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Tag: ACNielsen

  • O&M tops ACNielsen ORG-Marg Agency Equity Index

    MUMBAI: Ogilvy and Mather (O&M) has secured the top position in the ACNielsen ORG-Marg AgencyTrack Agency Equity Index.

    The survey studies the advertising agencies’ brand equity. Second in line was Lowe India, which was followed by JWT.

     

     
    AgencyTrack Agency Equity Index Rankings (Overall)
    Rank
    Advertising agency
    1
    Ogilvy & Mather
    2
    Lowe
    3
    JWT
    4
    McCann Erickson
    5
    Mudra
    6
    Grey Worldwide
    7
    Leo Burnett
    8
    Bates India
    9
    Saatchi & Saatchi
    10
    FCB-Ulka
    Source : ACNielsen ORG-MARG | AgencyTrack
    McCann Erickson stood fourth followed by Mudra Communications, Grey Worldwide, Leo Burnett, Bates India, Saatchi & Saatchi and FCB Ulka (in that order).

    “It is fascinating to observe the growing strength of these world famous brands which are among the biggest in marketing today. Our study shows how much these brand-builders have invested in their own brands,” said ACNielsen South Asia executive director – customised research Sarang Panchal.

     
     
    In its sixth and most recent round, the ACNielsen ORG-Marg AgencyTrack Agency Equity Index surveyed more than 300 advertising buyers covering key decision making levels and different industries. The ranking is derived from three key measures:

    Respondents’ favorite agency
    Whether they would recommend the agency to others
    Their willingness to pay a premium for the agency’s services.
     
     
    The rankings saw a shuffle geographically. While O&M lead the way in all key metros included in the survey with the exception of Kolkata, different advertising agency franchises appear to have varying levels of equity in different locations. For instance, Bates jumped to second position in Kolkata, while RKSwamy BBDO made the top five in Chennai.

    “Capitalising on the geographical advantage and balancing clients’ perception can be key to an agency’s client acquisition strategy. It is not enough to be a large national player if clients headquartered in any location suspect that an agency’s capabilities in that geography are not up to expectations,” observed Panchal.

    “The other effective strategy for an agency to improve its equity could be one of industry specialisation,” pointed out Panchal.

    AgencyTrack Agency Equity Index TM Rankings (FMCG sector)
    Rank
    Advertising Agency
    1
    Ogilvy & Mather
    2
    McCann Erickson
    3
    JWT
    4
    Lowe
    5
    Leo Burnett
    6
    Mudra
    7
    Grey Worldwide
    8
    Bates India
    9
    FCB-Ulka
    10
    Rediffusion DY&R
    Source : ACNielsen ORG-MARG | AgencyTrack
    AgencyTrack shows that there are differences in an agency’s equity based on their past work in a given sector. The change in rankings for McCann Erickson, FCB-Ulka and Rediffusion DY&R in the ACNielsen ORG-Marg AgencyTrack Agency Equity Index for the FMCG sector is testimony to this.

    The table below shows that McCann Erickson, which stood fourth in the overall rankings, catapulted to the second position as far as the FMCG sector was concerned. Also Rediffusion DY&R, which did not feature in the overall Top 10 rankings, stood at the tenth position for the work they did on the FMCG sector.

  • India sprints ahead in ACNielsen’s Consumer Confidence Index

    MUMBAI: India continues to ride high on a wave of strong consumer confidence, with the country leading ACNielsen’s 46-country Consumer Confidence Index for the fourth half in a row, scoring an all-time-high Index of 137, according to ACNielsen.

    “There is no doubt that India is riding the crest of an economic boom – recording the highest Confidence Index once again reaffirms the solid performance of the market in terms of economic growth, job prospects and the booming young adult population, who will soon become the major driving force in the global economy,” said ACNielsen South Asia executive director Sarang Panchal.

    According to the survey, in the second and third place in the 46 country Confidence Index are the Norwegians (134) and Danes (129), respectively. Other markets worth watching are Vietnam, which recorded a double-digit increase in its Index from 106 in June 2006 to 116 this time round; and Thailand, achieving an Index of 107, representing the greatest increase of 12 points from the last Index.
    “Vietnam is another market to watch, as the country’s entry into the WTO starts to impact, along with a rapidly growing workforce and income levels. There is simply huge potential to be found in Vietnam, a country with the world’s 13th largest population, and more than 50 per cent of them under the age of 30.”

    Indians are exceedingly feeling bullish about the job market (95 per cent rating it excellent or good) as well as the state of their personal finances in the next year (87 per cent). On the other hand the world’s least optimistic markets hail mostly from Europe, although South Koreans (56) remain at the bottom of the list. Across Asia Pacific, Japan and Taiwan are among the least optimistic, recording an index of 71 and 80 respectively.

    Major concerns
    While confidence has sustained globally, consumers across the globe continue to cite the economy (39 per cent), health (34 per cent) and job security (32 per cent) as their major concerns over the coming six months, although the level of concern for the economy and health has declined moderately since the first half of 2006.

    But for Indians it is the increasing terrorist attack that has made terrorism (30per cent) as the one of the largest concern areas, though globally, only 15 per cent of consumers considered terrorism a major concern, led by India (31 per cent), the UK (26 per cent), and Denmark (25 per cent).

    “Looking at the way terrorism is hitting the across the country be in Mumbai or up north east in Guhwahati or for that matter Kashmir Valley, terrorism is surely a big concern that the country is facing. Time has arrived when individual shop owners, service providers should take it on themselves to make their establishment full proof with proper security systems in place so that to give shoppers and consumers a secure environment” added Panchal.

    The survey also points out that for Indians it is investment in shares and mutual funds, the best tool to utilize the spare cash. From 40 per cent in the last cycle it is now 49 per cent of Indian consumers who are willing to invest in shares and mutual funds. Infact India is the nation where most number of consumers is willing to take the share market route. Next in the list is the urge to indulge in home improvement and decoration (39 per cent) and to buy new clothes (33 per cent).

    “For the last few years booming economy has made spare cash available in the hand of Indian consumers and unlike old days today’s consumer wants to live life to its fullest and what best way to improve the standard of living other than improving home and indulge in new clothes. Home and clothes are extension of ones personality and Indians now are not ready to compromise but game to exhibit to the world, a flamboyant , high quality living that now they can afford,” said Panchal.

    The 46 markets covered by the survey are listed below:
    Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czechs, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Thailand, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, UAE, United Kingdom, US, Vietnam.

    The ACNielsen Online Consumer Confidence and Opinion Survey is a half-yearly survey aimed at gauging current confidence levels, spending habits/intentions and current major concerns of consumers across the globe. The ACNielsen Consumer Confidence Index is developed based on consumer’s confidence in the job market, status of their personal finance and their readiness to spend. The latest survey, conducted in late October/early November, polled about 25,408 internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and the Middle East.

  • ACNielsen unveils Global Launch Tracker

    MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches against other successful introductions.

    Utilising the unparalleled global reach of ACNielsen’s consumer and marketing information assets, the new service provides a powerful new tool to facilitate the introduction of new products.

     

     
    ACNielsen managing director global services Jane Perrin said, “New products are critical to the success of CPG manufacturers. However, they are inherently risky, and introducing new products across multiple countries is even more challenging. Global Launch Tracker makes use of ACNielsen’s unmatched global sales and consumer information, putting multi-country information together in an easy-to-use application.”
     
     
    Global Launch Tracker integrates point-of-sale and consumer panel data to assess the results of product launches within specific categories from the previous two years. The service provides multi-dimensional benchmarks, including consumer trial, repeat purchase, and sales, while also identifying specific countries where the risk of launching a new product may be unusually high or low.
     
     
    From their desktop, users of Global Launch Tracker can analyse a single product introduction across more than 90 countries or multiple product introductions across one country. Besides helping companies weigh the risk of introducing a new product in multiple countries, the service can also be used to track the results of a competitor’s multi-country new product launch.

  • Sandeep Singh joins Live Satellite Media as COO

    MUMBAI: After his three-year stint with SAB TV as V-P Marketing, Sandeep Singh today joined the Atul Saraf promoted Live Satellite Media (I) Pvt Ltd (LSM), as chief operating officer.
    Sandeep Singh has wide experience in media planning, buying and sales, having handled portfolios with RK Swamy/BBDO, HTA, ACNielsen, ORG-MARG, ETC and SAB TV.
    LSM pioneered all-India and regional cable advertising and will now also be doing air time sales of its own television channel (which is in the pipe line) as well as other television channels, says Saraf.
    To start with LSM will be selling airtime for Care TV. Care TV is the first health channel not only in India but also in South East Asia. Care TV is already on air with test signals.
    LSM is also coming out with organised and innovative ways of cable advertising, which will have spot monitoring, says Saraf.

  • Hallmark signs deal with ACNielsen for Asia Pacific

    Hallmark signs deal with ACNielsen for Asia Pacific

    Crown Media International, which operates the Hallmark Channel outside America, has announced the signing of a three-year regional contract with ACNielsen Media International. 

    AC Nielsen claims to be the world’s leading provider of people meter-based TV ratings. The agreement, effective 17 January 2002, will cover television ratings in India, Australia, Singapore and Taiwan. 

    This is the first regional TV ratings contract that Hallmark Channel has signed with ACNielsen Media International in Asia. Previously, Hallmark had purchased TV ratings information from the company on a limited basis in Taiwan, Australia and Singapore. 

    Hallmark programming consists of movies, mini-series, series and children’s programming. The channel claims that its audience numbers have grown in the Asia Pacific region by more than 50 per cent over the past year to 18 million homes. The channel also claims in an official release that in the region viewers are able to watch the service on seven different feeds and branded blocks. 

    Managing director, advertising sales of Crown Media International Barry Frey said: “Our strong distribution and enhanced programme schedules in Asia Pacific, coupled with our significant viewership and ad sales growth over the last two years, have led us to make this decision. It is important that we have accurate and timely data about ratings for the benefit of our advertisers.” 

    V-P ad sales Asia, Gregory Ang, said: “This agreement with ACNielsen provides the insight and information needed by clients who would like to target their products at the market segments that Hallmark Channel caters to.” 

    Forrest Didier, MD, ACNielsen Media International, Asia Pacific said: “We are very pleased to welcome Hallmark Channel as our newest regional client for TV ratings in Asia Pacific. Hallmark Channel is recognized as one of the most popular entertainment channels in the region and is fast expanding into many markets. We are confident our service will provide Hallmark Channel with the in-depth analysis and insights they need to further increase their presence in Asia Pacific.”

    ACNielsen Media International’s television audience measurement service claims to have over 18,000 people meter homes in 12 Asia Pacific markets: Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.