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Tag: #AccountWin

  • Havas Media wins integrated media duties of OYO

    Havas Media wins integrated media duties of OYO

    MUMBAI: Havas Media has bagged the integrated media duties of OYO, South Asia’s largest hotel chain with presence across India, China, Malaysia and Nepal.

    The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, managing partner for North and East India.

    OYO’s expertise in managing chain of hotels backed by technological innovations and its unique business model makes it possible for it to offer high quality standardised experiences at unmatchable scale. Over the last five years, OYO has built distribution, operational and transformational, construction capabilities and its diverse portfolio includes OYO Rooms in the budget category with OYO Townhouse, OYO Home, SilverKey in the mid-market category and Palette Resorts in the leisure category.

    OYO VP of conversions Burhanuddin Pithawala says, “We want our customers to have a hassle-free, technology-driven travel experience with quality living space at affordable pricing. Price point and quality are the two strong differentiators of OYO. With the launch of the brand and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour. We are confident that Havas Media with its integrated media approach and market expertise will take the brand to newer heights.”

    Havas Media Group CEO for India and South Asia Anita Nayyar adds, “According to a research conducted by Havas Group, travel & hospitality ranks No 1 as the most meaningful category globally while in India it stands at No 10. OYO with its unique business model is using technology and talent to fix this socio-economic problem. It is among the few start-ups creating a global brand from India. We are very excited to be partnering with yet another innovative and entrepreneurial brand.”

    “OYO is a pioneer brand in the hospitality space which thrives on technology & innovation. We proposed a unique city level micro-marketing approach leveraging advanced analytical techniques. Going forward, Havas’ Meaningful Brands framework, will be key in mapping the brand chart for OYO. According to the research, brands that are meaningful enjoy 60 per cent higher chance of purchase in the hospitality and travel industry. We look forward to a long and mutually fulfilling partnership with OYO,” mentions Havas Media Group, India managing director Mohit Joshi.

  • Logitech hands digital mandate to Grapes Digital

    Logitech hands digital mandate to Grapes Digital

    MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.

    The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.

    The mandate was awarded to them after a multi-agency pitch.

    Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”

    The agency offers varied digital service like digital strategy and planning, digital content, creative – user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning and buying, performance media – planning and buying and influencer marketing.

  • White Rivers Media retains grooming brand Gatsby’s digital account

    White Rivers Media retains grooming brand Gatsby’s digital account

    MUMBAI: Mandom Group’s grooming brand in Asia – Gatsby has associated with White Rivers Media for the third time in row.
    As part of the mandate, White Rivers Media, the digital agency, will continue to manage their digital and social media presence across India.
    Gatsby India’s branding ideas have successfully managed to resonate with their target audience. Since the first year of the brand’s association with White Rivers Media, this digital agency has studied their target audience well and accommodated these insights into content. Engaging content on the page is exclusively targeted towards young urban men, which has resulted in an impressive engagement rate.
    To put their best foot forward in the future, this collaboration aspires to explore different permutation and combinations of engaging content, media spends, ad models to optimise their reach. The agency also plans to strike conversations in the community and sense the sentiment for various messages. These insights will help them to enhance brand management, evolve in their own space and stay ahead of their competition.
    White Rivers Digital Media chief executive officer and founder Shrenik Gandhi says, “We have been working closely with team Gatsby since past 2 years and I am looking forward to a great next year with the brand. While a good portion of our time this year shall be invested in building the brand in the ‘traditional digital’ manner, special efforts are being taken to capture the new age digital audience via innovative and category first digital activations. I take this opportunity to thank team Gatsby India on the continued trust they have on us.”
    Gardenia Cosmocare (exclusive agent for Gatsby n India) director Puneet Motiani adds, “A good sense of product market as well as a keen ear to the ground greatly assists in selecting the right target audience and engaging them in a fun and constructive manner allowing for meaningful brand interactions which in turn results in positive and improved consumer experiences.”
    For the past ten years, male grooming products have cut out a strong niche for themselves in the global market. In addition to the initial connection of beard to masculinity, being well-groomed is now an essential part of a young man’s routine. To buy these grooming products or gain more information about them, they turn to the web world. Hence, accurate branding of these grooming products in the digital space is extremely important.

  • HDFC Life hands media mandate to Zenith

    HDFC Life hands media mandate to Zenith

    MUMBAI: Following an extensive pitch involving multiple media agencies, Zenith has won the agency of record (AOR) mandate for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with Performics.Resultrix.

    Zenith India group CEO Tanmay Mohanty says, “This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”

    HDFC Life CMO and EVP strategic alliances, bancassurance and specialty sales Pankaj Gupta adds, “We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith’s view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition.”

    HDFC Standard Life Insurance company is a joint venture between HDFC Ltd, one of India’s leading housing finance institutions and Standard Life Aberdeen, a global investment company. HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment and Health.

  • Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

    Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

    MUMBAI: Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges. Naach Maari Saathe will be hosted by anchors Revanta Sarabhai and Riddhi Dave. Produced by Blue Orchid Entertainment Pvt Ltd, the episodes will be themed around Gujarat with its rich culture and dance forms. This marquee show will air every Monday-Tuesday at 9.30 pm.

    “At Colors Gujarati, we strive to create content that resonates with the viewers. The Gujarati community holds a natural inclination to dance and its multiple forms; their love for this art is seen in their rich culture and heritage. Therefore, with Naach Maari Saathe we decided to bring them a unique platform that gives young talent a once in a lifetime opportunity to showcase their passion for dance. With Hitu, Vyoma and Neerav agreeing to be a part of the judges’ trio – the energy on the show has been magnificent. With efforts like this, we hope to continue changing the entertainment landscape in the region,” said Viacom18 Motion Pictures Marathi, Colors Marathi and Colors Gujarati, business head Nikhil Sane.

    Hitu Kanodia is all set to debut as a judge on television with Naach Maari Saathe. The show has auditioned dancers from chosen cities across the state in the age group of 15 to 35 years. The unique format will witness a battle between four mentors, each of whom will groom six dancers from different cities of Gujarat. The best dancer of the lot wins the ultimate title of being Naach Maari Saathe’s coveted winner.