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Tag: Active Wheel

  • MullenLowe Lintas Group wins big at 4A’s Jay Chiat Awards 2021

    MullenLowe Lintas Group wins big at 4A’s Jay Chiat Awards 2021

    Mumbai: MullenLowe Lintas Group picked up two golds and an honourable mention for its work on Lifebuoy and Wheel, respectively in a virtual event held by 4A’s Jay Chiat Awards on 13 September. It is the only agency from India to win at 4A’s Jay Chiat Awards this year.

    Out of the five shortlists made by MullenLowe Lintas Group, Lifebuoy – ‘H is for Handwashing’ won a gold each in the Healthcare Strategy and Global Strategy categories, and its campaign for Active Wheel – ‘Ghar Se Career’ got an honourable mention in the Product/Service Creation category.

    4A’s Jay Chiat Awards recognises and celebrates brilliant strategic thinking in marketing, media, and advertising. It awards campaigns that have at their core a great strategy, a powerful creative idea, and a clear link between the two.

    “4A’s Jay Chiat finds global acclaim and is possibly the toughest strategy award to win. It is a privilege for MullenLowe Lintas Group, India to have won it six times, something very few agencies in the world can boast of,” said MullenLowe Lintas Group- group CEO Virat Tandon. “The twin gold wins for Lifebuoy this year is a great endorsement for the purpose-led work we believe in driving for our brands. A big thank you to our clients at Unilever for wholeheartedly partnering us in our vision for the brand. Kudos also to our colleagues at MullenLowe Singapore, MullenLowe Salt and Weber Shandwick for supporting the ‘H is for Handwashing’ campaign. An honourable mention for another of our strong purpose-led work, the ‘Ghar se career’ project for Wheel is also very encouraging and spurs us to do better.”

    “At Lintas, we have always been a passionate practitioner of purpose-led brand-building. While one campaign is of a global scale and the other focuses on the local insights, both have an element of purpose at their core, that has resulted in success for the brands in the marketplace as well as with the audience,” said Lowe Lintas CCOs Sagar Kapoor and Prateek Bhardwaj in a joint statement. “Both these brands are super active in their ‘brand do’ and shall continue to do so regardless of awards and rewards.”  

    It is notable that Lifebuoy’s ‘H is for Handwashing’ also grabbed two bronze Lions earlier this year at Cannes Lions 2021.

    In the past, MullenLowe Lintas Group has made its mark at the coveted award show for its strategically strong work on Kissan, HUL’s Kan Khajura Tesan, Havells, and Idea Cellular.

  • Mindshare India is agency of the year at global media fest

    Mindshare India is agency of the year at global media fest

    MUMBAI: Mindshare India and Lodestar UM shone at the Festival of Media Global Awards 2021 announced Thursday night. While Mindshare India won the grand prix: Agency of the year award bagging two gold and three silver medals, Lodestar UM won two gold, one silver and a bronze medal.  Wavemaker also bagged a silver, taking India’s total tally at the global awards to eleven.

    Mindshare won its two golds for its campaigns for Active Wheel and Boost brands. The winning campaigns included, career from home – beyond the confines of her kitchen for Active Wheel and Boost stamina meter – A new currency in town! for Boost. These awards were under the best campaign for a local brand and best use of data & insight award categories respectively.

    The agency won its three silvers also for the same campaigns- two for the Active wheel campaign and one for the Boost campaign.

    Lodestar UM’s four major awards came for the The punishing signal campaign done for the Mumbai Police. This included, a gold in the impact award category, gold in best use of event or experiential category, silver in best use of traditional media – OOH category and bronze in the creative use of media category. 

    You can watch the award-winning campaign video here:

    The Festival of Media Awards programmes have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for over 14 years. 

    With events in Singapore, New York, Milan, Miami and London the portfolio covers all corners of the world providing a platform for the best in class in media and marketing and the opportunity for companies to amplify their work, generate PR, boost internal motivation, win new business and create a competitive edge.