Connect with us
MUMBAI: India’s advertising watchdog has tightened the screws on media companies that blur the lines between editorial content and paid promotions on social media. The Advertising...
Mumbai: The Lay’s ‘Isey Kehte Hain Pyaar’ saga started innocently enough with a cheeky picture shared by Neetu Singh and Ranbir Kapoor, sparking reactions from Alia...
Mumbai: The Central Consumer Protection Authority (CCPA) has taken umbrage at GlaxoSmithKline-owned toothpaste brand Sensodyne for misleading advertisement. The consumer protection body has ordered discontinuation of...
New Delhi: Analgesic brand Tiger Balm has launched a new campaign – #ToughAsATiger to mark the release of the movie- Sherni on Amazon Prime Video. Vidya...
NEW DELHI: For linear television, 2020 was like a ride to hell and back, owing to the Covid2019-induced lockdown. It was the first time that shoots...
NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand recall among consumers....
NEW DELHI: Bajaj Pulsar has been a trailblazer in changing the face of the Indian motorcycle industry singlehandedly, with its unique communication and product line-up. And...
MUMBAI: LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc....
MUMBAI: For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual...
MUMBAI: Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein...
MUMBAI: This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali. The company, as...
MUMBAI: Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to...
MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social...
MUMBAI: Ghadi has always believed in provoking its consumers to be more socially conscious and aware. Its campaign, #SaareMaelDhoDaalo has become synonymous with cleaning which goes...
MUMBAI: Netmeds.com continues to maximise its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni. Its first TVC...
MUMBAI: India,is a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion,...
MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs....
MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival. The campaign includes...
MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the...
MUMBAI: Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The...
MUMBAI: The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season....
MUMBAI: Jewellery brand, Tanishq has introduced an exquisite collection – Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating...
MUMBAI: After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India, Mondelez India has launched Cadbury Dairy Milk Crispello,...
MUMBAI: The challenger Indian menstrual hygiene brand Niine Sanitary Napkins has unveiled a new video campaign this Raksha Bandhan holiday, encouraging brothers to give the gift...
MUMBAI: Glassware company, Borosil, has recently joined hands with Indian Olympic Association (IOA) as the official hydration partner for national athletes representing India at all upcoming...
MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor. The campaign reflects Reebok’s...
MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign – ‘Ab Sab Kuch Ho Sakta Hai’ – to announce its latest innovation, StockNote. It...
MUMBAI: Fashion e-commerce site Myntra is wooing new customers, people who have never shopped online, from non-metro cities and smaller towns. The marketing campaign will focus...
MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and...
MUMBAI: International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and...
MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created...
MUMBAI: Global advertising expenditure is expected to grow by 5.3 per cent to $ 532bn, according to a report from media agency ZenithOptimedia. The agency has...
MUMBAI: Contract Advertising has got a new executive creative director (ECD) for its Bengaluru office. It has hired Manoj Jacob, who has worked with the company...
NEW DELHI: Even as Indian advertisers are facing a crisis with the government limiting ad space on television, advertising spend continues to rebound globally. However, the...
MUMBAI: The pan-Asian advertising campaign for Windows 8 projects the new operating system as a tool of self-expression, by leveraging music and visuals that connect with...
Media and entertainment companies have been riding the market boom to expand and fund their diversified ventures. But the tide has turned against them and they...
MUMBAI: The European Commission (EC) has announced a proposal that will allow broadcasters in the European Union (EU) to use product placement in their shows and...
MUMBAI: Wondering what Juhi Chawla is doing posing as Tulsi of Kyunki Saas Bhi Kabhie Bahu Thi in a leading newspaper today? Here’s what. Lehar Kurkure...
LONDON: Advertising guru Charles Saatchi has left his mark not just on the advertising world but also on everyone who loves arts and culture. A new...
MUMBAI: The ad revenue in China has been growing at the rate of 12 per cent a year. It reached $ 3.4 billion in 2004. This...
MUMBAI: US burger chain Carl Jr’s latest TVC featuring a scantily clad hotel heiress and reality TV star Parish Hilton has sparked outrage from furious family...
MUMBAI: The BBC got itself into hot water over an ad it aired promoting the Wimbledon tennis grand Slam which kicks off today 20 June. Since...
NEW DELHI / MUMBAI: Cocking a snook at the BCCI’s assertion that it was for the Indian cricket board to decide who would manage air time...
PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real...
MUMBAI:How long does an ad man have to say whatever he wants? Thirty seconds, at the most 60 seconds. Ex-advertising man and currently B4U chief marketing...
NEW YORK: Broadcast network CBS seems to have backed out of its commitment of doing something for a social cause. An adrants report says that animal...
NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it’s range of products which...
It’s the biggest whodunit for the television industry in recent times. Who is behind the huge recruitment ad in leading daily The Times of India last...
