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Tag: Ad Club

  • “I’m optimistic that BARC will be able to measure all screens very soon:” Shashi Sinha

    “I’m optimistic that BARC will be able to measure all screens very soon:” Shashi Sinha

    MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with technological advancements, India’s new television ratings measurement body Broadcast Audience Research Council (BARC) India will be able to measure all screens very soon and not just television.

     

    Giving a keynote at a media review organised by The Ad Club of India, Sinha said, “If you cannot measure, you cannot control. In India, measurement is not always about science and technology, it’s also about giving stakeholders a perspective. The television industry is migrating from TAM to BARC and hence witnessing a lot of glitches. But going forward with how things are shaping up and the technologies that BARC is using I am optimistic that BARC will be able to measure all the screens very soon. It is very important to have common matrices and single source when it comes to measurement.”

     

    Sinha also expressed his anguish about the fact that besides having so many powerful associations, India does not have an organised measurement mechanism.

     

    The media review was organised to discuss the challenging issue: Continuous Partial Attention (CPA) of Audiences and was attended by key media, advertising and marketing veterans.

     

    The theme of the discussion was ‘Is Anyone Listening,’ which began with Asian Federation of Advertising Associations (AFAA) executive committee chairman Pradeep Guha announcing the road map of Ad Asia Summit, which will be hosted by Taipei in November. Every year, the India delegation is led by a stalwart from either media, advertising or marketing agency. Guha announced, “2015 India delegate in Ad Asia will be led by Colors CEO Raj Nayak and the emphasis will be around digital – the theme of 2015 Ad Asia.”

     

    Media veteran Meenakshi Menon threw light on the lack of communication between the advertiser, agency and client. “The model we are following is totally broken. The advertising model cannot move like an ostrich in a lightening fast world. India has always shown the world how to do work differently.”

     

    Highlighting the factors that play a pivotal role in bringing about agency reviews for accounts, Menon’s said, “Change of CMO – 63 per cent, business performance – 78 per cent, creative dissatisfaction – 59 per cent, general relationship – 56 per cent and compensation – seven per cent. Discount can be an icing on the cake but can never be the reason behind the selection of an agency. Additionally, there is a strong distrust amongst clients and agencies, which needs to be addressed and worked. Moreover, the guys in advertising need to believe in themselves.”

     

    Contradicting Menon’s viewpoint, Google India agency business director Punitha Arumugham said, “Agencies are the most effective listeners in the business and they are doing some good and progressive work. They are the only stakeholders in the fraternity, who listen to everybody.”

     

    Arumugam abbreviated ‘Listen’ from the topic’s ‘Is Anyone Listening,’ wherein L stood for Leverage Insights, I for Investigative Features, S for Seek moments, T for Think Moonshots, E for Employ Curious People and N was for Never stop being amazing.”   

     

    In his end note, moderator of the panel discussion, Madison World chairman and managing director Sam Balsara left the audience to ponder over a few pertinent questions. “With new ratings and measurement bodies coming in, should the fundamentals and principles remain same or should they also change with the change of mechanisms?” he asked. Balsara also threw light on the inconsistencies in subscription fees while referring to the migration from BARC and TAM but accepted the fact that measurement is an essential tool as, “matrices are the building bricks of any plan,” he concluded.

  • Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    MUMBAI: Over the last one month, a spurt of new agencies have been added to the Indian media, advertising and digital sectors. Adding to the new launches will be ad man Pratap Bose’s new ‘conglomerate of agencies’, which is just 25 days away from launch.

     

    Putting all speculations to rest, Bose, the former DDB Mudra Group chief operating officer, confirms the development to Indiantelevision.com saying, “We are 25 days away from the launch and there is a lot of work happening on the back end. We are yet to decide the agency’s name and logo. Everything is slated for announcement in time to come. We want to build the organisation into a one stop shop for the brands’ needs.”

     

    According to Bose, his new venture will be a “media communications conglomerate” and will have multiple equity stake holders.

     

    The new venture will drive core competencies across different divisions in the media, be it creative, communications, branded content, outdoor, media planning and buying, retail and digital amongst others.

     

    “Apart from this, the conglomerate will consist of five-six companies, each focusing on their expertise. Initially the agency will not cater to advertising and communications, but we do intend to expand those verticals later,” Bose informs.

     

    Bose also reveals that the agency is on the look-out for various investment options. While he refused to disclose any figures, reports doing the round say that the agency is looking for an initial investment of around $10 million.

     

    Bose, who has more than two decades of experience in advertising, has been working on the new venture for the last four-five months and is in the process of building a formidable team. Joining him is Mandeep Malhotra, who recently quit DDB MudraMax, where he was president and head of its OOH, experiential business and retail cluster.

     

    Last year Bose quit DDB Mudra Group as COO, where he worked for six years. Prior to that,he has worked with Ogilvy & Mather for 15 years in various positions. He is also the president of The Ad Club.

  • Goafest Creative Abby judging begins in full earnest

    Goafest Creative Abby judging begins in full earnest

    MUMBAI: The Goafest Creative Abby judging began in full swing at Mumbai with juries being appointed in different verticals. The Jury chairs were released by the Goafest Creative Abby Award Governing Council.

     

    Taproot’s Santosh Padhi will be chairing the Abby Print and Print Craft Jury this year. Publicis’ Bobby Pawar returns after a gap of five years to head the Abby Film Jury. Contract India’s Ashish Chakravarty is Jury Chair of Radio and Radio Craft Abby, while ideasatwork’s Prashant Godbole is heading the Out of Home (OOH) and Ambient Abby Jury. Scarecrow’s Manish Bhatt is heading the Integrated Abby Jury.

     

    Chairing the Creative Abby Direct Jury this year is Pi Communication’s Rakhshin Patel.  KA Advertising and Design’s Prashant Kanyalkar is the Jury Chair in Design Vertical of Creative Abby. Hungama’s Carlton D’Silva is the Jury Chair for Digital Abby, while White Light Moving Picture’s Namita Roy Ghose is heading the Film Craft Abby Jury.

     

    DDB Mudra’s Aneil Deepak is the Jury chair in brand activation and promotion Abby Jury. Big Synergy’s Anita Kaul Basu is Jury chair in branded content Abby, whereas Madison PR’s Paresh Chaudhry headed the Public Relations Abby Jury. On the other hand, Network 18’s Avinash Kaul led the Broadcasters Abby Jury, while Sakal’s Shailesh Amonkar is Jury chair of Publishers Abby.

     

    Ad Club president Pratap Bose said, “Our heartfelt thanks to the Jury members who gave their time and passion debating the selection of winners.”

     

    Abby Awards Governing Council member in charge of Jury appointments and judging Ajay Chandwani added, “We are very fortunate to have the time and cooperation of very high powered juries in each of the verticals. Many of our jury chairs and judges have been judging at major international festivals over the years. An award derives its prestige from the standards set by juries and Abby has indeed retained its leading status in India.”

     

  • Ad Club releases Emvies shortlists

    Ad Club releases Emvies shortlists

    MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2014 edition of Emvies to be held on 17 September.

     

    Maxus tops with 27 shortlists followed by Madison Media and Lodestar UM which have 23 shortlists each, Mindshare has 19 in its kitty.

     

    The various categories for the awards include Best Media Strategy, Best Media Innovation, Best Media Research, Best Ongoing Media Campaign, Best Integrated Campaign, Young Emvie of the Year and Best Use of a Bollywood Celebrity in Media.

     

    The Advertising Club had received 650 entries. The new addition this year is that the Ad Club will not only award the agency, but the client as well. Thus, each entry will have two trophies.

     

    Click here for the entire list

  • AD Club to conduct ad review in Gurgaon, Delhi

    AD Club to conduct ad review in Gurgaon, Delhi

    MUMBAI: The Advertising Club is completing 60 years of its successful existence this year.  The Managing Committee with a view to celebrate this momentous occasion has planned a series of new activities.

     

    We kick start with the 2013 Creative Review, one of the most erstwhile popular programs of the Ad Club.  This event will happen on Friday, 28th February, 2014 at Vivanta by Taj – Gurgaon, NCR, Sector 44, Gurgaon-122 004 at 6.30 pm and will be presented in an interesting new format where two Creative stalwarts Agnello Dias (Chief Creative Officer), Taproot India Communication India Pvt. Ltd.) & Josy Paul (Chairman & CCO, BBDO India Pvt. Ltd.) will present the Review.

     

    COLORS have come on board as Presenting Sponsor where as Bharti Airtel Ltd.  & PepsiCo India Holdings Pvt. Ltd. will be the Associate Sponsors.

     

    The donor passes will be charged at Rs.850/- per head and will be available from 26th February, 2014 from 3 pm to 6 pm at the reception of DLF City Club, Moulsari Road, DLF City Phase – III, Gurgaon – 122002, Haryana Ph: +91 124-4999100.  The passes will also be available from 4 pm at the venue on 28th February, 2014.

     

    The event will be followed by Cocktails & Dinner.

     

    Further details can be had from The Ad Club at 23894091 / 23810213 OR www.theadvertisingclub.net 

     

    Kindly feel free to send an email at adclub@vsnl.com

  • Awards shouldn’t be taken very seriously: R Balki

    Awards shouldn’t be taken very seriously: R Balki

    MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder if this is the driving thought of filmmaker and the chairman and chief creative officer of the ad agency Lowe Lintas & Partners R Balki?

     

    At the recently concluded Effie Awards conducted by the Advertising Club, Lowe Lintas walked away with the Agency of the Year honour as it bagged six gold, five silver and five bronze metals at the award ceremony. But the man, who is the driving force behind the stupendous work, proclaims that awards have never been in his priority list.

     

    In fact, most of the award shows of the advertising world have in any way not earned the required respect from the ad fraternity. While some have been shunned by most of the advertisers, some have not even been noticed. And some agencies have started their own award shows in order to bring in quality, for instance Lowe Lintas’ True Show or Ogilvy and Mathers’ Envies.

     

    Unlike the showbiz that’s full of award functions and celebrities gracing them as well, the award shows of the ad world are a low key affair attended by few and the number of participants being even fewer. And if in such a scenario, an award function manages to bring almost the entire fraternity together, it certainly means something. The 13th edition of Effie received a great response with almost every agency gracing the event.

     

    Lowe Lintas led the Effies leaving Ogilvy & Mather behind by 35 points, but the winning companies’ boss still stood by his belief that these functions are about partying and winning and losing doesn’t really matter. Indiantelevision.com probed Balki a little more to get an insight after his agency’s grand victory. Excerpts:

     

    On a personal level, you have been very vocal about what awards (don’t) mean to you! So what do you and your team have to say about winning the Effie?

     

    It is not about winning or losing but an evening of celebration. Effies have always been a constant part of the industry and we have always participated in it. It is a democratic agency where many feel that we should enter the agency and not others. So we enter in the shows where the team as a whole wants to participate.

     

    So if you win, you party with a lot of noise and if you don’t win then you should party without making a big noise. I think winning and losing is a part of the game and I don’t think awards should be taken so seriously. It’s not a death and life scenario at all; it is not that if one wins an award we are better or otherwise. I believe that it is the work that speaks and it could be good or bad without winning an award.

     

    Awards are not important but if the team feels that they want to participate in a certain award then they are free to do so. The team right now felt that it should participate in the Effies and so we went ahead and did. Tomorrow, if the team feels that it doesn’t want to participate in any award then we will not. It all depends on the team.

     

    Anything you would like to change about Indian advertising awards?

     

    One hundred per cent we would like to initiate an award where advertising should be just the way it is. It can neither be all about effectivity nor creativity. I think creativity is to make things better and sometimes it is not about making it better. Sometimes great ideas also don’t work. It cannot be just about effectiveness or blind creativity. There is a way to judge advertising ads. It is funny that an industry which creates so many ads and brands hasn’t been able to create an awesome award function for itself.

     

    Whom do you see as your main competitor especially during award shows?

     

    We don’t believe in award shows so we don’t believe in competitors. There are a lot of good agencies; O&M is a great agency which is during great work. There are few others as well but two agencies which are doing some great work are O&M and Lintas.

     

    Which would be the one award which you would like to hold in your hands? Since you have dabbled in films it can be a film award too?

     

    Since I don’t believe in them, I guess I will have to think hard before I say that. Right now, I don’t know if there’s an award that exists that really catches my fancy.

  • Effie Awards: It’s a honey-bunny win for Lowe Lintas

    Effie Awards: It’s a honey-bunny win for Lowe Lintas

    MUMBAI: It was a night of many firsts for the Effie Awards, 2013. The Awards, organised by the Ad Club, that honours the advertising agencies and the clients just didn’t get the highest number of entries this time – which rose up to 415 from last year’s 315, it was also webcast live on the Advertising Club website while the award ceremony was in progress on Friday night.

     

    Moreover, the year also witnessed the highest number of attendees at the event with more than 12,000 passes sold. Plus, two new categories – Effie for Good and Effie for Experiential Marketing – were added this year.

     

    Lowe Lintas & Partners and Ogilvy & Mather that were leading the list of the shortlisted case studies with 51 and 31 shortlisted entries respectively, were in for a close competition at the award ceremony. While the former took home the Agency of the Year Award for the second time (earlier one being in 2006), the men in black – Ogilvy & Mather – bagged the Grand Effie to stand at the second position.

     

    Lowe Lintas bagged 16 awards in total including six Gold to lead the chart with 160 points for clients including Idea (Honey Bunny, Telephone Exchange), Lifebuoy (Help a child reach five), Tanishq (Tanishq and Sridevi – Coming Back Home), Hindustan Unilever (Kissan 100 per cent natural seeded).

     

    O&M also managed 130 points and three Gold Effies for clients including Vodafone (Made for you, Earmuffs) and Bournvita (Aadat).

     

    Lowe Lintas’ chairman and chief creative officer R Balki along with his team couldn’t stop smiling after the grand victory. The agency that is not really known for participating in award shows looked delighted with its performance. “My team is happy and they are here to party,” says Balki as he remarks that he personally doesn’t believe in awards and it is his teams’ happiness and hard work that matters to him the most.

     

    And though the men in black lagged behind with few points, their enthusiasm at the ceremony was infectious. The close competition with the rivals and the hunger to do better is what keeps the industry motivated year after year, thinks O&M’s executive chairman and creative director Piyush Pandey. “For a long time now, there hasn’t been a close fight and I wish Lowe Lintas the very best. It is their night tonight,” he says.

     

    However, the third spot in the list of winners was taken by McCann Erikson that bagged one gold and 60 points. The Gold came in for Coca Cola (how Coca Cola won the battle for Indian teens).

     

    And it was Hindustan Unilever (HUL) that was credited with the Client of the Year award. HUL executive editor, home and personal care was happy to have won the award, he says, “These awards are about industry recognition and effectiveness.”

     

    The nip in the air didn’t bother the ad world much as they all came in to become a witness to the grand ceremony that was opened by MC Brian Tellis. Pratap Bose took the stage for the first time after official taking the charge of the Ad Club as the president and proclaimed that the country has some of the best advertisements/campaigns in the Asia Pacific. “The quality of our work is only improving with every coming year and we have only bettered our standards set last year,” Bose remarked in his opening speech.

     

    However, this year, few categories didn’t see a Silver or Gold Effie being handed over. All India Bakchod’s Rohan Joshi didn’t take much time to take a pot shot at the situation by sharing a joke on Hussain Bolt coming third even when nobody claimed the second or first position!

     

    But still the event ended on a “high” note with lots of fireworks to celebrate the victory as the attendees whispered that the Lintas’ win was well-deserved.

  • Ad club’s effie awards to happen on 17 jan

    Ad club’s effie awards to happen on 17 jan

    MUMBAI: This is to inform you that Ad Club’s EFFIE Grand Gala Awards Ceremony will be happen on Friday, 17th January, 2014 at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai at 6.30 pm.

  • EFFIES 2013 achieves an all time high, with 419 entries

    EFFIES 2013 achieves an all time high, with 419 entries

    MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year.

    Last year the Ad Club received 357 entries – the highest then. This year it has surpassed the tally with an impressive figure of 419.

    On the escalation, EFFIE 2013 committee chairman Ajay Kakar said: “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.”

    The award showcases the most effective in marketing and advertising and it’s the only award which celebrates the success of not only the agencies but also the clients.

    From 2011, the Ad Club has conducted the judging of EFFIEs and EMVIEs in Delhi, in addition to Mumbai. This has helped the Ad Club to engage with a large marketing fraternity from Delhi also.

    This year Colors is the presenting sponsor and Zee Media Corporation Limited is the associate sponsor. Lenovo has also come on board as the technology sponsor.
    The ceremony is scheduled for 15 January 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi in Mumbai at 6:30 pm.

  • Entry deadline for Effies extended

    Entry deadline for Effies extended

    MUMBAI: The Ad Club that is known for honouring the best in the advertising and allied industries with awards like the Emvies; the Abby Awards and the Effies, announced today that the deadline of case submission for Effies, to be held on 15 January, 2014 at Royal Western Turf Club, Mumbai has been extended to Monday, 2 December.

     

    A letter sent out by the Effie 2013 committee chairperson Ajay Kakar, mentioned that the decision has been taken because of numerous requests towards the end of last week to extend the Effie 2013 case submission deadline.

     

    The case studies are to be submitted at the Adclub Secretariat before 5:30 pm.

     

    Effies are the global benchmark in measuring and recognising marketing communications work. As per cent of the jury in India comprises of well known and senior marketing professionals, and the rest coming from leading communications agencies, work that wins at the Effies also becomes a benchmark in their minds. It stands a good chance to become a part of marketing and conversations all over India, and increasingly outside too.