Tag: Account Win

Publicis Media wins PepsiCo India’s media mandate

Mumbai: Publicis Groupe India has won the FMCG major PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

PepsiCo India senior vice president George Kovoor said, “Publicis Media was selected after a very thorough and competitive pitch process. Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

Publicis Groupe India CEO media services Tanmay Mohanty said, “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

Publicis Groupe South Asia CEO Anupriya Acharya said, “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

July 29, 2022
Mindshare adds apna.com, Launch My Career & Winzo to client roster

Mumbai: Mindshare North has started the year with several business wins across consumer internet and data-technology category. This includes professional network site apna.com, online career guidance platform Launch My Career and social gaming app Winzo.

“The new wins go on to demonstrate client’s confidence in Mindshare’s capability to deliver not just highly visible award-winning campaigns, but deliver across the funnel by driving awareness, consideration, and eventual conversion as well for brands,” said the statement. “The ability to wrangle data, capitalize digital, leverage content and most importantly deliver outcomes, is what has driven differentiation in the market for Mindshare.”

The agency has been focusing its efforts to leverage data, digital and content space in the last few years as part of its growth strategy. Mindshare has continued investments in products, platforms and people and built a future-ready team to partner with clients for their data, digital and content transformation and growth journey.

“Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work,” said Mindshare North and East India senior vice president client leadership Ruchi Mathur. “Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

“These wins contribute to our vision of growth,” said Mindshare South Asia CEO Parthasarathy Mandayam. “While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honour to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

February 9, 2022
The Laughing Cow assigns media mandate to PHD India

NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media.

Part of The Bel Group, The Laughing Cow was launched in Mumbai and Bengaluru in October 2018. The brand said PHD’s data centric and uniquely innovative approach to media and communication will help amplify its presence in the Indian market.

Fromageries Bel India commercial director Alamjit Singh Sekhon said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palate. The entire range is nutritious, being made from cows’ milk with added fortification. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

PHD Media India CEO Monaz Todywalla said, “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win the media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”

May 10, 2021
Yellophant Digital wins digital marketing mandate for ExpertMFD

NEW DELHI: Yellophant Digital has won the digital marketing mandate for financial advisory firm ExpertMFD, following a multi-agency pitch.

The agency will be managing the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. ExpertMFD assists individuals to become financial entrepreneurs for the mutual fund industry

CIEL MD Himanshu Vyapak said, “We have about 2.3 crore unique mutual fund investors in India. The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavor to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. This is a big opportunity and as 90 per cent of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms.”

Yellophant Digital co-founder Preksha Seth said, “It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception.”

April 27, 2021
Filter Coffee Co wins social media mandate of The Beauty Co

Mumbai: Digital agency Filter Coffee Co has bagged the social media mandate of d2c grooming and personal care brand The Beauty Co., a premium product label of grooming products. The account was won following a multi-agency pitch.

As part of the mandate, Filter Coffee Co will handle the brand’s social media management, creative photography, ad creative management, influencer & celebrity management for its entire range of products.

Filter Coffee Co founder & CEO Anuja Deora Sanctis said, “We are glad to add yet another skincare brand in our roster. The Beauty Co. has some great products made of natural ingredients and we look forward to offering them some interesting solutions to enhance their social media presence.”

The Beauty Co founder Suraj Raj Vazirani said, “We are delighted to partner with Filter Coffee Co for building our social media presence. They have done some interesting work and their ideas fitted perfectly well with our product ideologies. We look forward to our association with them.”

The Beauty Co is an established skincare label, having a vast portfolio of products within four main categories – hair, body, skin, and oral. It provides the perfect pampering kits for today’s modern women and men. All these products are carefully and mindfully crafted to suit everyone’s needs. Made from natural ingredients, these products are pure, gentle, no-fuss-easy-to-use in their dressing room and sometimes even on the go.

The account was won by Filter Coffee Co. in a multi-agency pitch.

April 27, 2021
Health & Glow Retail appoints HiveMinds as its digital AOR

NEW DELHI: Bengaluru-based personal care brand Health & Glow Retail has appointed Hiveminds Innovative Marketing Solutions, the digital specialist of Madison World, as its official digital agency on record.

Health & Glow managing director and chief executive officer Venkataramani K said, “During the last year, we’ve seen a growing demand on our digital channels, especially the H&G mobile app. We now want to capitalise on this trend to bring in more international brands and H&G label products to a vast majority of customers spread across the country. We are confident that HiveMinds will bring in the required expertise and innovation to support our scale-up plans over the next three years.

HiveMinds founder & CEO Jyothirmayee JT said, “Health & Glow is a beloved brand and we are delighted to be partnering with them to chart out the next phase of growth. Retail industry has faced tremendous challenges in the last 18 months, but with the digital channels scaling up, there is a huge potential to expand beyond the limitations of the physical stores. We look forward to a great growth journey along with the H&G team.”

April 26, 2021
Truecaller assigns digital mandate to Wirality Media

NEW DELHI: Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on projects and multiple campaigns run in 2020.

Truecaller chief commercial officer Kari Krishnamurthy said, “We have worked with Wirality closely on a project basis over the past one year. Their work does stand out and the team has been very impressive. We intend to keep this collaboration at a higher intensity and having them on board on a long term basis paves the way for continued good work.”

Wirality CEO Saanand Warrier said, “It’s been a pleasure to work with Truecaller for over a year now on four campaigns and the support and encouragement we have received has paved the way for some excellent work. Through our work over the last year, we have set a benchmark for what is possible when you combine creative thinking with a data driven media approach. We cannot wait to continue this relationship and bring our creative and digital expertise to take the brand to greater heights.”

April 23, 2021
Dentsu Webchutney wins digital mandate for Tanishq

NEW DELHI: Dentsu Webchutney India has bagged the digital mandate for Titan’s jewellery brand, Tanishq. The account was won following a multi-agency pitch.

Championing today’s bride’s love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney to take on this latest mandate. The agency aims to chart an aggressive creative growth strategy which captures the timeless essence of Tanishq, the agency said in a press statement.

Dentsu Webchutney planning director Shambhavi Ramanathan said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”

Dentsu Webchutney creative director Binaifer Dulani added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”

Ranjani Krishnaswamy, general manager-marketing, Tanishq, added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”

April 19, 2021
Vigor Media bags PR mandate for Dubai-based Danube Group

MUMBAI: Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.

The account was won after a multi-agency pitch followed by a competitive bidding process. The mandate for Danube Group will be handled by the Delhi-NCR office of the agency with the support from its team along with its associates spanning across the country, as well as world over for greater visibility and strong positioning of Danube Group among targeted segments.

Danube Group chairman Rizwan Sajan said, “We are at an exciting juncture when we are looking forward to aggressively execute major international expansion plans. We have already charted a competitive strategy to spearhead even deeper penetration across the globe in all the segments we operate. At this exhilarating phase of growth and expansion, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required professional expertise.”

Vigor Media Worldwide founder Nikhil Singhal said, “We are truly honoured to have been appointed strategic communication partner for such an esteemed and iconic Danube Group which has over the years established itself as a pioneer across all the segments it operates in. While they have created their distinct identity and entered their next phase of growth, we are committed to deliver them well-planned PR and communications strategies to go along their remarkable growth journey.”

Danube Group has businesses spanning across building materials, home décor & furnishing, affordable residential properties, innovative bath products & solutions, architectural cladding materials, healthcare and hospitality solutions, among others. Headquartered in Dubai, the company has a global footprint that includes the Gulf countries as well as India and China.

April 17, 2021
Kapiva assigns brand planning & creative duties to Enormous Brands

MUMBAI: Independent creative agency Enormous Brands has bagged the brand planning and creative duties of Ayurvedic brand Kapiva. The account was won following a multi-agency pitch and will be managed from the agency’s Mumbai office.

As part of the mandate, Enormous Brands will now be responsible for brand planning, designing strategy to achieve the business objective and also provide strategic counsel for content creation and amplification across mediums.

Kapiva co-founder Shrey Badhani said, "We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months."

Enormous Brands managing partner Ashish Khazanchi added, "Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household's life with innovative formats. Kapiva did exceedingly well in the last few years with people's attention shifting to better nutrition and going forward, we'll look forward to building even higher relevance for the brand in the consumer's mind."

April 15, 2021