Mumbai, India – Nazara Technologies Limited has hit the jackpot, completing the acquisition of Smaaash Entertainment Pvt Ltd, making the gaming and entertainment company a wholly-owned subsidiary. The deal, valued at a whopping Rs 126 crores, sees Nazara solidify its position in the gaming sector, proving it is not just playing games when it comes to expansion.
On 6 June 2025, Nazara announced the successful completion of the resolution plan, previously approved by the National Company Law Tribunal, Mumbai Bench. This means Nazara has acquired 100 per cent of Smaaash’s share capital by subscribing to 1,00,00,000 equity shares of Rs 10 each, costing the company Rs 10 crores. But the fun doesn’t stop there! Nazara also extended an inter-corporate loan of Rs 116 crores to Smaaash to settle its creditors’ dues, showing it is all about clearing the board for future success.
Smaaash, incorporated on 30 November 2009, is no stranger to the entertainment scene, operating gaming and entertainment centres across 11 Indian cities under the ‘Smaash brand. Its business spans gaming, food and beverages, events, and sponsorships, bringing in a turnover of Rs 112.34 crores as of 31 March 2024.
While Smaaash’s turnover did see a slight dip from Rs 120.88 crores in 2023, this acquisition is a clear sign that Nazara is ready to power up its inorganic growth in the gaming sector.