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MUMBAI: The investigation into alleged ad pricing collusion between select ad agencies is just one of the proactive initiatives that the competition watch dog the Competition...
NEW DELHI: In the last decade, social media has changed the dynamics of the marketing landscape. But this has given rise to another big problem –...
MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language...
MUMBAI: The Union Budget 2017 provides the much-needed encouragement to digital India and MSE companies. This, in turn, is said to boost more digital transactions and...
MUMBAI: The Union Budget 2017 provides the much-needed encouragement to digital India and MSE companies. This, in turn, is said to boost more digital transactions and...
NEW DELHI: In a pioneering move, Doordarshan today became the first Indian television channel to introduce an online payment gateway for advertisers that will ensure greater...
NEW DELHI: Around 48.3 per cent of ad agencies have said a majority of their RFPs (requests for proposal) included a video ad component in 2014, as...
NEW DELHI: The Union Cabinet today gave the go-ahead to the television ratings guidelines ,which had earlier been proposed by the Telecom Regulatory Authority of India...
Film Farm India, a leading ad-cum-entertainment film production house, is planning to foray into the feature film business after a successful foray into the television production....
NEW DELHI: Yahoo! India has announced the successful completion of its first ever Agency Hack in India, the first to be held outside the United States....
MUMBAI: Will the uproar created by the pathetic performance of the Indian cricketers in the World Cup thus far scare away advertisers? Are advertisers planning to...
MUMBAI: The ministry of food processing industries, government of India, is on the look out for ad agencies to launch a comprehensive media campaign. The initiative...
ISLAMABAD: Our neighbours are realising the value of advertising. Pakistan federal minister for information and broadcasting (I&B) Sheikh Rashid Ahmed has asked advertising agencies to play...
MUMBAI: “Stick to core competencies – outsource the rest” seems to the mantra for ad agencies! A new breed of one-stop direct marketing shops for loyalty...
MUMBAI: It’s time to take creativity to the loo! Well, at least for some ad men abroad. To demonstrate the importance of the restroom to office...
PARIS: It is not just broadcasters and content distributors that are looking to take advantage of MIPCOM. The event which claims to be the worlds largest...
NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
They are the make-or-break people- those who play an important role in ensuring that new channels (news or others) survive the test of time. The indiantelevision.com...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
NEW DELHI: Prasar Bharati has decided against having another consultant on board for sprucing up Doordarshan’s image and brand positioning. Instead, pubcaster DD will invite bids...
