modular’s commitment to delivering solutions that seamlessly integrate into the lifestyles of modern households.

  • Saffola Gold launches a new ad film introducing the ‘Power of 3’

    Saffola Gold launches a new ad film introducing the ‘Power of 3’

    Mumbai: Saffola, a legacy brand synonymous with healthier living and heart health has launched a new ad film introducing the enriching “Power of 3” – the good balance of MUFA and PUFA, Antioxidants and Vitamins – present in scientifically formulated Saffola Gold Oil, making it a smart and convenient choice for people who want to make a positive change towards a healthier lifestyle.

    The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40. It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to not just consume oil in moderation but also to choose the right oil to prepare daily meals for a healthier lifestyle.

    Conceptualised by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family. Playfully, the father remarks on his son’s early achievement at 40, instead of the traditional 60. To this, the concerned sister points out that success can bring stress, potentially leading to health issues usually observed in individuals in their 60s, causing the elderly mother to worry.  However, the mood lightens when the wife reassures everyone that their daily meals are prepared using Saffola Gold, thus making their food healthier and contributing to their well-being.

    Embed Link: https://www.youtube.com/watch?v=H7zUNsjOVsI

    The introduction of a joyful and light sonic identity created by BrandMusiq is a refreshing addition crafted to evoke feelings of care and reassurance through the Shanta Rasa and confidence through the Veera Rasa – values that the brand has stood for since its inception. The soothing melody created using various instruments and concluded with the sound of a healthy heartbeat conveys the brand’s commitment to care and nurturance towards its consumers’ health.

    Speaking about the campaign, Marico Ltd chief marketing officer Somasree Bose Awasthi said, “As a health-centric legacy brand, we’ve always prioritized consumer health. We are committed to educating them on the effectiveness of building lasting habits for healthier living including a balanced diet and an active lifestyle. The new ad reflects the brand promise and commitment towards the well-being of its consumers by encouraging them to take “Roz Ka Healthy Step” and the unique sonic identity brings with it a fresh promise of care and nurturance.”

    Echoing his thoughts, Mullen Lintas CCO Ram Cobain said, “In today’s fast-paced, high-pressure world, success often comes at a price, Our health. Young people are falling prey to conditions that were once seen as afflictions of old age. Our creative idea was to land this serious insight with a ‘lightness’ of touch, pretty much like how the oil is. Truth is, while there are many external stressors beyond our control, the one big step we can own (and take) to mitigate risk, is the small one of choosing the right cooking oil. And if good health is made mostly in the kitchen and not in the gym, then the tastiest way to get healthier is with Saffola Gold.”

    Speaking about his experience in developing the sonic identity of Saffola, BrandMusiq founder & soundsmith Rajeev Raja said, “It was fantastic to create a sonic identity for a brand as iconic as Saffola. The client ask was to ‘positivise’ heart health in sonic terms. Using our unique brand process, we created a MOGOSCAPE that was optimistic and cheerful yet balanced with the right amount of caring and reassurance. And of course, a MOGO (musical logo) which had a strong melodic hook and was signed off with the unmistakable sound of a healthy heartbeat!”

    Powered by LOSORB technology, Saffola Gold is available in one-litre pouch, two-litre, three-litre and five-litre jars across all leading stores and e-commerce platforms.

  • Samosa Singh launches its first ad film with Sunil Grover

    Samosa Singh launches its first ad film with Sunil Grover

    Mumbai: Samosa Singh, a pioneer of the Indian snacking industry, is excited to announce the launch of its first advertisement film, which stars the incredibly brilliant Indian actor and comedian Sunil Grover. The film captures the spirit of delectable samosas via a light-hearted, and funny narrative.

    The one-minute commercial highlights Sunil Grover’s great comic timing and pleasant attitude, which aligns with the commitment of Samosa Singh to produce high-quality delicious samosas. The film showcases the thrill and excitement that is accompanied by the nostalgia of childhood.

    “This association is more than simply a marketing campaign; it’s a celebration of Samosa Singh’s joy, flavor, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh’s dedication to offer delight with crispy, savory samosa” added Samosa Singh founder Shikar Singh.

    Samosa Singh co-founder Nidhi Singh said “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”

    With every passing year, Samosa Singh has always been at the forefront of creating unique and delicious samosa experiences, and their recent collaboration with Sunil Grover demonstrates their dedication to providing not only amazing cuisine but also an enjoyable adventure for their potential and existing customers.

  • Zomato’s heartwarming ads for India’s Harvest festival celebration

    Zomato’s heartwarming ads for India’s Harvest festival celebration

    Mumbai: In a tribute to the rich tapestry of India’s harvest festivals, Zomato, India’s food ordering and delivery platform, has unveiled a series of ad films celebrating Pongal, Sankranti, Makar Sankranti/Uttarayana, and Lohri. Each festival marks the grand harvest and the onset of auspicious times, and Zomato’s latest ads beautifully mirror this sentiment.

    Zomato’s ad films capture the spirit of these harvest festivals, emphasising the significance of tradition, familial bonds, and the evolving cultural landscape. The campaign beautifully encapsulates the warmth and bond shared between the generations and highlights the relationship between a grandmother and her teenage granddaughter who comes home to celebrate Pongal with her family.  

    The film captures their heartwarming relationship with a quirky twist wherein they challenge each other to try something new. While the granddaughter savours a traditional Pongal dish and other festival rituals, possibly for the first time, her grandmother too embraces the new. She tries a few Gen-Z trends taught by her granddaughter, finally having a bite of a dish she hasn’t tried at the end. The film subtly underscores technology’s seamless integration with age-old traditions. The grandmother, discovering Zomato’s role in connecting generations and preserving culture, finds diverse Pongal dishes on the platform.

    In another tale, Zomato’s Lohri film captures the joyous celebration of the festival in a Punjabi household, particularly significant as they welcome a new member to the family. The narrative revolves around a 7-year-old boy who innocently documents the house’s festive preparations. His excitement peaks when he discovers his younger brother, Tingu, near a Zomato delivery partner who has brought special Lohri delicacies to the household. The twist unfolds as Tingu is revealed to be the family’s pet dog, celebrating his first Lohri in the household.

  • Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Mumbai: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, has unveiled its digital ad campaign celebrating the occasion of Uttarayan. The one-of-its-kind digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film beautifully captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings.

    Marking the start of this auspicious time, the ad film beautifully conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film cleverly intertwines cultural traditions of Makar Sankranti with the daily struggles of today’s generation, highlighting the resilience needed for a meaningful ascent.

    Kalyan Jewellers’ regional brand ambassador for the state of Gujarat – Kinjal Rajpriya is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Gujarat. Aligned with the company’s ethos, Kalyan Jewellers encourages all to embrace the essence of the festival, welcoming the winds of change to elevate collective spirits.

  • Jos Alukkas releases multilingual ad film for Winter Diamond Fest

    Jos Alukkas releases multilingual ad film for Winter Diamond Fest

    Mumbai: Jos Alukkas has released an ad film as part of the Winter Diamond Fest. The ad was released in Malayalam, Tamil, Kannada and Telugu. As part of the Diamond Fest, Jos Alukkas has created a huge collection of diamonds in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Puducherry. The theme of the ad film is shining of diamond in relationships.  

    As part of the Diamond festival, all purchases will get valuable gifts. Those purchasing diamonds valued at Rs 50,000 or more will be gifted a complimentary gold coin, adding an extra sparkle to their purchase. Additionally, there is a discount of up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Notably, Jos Alukkas allows customers to exchange their old gold for stunning diamond jewellery, ensuring associated benefits and advantages.

    “Jos Alukkas always values relationships. The ad film depicts the idea of diamond shining in relationships’’ said Jos Alukkas chairman Jos Alukka. As part of the fest, an attractive and innovative collection of diamonds is available, he adds.

    The standout attraction of this festival is the newly introduced premium diamond collections ‘Nityara’.

  • From scripts to notifications: Vicky Kaushal’s special delivery on Zomato

    From scripts to notifications: Vicky Kaushal’s special delivery on Zomato

    Mumbai: Zomato, India’s food ordering and delivery platform, has joined forces with the acclaimed Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw. Known for his stellar performance on screen, as part of the collaboration, Vicky Kaushal, in a unique twist, will be seen stepping into a different role for a day, playing, crafting, and sending orders on Zomato.

    In Zomato’s latest ad film, Zomato users are greeted with notifications written by Vicky Kaushal himself. From creating personalized breakfast requests to exploring pizza preferences, such as the choice of pineapples as toppings, the actor embodies the commanding nature of his character. Creating a seamless connection between the film and the Zomato platform, the actor also encourages people to watch “Sam Bahadur” in theaters. This collaboration extends beyond the screen to social media content that captivates audiences, tailored notifications that tantalize taste buds, visually appealing app banners, and cityscape hoardings. Zomato and Vicky Kaushal offer users a distinctive fusion of delightful orders and engaging stories, transforming every interaction into an enjoyable experience.

    As part of the celebrations, Zomato also hosted a special secret screening of Sam Bahadur for its delivery partners in Delhi. Vicky Kaushal, portraying reel-life Sam, graced the screening as a surprise for the 200 delivery partners who attended it.

  • Amazon Prime puts fans at centerstage in latest brand campaign

    Amazon Prime puts fans at centerstage in latest brand campaign

    Mumbai: Prime Video, India’s most loved entertainment destination, has unveiled a new marketing campaign that reinforces the brand’s position as the exclusive home for the most popular and talked about shows in the country today. Through a tongue-in-cheek film featuring Manoj Bajpayee, the campaign humorously underscores the incredible fandom that Prime Video’s shows and movies enjoy amongst Indian consumers. Spanning a diverse range of genres including romance, crime, suspense, comedy, horror, young adult and more, the film highlights a simple idea: All the shows and movies that everyone is talking about – you can watch exclusively on Prime Video.

    The ad film opens with Manoj Bajpayee, also popularly known as Srikant Tiwari or The Family Man, asking for suggestions on what to watch. He is soon flooded with a barrage of recommendations. From his makeup artist endorsing Dahaad for its spine-tingling suspense to his gym trainer advocating for Made in Heaven, and even strangers suggesting popular Amazon Originals like The Boys, Farzi, and more, Manoj finds himself at the receiving end of must-watch recommendations, from everyone he encounters. An aha moment follows as he soon realizes what he already intuitively felt, that Prime Video is the home for content that everyone is watching and talking about!

    Watch the ad film here: 

    “In our close to seven-year journey in India so far, we have had the amazing opportunity to spearhead a storytelling renaissance, offering captivating stories in multiple languages that resonate with people across the nation. We have been able to not only build a compelling slate of entertainment for our delightfully diverse customers, but have also brought cult shows like Mirzapur, The Family Man, Panchayat and so many more alive. Immersive stories, the kind that stay on everyone’s minds and become talked about, are what have solidified our position as everyone’s preferred entertainment service. 2023 has been an equally busy year at Prime Video, from the much-loved Farzi, Jubilee, Dahaad to a quirky Cinema Marte Dum Tak and gritty Bambai Meri Jaan, each show has found its core audience, and enjoyed enormous fandom. Who hasn’t been recommended a Prime Video show in a water cooler conversation at work, or a dinner with friends?” said Prime Video, India country director Sushant Sreeram. “This campaign originates from a simple consumer observation – there are so many shows of ours that fans and customers passionately recommend to their friends, family and sometimes even strangers! We wanted to celebrate that fandom. We take the opportunity to ignite such fandom very seriously and I am confident our future lineup of shows and movies will continue to inspire and entertain our customers.”

    Manoj Bajpayee, who plays himself in the ad campaign said, “Streaming today has become an integral part of cultural conversations and our daily lives! Srikant Tiwari, has almost become an alter-ego for me – from being mobbed in airports in the smallest of Indian towns, to recognition at global forums, The Family Man has been loved by and talked about everywhere! This campaign effectively encapsulates this phenomenon with remarkable simplicity and relatability. It humorously conveys the message that every title on Prime Video is someone’s favorite show or movie. The passion fans have for shows and movies on Prime Video is truly special – I have witnessed this myself! And yes, I have a personal favorite too, no prizes for guessing which show though!”

    The film will be supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualised by creative agency MANJA and the Prime Video team, the films have been scripted and produced by Breathless Films with director Vinil Mathew at the helm.

    “When you watch a great show or movie, you can’t help but recommend it. You want everyone else to jump on the bandwagon. You want to be the one who spreads it like wildfire. Because shows and movies aren’t just content anymore. They are topics of conversation and influence culture. And since Prime Video has the most talked about shows of the year, we used that truth as our starting point. The only question left to answer was, who are they talking to? We went with the one man who probably needs no recommendations at all, The Family Man,” said MANJA executive creative director Suyash Barve.