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Tag: ACwO

  • Sunil Chhetri urges India to ‘Share the Bud, Share the Love’ in ACwO’s latest ad film

    Sunil Chhetri urges India to ‘Share the Bud, Share the Love’ in ACwO’s latest ad film

    Mumbai: As 2023 comes to an end, ACwO, a dynamic D2C audio brand backed by Sunil Chhetri, is ready to end the year on a high note of innovation. ACwO has announced the launch of India’s first dual sharing wireless TWS enabled with wireless charging, DwOTS Fire, on Myntra, ONDC Network, and www.acwo.com. This pioneering product ushers in a new era of togetherness by introducing India’s first dual sharing wireless earbuds (TWS), designed not just for individual enjoyment but for sharing experiences as well. With DwOTS Fire, ACwO promotes versatility, togetherness, and shared experiences through sound, a device that resonates with the ad campaign ‘Share the Bud, Share the Love.’

    DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear buds or the casual ease of half-in-ear buds, DwOTS Fire adapts to needs. It is equipped with a total of six dedicated equalizer modes, namely music, theatre, balanced in half-in-ear buds, and gaming, theatre, balanced in in-ear buds, delivering an immersive audio experience tailored to individual preferences and activities.

    Making way for convenience, DwOTS Fire is integrated with fast-charging wireless technology along with environmental noise reduction. One can simply switch to the other set of buds when one runs low on charge, without skipping a beat. With a combined battery life of 52 hours of playtime, DwOTS Fire is voice assistant-activated, touch-sensitive, and enabled with revolutionary wireless charging. Built for users with a fast-paced lifestyle, these revolutionary buds come equipped with V5.3 Bluetooth technology, are water and sweat-resistant, offer users a snug fit, and are known to instantly connect to devices.

    Expressing his excitement over the launch of a category-creating product, the captain of the National Football Team and brand ambassador of ACwO, Sunil Chhetri, said, “When I first saw the product, I was impressed to say the least. The DwOTS Fire is a game-changer, one that is a mix of a revolutionary idea and great audio quality. It is a testament to ACwO’s push for innovation and I’m certain the product will be well-received by everyone.”

    Supporting the launch of DwOTS Fire is an integrated cross-media marketing campaign, including an ad film that urges users to ‘Share the Bud, Share the Love’. The emotive ad film featuring Sunil Chhetri showcases the product’s unique proposition while emphasizing TWS’s ability to connect people through shared audio experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ACwO (@acwolyf)

     

    DwOTS Fire is available on Myntra, Open Network for Digital Commerce (ONDC), an initiative by the government to democratise e-commerce, and www.acwo.com.

    Focused on offering creative and first-in-category disruptive products, ACwO was launched as a D2C brand with a wide range of TWS products that enhance lifestyles.

  • Consumer tech brand ACwO and India’s Football Team Captain Sunil Chhetri join forces

    Consumer tech brand ACwO and India’s Football Team Captain Sunil Chhetri join forces

    Mumbai: India is playing and winning in every sector, whether it is development, economy, sports, or space; India is on a different level in every field. Now betting big on India’s digital and overall growth, especially among Gen Z and young adults, Sunil Chhetri, Captain of the Indian Football Team, now teams up with a new audio brand ACwO. Launched as a proud Made In India brand, ACwO aims to empower and elevate consumers’ lifestyles, powered by innovative technology. Honouring Sunil Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 remarkable features including environmental noise cancellation, equaliser modes, lag-free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more. These earbuds have been designed to resonate with the dedication and spirit of Sunil Chhetri, making this range truly iconic as Number 11. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.

     

     

    Making its presence felt, Sunil Chhetri’s support and the resounding proclamation of ‘Ab India Khelega’ underlines his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation. Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically advanced future for consumer lifestyle.

    Launched as a D2C brand, ACwO stands for creative brilliance and aims to reshape the smart gadgets and accessories landscape while contributing to India’s GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle. With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Sunil Chettri’s popularity and fan base.

    Speaking on the launch, the Captain of the National Football Team, said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”

    With a focus on innovation and quality, ACwO envisions India as a global hub of creative-tech excellence. Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.