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Tag: Ad Club Bangalore

  • Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    Ad Club Bangalore snaps up Gen Z insights at Inspiration Room

    MUMBAI: When it comes to decoding Gen Z, even advertising veterans know they can’t just swipe left on change. The Advertising Club Bangalore’s 15th Inspiration Room lit up last Wednesday with over 100 participants, all keen to grasp how the next generation is reshaping consumption and culture.

    The evening kicked off with Gauri Kumar, who dived straight into the world of Augmented Reality (AR). From Bitmojis to AR lenses, she showed how brands like Myntra and Swiggy are already harnessing Snapchat’s creative toolkit to create scroll-stopping campaigns. “The challenge for brands is no longer access to AR, it’s how creatively you use it,” she quipped, adding that Snapchat has democratised AR production. A live demo on building AR experiences gave attendees a tangible taste of the future of branded engagement.

    Next up Snap Inc. India head of growth Chirag Kohli unpacked how Gen Z, who already command 43 per cent of consumer spend (a figure tipped to hit 50 per cent in the next decade), are redefining commerce. For them, shopping is not just transactional, it’s “shopcialising”, where trends, visuals, and community matter more than price tags. Kohli revealed that 63 per cent of Snapchat users have made purchases on the platform, proving its dual role as both a connection hub and a commerce driver.

    With creators becoming the new search engines and Snapchat pushing India-first features with a camera-first design, the session painted a vivid picture of how phygital is no longer a buzzword but a behaviour. “Attention is scarce, impressions are abundant,” Kohli warned, urging brands to deliver joy and community to cut through the noise.

    Closing the evening Ad Club Bangalore president Laeeq Ali announced that the Club itself is making its Snapchat debut. “This edition has set the bar high for what’s to come,” he said, noting how AR’s blend of code, 3D graphics, and storytelling is redefining advertising playbooks.

    For a series built on sparking inspiration, this edition proved why the Inspiration Room remains the place where marketers, creators, and technologists come together to catch the next big wave before it even trends.

  • Ad Club Bangalore launches Inspiration Room

    Ad Club Bangalore launches Inspiration Room

    Mumbai: The Ad Club Bangalore is happy to announce the launch of the  Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community in India. This series of thought leadership programs will offer a wide range of formats fostering a dynamic exchange of ideas.

    “We are very excited to launch the Inspiration Room series,” said Origami Creative founder and Ad Club Bangalore president Laeeq Ali. “This initiative is conceived to be a series of high-quality masterclasses, talk shows, discussions and workshops, where creative professionals will get to hear from the experts and interact with the best.”

    Kicking off with generative AI: A round table discussion

    The first program in the Inspiration Room series was a round table discussion focusing on generative AI, a rapidly evolving field with significant implications for the future of advertising and marketing. A panel of industry experts delved into the opportunities and challenges of Gen AI. Members of the panel were Adobe head of sales & channel Ajay Joseph, Talented strategy lead Varun Khiatani and Accenture Song MD Azmina Poddar. The discussion was moderated by Epsilon India VP international marketing and agency practice Ganga Ganapathi.

    The event, held in partnership with Adobe, brought together senior leaders from the advertising and marketing community for a thought-provoking discussion in Bangalore. Speakers of the evening who shared their interesting perspectives included technology marketing evangelist and Billaway founder Shridhar Gopalan, partner spread design & innovation Nishad Ramachandran and Manipal Digital Vignesh Kamath.

    “The advertising world is going through a rapid change,” said Ali. “We felt that Generative AI would be an apt topic for the fraternity to discuss, especially considering the rise of tools like LLMs and Adobe Firefly. We look forward to bringing more relevant topics like these under the banner of Inspiration Room.”

    Praise for the Inspiration Room: Generative AI Event

    The Inspiration Room: Generative AI event received positive feedback from industry leaders.

    ●    “The Inspiration Room was not only inspiring but thoroughly insightful. The quality of conversation and maturity around topics like GenAI made me feel extremely bullish on the Indian marketing and advertising fraternity,” said Talented strategy lead Varun Khiatani.

    ●    “The Inspiration Room by Ad Club Bangalore was true to its name.  Adobe Firefly demos and use cases presented were amazing.  A legally compliant creative accelerator is great to see. I have already referenced discussions from the meeting multiple times the very next day,” said Billaway technology marketing evangelist and founder Shridhar Gopalan.

    ●    “The inspiration room is a lovely initiative by the Ad Club, Bangalore. I really enjoyed the very insightful session organised by Adobe Firefly. I went back richer with some great stories and ideas on Gen AI,” said Accenture Song MD Azmina Poddar.

    ●    “The Inspiration Room event was truly motivating, showcasing the boundless potential of GenAI through work examples, practical tools, and entertainment. My key takeaway? Never start from scratch again!” said Epsilon VP head of international marketing Ganga Ganapathi.

  • Big Bang Awards 2021 set for offline event on 8 April

    Big Bang Awards 2021 set for offline event on 8 April

    Mumbai: After skipping the 2020 edition due to the Covid-19 pandemic, Ad Club Bangalore has announced that it will be holding the Big Bang Awards 2021 in an offline event on 8 April. The award ceremony will celebrate the Indian advertising and marketing fraternity and honor excellence in creative, media, digital and marketing.

    The Big Bang Awards are sponsored by Meta and supported by Manorama Max, Manorama News, The Hindu, and some other media houses. The event will take place at Hotel Ritz Carlton in Bangalore. 

    Ad Club Bangalore is a three-decade-old advertising club, known as one of the oldest ad clubs in the country. The ad club started the Big Bang Awards two decades ago. Every year it includes a jury from the advertising, media, and marketing industry. However, this year the entire judging process was online due to the pandemic restrictions.

    Sharing inside details, Ad Club Bangalore president Laeeq Ali told, “We received over 400 entries this year from agencies and clients across the country and decided to wait till April so we could kick-start our activities for the year with an offline event.”

    The awards have separate categories for consumer, B2B, media, entertainment and sports, brand and corporate communication and social causes. There is a separate category for healthcare and wellness covering Rx and OTC products.

    “I have been involved with the Big Bang Awards for the last 20 years,” said Big Bang Awards chairperson Malavika Harita. “This year, we saw a lot of emerging creative, media and digital agencies with innovative and exciting ideas. Adding a category for marketing excellence rounded off the entire gamut of marketing activities covered.”

    In order to pay homage to its late executive director Arvind Kumar, this year they have two special prizes for the best young media professional below 30 years and the best media team in his name. The MAA Group will be presenting the Ayaz Peerbhoy Award for the ‘Creative Agency of the Year’ as they do every year, said the statement.

  • Print media to get back on its feet sooner than expected

    Print media to get back on its feet sooner than expected

    NEW DELHI: While print media lost around 80 per cent of its advertising revenue during the Covid2019 period, it made for the lost monies by reducing the number of pages in its supplements, thus minimizing the bad impact on business, shared Dainik Bhaskar Group promoter director Girish Agarwal in a live discussion with Motivator managing partner Radhika Ramani organised by The Advertising Club Bangalore. The discussion titled Reimagining Print with Siva & Girish, also saw the presence of BCCL chairman executive committee, Sivakumar Sundaram. 

    Agarwal highlighted, “Advertising used to amount to about 75 per cent of our earnings, which went down to 12-13 per cent during the Covid2019 period. Now, we used to subsidise our cost for our readers by Rs 2-3, and by reducing the number of pages, we have made that subsidy almost zero without increasing the cost for subscribers. Now, the advertising revenue stood very low relatively and that helped us.” 

    Both Agarwal and Sundaram showed great positivity towards the future of print as a medium to disseminate news and advertising in the coming future. Agarwal dismissed all the rumours of print publications shutting shops by saying, “The circulation which went down to almost 60-65 per cent of the regular in the month of March, touched 70-75 per cent in April. If we look at the shift in the following months, till the first week of July, most of the Indian language publications have already crossed the mark of 80 per cent.”

    He added that the rest 20 per cent circulation is at places like railway stations and offices, which will commence by the month of August and soon the circulation will reach the 100 per cent mark. Agarwal also insisted that advertisers should be active on print now, as those who won’t take the opportunity will anyway lose sales in the coming weeks. 

    He said, “Most of the advertisers have started advertising already with us. The local advertisers are very much active and the big brands are coming up too. And those who are not advertising will surely lose out on sales and business.”

    Sundaram highlighted that brands should be leveraging newspapers for hyperlocal reach and should be working on more regional content to benefit out of it. He highlighted that most of the national level brands see India as a homogeneous cluster, or divided into north and south India, which needs to be changed. 

  • Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

    Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

    MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the virus.

    Vincent Dong, President Ad – Vice Software & Consulting Inc, widely acknowledged as one of the finest in the business, will conduct the webinar, sharing insights from his diverse experience ranging over three decades. He is expected to shed light on the immediate steps agencies should be taking to prepare for the recession, as well as tips on how to stay stable in these trying times.

    Sharing his thoughts about the ongoing situation, Laeeq Ali, President of The Ad Club Bangalore and Co-founder of Origami Creative and Bloombox Brand Engineers, said: “There are times when you are thinking and wondering how to recalibrate or re-engineer your business. Uncertainty is all around us and many thoughts would be running through the minds of the leaders.”

    The Advertising Club Bangalore executive director Arvind Kumar says: 'The media and advertising industry – across the spectrum – have been distressed due to the impact of the lockdown on account of Covid-19. Businesses are unsure about what is there in the immediate future, particularly in the next three months, as businesses are at a standstill, supplies flying off shelves and logistics being a concern. This is a beginning of a series of initiatives envisaged by The Ad Club – Bangalore to help find some answers to various problems of the industry. This is a joint fight as the current environment might lead to a recession and it might take months to recover from it. We hope various constituents of our industry will take part in this Webinar, in the process of coping with and handling this unfortunate situation."

    Tune in to the webinar on Tuesday, 7 April at 7 pm for 'Ad-Vice' on agency operations, finance, consulting, and software consulting to ensure that your business stays prepared to face challenges and emerge a winner.

    Register at: https://adclubbangalore.net/ad-vice-webinar/

    Further, in order to assess the impact of the pandemic on ground, Ad Club has also decided to conduct a survey, calling on agency heads, brand owners, CEOs, CMOs, and brand managers to share their experience via the following links:

    Link for Agency Heads:  https://lnkd.in/ewXF6SZ

    Link for CEOs, CMOs, brand managers:  https://lnkd.in/edkAsrE

  • Maxus, Tata Sky shine at Big Bang Awards

    Maxus, Tata Sky shine at Big Bang Awards

    MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named ‘Client of the Year’ for its innovative 13-episode TVC campaign called Daily Dillagi.

    An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions.”

    “We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.

  • Maxus, Tata Sky shine at Big Bang Awards

    Maxus, Tata Sky shine at Big Bang Awards

    MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named ‘Client of the Year’ for its innovative 13-episode TVC campaign called Daily Dillagi.

    An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions.”

    “We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.

  • Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    MUMBAI: The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    “The response we received this year is unprecedented and we are all gearing up for putting up a great event for our prestigious annual award night”, said Sanchayeeta Verma, President of Ad Club Bangalore.

    “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries”, Verma further added.

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare, to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy.”

    Arvind Kumar, Executive Director of the Bangalore Advertising Club for the past 10 years, said “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology back end is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique id which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This a very robust and well oiled system that we follow and is unique to our club.”

    The Big Bang Awards Event will be held in Bangalore on September 23rd and entry is by invitation only. For further details, log on toww.adclubbangalore.net .

    Visit our Facebook page The Ad Club Bangalore and follow us on Twitter @the adclubBangalore

  • Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    MUMBAI: The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    “The response we received this year is unprecedented and we are all gearing up for putting up a great event for our prestigious annual award night”, said Sanchayeeta Verma, President of Ad Club Bangalore.

    “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries”, Verma further added.

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare, to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy.”

    Arvind Kumar, Executive Director of the Bangalore Advertising Club for the past 10 years, said “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology back end is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique id which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This a very robust and well oiled system that we follow and is unique to our club.”

    The Big Bang Awards Event will be held in Bangalore on September 23rd and entry is by invitation only. For further details, log on toww.adclubbangalore.net .

    Visit our Facebook page The Ad Club Bangalore and follow us on Twitter @the adclubBangalore