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Tag: Acko

  • Shark Tank India 3 invites innovators on an entrepreneurial triumph journey

    Shark Tank India 3 invites innovators on an entrepreneurial triumph journey

    Mumbai: Shark Tank India has successfully cemented its position in the Indian market, and its third season has begun streaming on Sony LIV. The show is making a significant impact with its compelling pitches, stories and deals generating widespread excitement among viewers. The inclusion of 6 new sharks on the panel has not only captured the audience’s attention but has also received an enthusiastic response from brands and advertisers.

    The all-new season has garnered support from influential brands, fortifying its impact. ACKO continues its dedicated support as the co-presenting partner, maintaining a steadfast three-year alliance. Pokerbaazi, has joined as the co-presenting sponsor, and with the support of co-powered by upGrad, the show strategically broadens its reach and influence. IDFC First Bank has come onboard as the banking partner, and ICICI Direct along with Unicharm’s Sofy Feminine Care brand have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

    The panel of season 3 includes – Varun Dua, founder and CEO, ACKO, Amit Jain, CEO and co-founder, CarDekho group – InsuranceDekho.com, Anupam Mittal, founder and CEO, Shaadi.com – people group, Aman Gupta, co-founder and CMO, boat, Azhar Iqubal, co-founder and CEO, Inshorts, Deepinder Goyal, founder and CEO, Zomato, Namita Thapar, executive director, Emcure Pharmaceuticals Ltd., Peyush Bansal, CEO and co-founder, Lenskart, Ritesh Agarwal, Founder and CEO, OYO Rooms, Radhika Gupta, MD and CEO, Edelweiss MF, Ronnie Screwvala, co-founder, and chairperson, UpGrad, and Vineeta Singh, co-founder and CEO, SUGAR Cosmetics. The show is hosted by Rahul Dua.

    With its diverse and seasoned panel, Shark Tank India is not only poised to elevate the entrepreneurial spirit but also reshape the business terrain with this all-new season.

    Comments

    Sony LIV head ad sales revenue  Ranjana Mangla

    Shark Tank India has revolutionized the realm of reality shows in our country. Offering a unique fusion of education and entertainment, the show delivers a distinct viewing experience. It serves as an exceptional platform, allowing brands and marketers to execute purposeful advertising within a highly engaged environment. By associating with the show, brands ride the wave of entrepreneurial spirit, engage with a diverse audience, and elevate their presence in the hearts and minds of millions, all while being part of the journey to transform dreams into thriving businesses.

    ACKO EVP Marketing Ashish Mishra

    Shark Tank India has single-handedly run the largest educational campaign for promoting Entrepreneurship in India. It has given courage to millions of Indians to chase their dreams. Terms like Debt, Equity, ARR etc are being discussed at dinner tables in households across India. Parents no longer frown when their kids say “Mujhe Startup Karna hai”. This is a big testament to the reach and popularity of STI. After Doctor, Engineer and Cricketer, India finally has a fourth popular profession – Entrepreneur.

    upGrad co-founder & MD Mayank Kumar

    Continuous learning is a fundamental tenet of Entrepreneurship and Shark Tank India offers the most immersive platform to catalyse and make upskilling a household phenomenon. Interestingly, upGrad and Shark Tank India synergize in nurturing innovative mindsets and contributing to society, making this a high-value and outcome-driven proposition. India is at the epicentre of the Industrial Revolution and upGrad stands firm in the process of nation-building by offering individuals between 18 to 60 years with learning capabilities for the evolving and transformational job market. We see this opportunity as a driving force to position India as the next big talent provider and Vishwa Guru among other developing and developed countries.

  • MasterChef India joins forces with leading brands for Sony LIV exclusive

    MasterChef India joins forces with leading brands for Sony LIV exclusive

    Mumbai: Over the years, MasterChef India has played an integral role in igniting the nation’s passion for food and culinary. In addition, the emergence of the digital age has fuelled the love for food across cultures and continents. Understanding the widespread reach, accessibility of digital platforms, and audience preferences, MasterChef India is now exclusively digital on Sony LIV. This season of MasterChef India captures the aspirations, dreams, and narratives of countless aspiring home cooks who are passionate about the culinary arts.

    This strategic move not only signifies the show’s adaptation to changing viewer patterns but also opens a world of opportunities for advertisers to connect with their audience. Sony LIV is delighted to partner with esteemed sponsors who share the platform’s passion for culinary excellence. Veeba, a leading name in condiments and sauces, has come on board as the co-presenting sponsor and is set to showcase various usages of its products to curate exclusive delectable dishes, adding a dash of unique flavour to MasterChef India. The show is also co-powered by ACKO Health Insurance and Maggi Masala Ae Magic, who will have customized challenges in the show curated specifically to showcase their product offerings and usage.

    Additionally, ITC Aashirvaad Atta, India Gate Basmati Rice, iD Fresh Food, Urban Company, and Welspun have stepped in as partner sponsors, along with Dyson, further enriching the show’s flavour palette.

    Tune in to MasterChef India from October 16 only on Sony LIV!

    Comments

    Sony LIV head ad sales revenue Ranjana Mangla

    Embracing the digital wave, MasterChef India is undoubtedly redefining culinary entertainment for viewers across the country. Each sponsor adds a unique flavour to the show, enhancing the experience for viewers. In this digital-exclusive format, where food meets fierce competition, we are showcasing exciting culinary skills and crafting engaging content bytes for an interactive experience. While we are cooking up a storm of innovation and entertainment, our sponsors are the secret ingredients that make it all possible.

    ACKO EVP marketing Ashish Mishra

    At ACKO, we are disrupting the health insurance space and in MasterChef India we found the perfect partner to drive awareness about it. A healthy lifestyle starts with a healthy diet. We believe that MasterChef India has the power and reach to educate millions of Indians on how to cook and eat healthy. ACKO “health ki baat” is the perfect device to deliver this.

    ITC Ltd COO, staples & adjacencies Anuj Rustagi

    We are delighted to announce our association as partner sponsors with MasterChef India. The show stands for the best-in-class culinary experience created by handpicked chefs. Just like MasterChef contestants infuse their magic into traditional recipes, Aashirvaad Select Atta too is crafted using 100% Sharbati wheat sourced from select farms of Madhya Pradesh, providing consumers with the finest roti experience. This partnership perfectly reflects our shared values of pursuing excellence and pushing the boundaries of innovation. We look forward to seeing how these talented contestants use their creative minds and Aashirvaad Select Atta to bring together innovative and delicious dishes every day.

    KRBL Ltd head of marketing Kunal Sharma

    Our continued partnership with MasterChef India is a testament to our commitment to excellence. As the ‘Masters of Basmati,’ this partnership is as perfect as the ‘Winning Recipe’ – A symphony of flavours, authentically prepared & beautifully served. In this alignment with MasterChef India on Sony LIV, we are also strategically leveraging the expanding OTT landscape to foster a more profound connection with our consumers, ensuring our brand thrives in their hearts and homes.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognizing the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by Sponsor and will present highlights and introduce the ‘ACKO Changemakers series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to Top Moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, the Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head of Ad sales revenue Ranjana Mangla commented, “Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications”.

    Curefoods founder  Ankit Nagori, “I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony”.

    JSW Sports Founder Parth Jindal, “We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.

    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with the Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

     

  • Chennaiyin FC renews four-year partnership with ACKO as associate sponsor

    Chennaiyin FC renews four-year partnership with ACKO as associate sponsor

    Mumbai: Chennaiyin FC have renewed their long-standing association with ACKO as the team’s associate sponsor for the 2023-24 Indian football season.

    The partnership enters its fourth year and is a testament to the commitment and shared values of both organisations.

    “We are delighted to have ACKO by our side for another season. Their commitment to fostering talent at the grassroots level and bringing fans closer to the club has been commendable. We are excited about embarking on a journey to accomplish shared milestones in the upcoming season,” commented Chennaiyin FC vice-president Ekansh Gupta.

    Founded in 2016 as India’s first digital insurer, ACKO is currently the fastest-growing insurance company in the country. As a long-term partner, ACKO has been a staunch supporter of Chennaiyin FC, actively engaging and offering holistic support for Chennaiyin FC’s various endeavours.

    Through its partnership with Chennaiyin FC, ACKO has been able to expand its footprint and succeed in Tamil Nadu. The association aims to not only provide fans with unique experiences but also enhance brand recall and affinity among the loyal and passionate fan base of Marina Machans.

    “We are glad to extend our partnership with Chennaiyin FC and support this beloved football team. We are looking to build on our association from previous years and increase further engagement with the fan groups of CFC. This collaboration underscores ACKO’s unwavering commitment to fostering trust and genuine connections with the city and its people. Chennai remains a pivotal market in our expansion journey and this partnership continues to be a key ingredient of weaving ourselves into the cultural fabric of the city,” ACKO senior director of marketing Nitin Khanna opined.  

    An important facet of the partnership will be the naming of the B Stand at the Jawaharlal Nehru Stadium in Chennai, which seats one of the club’s loyal fan groups, to the ‘ACKO Stand’.

    Chennaiyin FC are scheduled to play their second match of the Indian Super League 2023-24 season against NorthEast United FC in Guwahati on Friday.

     

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

  • ACKO appoints Saurabh Jha as senior VP of digital marketing

    ACKO appoints Saurabh Jha as senior VP of digital marketing

    Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing.

    Saurabh is a seasoned leader with strong management experience across the consumer internet and start-up space. He has worked in various verticals such as travel, ecommerce, and real estate for both digital and traditional marketing functions. Saurabh’s prime focus has been to lead businesses towards excellence.

    At Acko, he will be responsible for scaling and driving growth across all business units, and his mandate will include digital marketing, content, and strategic partnerships.

    Before joining Acko, Saurabh was associated with Housing.com as the senior director of growth, marketing & analytics, where he spearheaded the team. During his professional journey, he has also contributed significantly to the growth of HolidayIQ and Jungle Lodges & Resorts.

    Saurabh holds a Master of Business Administration (MBA) degree from IIFM and a bachelor’s degree in computer science.

    Speaking at Saurabh’s appointment, ACKO founder & CEO Varun Dua said, “I am delighted to welcome Saurabh to the team. Saurabh brings with him years of knowledge in the performance marketing domain. He has been a part of the growth journey of some well-known digital brands and clearly understands what it takes to fuel growth for brands.”

  • IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    IPL 2022: Acko pacts with KKR, Gujarat Titans and Lucknow Supergiants

    Mumbai: Expanding its roster of IPL team sponsorships, digital-native insurers Acko Insurance has signed on as an associate sponsor for three teams – Kolkata Knight Riders, Gujarat Titans and Lucknow Supergiants. 

    “With this, the upcoming season will see Acko join forces with a total of six teams as their insurance partner, making it one of the key brands to be associated with the marquee event,” said the statement. The brand’s league sponsorship journey began with a partnership with Delhi Capitals in 2020, before expanding to include Mumbai Indians and Sunrisers Hyderabad.

    As a part of the partnership, the players of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Acko logo on their headgear (helmets/caps), while the players of the other three teams will have the logo on their trousers. The logo will also be prominently visible in the stadium where the teams are playing, according to the brand.

    “This cricketing league is a great sporting property and to be able to associate our brand with six of the teams gives us tremendous brand visibility,” said Acko executive VP – marketing Ashish Mishra, commenting on the partnerships. “These six cities are also core markets for us. With our on-ground activations, our aim is to bring the fans closer to the teams that they have loved over the years with interactive, community-driven activities. We hope to positively impact the fans’ lives, and in doing so, not just secure brand awareness, but build lasting brand love and loyalty.”

    The association with the teams will be amplified with a 360-degree campaign across television, digital and social media platforms, which will run throughout the course of the tournament. Acko has also planned a series of activations across platforms for engaging with fans and driving brand recall.

    Moreover, Acko will create localised experiences in the six cities for bringing fans closer to the teams they love. As an associate sponsor, the insurer will give away signed merchandise of the teams through contests and events that the brand plans on organising.

    Commenting on the association, Kolkata Knight Riders CMO Binda Dey said, “The partnership with Acko is yet another step towards KKR’s commitment to bring the fans closer to the team. We look forward to engaging with our fans especially in Kolkata and other cities through various initiatives planned across this season.”

    Gujarat Titans and Lucknow Supergiants are two new franchises, making their debut in the fifteenth edition of the tournament.

    Lucknow Super Giants CEO Raghu Iyer said, “ We are delighted to partner with Acko for the upcoming season. We are grateful for their confidence in our new franchise and are optimistic that this will be a mutually beneficial association for both brands.”

     “This cricketing league is synonymous with excellence and Acko represents that quality of India’s new-age businesses. We believe that is the cornerstone of our partnership,” added Gujarat Titans chief operating officer Arvinder Singh.

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  • IPL 2022: Acko signs sponsorship deals with KKR and Gujarat Titans

    IPL 2022: Acko signs sponsorship deals with KKR and Gujarat Titans

    Mumbai: With only weeks to go for the first match of the IPL 2022 season, insurance firm Acko Insurance has inked sponsorship deals with two more IPL franchisees – Kolkata Knight Riders and Gujarat Titans, to take on the role of their official insurance partner. This latest association comes on the back of the brand signing on as insurance partner for the Delhi Capitals, Mumbai Indians, and Sunrisers Hyderabad in a multi-team sponsorship model.

    As the country gears up for the widely anticipated fifteenth edition of the cricket tournament, the insurance brand has further expanded its partnership portfolio by adding to its existing team collaborations, bringing its tally of IPL team associations to five.

    The recent years have seen an increase in the number of brands opting for multi-team brand sponsoring partnerships. The IPL 2020-21 season saw Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore- all having boAt as their audio partners, while Colgate was the Smile partner of six IPL teams during IPL 2021.

    The first match of the IPL 2022 season is set to be played on 26 March between defending champions Chennai Super Kings and last year’s finalists, Kolkata Knight Riders at Mumbai’s Wankhede Stadium. The final will take place on 29 May. The Maharashtra Cricket Association (MCA) Stadium in Pune will host the last 15 matches.

  • Acko launches new print campaign for its paperless service

    Acko launches new print campaign for its paperless service

    Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers, to the digitally-savvy youth.

    Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. The hassle of obtaining a claim becomes a huge hindrance because of this. As a result, paperwork becomes an enormous and a real pain point for insurance holders.

    Acko wanted to exaggerate the pain point. In this case – paperwork. “We created a setting of the typical brick and mortar offices in India – in a decrepit state, with piles of files and folders.  Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers – as opposed to the smooth, paperless process that Acko offers,” said the brand in a statement.

    Ogilvy India (South) chief creative officer Mahesh Gharat said, “With Acko, there is zero paperwork. Our creative idea and execution was born out of this simple product insight. We wanted to dramatise the pain point and highlight the horrifying experience one has to go through while dealing with traditional insurance companies.  To see the campaign come alive on print was truly gratifying. Acko believed in the idea, and to see brands like Acko investing in the craft and not just the message, is great to see.” 

  • SonyLIV announces six sponsors for ‘Shark Tank India’

    SonyLIV announces six sponsors for ‘Shark Tank India’

    Mumbai: SonyLIV has signed six sponsors for “Shark Tank India,” which is set to premiere on 20 December. The streaming platform has partnered with upGrad, Acko General Insurance, Black Dog Drinking Soda as the ‘co-presenting’ sponsors, Cashfree Payments as ‘payments’ partner, Flipkart as ‘digital’ partner and Dell Technologies as ‘technology’ partner.

    SonyLIV has sold out almost 75 per cent of its ad inventory two months before the show goes on-air. It has generated the maximum interest from categories like BFSI, e-commerce, ed-tech, digital payments, consumer durables, and technology brands. “With the launch of the India edition of Shark Tank, we will be adding to our library of diverse, engaging content,” said Sony Pictures Networks India senior vice president and head of ad revenue Ranjana Mangla. “The show has a unique proposition that has attracted brands from across categories such as e-commerce, ed-tech, beverages, consumer durables, handset, auto and BFSI. Currently, we have managed to sell over 75 per cent of our ad inventory and onboarded six sponsors for the show.”

    Based on the business reality show “Shark Tank,” the show will provide an opportunity for entrepreneurs to pitch their business ideas, business prototypes or active businesses to business experts aka ‘The Sharks.’ The show will be telecasted on Sony Entertainment Television channel.

    The ‘Sharks’ that will appear on the show include Ashneer Grover (BharatPe founder and managing director), Vineeta Singh (Sugar Cosmetics CEO and co-founder), Peyush Bansal (Lenskart founder and CEO), Namita Thapar (Emcure Pharmaceuticals executive director), Anupam Mittal (Shaadi.com – People Group founder and CEO), Ghazal Alagh ( Mamaearth co-founder and chief mama) and Aman Gupta (boAt co-founder and chief marketing officer). The show will be hosted by Rannvijay Singha who will act as a guide for the pitchers on the show and the audience alike.

    “We at Acko definitely understand what it takes to turn a dream into a successful venture. So, we are excited to be associating with the first-ever season of Shark Tank India, a show that we believe can help boost India’s start-up ecosystem and encourage entrepreneurship across India,” said Acko executive vice president marketing Ashish Mishra.

    “At upGrad, it is our aim to support professionals in their lifelong learning journey and equip them with evolving skills required to venture out into the professional world, which shall also help them survive the market roller-coaster,” said upGrad chief executive officer Arjun Mohan. “This is similar to what Shark Tank India aims to do with the aspiring entrepreneurs who are looking forward to creating successful businesses for a better future of our country.”

    “We are elated to associate with Shark Tank India, in their bid to support budding entrepreneurs and the rapidly-growing Indian start-up ecosystem,” said Cashfree Payments co-founder and chief executive officer Akash Sinha. “We look forward to nurturing this partnership, which will help us contribute towards the development of a favorable business environment to foster innovation in the startup space.”