MUMBAI: LINOpinion, the Lintas Public Relations division, has bagged a host of prestigious new accounts like CII, SriLankan Airlines, Dalda, Mahanagar Gas Limited, Wärtsilä, Hindustan Sanitaryware, Hero Motors, Home Stores India Limited, Management Development Institute, Pidilite, UK Modi Group, Sara Lee and Aventis Pasteur.
Several of these accounts were won in competitive pitches says the official release.
Explaining the new business blitzkrieg, LINOpinion president Ameer Ismail said, “While most traditional Indian PR agencies offer media relations, we go beyond. We look at a brand holistically and provide communication services depending on the stage of its lifecycle. LINOpinion’s USP is the ability to deliver to its clients a through-the-line communications solution through a single window.”
As a first-ever for a PR agency, LINOpinion has also set up a full-fledged in-house creative and media team. “We are currently working with clients to develop world class design and creative concepts. Increasingly clients like Bunge, Mahanagar Gas and Venus Jewels are using our services for devising corporate identity programs, advertising campaigns, brochures, audiovisual films and exhibition stalls,” adds Ismail.
Marketing managers are increasingly seeking integrated PR campaigns for enhanced trade and customer connect. Anticipating this need, in early 2004, LINOpinion effected a strategic expansion in its service offering.
Integrated Marketing Action Group (IMAG), Lintas director Ashish Bhasin elaborates, “In addition to media relations, using the LINOpinion window, clients can access other divisions of Lintas’ IMAG , These include Advent-Event Management, Lintertainment-Entertainment Marketing, Lowe Personal-Direct Marketing & CRM, Aaren Initiative-Outdoor Advertising, Linterland-Rural Communications, dCell-Strategic Design and Lowe Healthcare.”
LINOpinion has also expanded its presence this year beyond its three branches in Mumbai, Delhi and Bangalore. The network now includes Chandigarh, Lucknow, Hyderabad, Chennai, Ahmedabad, Kochi and Pune, states the media release.
With a large affiliate base in all key mini metros, LINOpinion today enjoys an unparalleled agency network with reach across the top 23 Indian cities.