ITV

Tag: Actve Sports

  • Tata Sky launches pay-per-view service

    Tata Sky launches pay-per-view service

    MUMBAI: Tata Sky has announced the launch of Showcase, its dedicated pay-per-view movies service. With this service, Tata Sky promises to offer new Hollywood and Bollywood blockbusters to the customers.

    Showcase, the pay-per-view will launch with the movie Taxi No. 9211, screening on multiple channels, offering subscribers a number of convenient viewing options. The movies will be screened without any ad breaks.

    Priced at Rs 75 per movie, the service will provide viewers with a convenient and economical alternative to watching movies in cinema halls, according to an official release.

    The original prints of all the films will be sourced directly from their producers and digital satellite television transmission will ensure DVD quality picture and CD quality sound throughout the movies.

    Also, another advantage for subscribers is that they can chose to watch the movies at a convenient time, when they are free from household responsibilities.

    Tata Sky Ltd MD and CEO Vikram Kaushik said, “The launch of Showcase helps us propel our objective to provide our subscribers with maximum convenience. This service can be enjoyed equally by every family member and undoubtedly will recreate the experience of watching a movie in the theatre, in the comfort of the home. The freedom to choose the time of viewing and the liberation from advertisements while watching one’s favourite movies will be universally welcomed.”

    To purchase a movie, a subscriber will need to call the Tata Sky helpline and make a request for the movie, indicating the desired time slot. Orders can be placed up to five minutes prior to the film’s start, informs the statement.

    Tata Sky’s satellite television service currently offers viewers 61 popular television channels including Star, Sony, Discovery, Disney, MTV, NDTV, ESPN Star Sports, National Geographic, Eenadu, TV Today, Asianet and many more.

    In addition, the service offers a total of six interactive services including Actve Khabar, Actve Newsroom, Actve Star News, Actve Games, Actve Sports and an on-screen guide. The service is available at a special price of RS 200 per month, inclusive of all taxes.

  • Tata Sky, ESS introduce interactivity in sport with Actve Sports

    Tata Sky, ESS introduce interactivity in sport with Actve Sports

    MUMBAI: Interactive sports content for the Indian audiences! That is what DTH platform Tata Sky has up its sleeve. The service has tied up with ESPN Star Sports (ESS) to launch its Actve Sports service. The first event is the ongoing Natwest tri series between England and Pakistan.

    Basically at any time in the match a viewer if he/she has missed what happened earlier can get highlights at the click of a button. They can also get statistics of the teams, players as well as ball trajectory courtesy a virtual screen. Viewers can also switch the language commentary and get expert analysis. This also applies to channels that have dubbed feeds like Discovery.

    Tata Sky CEO Vikram Kaushik noted that this initiative transforms the viewer from a couch potato to an active participant. This he says is just the start of new interactive services that will be introduced soon.

    Tata Sky is also looking for other sports broadcasters to jump on the bandwagon. While it has started with cricket Kaushik says that the likes of soccer, tennis give a lot of scope. In the future one could see a service where the viewer can see a four or a six being hit from different angles. Of course this requires work on the part of the broadcaster to put up extra cameras in certain locations. Also for the Natwest series Kaushik noted that there is a dedicated team of professionals doing the necessary updates as a match progresses.

    Tata Sky is looking to introduce a pay per view service for films in the coming weeks. For this purpose it is talking to both Indian and Hollywood film producers. This he says is a way for producers to get additional revenue and fight piracy. As far as getting in more channels in addition to the over 50 channels already present Kaushik expressed optimism that Zee would come onboard. He is also looking to rope in Sun TV. As far as bringing in niche channels are concerned he noted that at the moment exclusivity in DTH is not allowed. He hopes that partial exclusivity will allowed in the future so that someone who is interested in niche content like gardening or cooking can watch that kind of content on DTH even if it is not present on cable.

    When asked about targets he said that he would be disappointed if Tata Sky did not reach the one million subscriber mark in the first year of operation. In terms of breakeven the company is looking at a four to five year time frame. Right now the introductory price is Rs. 200 a month in addition to the Rs. 3999 for the dish and installation. In a few months time subscribers can choose from packages.