ITV

Tag: ACP

  • TAM hires Sr cop to increase security of its TV ratings panel

    TAM hires Sr cop to increase security of its TV ratings panel

    MUMBAI: TV ratings agency TAM Media has come under fire from time to time with the allegation that its ratings sample audience has been breached and that its ratings are not sacrosanct. It is taking steps to put those fears to rest. It today announced that it has set up a dedicated desk for vigilance, investigation and crime detection in a bid to further fortify its TV panel home security process.

    The desk is to be chaired by president‘s medal awardee and a crime investigation veteran (a former ACP, Maharashtra Police with 22 years experience) Ravi Ratanjankar as head, vigilance & corporate risk mitigation. Ravi‘s special role in TAM will be to help fortify the organisation against any potential vested interest parties trying to break into the TAM system. He was earlier with HDFC Bank. Handling pan-India vigilance functions and helping in the implementation of fraud management systems

    This move, probably, is a first of its kind, proactive initiative undertaken by any market research service provider to safe guard its operations, says a TAM Media release.

    Says TAM Media Research CEO LV Krishnan: “Our core service of television audience measurement (TAM) has played a silent, yet, central role in helping the Indian broadcast and advertising industry reach the size and stature we know of today. This has only happened because of our regular proactive measures, one of them being constant expansion and enhancement of our TV audience panel home. Today, our TV audience measurement panel covers over 225 towns & cities across urban and semi-rural markets covering all the key states of India.”

    “The key here is, and which a very few realise, that the complexity of such huge on-ground operations do run a risk of potential external threats. In our unrelenting focus towards quality and the need to protect the services from any types of external threats, TAM is taking further necessary steps that will ensure a deeper safeguard to the services via stronger walls of security and vigilance in the coming months and years. Ravi‘s appointment towards this is not the end but one of the many more initiatives that Industry will see. I am very pleased to have Ravi as part of my team. We are very sure that his role and involvement will further elevate TAM to new performance benchmarks,” adds Krishnan.

  • BBC World to host golf tournament in partnership with Ministry of Tourism

    MUMBAI: BBC World will be hosting the Spirit of Golf 2007 tournament on 20 January in New Delhi. This is the second time the channel has hosted the tournament.

    The channel will host the event in association with the Ministry of Tourism, India. The event will see corporate and political leaders, and city socialites compete for the Spirit of Golf top honours. This year’s participants include: Mr. Lloyd Mathias, MD Motorola; Harinder Sikka, vice president -Sales & Marketing; Nicolas Piramel; Restaurateur; AD Singh and Mr. Robert Vadera.

    Ministry of Tourism Joint Secretary Amitabh Kant who will also be participating says: “Golf is a unique tourism product and has huge opportunity in India. There is outstanding private infrastructure already available and golf tourism will form an integral part of the Incredible India campaign. We are happy to partner with BBC World’s Spirit of Golf 2007.”

    Following the launch of BBC World’s first ever localised advertising campaign, What Affects the World, Affects You the Spirit of Golf initiative strives to take forward the channel’s commitment to its corporate business partners in India.

    BBC World global director airtime sales Jonathan Howlett says, “Spirit of Golf is part of our endeavour to constantly develop and strengthen relationships with our customers and business partners. The tournament provides an opportunity for them to come together and interact in that special way that a game of golf provides. This year we are delighted to have the support of the Ministry of Tourism in building on the success of last year’s tournament.”

    The prize sponsors for Spirit of Golf 2007 are Sri Lankan Airlines, ITC Welcome Group, Britain – The May Fair and ACP- Rail International. The event is being managed by TSM. The first prize is an all expenses paid five day vacation to the UK, while the runners-up will receive a two days three nights stay in a premium property from the ITC Welcome Group.