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Tag: activewear

  • Musclemind debuts with the ‘Activeleisure’ category

    Musclemind debuts with the ‘Activeleisure’ category

    Mumbai: Musclemind introduces the new ‘Activeleisure’ category to the apparel market. By bridging the gap between performance activewear and lifestyle athleisure, Musclemind offers premium products that fit the needs of dynamic, on-the-go individuals.

    Bharat Gupta, a fourth-generation promoter of a leading renewable company and fitness enthusiast, created Musclemind to address the need for innovative apparel for busy lives. Identifying a gap in the Indian market, Bharat introduced the active leisure category with Musclemind. The brand’s philosophy integrates physical activity with daily life, offering products designed for performance, style, and comfort.

    Musclemind’s debut collection features advanced technology and craftsmanship, aiming to blend active pursuits with everyday comfort. The brand uses proprietary technologies such as MotionMax for enhanced stretchability and moisture-wicking, SeasonSense for adapting to thermal changes, ProProtect for UV resistance and odour control, and AeroFlux for ventilation and moisture control.

    Musclemind founder and CEO Bharat Gupta said, “We are on a mission to create the first active-leisure category of apparel in the world with our cutting-edge products. At Musclemind, we are not just creating clothes; we are creating a revolution with the active-leisure category that is a blend of functionality, style, and comfort. We have dedicated countless hours to rigorous research and development and crafted products that integrate cutting-edge technology into innovative products like Reformist Compression Tee and Power Leggings. With a vision to inspire movement and wellness worldwide, Musclemind is set to redefine the activewear landscape.”

    The Musclemind collection will be available on its official website and selected e-commerce platforms. The collection is competitively priced from Rs 2,600 and upwards.

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  • Nykaa Fashion expands its activewear portfolio by acquiring Kica

    Nykaa Fashion expands its activewear portfolio by acquiring Kica

    Mumbai: In a bid to strengthen its activewear portfolio, Nykaa Fashion, the multi-brand lifestyle e-commerce platform has announced the acquisition of the Indian activewear brand Kica.

    Founded by Aneesha Labroo in 2017, Kica was born out of the need to bridge the gap between stylish, high-quality products at an affordable price. “Having launched Nykd All Day last year, Nykaa Fashion now adds Kica to its portfolio, offering the growing active-wear community of athletes and everyday fitness seekers greater variety and curation in this category,” said the statement.

    “We welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable, and functional activewear. With a strong vision to empower women to lead an active lifestyle, Kica is a brand that brings equal passion to product and community both,” said Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar. “We are excited to scale this brand further, alongside the dynamic and passionate entrepreneur, Aneesha.”

    Kica, along with other consumer brands like Nykd, Pipa Bella, Twenty Dresses, RSVP, Gajra Gang, IYKYK, and Likha, is an integral part of Nykaa Fashion’s market expansion this year, according to the statement.

    “Kica has found strong synergies with Nykaa Fashion’s positioning within the e-commerce landscape and its engagement with a wide network of customers around the country,” commented Kica founder Aneesha Labroo. “We are thrilled to be part of the Nykaa Fashion family and will continue to develop community initiatives that empower & motivate women to lead healthy, active lives. Movement develops confidence, and mental & physical wellbeing, bringing about a positive outlook that is truly transformational.”