ITV

Tag: Ad FCT

  • Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

    Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

    NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as compared to the period between 11 and 31 January 2020. 

    News and kids were the top genres to attract more ad FCTs, recording a rise of 24 per cent each, followed by movies (16 per cent) and GEC (11 per cent). 

    Food and beverages recorded the highest increase in FCT share, followed closely by personal care and personal hygiene. In the latter, hand sanitizers witnessed the maximum growth, followed by floor cleaners and toilet cleaners. 

     

     

    Food & beverages and services & banking sector witnessed an increase in SOV as well. 

     

  • 13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

    13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

    NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its way in the advertising industry as well. But if the latest BARC Nielsen report is to be believed, that might really not be the case. 

    Despite many channels being unable to air new episodes because of canned shootings, advertisers haven’t withdrawn their FCTs back. As per the report, there has been a 13 per cent spike in advertising FCT in the corona period, week starting 14 March as compared to the time period between 11 and 31 January (termed as the pre-corona period).

     

    The highest spike of 147 per cent, as expected, was recorded by social advertisements. Following categories were banking and finance sector (47 per cent rise), food and beverages (36 per cent rise), and services (22 per cent rise)

    However, several categories witnessed a dip in the advertising FCT. Surprisingly, personal healthcare went down by 29 per cent. Auto and hair care went down by 17 per cent and seven per cent respectively.