Connect with us
NEW DELHI: Saavn has announced a new campaign with renowned ad film visionary and lyricist Prasoon Joshi. The music app has collaborated with Joshi and his...
MUMBAI: In a competitive world where every brand is armed with a killer instinct, connecting and making an impact on the minds of the target audience...
MUMBAI: Scotch whisky brand Ballantine’s is all set to launch an exclusive India specific campaign with the Suits star Gabriel Macht. With the new brand positioning of...
MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in...
MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt....
KOLKATA: Air conditioning and commercial refrigeration company, Blue Star, aims to spend Rs 35 crore during this summer on advertising and brand communication. The company has...
MUMBAI: Sab, a family entertainment channel from the Multi Screen Media (MSM) stable, has launched a new brand film as part of its #DigitalDividesSABUnites campaign. The...
NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected...
MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of...
MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad...
MUMBAI: Packaged mineral water provider Bisleri has announced the launch of a new marketing campaign ‘Kiss to Drink’ for its 500 ml pack to focus on...
MUMBAI: Blackberry has launched a new campaign around the concept ‘Action starts here‘. The regionally developed brand campaign has been in the making over the past...
MUMBAI: Indian cricketers will face-off with international football stars in Pepsi’s new campaign film as it takes the Twenty20 Football theme forward as part of its...
MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ‘shopping ka naya address‘. Created by Happy Creative Services, the campaign aims...
MUMBAI: Bunge India Private Limited, has unveiled an ad campaign to announce the launch of its range of Dalda Edible Oils in two variants – Refined...
As more and more banks and insurance companies compete to give the ‘good old‘ customer a better plan, Kotak Mahindra Old Mutual Life Insurance Limited (Kotak...
BANGALORE: Aiming for an aggressive growth in the urban retail market, Levi Strauss’ Dockers has launched its newest offering ‘Never Iron’ – the 100 per cent...
MUMBAI: Mudra Communications in a move to reposition the Yamaha Crux, has unleashed a new campaign which aims at capturing emotions and values of an Indian...
MUMBAI: Having done a number of short term assignments already with Pantene, Bollywood hopeful Katrina Kaif has now been signed on as the official brand ambassador...
MUMBAI: Domino’s Pizza in India has announced a special offer for its customers – “Get 50 per cent off on the 2nd Pizza”. This offer entitles...
MUMBAI: Women’s wear brand W has launched a new campaign. The aim is to correctly depict the modern Indian woman in her different facets, that of...
BANGALORE: Maruti has strategised the brand campaign of its newly launched brand Swift. The ad-campaign will be product-centric and no props will be used. The ads...
MUMBAI: Mary Kay cosmetics sold on Wisteria Lane may soon be passé. The beauty care major has decided to suspend its advertising plans for ABC’s superhit...
MUMBAI: A photo montage created by Eastman Kodak celebrating the citizens of Greece and the return of the Olympic Games to Athens won the Gold Award...
MUMBAI: Max, which will be airing the Johnnie Walker Super Series cricket tournament live in October, has unleashed yet another marketing campaign to promote the same....
MUMBAI: Footwear maker Adidas has announced a new global advertising campaign with basketball as its core theme. The TVC featuring NBA All-Stars Kevin Garnett, Tracy McGrady...
BANGALORE: This is one marketer which has aggressive ambitions for the humble grain of rice. Karnataka-based Embee Agro Foods recently introduced basic rice under the brand...
MUMBAI: Emirates Airline has launched its worldwide advertisement campaign to mark its Official Partner status of the 2006 Fifa World Cup. As had been reported earlier...
BANGALORE: As on 31 October, Heathrow too has got Bangalored! Only in this context, it has got nothing to do with the verb that signifies outsourcing...
MUMBAI: Adidas has announced the launch of its latest football advertising campaign ‘Impossible Field,’ which is its largest global integrated advertising campaign. The campaign brings together...
MUMBAI: Textile manufacturer S Kumars has launched a new television commercial. The theme is ‘The Fabric of India’. The company issued a release stating...
MUMBAI: Philips India today announced the launch of a new brand campaign evolving around the concept of ‘Sense and Simplicity’. The ads are designed to give...
MUMBAI: Pepsi is going ‘bubbly’ this summer. The soft drink major has unveiled a new campaign, taking forward the concept of ‘thirst’ (pyaas) through a new...
MUMBAI: Nielsen Media Research in the US will launch a branding advertising campaign for ethnic groups this month. The aim is to heighten awareness about who...
ADELAIDE: The Commercial Television Australia (CTVA), an association of TV broadcasters, has created a promotional campaign for digital television. A Digital News report says that...
MUMBAI: The Sun has not yet set on the ICC Champions Trophy – the semi-finals of which, are currently underway in England. Max (where the series...
LONDON: Controversy is not new territory for Britain’s Channel 4. Earlier it drew the ire of UK authorities through shows like the Brass Eye paedophile special,...
MUMBAI: In order to reaffirm its position as the industry’s leading networking and communications company, AT&T launched a new $200 million-plus company wide brand and advertising...
New Delhi: The Delhi office of Ogilvy & Mather has created a new print and outdoor campaign for Taiwan’s leading international carrier China Airlines. The campaign...
BANGALORE: South India-based Balan Natural Foods (P) Ltd (BNFL) announced an all-India ad campaign for their B Natural, Miruana YO and Mougli brands. So...
NEW DELHI: This is an initiative that aims at making affluent Indians more aware of the needs of the poor and society. ActionAid India, which has...
MUMBAI: EFY Enterprises, publishers of many leading magazines such as Electronics For You, Linux For You, i.t., Facts For You and ePower will be spending Rs...
NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional...
MUMBAI: In late June, a Birla Sun Life Insurance (BSLI) ad campaign made it to the Mecca of advertising awards – the Cannes film festival. The...
CONNECTICUT: Premium drinks company Diageo has announced the relaunch of one of its most recognisable icons Smirnoff. Later this year the vodka brand Smirnoff, flavoured vodka...
CONNECTICUT: Premium drinks company Diageo has announced the relaunch of one of its most recognisable icons Smirnoff. Later this year the vodka brand Smirnoff, flavoured vodka...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
MUMBAI: Unusually Cool! Mint-O, the flagship brand of the confectionery division of ITC Foods, will be communicating this statement of attitude through its new television campaign...
MUMBAI: The directorate general of service tax and the local central excise office has issued an advertisement in all publications today, urging cable operators to pay...
