ITV

Tag: Actve Fitness

  • Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    MUMBAI: Tata Sky has added a new service to its diverse bouquet of content – Tata Sky Comedy. The DTH player has partnered with Shemaroo Entertainment as content partner, powered by Comedywalas. The tagline for this new service is ‘Haso Khulke’. Tata Sky had recently launched two interactive services – Actve Fitness in association with Suniel Shetty and Dance Studio in partnership with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Pictures.

    Tata Sky Comedy will initially be available to its subscribers primarily on TV and can also move to digital platforms in the future. The viewers can also see the popular comic strip Suppandi refreshed daily.

    Launched today on 8 March 2016, Tata Sky’s latest addition aims to be a single destination for all formats of Hindi comedy content. The launch event also provided a glimpse of the service, as unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar who are also a part of the service.

    “We wanted a guide, an anchor with a youthful appeal who could carry the audience for this new service. Sugandha and Sahil are youth icons and are perfect to be a part of our service”, said Shemaroo Entertainment director Hiren Gada.

    Priced at Rs 59, the standalone service aims at a non-stop clean entertainment for all age groups, across geographical and socioeconomic boundaries with a diverse range of formats exclusively for its subscribers.

    Talking about the launch, Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for, and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

    The 24×7 ad free service based on a subscription only basis, will be free for the first 10 days for its customers. Placed at channel 102, the interactive service has a diverse range of formats like Bollywood Tadka which is an overview of Bollywood mixed with comedy. This comedy service features interesting formats like Scene Smaash, Pehchaan Kaun, Dekh Gaana Dekh, Filmy Fankaar, Pocket Films with Gauri, etc. 

    Tata Sky Comedy will have all time classics, will highlight jokes, fun quizzes and comic strips and will telecast all-time favourite shows like Zabaan Sambhalke, Office Office, Ye Jo Hai Zindagi, Nukkad, etc. Interesting and eye grabbing short snippets like Waiting Lounge, Fact de India, Paanch Namune, Sher Bazaar, No News Network, etc., will be made available to the customers under Comedy Fatafat hour. One of the formats, The Weekend Special, will feature the best of Comedy Circus for an hour every Saturday and Sunday at 9 pm and 10 pm.

    Talking about his company’s expertise, Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

  • Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

    MUMBAI: Tata Sky has added a new service to its diverse bouquet of content – Tata Sky Comedy. The DTH player has partnered with Shemaroo Entertainment as content partner, powered by Comedywalas. The tagline for this new service is ‘Haso Khulke’. Tata Sky had recently launched two interactive services – Actve Fitness in association with Suniel Shetty and Dance Studio in partnership with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Pictures.

    Tata Sky Comedy will initially be available to its subscribers primarily on TV and can also move to digital platforms in the future. The viewers can also see the popular comic strip Suppandi refreshed daily.

    Launched today on 8 March 2016, Tata Sky’s latest addition aims to be a single destination for all formats of Hindi comedy content. The launch event also provided a glimpse of the service, as unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar who are also a part of the service.

    “We wanted a guide, an anchor with a youthful appeal who could carry the audience for this new service. Sugandha and Sahil are youth icons and are perfect to be a part of our service”, said Shemaroo Entertainment director Hiren Gada.

    Priced at Rs 59, the standalone service aims at a non-stop clean entertainment for all age groups, across geographical and socioeconomic boundaries with a diverse range of formats exclusively for its subscribers.

    Talking about the launch, Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for, and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

    The 24×7 ad free service based on a subscription only basis, will be free for the first 10 days for its customers. Placed at channel 102, the interactive service has a diverse range of formats like Bollywood Tadka which is an overview of Bollywood mixed with comedy. This comedy service features interesting formats like Scene Smaash, Pehchaan Kaun, Dekh Gaana Dekh, Filmy Fankaar, Pocket Films with Gauri, etc. 

    Tata Sky Comedy will have all time classics, will highlight jokes, fun quizzes and comic strips and will telecast all-time favourite shows like Zabaan Sambhalke, Office Office, Ye Jo Hai Zindagi, Nukkad, etc. Interesting and eye grabbing short snippets like Waiting Lounge, Fact de India, Paanch Namune, Sher Bazaar, No News Network, etc., will be made available to the customers under Comedy Fatafat hour. One of the formats, The Weekend Special, will feature the best of Comedy Circus for an hour every Saturday and Sunday at 9 pm and 10 pm.

    Talking about his company’s expertise, Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

  • Tata Sky looks to up VAS, VOD revenue; partners Suniel Shetty for fitness service

    Tata Sky looks to up VAS, VOD revenue; partners Suniel Shetty for fitness service

    MUMBAI: Eyeing a larger share of revenue from the Value Added Service (VAS) and VOD (Video on Demand) pie, direct-to-home (DTH) operator Tata Sky has partnered with Suniel Shetty and Adarsh Gupta’s lifestyle and health initiative Brilliant Living TV to launch a fitness-based interactive service – ‘Actve Fitness.’

     

    The new service will allow subscribers to get access to fitness trainers and wellness experts 24×7 at the cost of Rs 59 per month.

     

    The DTH operator recently added ‘Actve Fitness’ to their bouquet of VAS. While on-air fitness programs have been tried many times on TV, this is the first time a DTH player in India has introduced an on demand fitness solution for its customers.

     

    The new service was unveiled by Salman Khan, who also explained the advantages of Actve Fitness from a fitness enthusiast’s perspective.

     

    Tata Sky chief commercial officer Pallavi Puri says, “In line with our attempt to keep innovating the VAS section, we are constantly researching. Our research showed that our users are very health conscious. They want to look fit and live a healthy lifestyle. But not everyone has the access to gyms, fitness equipments or proper trainers. Even if they have access to such facilities, availability of convenient time becomes an issue for many who lead a busy life. I would say this service is a smarter and personalised way to take control of one’s health from the comfort of your homes.”

     

    Effective 5 October, Tata Sky subscribers will be given a ‘missed call number’ that will lead them to activate this new service. Interested users can also send SMS requests, or  log in to the DTH player’s website, or subscribe to the service through their television sets. Puri expects the service to appeal to their customer base from all demographies.

     

    Apart from creating a buzz by inviting Khan for the launch, Tata Sky has also put in place a marketing strategy for the new service. “We are targeting communication towards our customers through our landing channel No 100, which will showcase advertisements informing viewers about the new service. We are also looking digital promos, and tele-calling as ways to promote the service among our customers,” explains Puri.

     

    Puri further adds that having Brilliant Living TV as a partner broadened their scope and quality of the content they can offer through the service. “Brilliant Living TV is delighted to be associated with Tata Sky to bring Actve Fitness to Indian homes. Our focus has been on creating passion and excitement for fitness amongst all Indians by guiding them through fitness exercises such as work-out videos, yoga and meditation. Now for the first time these services will be available to viewers at home through a DTH platform,” said Brilliant Living TV founder Adarsh Gupta.

     

    Available in both Hindi and English, the content for the service has been curated by Brilliant Living TV, with Suniel Shetty being an active part of it. “With the inception of Brilliant Living TV, we could gather industry experts under one roof and with the help of Tata Sky Actve Fitness we are able to reach out to the mass. Continuing my effort, I am looking forward to a healthy India in the near future,” says Shetty.

     

    Shetty has roped in celebrity fitness trainers like Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali and Grand Master Shifuji amongst others for Actve Fitness. Each of them have shared workout and yoga sessions, self-defence and celebrity fitness tips that anyone can follow at home, without the need of any professional equipment. The interactive service also lets one set a Weight Tracker and check the Calorie Counter for the kind of food they consume. 

     

    Each day of the week will focus on a different body part for exercising, with Monday dedicated to full body workout. Apart from that, the service also offers half hour modules for the subscribers, who can choose from a category of wellness regimes to customise according to their needs.

     

    Specials include different schools of yoga such as Ashtang yoga, Vinyasa Yoga, Hatha yoga; meditation, work outs like a kickboxing, fusion martial arts, and more. They also offer women’s special fitness trainings that cover self-defence, dance workout and event pre-natal yoga.