ITV

Tag: activity

  • Zee Cinema conducts ground activity for ‘Aankhen’

    MUMBAI: Zee’s Hindi movie channel Zee Cinema conducted a unique campaign for its upcoming screening of the Amitabh Bachchan starrer Aankhen. The channel used the occasion to treat a group of visually challenged youngsters with entertainment activities.
     

    The youngsters were treated to a fun-filled evening, which saw a stage act by close replicas of the actors from the hit movie Aankhen. The enthralled audience participated in group activities and competitions and many emerged triumphant winners taking home well-deserved rewards, says the channel.
     
     

    Speaking on the occasion, Zee Cinema business head Bharat Ranga said, “We continuously strive to drive our prime movies through innovative viewer contact programmes. It was indeed humbling to see the visually challenged people relive the movie through the eyes of the stage actors, who enacted scenes from the movie.”

    He further added, “In the past movies such as Munna Bhai MBBS, Tarzan the Wonder Car, and Coolie have been promoted through real time events across cities, which involved cancer patients, destitute children and coolies. These activities have been acknowledged and have received rave audience participation and appreciation.”

    Amitabh Bachchan starrer Aankhen is the latest addition to the ongoing festival “Shaniwar Ki Raat Amitabh Ke Saath”, which was launched on 4 December 2004. Zee Cinema telecasts the movie on Saturday, 21 May at 8:30 pm.

  • Market activity in TV18, Crest

    MUMBAI: The market has seen some interesting purchases in media stocks recently. HDFC Mutual Fund has acquired 88,555 shares amounting to 0.53 per cent of the paid up equity share capital of Television Eighteen India Ltd.

    With this acquisition made through market purchase on 13 January, HDFC Equity Fund would hold 3.94 per cent (662,565 shares) of the paid up share capital of TV18. HDFC Prudence Fund’s holding will go up to 1.19 per cent (200,000 shares).

    HDFC Mutual Fund’s recent purchase was through its various schemes, HDFC Asset Management Company Ltd has informed the NSE.

    In a separate development, senior executives of Crest Animation Studios have bought shares in the company. Crest CEO A K Madhavan and one of the designated employees of the company has acquired 5001 equity shares comprising 0.028 per cent of the paid up share capital on 17 January.

    Crest chief financial officer Vinayak Purohit and one of the designated employees of the company has, jointly with their dependents, acquired 2525 equity shares comprising 0.014 per cent of the paid up share capital of the company, according to a posting in NSE.

  • Heavy promo activity as Star Plus’ ‘Kahaani…’ shifts the plot

    MUMBAI: Kahaani Ghar Ghar Kii, a show that commands viewership in the Indian television arena is all set to make a dramatic shift in plot padded with an promotion intensive on air, off air interactive plan of action.
     
     

    The promotional activities lined up for the rehaul of this show, which essentially translates into the arrival of a new series on Kahaani… is quite comprehensive. With the on-air promotions kicking off tonight (18 August) and hoardings all over the city; lead character Parvati is the pivot of this whole promotional campaign.

     
     

    Phase 1: ‘Hamme batao aap ki ghar ki Kahaani’, with Parvati urging the viewers to tell the family their story. This would be done by the distribution of about 40 million photoframes, urging people to send in their stories. The best stories, bags that family a day out with the Aggarwals in the Aggarwals Bungalow.

    Phase 2: Four bikers will circulate the city of Mumbai, mostly high traffic areas and the people who see them need to send an SMS to Parvati and inform her of the bikers whereabouts. The winners will receive some exciting Star Plus booty. It’s all about interactivity!

    Phase 3: A print led campaign; an alliance struck with Lok Satta will have the four bikers on a press ad with an entry form. One needs to cut it out and identify the names of the four bikers (1, 2, 3, 4) and the winners will receive Star Plus merchandise.

    Apart from this there will also be localised activity in tandem with cable operators. Getting the most influential factor in TV as a strategic part of their campaign, each cable operator will promote Kahaani.. through his network and will host a live show where Parvati will taking calls live from the viewers. This will be done week by week in different areas. Parvati will be asking a question which can be answered only if one watches the show over the weekend.

    Speaking to indiantelevision.com, Star India’s head of marketing and communications Ajay Vidhyasagar says, “This tune in promotion essentially aims to set new goalposts in the television industry. One of the most celebrated serials in Indian television, is looking at achieving newer levels. This is a classic case study of a leader brand increasing the bar.”

     

  • Activity books launching on ‘Shaka Laka…’ & ‘Sonpari’

    MUMBAI: Star, a pioneer in innovative programming in a co-publishing venture with Popular Prakashan, a leading publishing house for over 75 years, is launching activity books based on two popular shows – Shaka Laka Boom Boom (SLBB) and Sonpari.
    These activity books have been cleverly adapted to encourage fun activities and drawing/crafts skills in children.
    As a part of the launch, a children’s colouring competition will be held at the Oxford Bookstore in Mumbai. The participants at the contest will meet the child stars of both the serials as a part of the event. Star India Pvt Ltd CEO Peter Mukerjea and Popular Prakashan Pvt Ltd director Harsha Bhatkal will announce the winners of the contest, which is being sponsored by Camlin Ltd.
    Internationally, licensing forms a substantial revenue stream for many media companies. Some of the successfully merchandised international brands are Star Wars, The Simpsons, Ally McBeal, X-Men etc.
    According to an official release, STAR is looking to duplicate this in India by leveraging the success of its television brands (soaps and serials) into licensed merchandise, aggressively creating the next generation of media connectivity by getting into licensing and syndication of its popular brands and content across various product and service categories.
    Star has licensed products like drawing books and the magic pencil based on the SLBB serial which is very popular among children.
    Star India Pvt. Ltd and Popular Prakashan have already launched Amitabh Bachchan’s Soul Curry for You and Me and Amitabh Ka Khazana (Hindi) both adapted from Star Plus’ hit game show Kaun Banega Crorepati.
    There is another set of four storybooks based on episodes of SLBB, which will be launched shortly. SLBB has caught the attention and imagination of children across the country. Partnering with organisations such as Popular Prakashan for activity and storybooks, Sundaram for drawing books and Cats for pencils has given children the opportunity to participate in the brand. “We see this as a natural extension of our business and we will continue to work with organisations to launch licensed merchandise based on our popular content and successful brands,” says Mukerjea.
    “The high TRP ratings of the Star TV shows have helped us with instant recall in the minds of the customer and our experience in the print medium has helped us to intelligently modify content to suit the needs of the reader. We have leveraged our mutual strengths to make a good product. These books have made a good start and we hope to publish many more such innovative products in the future,” says Bhatkal.