MUMBAI: Rediffusion DYR has bagged the creative duties of General Motors for managing the entire communication programme for Chevrolet Tavera and Chevrolet corporate.
According to an official communiqué from the agency, the size of the account is estimated to be Rs 150+ million.
Rediffusion DYR COO-Regions Santosh Sood said, “We are happy to get GM, after all it is the leading automobile company of the world. With the auto industry currently in a phase of revolution and expansion, this account would be very challenging for us. We are looking forward to doing some outstanding work.”
Rediffusion has recently won accounts like Lotto shoes, Xerox India and Airtel’s Infotel business. The other brands in its portfolio include Airtel mobility, Colgate, Taj Group, Heinz, ING Vysya Life Insurance, Coke, Accenture, Eveready, PVR, Gail, DNA, Tata Motors, Onida and Franklin Templeton.
Rediffusion’s aim is to provide integrated marketing communications to its clients – direct / action marketing, public relations, design consultancy, events and exhibitions and even healthcare and rural communications.