MUMBAI: Ever wondered how the masterminds behind the most iconic ads cracked the code of grabbing your attention? From billboards that dominate cityscapes to campaigns you just can’t get out of your head, these advertising wizards didn’t stumble upon their craft overnight.
Well, the modern world is here, and now you can study something far beyond traditional textbooks—something that promises a thrilling creative journey.
If you’ve ever dreamed of becoming the next advertising guru, with your campaigns taking over every billboard and social media feed, here’s your golden ticket.
The Advertising Club Madras is back, launching its 27th Post Graduate Diploma in Advertising (PGDA) program. A dynamic weekend course crafted for ambitious minds, it blends creativity and strategy to transform you into an industry-ready professional. It’s not just a course; it’s a gateway to a world where your ideas define the future of advertising.
The event, hosted in Chennai, was graced by notable dignitaries, including Advertising Club Madras president, Balasubramanian S.; PGDA Sub-committee, joint secretary & chair, Kavitha Srinivasan; Executive committee member, Rakesh; and Advertising Club Madras, former president & a program tutor, Jagannath Ramasamy.
This year’s 75-hour weekend program has enrolled over 25 enthusiastic students, offering a hands-on curriculum that covers diverse aspects of advertising, media, and creativity. With a focus on equipping students with real-world knowledge and skills, the program continues its legacy of producing over 500 successful alumni from its previous 26 batches.
Expressing his pride in the initiative, Balasubramanian remarked, “This program is a flagship initiative of the Advertising Club Madras and is one of the most unique in the Indian advertising fraternity. With 27 batches and over 500 alumni, the PGDA program continues to inspire and shape the next generation of advertising professionals. This year, we’ve also offered scholarships to deserving students, making this opportunity accessible to all.”
Adding to this, Advertising Club Madras secretary, Surej Salim Kumar said, “The PGDA program is a testament to the legacy of Advertising Club Madras. Each year, it evolves to reflect the changing dynamics of the industry, ensuring students receive top-notch training from some of the most accomplished leaders in advertising and media. I’m excited to see this batch embark on their journey toward professional success.”
Highlighting the program’s mission, Srinivasan stated, “This program represents our club’s core mission of fostering knowledge, creativity, and growth in advertising. The overwhelming response and enthusiasm from this year’s students are heartening, and I am deeply grateful to the tutors and mentors who bring unmatched value to this program.”
The PGDA program brings together an impressive roster of mentors, including:
. Blue Noodles, consultant, K. AnbuChezhian
. Printers Forum India president, Narayanan
. The Hindu Group, CEO, L.V. Navaneeth
. Kaybase director, Poornima Bhaskaran
. Catalyst Public Relations Pvt Ltd, founder & director, Ramkumar Singaram among others.
The esteemed faculty promises to guide students through practical insights and industry best practices, offering an unparalleled learning experience.
The Advertising Club Madras continues to set benchmarks in advertising education with its innovative and inclusive approach. By merging academic excellence with real-world industry exposure, the PGDA program empowers aspiring creatives to navigate and excel in the fast-paced world of advertising.