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Tag: Acxiom

  • Interpublic group acquires Mumbai-based ecommerce intelligence firm Intelligence Node

    Interpublic group acquires Mumbai-based ecommerce intelligence firm Intelligence Node

    MUMBAI: For clients, looking for granular information about shopping habits of customers online – especially in this increasingly D2C world – it surely is an intelligent move by . marketing solutions provider the  Interpublic Group. It has forked out, according to media reports $100 million, to acquire 12 year old Mumbai-based ecommerce intelligence platform Intelligence Node. The company which was co-founded by CEO Sanjeev Sularia and chief data analytics officer Yasen Dimitrov, serves top notch clients such as Jockey, Unilever, Macy’s, Li & Fung, Tesco, Mobly, Tata and Landmark. 

    This strategic move significantly enhances Interpublic’s commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth and optimise performance in the dynamic digital marketplace. 

    Intelligence Node’s cutting-edge technology leverages AI to aggregate and analyse billions of data points across over 1,900 retail categories in 34 global markets, delivering dynamic insights into product attributes, media, pricing, availability, promotions, and consumer sentiment. 

    Through this acquisition, Interpublic will seamlessly integrate these rich data streams into its existing and future commerce solutions. Intelligence Node strengthens Interpublic’s ability to build and deploy agile commerce solutions, streamlining operations and maximising ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.

    The aggregated commerce and transaction data from Intelligence Node enhances and complements audience data and identity solutions within Acxiom, the global data leader within Interpublic. Together, the companies create a comprehensive view of customers and products, offering brands and retailers unmatched capabilities to maximize market share. Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

    “As commerce and retail media continue their rapid convergence, actionable data is paramount to maximising brand performance,” said Interpublic group CEO Philippe Krakowsky Interpublic. “Intelligence Node’s robust platform provides the real-time market-wide signals that brands need to optimise retail media campaigns, commerce strategies, and ultimately drive performance in today’s highly competitive digital landscape.”

    By integrating Intelligence Node’s capabilities, Interpublic will offer clients:

    * Real-Time Market Agility:Dynamic data insights empower companies to react instantly to market shifts, competitor actions, and emerging consumer trends.
    * Precision Retail Media Optimization:Granular data on competitor advertising activity enables more effective and efficient retail media investment.
    * Digital Content and Search Optimisation: Intelligence Node streamlines content management and optimization leveraging generative AI to ensure product description pages are resonant, highly visible, and SEO optimised.

    “Joining forces with Interpublic allows us to deliver a best in class combined solution to companies navigating the complexities of today’s commerce landscape,” said  Sularia. “Together, we can provide the comprehensive data, advanced analytics, and strategic expertise needed to win market share and drive sustainable growth.”

    (Picture courtesy: Intelligence Node website)

  • IPG Mediabrands opens new global centre in Pune

    IPG Mediabrands opens new global centre in Pune

    Mumbai: IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has announced the opening of its new global centre of excellence office at the International Tech Park, Kharadi, Pune India. In a significant expansion of the media network’s footprint in India, the Pune office will serve as a pivotal hub for media activation, product development, and engineering, to over 500 clients globally, spanning multiple industries.

    The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track. It also includes a crèche facility for employees’ children, a 24-hour canteen service, agile workspaces designed for collaboration, and dedicated company transportation.

    “We are thrilled to expand our presence into Pune and create a world-class workplace for our talented team,” said KINESSO’s executive head of global operations Ankita Agarwal. “This office will be instrumental in implementing the highest standards of media activation, enhancing operational efficiency, and delivering exceptional value to our clients.”

    KINESSO is the tech-driven performance arm of IPG Mediabrands that currently accounts for 90 per cent of the headcount in Pune.

    KINESSO and Acxiom global CEO Jarrod Martin added; “We have built a network of global capability centres providing essential services, and India is our single biggest hub market, servicing other countries around the world. By centralising all these capabilities in one location, the Pune GCC will enable us to implement the highest standards media activation across all campaigns and brands, facilitate shared learnings, and enhanced product development. India is a world-leading source of advanced talent, and IPG Mediabrands is committed to tapping into this expertise to elevate our product and service delivery to clients.”

    IPG Mediabrands India CEO Shashi Sinha commented, “The launch of the IPG Mediabrands Pune GCC is a significant milestone in our growth journey, expanding our existing footprint which already includes offices across Mumbai, Bangalore, Delhi, Chennai, Kochi, and Kolkata. In the last 12 months, we have doubled in size, and with continued growth trajectory anticipate India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years. This not only underscores our continued commitment to investing in India, but also highlights our strategic focus on leveraging advanced talent to drive media innovation.”

    The launch of IPG Mediabrands Pune is effective immediately and will deliver services across various crafts including biddable, analytics, and media operations, with an emphasis on innovation and execution.

  • Starcom MediaVest seals a data deal with Acxiom

    Starcom MediaVest seals a data deal with Acxiom

    MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.

    The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.

    The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
    However, the deal isn’t exclusive and Starcom can test system with other companies as well.

    The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

    The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.