ITV

Tag: ad campaign

  • Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    Bassi, banter and a bronze: BBH India scores at Cannes Lions 2025

    CANNES: BBH India has scrubbed up a shiny Bronze Lion at the Cannes Lions International Festival of Creativity 2025, bagging the metal in the Social & Creator Lions – Use of Humour category for its cheeky campaign: Bassi vs Garnier Men Facewash.

    Crafted for Garnier (L’Oréal India), the campaign took a tongue-in-cheek jab at scepticism itself—by turning comedian Anubhav Singh Bassi, once a mocker of facewash ads, into the star of one. The story escalated with over 100 Indian comedians rallying in support, including Harsh Gujral, before climaxing in a headline-stealing visual: John Abraham, Garnier’s brand ambassador, literally washing Bassi’s face on screen in a TVC.

    Rooted in Bassi’s own stand-up routines about men’s skincare, the film played up “cooling, freshness and comic timing” in equal measure—making it both a cultural moment and a marketing masterstroke. Social chatter soon snowballed into broadcast-level attention.

    “Bassi Vs Men’s Face Wash is an iconic campaign. One that started on social and ended up on broadcast,” BBH India chief creative officer Parikshit Bhattaccharya. “With all the attention the work has already garnered for the brand, a Cannes Lions metal is a great cherry on top. We couldn’t be happier for the teams at BBH and Garnier.”

    Witty, well-timed, and wildly shareable—BBH India’s latest proves that when humour meets hustle, global glory follows.

    You can watch the commercial by clicking here

     

  • Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    MUMBAI: Love doesn’t always need grand gestures or poetic speeches. Sometimes, it’s in the quiet moments—a knowing glance, a gentle touch, a smile that says everything. And this Valentine’s Day, Senco Gold & Diamonds, one of India’s leading jewellery brands, is celebrating those beautiful silences with its latest campaign, ‘Expressions of Love.’

    Ever exchanged a look across the dinner table that said a thousand words? Or shared a moment with a loved one where no words were needed? That’s the essence of ‘Expressions of Love’. This heartwarming campaign highlights the subtle, unsaid ways we express love, seamlessly tying them to Senco’s exquisite jewellery—timeless pieces that symbolise these cherished moments.

    Senco’s Valentine’s collection introduces three distinct lines:

    1.  Facets of Love Collection – Because love is a layered masterpiece, just like these finely crafted designs that reveal something new with every glance.

    2.  Berry Lovely Collection – Bursting with playful charm and vibrant hues, this collection is as sweet and delightful as that first spark of romance.

    3.  Ice Cube Collection – Edgy, bold, and effortlessly cool—perfect for those who like their love with a side of confidence and flair.

    “At Senco Gold & Diamonds, we believe love is best expressed in the little things—shared glances, quiet gestures, and timeless jewellery that becomes a part of your story. ‘Expressions of Love’ isn’t just about celebrating romance; it’s about commemorating every form of love, from familial bonds to friendships that stand the test of time.” said Senco Gold & Diamonds director Joita Sen.

    With over 85 years of craftsmanship and trust, Senco Gold & Diamonds continues to create jewellery that isn’t just ornamental-it’s storytelling in gold and diamonds. This campaign invites customers to find the perfect piece that doesn’t just enhance their beauty but also reflects their most cherished emotions. Because let’s be honest, sometimes a solitaire speaks louder than words!

    So, whether you’re the grand romantic or the silent smiler, there’s a piece in this collection just for you.

  • David Beckham steals the spotlight in Boss One’s latest campaign

    David Beckham steals the spotlight in Boss One’s latest campaign

    MUMBAI: David Beckham is back in the spotlight, redefining style and confidence as the face of the latest Boss One Bodywear campaign. Shot by the legendary duo Mert and Marcus, the campaign brings together timeless elegance and modern masculinity, marking an exciting new chapter in Beckham’s long-standing partnership with Boss.

    “The launch of Boss One Bodywear is a milestone in our collaboration with David Beckham and a testament to our shared commitment to style and excellence,” said Hugo Boss ceo Daniel Grieder.

    The collection features premium men’s underwear essentials, including trunks, briefs, tank tops, and t-shirts in classic black and white. Designed for ultimate comfort, each piece is crafted from a blend of cotton and elastane for a sleek, figure-hugging fit.

    The campaign, developed by Team Laird, showcases Beckham in a cinematic sequence, arriving at a New York warehouse apartment in a vintage sports car to the iconic track In the Air Tonight. The visuals capture an element of boldness and surprise as he unveils the black Boss One Bodywear trunk.

    “I thought my bodywear modelling days were over, but when Boss shared their vision and brought in Mert and Marcus, I couldn’t say no,” said Beckham. “The collection is beautifully made, and I’m proud to support this campaign as part of our partnership.”

  • Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    MUMBAI: Who knew a cracker could have a personality? Sunfeast just raised the snack-time stakes with the launch of ‘Wowzers’, a cracker that doesn’t just crunch—it crunches.

    With a whopping 14 crispy layers and two indulgent crème flavours, this game-changing treat is here to shake up the biscuit aisle. Forget ordinary crackers—these flaky, flavour-packed bites bring a bold, multi-textural experience, blurring the line between savoury and sweet.

    Consumer preferences are evolving, and crunchiness has become the holy grail of crackers. Sunfeast Wowzers delivers exactly that, with a unique enrobed cracker design that promises a melt-in-your-mouth yet satisfyingly crisp bite. Launching in two indulgent variants—Cheese Crème and Lemon Crème—Wowzers pairs bold flavour with a sprinkle of sugar for that extra oomph. Whether you’re a homemaker curating indulgent treats or a young adult looking for an on-the-go snack, this cracker doesn’t just deliver—it wows.

    To celebrate the launch, Sunfeast rolled out a high-energy advertising campaign, conceptualised by Ogilvy, featuring the tagline ‘Iske Har Bite Mein Hai Wow!’. The campaign taps into the over-the-top excitement that ‘Wowzers’ brings to snacking, mirroring its larger-than-life crunch factor.

    “Sunfeast Wowzers isn’t just a snack; it’s a full-blown sensory experience,” said ITC Ltd COO biscuits & cakes cluster, Ali Harris Shere. “We are redefining the cracker category by blending premium crunch with bold, delightful flavours that cater to evolving consumer tastes.”

    Ogilvy South CCO Puneet Kapoor added, “This cracker practically wrote its own script. With 14 flaky layers and a cheesy burst of flavour, Wowzers isn’t about subtlety—it’s about indulgence. Our campaign had to match that energy, so we went all out to showcase the snack’s larger-than-life appeal.”

    Sunfeast Wowzers has hit shelves in Tamil Nadu, Kerala, Maharashtra, Andhra Pradesh, Telangana, West Bengal, and Gujarat, with plans for a nationwide rollout. Consumers can find ‘Wowzers’ in general trade, modern retail, quick-delivery platforms, and the ITC Store.

    Available in two convenient sizes, a 16 gm pack at Rs 5 and a 128 gm pack at Rs 60, these crispy delights are easy on the pocket but rich in flavour.

    Craving a bite already? Order now: ITC Store

  • Nila Spaces redefines Ahmedabad with bold roadblock outdoor campaign

    Nila Spaces redefines Ahmedabad with bold roadblock outdoor campaign

    MUMBAI: When luxury meets boldness, the city stops and stares. Nila Spaces has taken over Ahmedabad with a roadblock outdoor campaign that turned heads and conversations alike. Designed by Interbrand and brought to life in collaboration with Times OOH, the campaign strategically blanketed Ahmedabad’s busiest entry and exit routes and key pathways leading to a major concert venue. With a staggering deployment of 120 digital screens, the campaign wasn’t just advertising—it was an invitation to redefine urban living.

    Nila Spaces used this visually stunning roadblock campaign to spotlight its flagship development ‘Vida’, a modern marvel that promises to elevate luxury living in Ahmedabad. By weaving together the energy of a global event and the aspirations of Ahmedabad’s evolving urban community, the campaign succeeded in creating more than just brand awareness—it built meaningful connections.

    Nila Spaces CEO Deep Vadodaria reflected on the campaign’s vision, “This campaign underscores our dedication to creating bold, impactful experiences that resonate with our audience. By leveraging the scale and reach of 120 digital screens, we wanted to showcase Vida while reflecting our vision of redefining urban living. The roadblock campaign allowed us to connect with our community dynamically, creating touchpoints that align with our ethos of innovation and progressiveness.”

    The campaign didn’t just stop at strategic placement—it thrived on its ability to align itself with Ahmedabad’s vibrant cultural moments. In a city buzzing with concert frenzy, the campaign became a symbol of living in the moment while dreaming of a better tomorrow.

    Interbrand India & south Asia CEO Ashish Mishra explained the creative thought process behind the campaign, “Context is everything, and topicality drives social connections today. For brands like Nila, it’s about finding authentic ways to connect their ethos with what’s happening around them. By riding the concert frenzy, Nila Spaces made a bold, unmissable move to showcase Vida. The campaign subtly suggests living every moment fully—whether it’s at a celebrated event or in the comfort of a Vida apartment.”

    The outdoor campaign stood out for its ability to merge creativity with strategy, presenting Vida as more than just a luxury real estate development—it became an emblem of a lifestyle. From the bustling streets of Ahmedabad to its iconic digital screens, the campaign captured the city’s imagination, reinforcing Nila Spaces’ status as a visionary brand committed to innovation and progressiveness.

  • Maitri breaks new ground with BGMI ad for World Introvert Day

    Maitri breaks new ground with BGMI ad for World Introvert Day

    MUMBAI: In a world where extroverts dominate the narrative, a whisper of recognition often speaks louder than a shout.

    Maitri, in collaboration with Battlegrounds Mobile India (BGMI), has flipped the script on the traditional ad blitz with a campaign that’s as understated and impactful as its audience: introverts.

    While brands chase the loud fanfare of Valentine’s or Mother’s Day, Maitri chose World Introvert Day to quietly celebrate the unsung heroes who find joy in solitude, thrive in the shadows, and accomplish great things without fanfare. It’s a rare moment of applause for those who prefer none—a subtle yet powerful nod to the ones who rarely seek the spotlight but deserve it anyway.

    The ad, set to launch on World Introvert Day, 2 January 2025, focuses on providing a relatable story for introverts, capturing their quiet essence during the typically overwhelming holiday season. Directed by award-winning feature film director Manu Asokan, the ad stars actor and editor Sangeeth Pratap, whose portrayal resonates with the audience.

    “Games like BGMI provide the perfect balance of social interaction and community for introverts,” explained Maitri head of digital & overseas business, Sumit Raj. “By addressing them directly, we’ve crafted a campaign that engages BGMI’s audience in a light-hearted yet deeply meaningful way.”

    The ad leverages the timing of World Introvert Day, which follows the festive period—an especially challenging time for introverts. By weaving in relatable moments, the campaign positions BGMI as a platform where introverts can connect on their own terms.

    “The collaboration with Manu Asokan and Sangeeth Pratap gave the film a universal appeal,” said Maitri group creative director Francis Thomas. “Fans shared the ad widely, pushing it beyond the gaming community and into broader conversations about introversion and connection.”

    Maitri’s previous campaigns for BGMI in Tamil, Malayalam, and Kannada, such as the viral Malayalam ad with Dhyan Sreenivasan, set the stage for this ambitious project. However, this marks the agency’s first foray into creating a national Hindi-language ad for BGMI, typically handled out of Mumbai.

    “This national ad demonstrates the trust clients have in Maitri’s ability to consistently deliver impactful work,” said Maitri MD, Raju Menon. “As South India’s largest independent agency, we are proud to break new ground with campaigns that celebrate diversity, culture, and human stories.”

    With a 28-year history of award-winning campaigns for major national and international brands, Maitri continues to set benchmarks. The agency recently became the first independent firm to win a Grand Prix at Goafest 2024 and is a three-time winner of the IMA South Indian Agency of the Year award.

  • Bookmyshow brings festive cheer with ‘You Make the Excuse, We’ll Make the Plan’

    Bookmyshow brings festive cheer with ‘You Make the Excuse, We’ll Make the Plan’

    MUMBAI: Picture this: It’s 24 December, and your boss sends a late-night email about a year-end report. You glance at the clock-it’s almost Christmas. The scent of gingerbread wafts through the air, twinkling lights paint your living room, and your family awaits a cozy movie marathon.

    But instead of holiday cheer, you’re drafting excuses: ‘Family emergency’, ‘Last-minute volunteering’, or the classic, ‘Wi-Fi issues’.

    Enter Bookmyshow with its cheeky campaign, “You Make the Excuse, We’ll Make the Plan”.

    Aimed at the excuse-spinning, memory-making crowd, this initiative captures the chaotic charm of the festive season. It nudges us to swap the guilt for good times-whether it’s a concert under the stars, a theatrical masterpiece, or a blockbuster movie night.

    Because, let’s be honest, between spreadsheets and stage lights, what truly matters are the moments spent with those who make life a celebration.

    After all, deadlines can wait, but New Year’s fireworks? They won’t.

    The campaign shines a spotlight on the seasonal tug-of-war between professional responsibilities and festive celebrations. With hilarious portrayals of employees drafting imaginative leave excuses—from celebrating a cousin’s goldfish’s birthday to answering the irresistible call of the mountains—Bookmyshow highlights the joys and challenges of the year-end rush.

    The narrative unfolds through two engaging videos. One captures the employees’ perspective, showcasing their comical efforts to justify time off for entertainment plans booked on Bookmyshow. The other flips the script, offering the boss’s viewpoint as they navigate a wave of creative leave applications, eventually succumbing to the festive cheer themselves with an out-of-office email, “Finding my Inner Peace.”

    The campaign urges audiences to laugh at relatable workplace moments and embrace the holiday spirit by booking their festive plans early.

    Bookmyshow head of marketing, Dolly Davda shared her thoughts, “As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate. With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters—spending quality time with loved ones and creating unforgettable memories.”

    Adding to the campaign’s charm, leading brands joined the fun with quirky out-of-office replies. From Maybelline India’s “OOO or not, servin’ looks is our top priority” to Swiggy India’s cheeky “Sounds like a January problem”, the campaign sparked a wave of festive humour, resonating with audiences across platforms.

    Whether it’s grabbing tickets to blockbuster movies, live performances, nature treks, or spectacular New Year’s bashes, Bookmyshow promises seamless planning for all entertainment needs. This campaign reminds audiences that the holiday season is all about cherishing moments and embracing the joy of celebration.

    Still mastering the art of excuses?

  • Flipkart’s Sad Panda becomes a viral icon for android advantage campaign

    Flipkart’s Sad Panda becomes a viral icon for android advantage campaign

    MUMBAI: In the battle of operating systems, where iPhones reign supreme and Androids hustle for the limelight, Flipkart’s Android Advantage campaign has flipped the script—quite literally.

    Enter the Sad Panda, a hilariously mopey yet oddly relatable mascot who’s taken the internet by storm, transforming from a couch potato into a pop culture phenomenon overnight. With its quirky humor, snappy storytelling, and spot-on Gen Z vibes, the campaign is more than just a marketing win; it’s a cultural reset.

    Forget doomscrolling—this is the wholesome viral content we didn’t know we needed.

    The campaign’s narrative cleverly captures a moment of digital-age connection. It follows a man who transforms into a panda, metaphorically portraying the isolation he feels as his partner focuses on her phone. The twist? He uses Android’s exclusive features—such as Google Gemini and Circle to Search—to plan a heartfelt surprise, celebrating the role of technology in creating meaningful connections. With its compelling story and advanced tech showcase, the campaign has amassed over 100 million views on Instagram in under a week, generating widespread buzz across social media.

    Even before the ad’s release, the Sad Panda was creating a stir. Spotted in meme-worthy scenarios—sulking on a park bench, holding signs at Marine Drive, or waiting outside a club—the character became an instant social media hit. Meme pages, pop culture accounts, and influencers amplified its presence, making the Sad Panda a relatable and humorous symbol of digital distraction. As it trended on Twitter, it resonated deeply with Gen Z, who embraced its quirky and lighthearted charm.

    The Sad Panda campaign seamlessly weaves pop culture with cutting-edge technology, engaging younger audiences while showcasing Android’s innovative features. The campaign coincides with Flipkart’s Big Saving Days, launching on 20 December, offering exclusive deals on Android devices—a timely opportunity for audiences to upgrade their gadgets.

    By capturing relatable moments of digital disconnection and emotional connection, the Sad Panda campaign exemplifies the power of storytelling in modern advertising.

    What began as a forlorn character has transformed into a cultural phenomenon, leaving a lasting impression on audiences and redefining how brands engage with digital-savvy consumers.

     

     

  • MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign

    Mumbai: Building on the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar introduced the brand’s Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo- Chinese flavors by introducing an exciting condiment created by the homegrown food brand.

    The new MasterChow Schezwan Chutney promises to pack a flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. As Chef Ranveer Brar explained, “Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!”

    MasterChow founder Vidur Kataria, said that this launch represents the next step in revolutionising how Indians experience Chinese cuisine at home. “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we’re giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment.”

    The Schezwan Chutney kick-starts a new phase of the year-long ‘Asli Chinese’ campaign that will spotlight MasterChow’s diverse product range, with a focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.

    Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message.

    The campaign kick-started digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. The company has also curated a fun, quirky and engaging spree of pre-launch content for “MasterChow Loyalists” on Instagram.

    The new MasterChow Schezwan Chutney is available now on the brand’s website (www.masterchow.in), major e-commerce platforms like Amazon, and leading quick commerce apps like blinkit, Swiggy, Instamart, Zepto, Bigbasket.

  • “We believe technology plays a critical role at every stage of fresh supply chain”: Amazon India’s Harsh Goyal

    “We believe technology plays a critical role at every stage of fresh supply chain”: Amazon India’s Harsh Goyal

    Mumbai: Amazon Fresh recently released the second edition of its ‘Nahi toh Mehenga Padega’ campaign, starring actor Manoj Bajpayee as the beloved character ‘Ghanshyam’. This quirky campaign, conceptualized by MediaMonks and directed by Harshvardhan Kulkarni, humorously depicts the common struggle of online grocery shopping, while emphasizing Amazon Fresh’s commitment to value, quality, and convenience.

    Delving deeper, Indiantelevision.com caught up with Amazon India director – grocery, Harsh Goyal to gain insights on the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign, Amazon Fresh’s differentiating aspect in the Indian market and more…

    https://www.youtube.com/playlist?list=PL1w6BX6sDOI2ZvOfcJLvSEEWipgqvgE1N

    Edited Excerpts:

    On the inspiration behind the concept of the second edition of the ‘Nahi toh Mehenga Padega’ campaign

    The relatable character ‘Ghanshyaam’, played by Manoj Bajpayee in our Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online. Basis our insights and research, consumers are primarily looking for value and quality in grocery items. Our recent ad campaign highlights both these aspects in a comical act where in a hurry to get groceries, customer misses out on savings and good quality. This creative approach not only captivates the audience but also deepens the brand’s relationship with them. Amazon Fresh gives consumers incredible savings via bank offers and cashbacks, no delivery fee and excellent quality of fruits and vegetables.

    On Amazon Fresh differentiating itself in the Indian market amidst growing competition and the challenges that Amazon Fresh tackles posed by quick commerce competitors

    Grocery is a massive market and we believe various formats will co-exist, serving different consumer needs. For example, Amazon Fresh’s value proposition is not just speed but equally an extensive range of daily consumption products, incredible savings for consumers and superior quality of fruits and vegetables, delivered to customers in two-hour slots. Regardless, Amazon is continuously improving the speed at which we deliver orders to customers. Amazon deliver millions of items to customers on the same day, which is by far the largest selection delivered same day in India.

    On the role of technology in ensuring the freshness and quality of groceries delivered to consumers

    We believe technology plays a critical role at every stage of fresh supply chain, starting from collection centres where we buy directly from farmers and pay them quickly, to an end-to-end temperature-controlled supply chain. We have shelf monitoring cameras which feed into ML models and help us spot quality defects. At Amazon we have built an ecosystem through a team of qualified agronomists offering agri-tech expertise to registered farmer partners for better farm yield and improved product quality. The agronomy services is an application, interface through machine learning and computer-vision based algorithms that simplify supply chain processes, helps farmers to identify defects (rotting, spots, cuts, mould) in fruits and vegetables, and reduces wastage of produce. All the fresh produce is sourced directly from farmers registered with Amazon sellers at the collection centre and after a thorough quality inspection, is dispatched to the processing centres. The fresh produce is then sorted, graded, and hygienically packed in different sizes at the processing centres and dispatched to Amazon Fresh fulfilment centres located closer to customers, to fulfil delivery promises. We will keep inventing to improve product quality and supply chain efficiency to ensure our customers receive best quality produce.

    On the specific trends that Amazon Fresh has observed in the Indian market during the summer season

    During this mango season, we’ve observed significant shifts in market trends and consumer preferences on Amazon Fresh. Our top-selling mango varieties include Banganpally, Ratnagiri Alphonso, Mango Sindhura, Mango Totapuri, and Mango Kesar, with Banganpally emerging as a versatile favorite across India. We’re also seeing growing interest in regional specialties such as Gulabkhas and Chinnarasalu, highlighting a broader consumer inclination towards exploring unique and local flavors.

    In terms of geographical trends, Bangalore leads in mango purchases among metro cities, while Ahmedabad and Pune are showing strong engagement in non-metro areas. Furthermore, we’ve noticed an uptick in demand for ice creams and dairy beverages, with a 20 per cent and 33 per centincrease in customer base for these categories, respectively. At Amazon Fresh, we leverage these insights to continually enhance our offerings, curating thematic stores such as Mango, IPL, and Summer Store to cater to diverse tastes and preferences, ensuring exceptional quality, value, and convenience for our customers.

    On Amazon Fresh leveraging learnings from its global operations to adapt and excel in the Indian market

    Some of the supply chain, last mile and storage technology that we use in India has been perfected first in global markets. We adapt that technology for local needs. Indian market is obliviously unique in many ways. For example, the farming sector in India is quite unorganized, which made us build a direct farm to fork supply chain in the country, along with cold storage facilities. Customer’s grocery preferences change every 100 kilometers and there are lots of festivals during the year where customer need changes and we had to make our selection very local and dynamic.