ITV

Tag: Acko

  • Drivex shifts gears with Vivekanand Kini to steer tech-driven growth

    Drivex shifts gears with Vivekanand Kini to steer tech-driven growth

    MUMBAI: Drivex is revving up its digital engine, and at the helm of this acceleration is Vivekanand Kini, appointed as senior vice president for technology & product. With 18 plus years of experience in technology and product engineering, including 8 years in leadership roles, Kini joins as the pre-owned two-wheeler disruptor doubles down on its tech-first strategy.

    From cloud-native architectures and microservices to scaling B2B and B2C SaaS platforms, Kini’s career spans leadership roles at Acko, Ivy Mobility, Khoros, and Opentext, with earlier stints at Oracle. At Acko, he spearheaded transformational initiatives that reshaped engineering operations expertise now set to drive Drivex’s ambition of building a robust digital backbone for India’s fragmented pre-owned two-wheeler market.

    “Mobility is being reshaped through technology, and Drivex is at the forefront of this transformation,” said Kini, adding that his focus will be on building scalable platforms to deliver seamless customer journeys from discovery and financing to after-sales.

    Welcoming him aboard, Padma Shri Narain Karthikeyan director Drivex said: “Technology powers every touchpoint at Drivex from smarter vehicle evaluations and strict quality checks to complete transparency on every two-wheeler parameter. Vivekanand’s expertise in scaling platforms and leading high-performing teams will help us strengthen our digital backbone and redefine the pre-owned mobility category.”

    The timing is critical. Drivex is in rapid expansion mode, opening new stores across Karnataka and Tamil Nadu, while also scaling Drivex Direct, its C2C platform that offers consumers greater choice and convenience. With ambitions of deeper market penetration, Kini’s appointment signals Drivex’s determination to transform customer experience through tech innovation.

    As the pre-owned two-wheeler space shifts into higher gear, Drivex is banking on Kini to keep its engine running smooth, fast, and future-ready.

     

  • Acko CMO Ashish Mishra celebrates Grand Effie 2024 win

    Acko CMO Ashish Mishra celebrates Grand Effie 2024 win

    MUMBAI:  Acko’s marketing team, led by chief marketing officer Ashish Mishra, celebrated a remarkable victory at the Effie Awards India 2024, clinching the prestigious Grand Effie, one gold, and three silver awards. The team also secured third place in the overall points tally.

    The Acko Insurance Team

    The standout campaign, Health Insurance ki Subah ho gayi Mamu, featuring the iconic characters Munna and Circuit, was hailed as one of the most innovative marketing efforts in the insurance sector over the past decade.

    Mishra expressed gratitude to Leo Burnett India, including key contributors Abhimanyu, Shailee Raghav, Ashish Spiky, Amitesh Rao, and Rajdeepak Das, for their creativity and collaboration in delivering this industry-defining work.
     

    Acko Insurance

    He further acknowledged the contributions of Acko’s marketing and business teams, noting the support of Rupinderjit, Amit, Chirag, Rohin, Gaurav, and Harish from health, and Mayank, Akhilesh, Kanish, Ajay, and Amol from auto. Special thanks were extended to Sanjeev, Varun, Animesh, and Vishwanath for their guidance.

    Mishra praised team members Nitin, Prateek, Vipin, Lavanya, Gargi, Dushyant, Sanjeev, and Prakhar, calling them “rockstars” and urging them to continue scaling new heights.

    The victory marks the culmination of a five-year journey for the Acko marketing team, reinforcing their reputation for pushing creative boundaries in the insurance industry.

  • Sony LIV’s Shark Tank India 4 nets record sponsors and high viewer interest

    Sony LIV’s Shark Tank India 4 nets record sponsors and high viewer interest

    MUMBAI: Buckle up, entrepreneurs and dreamers! Shark Tank India 4 is back on Sony LIV, and this season isn’t just swimming in talent—it’s making waves with a powerhouse lineup of sponsors. The much-loved reality show, now streaming, continues to inspire, educate, and entertain audiences by shining a spotlight on India’s most ambitious and innovative business minds. With bold pitches, high-stakes deals, and cutting-edge ideas, this season is set to redefine entrepreneurship for the country.

    The show’s impressive sponsor roster includes Acko, Pokerbaazi, and Swiggy Instamart as co-presenting sponsors, along with Adani and Jaguar as co-powered sponsors. Partner sponsors Rayzon Solar, Icici Direct, Lenskart, and Sofy have also joined the entrepreneurial bandwagon, leveraging Shark Tank’s wide reach to connect with India’s ever-growing startup ecosystem.

    This season, a star-studded panel of sharks leads the charge. Returning favourites like Anupam Mittal (People Group), Aman Gupta (boAt Lifestyle), Namita Thapar (Emcure Pharmaceuticals), Peyush Bansal (Lenskart), and Vineeta Singh (Sugar Cosmetics) are joined by new faces, including Ritesh Agarwal (OYO), Kunal Bahl (Snapdeal), and Varun Dua (Acko). Each brings their unique expertise to enrich conversations and inspire India’s next wave of entrepreneurs.

    Sony LIV head of ad sales revenue Ranjana Mangla highlighted the show’s success, “Shark Tank India has redefined reality TV in the country, blending inspiration with entertainment to captivate viewers. It offers brands a unique platform to showcase impactful campaigns and connect with a diverse audience. Partnering with the show taps into the entrepreneurial spirit, fostering meaningful connections and leaving a lasting impression. The show’s phenomenal success, driving 40 per cent growth on CTV and 27 per cent growth in engagement, is fuelled by great content. This season also features a wide range of business pitches, from traditional ventures to cutting-edge tech.”

    Acko CMO Ashish Mishra, explained their commitment to the show, “Acko’s association with Shark Tank India has always celebrated change. We want to continue putting a spotlight on changemakers – the entrepreneurs who have the vision to drive positive change in society. Our changemakers have always had bold ideas and creative solutions and used their skills for the betterment of our country. With the Changemaker Wall, we have taken this spotlight to the next level. We worked with talented artists from across the country and asked them to express their interpretation of positive change. These incredible pieces of art, along with the talented entrepreneurs from Shark Tank, come together to showcase our commitment towards positive change. Together, we are championing a future where innovation meets purpose.”

    Baazi Games CEO Navkiran Singh shared a unique perspective, “Both Poker and entrepreneurship thrive on strategy, risk management, and adaptability. The skills required to build a business, such as making calculated decisions and staying resilient, are equally vital in Poker, making the two deeply interconnected. That’s why we are thrilled to continue our partnership with Shark Tank for its third season. This platform is a celebration of the ‘Make in India for the World’ vision and a catalyst for empowering entrepreneurs to build exceptional businesses. Its growing popularity perfectly aligns with the spirit of innovation and strategy that we at Baazi Games deeply value.”

    Swiggy Instamart CEO Amitesh Jha expressed his excitement about the collaboration, “We’re just a week into the launch of Shark Tank 4, and already, we’re witnessing some incredible products and promising entrepreneurs. This partnership is particularly exciting for us at Swiggy Instamart, as we’re always looking for ways to bring exciting new D2C brands to users and it aligns with our core value of making innovation both a reality and easily accessible to consumers. What’s also exciting is that we get to offer these debut products to our customers through Swiggy Instamart, delivering them within minutes giving a great boost to these brands.”

    With its growing popularity, Shark Tank India 4 promises not only to entertain but also to empower. By pairing inspiring entrepreneurial stories with top-tier brand partnerships, the show cements its role as a beacon for innovation and ambition in India.

    Catch Shark Tank India 4 every Monday to Friday at 8 pm, exclusively on Sony LIV.

  • Kaun Banega Crorepati season 16 attracts top sponsors

    Kaun Banega Crorepati season 16 attracts top sponsors

    Mumbai: Kaun Banega Crorepati (KBC) continues to captivate audiences across India with its unique blend of knowledge, entertainment, and life-changing opportunities. As season 16 unfolds, the show’s enduring popularity is evident in the impressive lineup of top-tier sponsors it has attracted.

    With 12 sponsors onboarded there has been 100 per cent growth over the last year, Leading the way are ACKO and Aditya Birla Group as co-presenting sponsors, IDFC First Bank returns for the third consecutive year as the exclusive banking partner with Atomberg, Vimal and Sensodyne as co-powered sponsors, Veeba as the taste partner, Ultratech Cement and Kalyan Jewellers as partners. Raymond as the wardrobe partner, and Godrej Locks as the safety partner.

    The show’s innovative features, such as the real-time interactive KBC Play Along on Sony LIV, continue to enhance viewer engagement. The KBC Play Along feature allows audiences from across the globe to participate in real-time continues to offer advertisers unique and valuable opportunities to reach a highly engaged audience.

    KBC offers unique opportunities for deep and diverse in-show integrations. By embedding themselves within the show’s narrative, brands can forge meaningful connections with viewers and achieve measurable outcomes, making KBC a powerful platform for brand storytelling and engagement. 

    . ACKO: Partners with the KBC LIFELINES, leveraging contextual moments within the show to integrate the insurance category effectively.

    .  Aditya Birla Group: Sponsors the education of children equivalent to the number of questions asked, aligning with their corporate social responsibility.

    . IDFC First Bank: Acts as the banking partner with a presence across winning moments throughout the show.

    .  Atomberg Fans: First-time sponsor that rewards winners with hampers, enhancing the viewer experience.

    .  Sensodyne: Takes ownership of the “Expert Question of the Day” moment, aligning its brand with expertise and trust.

    .  Raymond: Onboarded as the wardrobe partner, contributes to the show’s style and presentation.

    .   RBI: Integrates the message “Jankar Baniye Satark Rahiye” within the bonus questions, promoting awareness and caution.

    .  Godrej Locks: Rewards contestants at the crucial ₹25 lakh “padav” and integrates their brand message around safety at the right moments.

    These points highlight how various brands are strategically integrating themselves within KBC, enhancing both their visibility and viewer engagement.

    The current season of KBC has already set new benchmarks for viewership and engagement.

    Kaun Banega Crorepati Season 16 is now streaming on Sony LIV, offering viewers and sponsors another season of extraordinary experiences.

    Sony LIV head ad sales revenue Ranjana Mangla said, “Large-scale reality shows like Kaun Banega Crorepati spanning across 142 days of activity (100 episodes) have finally been acknowledged to deliver value at scale in the digital ecosystem creating a paradigm shift in the market. Kaun Banega Crorepati stands as one of India’s most iconic shows, providing an unparalleled platform for brands to connect with audiences. We are thrilled to welcome esteemed 12 sponsors, whose commitment to KBC on Sony LIV  underscores the immense value of this collaboration. With growing advertiser interest, we are confident that KBC Season 16 will once again deliver exceptional benefits to both our viewers, sponsors and partners.”

    ACKO EVP marketing Ashish Mishra said, “KBC occupies an iconic position in the Indian reality show landscape, making ACKO’s decision to continue with our partnership a natural fit. The show’s widespread popularity across ACKO’s core target audience enhances the value of this collaboration. Additionally, we recognized a unique synergy between KBC’s lifelines and our insurance offerings. Just as lifelines offer crucial support to contestants, ACKO provides protection solutions for life’s uncertainties, spanning life, health, car, travel insurances and more.”

    Atomberg Technologies founding member & chief business officer Arindam Paul said, “As a home-grown Indian consumer durables brand started by two IIT-ians, being a co-sponsor of India’s leading entertainment show- Kaun Banega Crorepati, is a massive feat.  Atomberg has always been a brand that’s stood at the intersection of innovation and customer delight; solving unseen, unstated consumer problems, such as introducing energy efficient BLDC fans to India and more. KBC is a show driven by curiosity – as is our  brand, and so this seemed like an organic fit for us.”

  • ACKO unveils second edition of car insurance campaign

    ACKO unveils second edition of car insurance campaign

    Mumbai: Following the success of last year’s campaign, ACKO has launched the second edition of its car insurance campaign, again featuring the father-daughter duo Saif Ali Khan and Sara Ali Khan.

    Conceptualised by Leo Burnett, the campaign continues to challenge conventional views of car insurance and offers a new perspective on the insurance buying and usage process. It addresses common concerns in the insurance business, such as the misconception that insurance must be purchased from the car dealer when buying a new car. The ad films also highlight the confusion caused by numerous calls and varying prices during renewals. ACKO’s straightforward renewal process allows customers to see the price, understand coverage, and renew easily.

    The campaign also showcases value-added services available on the ACKO app, including paying traffic challans and checking car resale value, enhancing the overall customer experience.

    Speaking about the campaign, ACKO CMO Ashish Mishra shared, “ACKO’s auto business experienced a breakout year in FY’24, with demand significantly surpassing previous benchmarks. The Saif & Sara campaign helped in landing what could be boring car insurance messages in a quirky yet informative manner.” He added, “We are absolutely delighted to bring this dynamic duo back on screen. I am happy that we have stuck to our core principle of having humor in our advertising. The campaign has come out really well and I am sure our customers will love watching them as well as benefit from new information that we are trying to communicate.”

    “Saif and Sara embody the new-age father-daughter dynamics where we see the younger generation teaching the older gen how to embrace technology for good. In our case, car insurance is traditionally seen as a dealer/agent driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable. Our films leverage the bond between Saif and Sara; keeping the signature ACKO humor and lighthearted approach to addressing important insurance-related issues for consumers,” said Leo Burnett South Asia chief creative officer Vikram Pandey (Spiky).

    The ad films are live and will be promoted across various platforms, including television, social media, OTT, and digital channels. The campaign’s media mix, which also includes radio and OOH, has been strategically selected to align with the tone and message of the films, ensuring broad reach and impact with the target audience.

  • ACKO honours Chennai with ‘Chennai Kaaran’ song by Arivu and Sanjay Subrahmanyan

    ACKO honours Chennai with ‘Chennai Kaaran’ song by Arivu and Sanjay Subrahmanyan

    Mumbai: As Chennai gears up to celebrate the 385th Madras Day, ACKO, India’s leading D2C insurer, brings out an exciting new music video anthem – ‘Chennai Kaaran’ (Proud Chennaite), that pays homage to the changing face of the city. Headlined by two icons of the city’s musical scene – Arivu and Sanjay Subrahmanyan, the anthem serves as a heartfelt tribute, highlighting the deep spirit and pride of being a true Chennaikaaran.

    The Tamil rap sensation Arivu, with his flawless flow of verses and spirit of activism, joins hands for the first time with the carnatic genius of Sanjay Subrahmanyan for the anthem. Together, they paint a vivid picture of Chennai that beautifully blends the city’s modern swag with its deep-rooted traditions.

    The vibrant and ever-evolving spirit of Chennai, which embraces change while staying deeply rooted in its values and traditions, mirrors ACKO’s commitment to revolutionizing the insurance industry. Just as the city seamlessly blends progress with heritage, ACKO is dedicated to innovating and challenging conventional insurance practices, all the while staying true to the core principles of customer centricity. ACKO underscores this synergy using the universal language of music.     

    Commenting on the Chennai anthem launch, ACKO chief marketing officer Ashish Mishra said, “Chennai has always been a key market for ACKO and the overwhelming support we’ve received from our ~5,00,000 customers reflects the strong bond we’ve built with the city.. The positivity we were able to generate through our actions, especially during challenging times like last year’s Cyclone Michaung, where our swift response and efficient claim process were highly appreciated, have held us in good stead. With ‘Chennai kaaran,’ we’re celebrating Chennai’s unique spirit using a language that is universal – Music, but talent that is rooted to the city. From the artists to the technical team behind this anthem, everyone is from Chennai. I’m confident this anthem will deeply resonate with anyone who belongs to the city.”

    Speaking about the association with ACKO on the Chennai music video, Arivu said, “It was a sheer pleasure to collaborate with a brand like ACKO that understands the city and takes pride in celebrating the joys of its people. The creative freedom the brand extended on this project was truly commendable. I am happy to be able to work with Sanjay Sir and give back to my city through our music.”

    Speaking about the song, Sanjay Subrahmanyan said “This song was an experiment for me that turned out just right. I truly enjoyed working on it and collaborating with Arivu. ACKO was instrumental in bringing us together and giving us the space to put forth this unique anthem. That its release coincides with Madras Day makes it even more memorable.”

    The video is now available and will be promoted across various platforms, including radio, social media, Spotify, and Apple Music.

  • ACKO goes hyperlocal in Chennai with their ‘ACKO Pola Varuma’ campaign

    ACKO goes hyperlocal in Chennai with their ‘ACKO Pola Varuma’ campaign

    Mumbai: After the massive success of its previous three hyperlocal auto insurance campaigns, ACKO, the tech-first insurer, launches its latest campaign in Chennai  ‘ACKO Pola Varuma’ to bring in a local flavor to the audience.

    Conceptualised by DDB Mudra South, the films are directed by the renowned Tamil director Gautham Vasudev Menon, and feature popular Tamil actors Yogi Babu and Paal Dabba as a father-son duo, who are well known names amongst the masses not only in Chennai but the whole of southern region.

    With over 500,000 customers across Chennai, ACKO enjoys a commendable position in the market and the campaign further strengthens its positioning as a new age insurance solutions provider. The idea of the campaign is to highlight the benefits of buying a motor insurance policy directly from the insurer. With its humorous take and colloquial tone, the films directly address the classic Chennai skepticism of relying heavily on trusted family and friends before making crucial decisions. Cleverly using the Tamil phrase “Naal aalu kitte ketu pannanum” (meaning “need to consult four others”), ACKO’s films are a quirky hint to the audience to choose their insurance policy wisely and enjoy a hassle-free insurance journey.

    Each of the three films discusses the benefits ACKO offers to the customers – affordability, hassle-free claim process, roadside assistance, and easy renewal – all within the context of the son’s ‘unconventional’ choice and the father’s initial skepticism.

    Commenting on the campaign launch, ACKO CMO Ashish Mishra stated, “Chennai is an important, and one of the fastest growing markets for ACKO. We have received a lot of love and positive feedback from the people of Chennai for our insurance product and easy claim process. Customers were especially appreciative of our quick response and turnaround time during last year’s cyclone Michaung, and this was a true testament of our commitment to the people of Chennai. With this new campaign that’s as hilarious as it is informative, I’m sure that our message will resonate with the larger audience, and I am looking forward to news spreading about ACKO and its services far and wide in Chennai.”

    DDB Mudra Group creative director Sooraj Pillai remarked, “ACKO, as a disruptive force in the motor insurance segment, required a campaign that is equally innovative and engaging. Yogi Babu and Pal dabba resonate with the audience through their relatable ‘neighbour next door’ persona and exceptional comedic timing. Collaborating with a director of Gautham Menon’s caliber was a true privilege, bringing a touch of magic behind the camera. I am confident the audience will enjoy the campaign as much as I did.”

    Over the years, ACKO has disrupted the motor insurance segment, through delivering superior customer experience and offering best prices. In a market that has long been dominated by middlemen, ACKO has managed to bring the power of choice back to customers by simplifying the act of purchase through an app-driven interface, and best prices. Through eliminating the role of middlemen in motor insurance, ACKO has been successful in transferring the cost benefits to the end consumer.

    In addition to the films, the campaign is being deployed across Chennai via multiple channels, including out-of-home renditions in high-traffic areas of the city and radio activations to reach consumers.

  • Mygate partners with ACKO

    Mygate partners with ACKO

    Mumbai: Mygate, a living experience tech company, has recently received its aggregator license from the Insurance Regulatory Development Authority of India  (IRDAI) to make insurance policies available to its users. This follows the strategic partnership that Mygate entered with ACKO, the tech-first insurer.

    Through this partnership, both companies endeavour to deliver intelligent digital protection solutions tailored to the evolving needs of the 4 million households on the Mygate app. By integrating ACKO’s insurance services seamlessly into its platform, Mygate aims to bring insurance closer to home, making it hassle-free and easily accessible to its users. To begin with, the partnership will enable Mygate users looking to opt for car insurance to have easy access to policies at exclusive prices, timely reminders for renewal, and instant paperless claims.

    Mygate has also introduced the unique ‘auto insurance reminder’ feature, powered by cutting-edge technology. The feature will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.

    To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance. This will provide holistic insurance solutions powered by ACKO to the Mygate ecosystem.

    Mygate co-founder & CEO Abhishek Kumar said, “Our commitment to improving living experience via technology is strengthened by the ability to offer tailor-made insurance for the gated community residents. We are already seeing a very positive reception to the launch and availability of car insurance via the Mygate app, and are excited to uncover what the future holds, as we continue to bolster this partnership  and innovate with ACKO.”

    “At ACKO, we constantly endeavour to create for the customer. Together with Mygate, we are working at redefining protection beyond auto insurance and trying to solve every aspect of the customer’s lives with our holistic approach. This partnership will help us leverage the potential of our tailor-made solutions and establish us as an integral part of the everyday lives of many million households,” said ACKO General Insurance CEO Animesh Das.

    Ather and Hero. In March 2023, ACKO entered the retail health insurance segment to bring the customer into focus with its fair pricing, convenience, and superior customer experience. Further, ACKO’s acquisition of Parentlane is a testament to its growing health insurance business. ACKO has also collaborated with PhonePe and Mygate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform.

    ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.

  • ACKO launches ‘ACKtually Speaking’ featuring R Madhavan

    ACKO launches ‘ACKtually Speaking’ featuring R Madhavan

    Mumbai: ACKO, an insurtech company, has launched a podcast series, ‘ACKtually Speaking with Maddy’, hosted by their brand ambassador, R Madhavan. The podcast series aims to address challenges and questions that individuals face in their financial lives that often remain unanswered. The series will have honest and upfront conversations with prominent guests and experts across industries who will navigate socially relevant topics that may also have a financial impact, such as untimely illness or death, stress, parenting, etc with R Madhavan. The podcast series is designed to be thought-provoking, while offering actionable insights, making it a reliable and authentic knowledge base.  

    Through this innovative platform, ACKO is committed to driving positive change for all. The podcast series aims to cover topics that are most relevant and not covered or comprehensively addressed across many other sources and also offer actionable insights to the listeners that can be easily understood and implemented. This is aligned to the company’s overall strategy of making financial decisions convenient, transparent, and accessible to all Indians.

    The first episode of the series tackles the disconnect between the way life insurance is sold and what the product is meant for. Host R Madhavan dives deep with Varun Dua, challenging the perception of insurance as a tax-saving scheme that can provide returns. Instead, it positions insurance as a crucial tool for securing one’s future. The episode goes beyond product features and addresses the social stigma around death and the troubles that families go through when a loved one passes away without a will. It offers a comprehensive and empathetic exploration of life insurance.

    Varun Dua, sharing his thoughts on the podcast series, said, “Acktually Speaking tackles the complexities and grey areas that all of us face in our financial lives. Our goal is to break the taboo or social stigma around these conversations and help listeners understand the impact that their financial choices can have on their lives.” R Madhavan echoed the same sentiments and said, “A lot of us refrain from asking questions because we feel we might be judged or we might offend those close to us, so we hesitate. We also end up feeling lost or unsure in terms of whom to ask or trust with such advice. But what if we could unpack these questions together, in a way that’s authentic and honest? That’s the spirit behind Acktually Speaking. We’re starting with life insurance, a topic that sparks confusion for many but this is just the first chapter. Acktually Speaking aims to be your guide, fostering conversations around the questions we’ve all grappled with but never quite dared to ask.”

    The first episode also addresses various other critical themes of life insurance, shedding light on significant disparities between Western and Indian perspectives on death planning, common mistakes Indians make while purchasing insurance, the importance of refraining from seeking investment returns on insurance, and practical advice on estimating life insurance needs. Additionally, the episode highlights the potential financial vulnerabilities faced by Indians in their 30s due to inadequate planning.

    Each episode promises to offer valuable insights and actionable advice, delivered in an engaging and accessible format. The series will be available for viewing on ACKO’s YouTube channel.

  • Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.

    In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.

    Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

    Sony LIV head ad revenue Ranjana Mangla:

    Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.

    Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:

    Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.

    Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.