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Tag: Acer

  • Acer’s Predator Gaming League 2024 India Finale: A Triumph for Esports enthusiasts!

    Acer’s Predator Gaming League 2024 India Finale: A Triumph for Esports enthusiasts!

    Mumbai:  Acer, the leading player in the PC gaming market in India, unveiled the champions of the sixth edition of the Acer Predator League India Finale for 2024. This year’s event, hosted at Forum South Bangalore Mall, attracted gaming enthusiasts from various regions who gathered to witness the crowning of champions in two thrilling titles – DOTA 2 and Valorant. Team Whoops and Orangutan emerged champions in DOTA 2 and Valorant respectively, earning them the opportunity to vie for a total prize pool of PHP one million at the Grand Finale in the Philippines.

    This year, the Predator Gaming League India finale had a prize pool of Rs. 1,300,000 and was shared equally among the winning teams. Team Whoops from DOTA 2 and Team Orangutan from Valorant each received Rs. 350,000 for their top performances. The runners-up, True Rippers, and Rogue Squad, from both DOTA 2 and Valorant, were awarded Rs. 200,000 each. The third-place teams, Reckoning Esports, and Edgy Bois received Rs. 100,000 each for DOTA 2 and Valorant.

    The atmosphere at Forum South Mall was filled with excited gaming enthusiasts, watching intense matches between top teams. The growing popularity of Valorant and DOTA2 in India has allowed gamers to showcase their skills in new and thrilling ways.

    The 2024 India Finale of the Predator Gaming League went beyond just a tournament; it turned into a joyful celebration of the gaming community. It offered a valuable platform for emerging talents to display their skills and passion, shining a positive light on the future of the gaming industry in India. Acer’s efforts to support the esports scene in the country were a commendable step in this direction.

  • Acer India ropes in Motivator India as media partner

    Acer India ropes in Motivator India as media partner

    Mumbai: Taiwanese electronics and hardware maker Acer has roped in Motivator as its media partner in India. The account will be handled from the Motivator Bangalore office.

    Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers, and wireless earbuds. 

    “I am delighted to have Motivator India on board as one of our lead agencies,” said Acer India’s head of marketing, Sooraj Balakrishnan. “Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinced us that they are the right digital media partner to take our brand forward in these challenging times.”

    “We are delighted to partner and support Acer in their growth momentum,” said Motivator India, MD, Mausumi Kar. “The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer.”

    “Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enable this for them. We are delighted to be awarded the business for Acer,” added Motivator India, managing partner – South, Radhika Ramani.

  • Brands pick digital over TV and print for Diwali marketing

    Brands pick digital over TV and print for Diwali marketing

    MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.

    The festive season starts in September all the way till December, but Diwali continues to remain a favourite among brands and advertisers every year.

    Dentsu Aegis network chairman and CEO South Asia Ashish Bhasin projects a 15-20 per cent growth this festive season particularly because last festive season got badly affected due to demonetisation and this year with GST (Goods and Services Tax).

    The chocolate category continues to grow at 12.4 per cent this year as per a Nielsen report suggesting that there won’t be a slowdown this festive season in the chocolate category. The gifting space has considerably expanded over the past years and people are opting to gift chocolates over sweets on occasions. Mondelez India, a brand that is synonymous to celebration and festivity in India has introduced a miniature version of Cadbury chocolates this season to boost sales.

    Biscuits and confectioneries sector is also doing better this year as opposed to last year due to better monsoon and demand coming in from rural India. Rural has accounted for 10-15 per cent of Parle Products growth this year as compared to same period last year.

    But, what has changed over the years is how brands have changed their communication with the audience. Customer communication is no longer about being accessible when the brand wants to talk to the customers or vice versa but making sure the conversation is present on all media platforms. Digital is growing 3X faster than traditional advertising and is becoming more important as the younger consumer has come into purchasing power and the trend will only increase. “A few years ago, the overall digital accounted for only five per cent of the market but it accounts for 15 per cent today and is expected to grow to 85 per cent over the next couple of years,” Bhasin adds.

    Brands have decided not to invest a lot in TVC but to divert it to digital and connect with millennials.While Parle Products and Acer India will be launching a digital-only campaign for Diwali, Vodafone India and Mondelez India will not be rolling out any fresh campaign this time but will re-run its prominent ads from the past and showcase new offerings from the brand.

    Mondelez India has tied up with Amazon India to launch India’s first virtual chocolate and sweet store. Seeing a massive opportunity in the corporate gifting space, Mondelez has also launched a new website for corporate gifting options called, ‘Cadbury Joy Deliveries.’ A Mondelez India spokesperson informed us that the company will be banking on social media capabilities, over the coming months and promote the direct-to-consumer website to reach out to key corporate decision makers enabling gifting choices at the click of a button.

    Vodafone India will be using augmented reality to provide its consumers an opportunity to create their own unique Diwali greeting and eco-friendly‘phuljharis’ greetings. This personalised GIF can then be sent to friends and family through social media.

    Parle Products, the category leader, has shelled out 40-50 per cent more this year as compared to the previous year. Parle’s focus on print is down from the usual 8 per cent to just five per cent. Digital focus is up from 12 per cent to 35 per cent which has eaten into TV’s share of 80 per cent. Parle Products category head Mayank Shah says, “Digital helps us in getting our message across to consumers with our long format commercials which otherwise would cost a ton if done on television during festivals.”

    Similar is the case with Acer. The brand hasn’t invested heavily into marketing this season and allocated a mere three per cent of its advertising budget this year but is also focussing on digital. CMO and consumer business head Chandrahas Panigrahi points out, “All brands today have to do that in order to survive because just television or print won’t yield results as consumers have now moved to digital screens.” Acer India spends close to 20 per cent of its budget on digital and 10 per cent on print.

    While brands are cheering for Diwali, the industry does not seem to have overcome the impact caused by GST. While sales remained low until September, marketers have kept their fingers crossed and are hoping to make up for the loss by the end of festive season.

  • IAMAI to focus on emergence of mobile marketing in India

    IAMAI to focus on emergence of mobile marketing in India

    MUMBAI: The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what is witnessing an exponential growth is the mobile marketing.

     

    The growth of consumer internet companies has also given an impetus to growth in internet users. If India is on the brink of attaining the magic figure of Rs 1 lakh crore in digital commerce, the availability of smart phones at cheaper rates coupled with low internet mobile tariffs have ensured that internet is within the reach of all.

     
    With a huge population of young consumers hooked to the internet, the marketing and advertising fraternity has taken cognisance of the power digital advertising. In 2014, the market size of digital advertising was Rs 2,750 crore and if we are to take 30 per cent y-o-y growth, it will be over Rs 3,500 crore. Though it is still at a nascent stage, planners have woken up to the embrace the power of the digital medium.

     

    IAMAI president Subho Ray says, “If the growth of digital commerce is anything to go by, planners will certainly spend more time understanding how to tap the hidden potential of the digital world. The phenomenon of online shopping is no longer restricted in the urban areas. If you look closely, internet users in rural India is growing faster than in urban India. The coming of age of payment banks and mobile wallets will encourage consumers to transact online. The point is, newspapers might not reach every village, but there is mobile connectivity in almost entire India and people out there are watching the world in their handheld device. It is just a matter of time that most brands will give a huge push for digital marketing.”

     

    The Mobile Marketing Summit, to be held in Bengaluru on 18 December, 2015, will have industry doyens taking a closer look at the emergence of mobile marketing in India.

     

    Acer CMO S Rajendran adds, “The Mobile Marketing Summit event always provides fascinating insights into the way mobile technology is bringing positive changes to how consumers behave and conduct their lives across all facets of their lives.  This summit helps bring audiences one step closer to ideas and developments that are breaking new ground in the market. Some recent trends are quite revealing about the pace of change in this space: the adoption rate of mobile is twice that of the internet, three times that of social media, and ten times faster than PCs. Today mobile is becoming not only the new digital hub but also the bridge to the physical world. That is the reason why mobile will be transformative to entire businesses.”
     

    Echoing Rajendran’s sentiments, Quikr CMO Vineet Sehgal echoes says, “80 per cent of our traffic comes from mobile and in that context it’s pretty clear that mobile marketing is no longer an experimental format but rather a crucial part of the mix for online businesses such as ours. Technological advances have made it possible for consumer touch-points via mobile to be personalized, location-based and hence extremely relevant which brings marketers immense opportunity.”

     
    The Mobile Marketing Summit 2015 will have sessions like State of Mobile Marketing In India; Mobile First and Brand Marketing; Engaging with multi-screen users: Every advertisers’ challenge; How Brands are considering promotions through Mobile Medium; etc.

     

    Speaking about multi screen users, Titan Company eCommerce head Alokedeep Singh added, “In a multi-screen world, mobile is becoming the primary/first screen for consumers to search, experience and shop online. In coming times, not only targeting users with relevant ads, push notifications etc, newer technologies like ibeacons, wearables will create endless opportunities for brands, marketeers.”

  • BBH India executes commercial for touch screen laptops by Acer

    BBH India executes commercial for touch screen laptops by Acer

    MUMBAI: BBH India conceptualised a campaign commercial to promote the launch of the latest touch screen laptops by Acer.

    The film is simple and has a mass appeal that talks about technology, through the use of a human, instinctive idea. The idea of the commercial was to recreate that excruciating moment we‘ve all had, when you‘re so close to touching something, but not quite there yet. It shows moments linked to touch which creates moments of happiness whether it is a game of kabbadi, or love when you hold hands or small kids trying to break mangoes.

    BBH India, managing partner and COO, Russell Barrepp said, “We felt that touch is not merely a technology, it is an undeniable instinct that our idea needed to capture. So we decided to tell a story which is easy to decode and that we could all identify with. A story that made us remember just how badly we wanted to reach out to something or someone. When you look at the market, you see so many ads that showcase shiny new devices changing people‘s lives. Our challenge was to make a technology ad do more than that. To tell a story of the significance of touch in all our lives. “

    Prior to the release of this advertisement, Hrithik Roshan has done a phenomenal job for Acer in the past. This time around, however, the strategy demanded Acer to make the product feature a hero of their communication, in order to bring the instinct of touch to life.

    BBH India was of the opinion that the communication that it needed a track that didn‘t just support the story, but actually make it come to life. “When the director, Pratap Manohar suggested Lucky Ali, we were intrigued. This would be Lucky Ali‘s first commercial and that in itself was quite exciting. When we heard the first cut, it was obvious that the music and the lyrics were taking the film to a wonderful, warm and inviting world. We believe what we have as a final product does exactly what we set out to achieve. ” added Barepp.

    The promotional campaign will be heavily promoted through television and the digital medium, BBH India claims that there is more to expect on the digital space apart from the social media promotions. Support mediums used to promote the product would be print, BTL and the retail mediums which would be rolled out in the second phase of the promotional plan.

    The Reel Company is the production house for the commercial and has been directed by Pratap Manohar. Managing partners for the TVC were Subhash Kamath, Partha Sinha and Russell Barrett. Head of planning was done by Sanjay Sharma. Creative directors for the commercial were Vinod Sudheer and Kunal Sawant. Business director for the TVC was Kunal Chakravarty while the strategy director for the commercial was Yousuf Rangoonwala. Monish Debnath, was the senior business partner for the event, Khvafar Vakharia was the executive producer and the music director for the commercial was Lucky Ali.

  • Piramal Healthcare hands over media AOR to Madison Media Sigma

    Piramal Healthcare hands over media AOR to Madison Media Sigma

    MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where other agencies like OMD and MPG also participated. The estimated size of the account is Rs 70 crore.

    Lodestar handled Piramal‘s account previously.

    On winning the account, Madison Media Sigma COO Vanita Keswani says, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship”.

    Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company also plans to launch several other brands as well in the healthcare space.

    Piramal Healthcare consumer products COO Kedar Rajadnye says, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy & buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.”

    Madison Media has recently won a host of new businesses including Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    With the media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others, the gross billing of Madison Media is about Rs 3000 crore.

  • Acer launches TVC with Hrithik Roshan

    NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops.

    The TV commercial has been conceptualised by BBH and shot by film director AbhinayDeo of ‘Delhi Belly‘ fame.

    The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer‘s new range of laptops – Ultra Light, Ultra Fast and with Dolby Sound. The entire TVC is a testament to the power of Acer‘s laptops, which, as Hrithik says, is powerful enough to create this film.

    On the TVC, Acer India MD Harish Kohli said: “The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”

    BBH managing partner Partha Sinha, who developed the TVC campaign, said: “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most ‘unobvious‘ and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand – do things which are seemingly impossible.”

    The TVC gives the audience a demonstration of the capabilities of Acer products. Hence, Acer has now even explored filmmaking beyond its limits. The making of the TVC will be available on YouTube soon.

  • Acer launches new campaign with Hrithik Roshan

    Acer launches new campaign with Hrithik Roshan

    MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign, Roshan will endorse Acer‘s wide range of products through brand and product-related communication across advertisements on TV, print, outdoor, radio and other mediums.

    The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging Indians to boost the morale of all Indian athletes participating at the forthcoming games.

    The campaign is based on the thought – Stand up for the Olympics by just standing up for the National Anthem. Acer‘s campaign will focus on building support for athletes across the country. Acer has called for customers to post videos of people standing up for the National Anthem on its YouTube channel. For every video uploaded by consumers on Acer‘s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.

    Acer India managing director Harish Kohli said, “As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, “Stand By Your Nation” to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country.”

    Acer India chief marketing officer S Rajendran added, “Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline “Explore Beyond Limits”, Hrithik continues to be the ideal choice to represent Acer‘s aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world‘s biggest sporting event.”

    Roshan said, “My association with Acer India goes back a long way. Acer‘s passion for creating futuristic technology has amazed not only me but several other technology enthusiasts. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer‘s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation.”

  • Acer awards creative duties to BBH India

    MUMBAI: Computer manufacturer Acer has chosen BBH India to handle the brand‘s creative duties.

    Dentsu Communications was handling the account since 2007.Madison continues to be the media agency of record for Acer.

    Acer has also got on board Bollywood actor Hrithik Roshan as brand ambassador in 2009.

    BBH India was recently in the news for its campaign titled Tanjore for Google Chrome. The campaign also got shortlisted in the Film Craft Lions category.

  • RPG Cellucom makes quiet entry with select stores

    RPG Cellucom makes quiet entry with select stores

    MUMBAI: RPG Cellucom, a part of RPG group retail sector has made a quiet entry into the growing mobile and IT products retail market in India.

    An official press release, RPG Cellucom has developed a distinctive retail concept directed at engaging the consumer and expanding their knowledge of mobile technology.

    SRPG Cellucom has also made a quiet entry with the launch of its retail outlet in Gurgaon. The company plans to open over 500 exclusive retail outlets by end 2007.

    The retail outlets will be in stand-alone as well as shop in shop formats. The chain recently opened its first stand-alone outlet in Sahara Mall, Gurgaon and has identified several other properties in the capital to expand the retail chain.

    Through phased expansion, RPG Cellucom aims to cash on the growing mobile and IT products market in India. The company has opened its shop-in-shop format at Shopper’s Stop in Mumbai and Spencer’s in Pune.

    ERPG Cellucom outlets will showcase a wide variety of mobility products in the communication space from leading brands like Nokia, Motorola, Acer, HP, Samsung and Sony Ericsson amongst others.

    The retail outlets will offer customers a wide range of hi-tech and state of the art technology products ranging from mobile phones, laptops, accessories, pen drives and various other IT peripherals. In addition to showcasing these products, RPG Cellucom retail outlets will also offer customers after sales service and exclusive product demonstrations.

    Says RPG Cellucom CEO Sunil Bhagat “RPG Cellucom stores are a one stop shop for all techno-savvy customers. Along with providing the customer with a wide range of IT and communication products from different brands, we also provide them with after sales services and product demos at our exclusive showrooms across the country. So now the customers will not have to run around the city to make choices.”

    Cellucom was set up as an exporter of leading mobile phone brands, with operations in Dubai and East Africa. Today, thanks to the keen attention and rapid response to the customer’s needs, the company has evolved to become one of the largest distributors of digital devices and mobility solutions in the Middle East and Africa region.