MUMBAI: Colab Cloud Platforms Ltd (CCPL) has announced a strategic investment of up to Rs 10 crore to launch a dedicated e-commerce platform for sports and fitness products. The initiative aims to capitalise on India’s growing fitness culture and rising demand for high-quality sports goods.
The new marketplace will offer a wide range of products, including sports equipment, apparel, accessories, and related items, catering to professional athletes, fitness enthusiasts, and beginners alike. Advanced technologies, such as AI-driven product recommendations and data analytics, will enhance user experiences and ensure a seamless shopping journey.
CCPL MD Puneet Singh: “India’s sports and fitness market is expected to double in value to $58 billion by 2030, driven by a fitness-focused culture and higher discretionary spending. Online shopping is becoming the preferred channel due to its convenience, wider product selection, and competitive pricing.”
The platform will also provide opportunities for Indian manufacturers, startups, and brands to showcase their products, fostering innovation and entrepreneurship in the sports and fitness sector.
CCPL is known for delivering technology-driven solutions across various industries, leveraging India’s technological talent to drive growth and enhance user experiences
Mumbai: With a robust presence across categories such as jewellery, eyewear, fragrances, accessories and Indian wear, Titan Company, which owns the famed watch brand under the same name, recently forayed into a new lifestyle category – handbags – with Irth.
The handbag market is home to various popular brands such as Lavie, Baggit, Peperone, Hidesign, Lino Perros, Da Milano, Ladida, Caprese, Esbeda, The House of Tara, Calvin Klein, Aldo, LVMH Moet Hennessy – Louis Vuitton, Guess etc.
Based on the company’s research, the women’s bag category is approximately Rs 4,500 crore, whereas the organised market size is about Rs 1,600 crore. The compound annual growth rate (CAGR) for the organised market is estimated to be around 13 per cent.
Close to 70 per cent of the organised women’s bag market in India is dominated by masstige brands catering to a price point of up to Rs 4,000; this is then followed by premium and luxury brands with a market share of about 30 per cent.
Priced economically between Rs 2,495 – Rs 5,995 to suit every pocket, Irth bags straddle the upper end of the masstige and premium segments.
Delving into Irth’s assortment, the brand has a product portfolio ranging from work bags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets. Delights and organisers are the categories unique to Irth.
Delights is a line of special bags. Many specific need-based bags today carry solutions but are not the most stylish. The Delights range is an evolving cluster starting with mom bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands-free with detachable straps to be hooked onto the stroller. There are many more little pockets to organise the little things of both the mom and the baby.
The detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs.
The delight in Irth bags is the little features: padded shoulders, key holders, wire organisers, detachable sanitizer pouches, detachable pouches, etc., to keep your secret things secret and precious things safe.
The launch pack of Irth has a wide choice of 90 bags and four organisers in two colorways to choose from, each bag crafted with a deeper understanding of women’s journeys.
In a confab with Indiantelevision.com, Titan Company marketing head of fragrance and fashion accessories division Kanwalpreet Walia discusses the nuances of the brand, its future plans, and more.
Excerpts:
On the reason for coining a brand name such as Irth and the significance behind it
Irth intends to create long, meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, Irth symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.
On the opportunities that are waiting to be tapped in this category, and which Irth looks at catering to
Every woman today carries a bag and owns multiples. However, for this huge potential market, the existing solutions today are largely geared toward vanity. Titan sees potential in organised styling as a space that is unoccupied by anyone. Typically, a woman’s fancy-looking bag is a big jumble inside. Our concept is to provide a practical solution in which a woman organises her world inside a stylish bag.
Given the large loyal base of women consumers that Titan caters to, Irth is yet another endeavour to enhance her every day. A thoughtfully designed women’s handbag brand with a deep understanding of the consumer.
On positioning Irth as a brand designed with a deeper understanding of women and to elevate their every day
Irth’s positioning is to offer a thoughtfully designed bag with great Titan quality at a very affordable price range of Rs 2,500–6,000. So the customer value proposition is to get international-like premium quality that is very well designed at a far lower ticket price.
On the kind of revenues the brand is aiming for in the initial 5 years
We want to be experts in the women’s bag market in India while optimising all aspects of the value chain, from design to manufacturing, the supply chain, etc.
For now, we are following the right processes and building the brand from scratch, but our vision is to reach a milestone of Rs 1000 crores with the ladies’ handbag portfolio of two brands, Fastrack and Irth.
On the plans for retail and expansion of the brand
Right now we are present in irth.in, Shoppers Stop and Tata Cliq. We will soon have many more marketplace partners and also open exclusive brand outlets (EBOs) by the end of March 2024.
Our channel mix will be offline and online, both substantially penetrated, as bags as a category are an impulse and joyful purchase for many women, and we want to be with them wherever they shop.
On the kind of target group the brand is aimed at
We are hoping a lot of consumers sitting at mass and economy levels would upgrade to this. From a consumer segment point of view, we want to be a part of women who are on an active journey, women following their passion and pursuing their journey and seeking a solution. We also have different organisers depending on different bags. We have a delight range for mothers, and we are identifying other special needs with great functions and great looks.
From a communication target group point of view, we are thinking about 23 years and above, urban women.
On the advertising, marketing activities, and media mix planned for the brand
The launch campaign celebrates this live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea. We respect the intelligence of the audience we are speaking to, and our bags are thoughtfully designed and filled with possibilities. It will always be theirs to define.
With the tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotypes. Irth bags are meant for the women of today to elevate their everyday. Irth bags are focused on both design and functionality.
Irth’s brand film brings alive the “Yours To Define” brand world. The beautiful frames capture the premium Irth bags in the best way, showing the many possibilities any active woman has with Irth bags.
The brand will also be launching feature films that will highlight the many nuances of functionality built into each Irth bag in the most stylish manner.
The aim at the moment is to create awareness while bringing alive the space of organised styling in the women’s bag industry. All the advertising and marketing efforts will be aligned to achieve this.
On the trends noticed in the handbag category
Women of today are doing a lot more, and there are countless possibilities packed into their days, thereby increasing demand for practical bags that are high on ergonomics and offer organising possibilities paired with great looks. Irth bags provide for this need! Irth bags organise her every day and make her journey joyful.
Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.
“From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.
“So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”
The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.
With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.
“We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).
Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”
Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.
However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.
These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.
Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”
Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”
IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.
Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.
These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.
Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.
Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign “#DoMoreWithYourHands” features Sanya Malhotra and Rohit Saraf.
The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.
In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.
Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her.”
Speaking of her association, Malhotra commented, “I am super excited about this partnership with Fastrack. It’s an iconic brand that I’ve loved for a long time. I’m looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. “
Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, “Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: “#DoMoreWithYourHands.” There couldn’t be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!”
MUMBAI: Flipkart Fashion, India's largest online fashion store, has announced its flagship sale, the Best of Season Sale (BOSS), starting on the 20th and running until the 24th of December, offering the best of fashion brands and the latest selection of styles. The first edition of BOSS will showcase over 50 lakh styles from 1000+ brands that are offering discounts of 50 to 80%. There will be an additional 10% off only on Day 1 and an additional 10% off on payment with SBI debit cards on purchase of Rs1500 and above. BOSS will feature the best offers from all leading brands across categories including footwear, clothing, accessories and sportswear.
Flipkart Fashion is also offering Flipkart Plus members an additional 10%-15% off over and above the sale prices by using Flipkart Plus loyalty coins. Customers can redeem 10% discounts using 10 Flipkart Plus coins and 15% discounts using 15 Flipkart Plus coins. Customers can also redeem 25% discounts using 25 Plus coins.
“As India’s fashion capital, Flipkart Fashion offers variety of brands that cater to varied customers, from premium products to those looking for value purchases. We want to be representative of what India is buying and we have focused on offering an unmatchable selection on our platform, to address the aspirations of all our fashion-conscious customers.
This year, in the first edition of our flagship sale, BOSS, we are offering the best in fashion to millions of shoppers and are expecting over 10x growth in unit sales on the platform. Also with close to 50% customers transacting from tier II/III cities, we are sure the compelling offers from leading brands will help drive new customer acquisition for Fashion business & Flipkart, further cementing us as India’s true fashion capital.” said Rishi Vasudev, VP, Flipkart Fashion
Top offers to look out for:
a) Flat Rs1000 off on shopping of Rs5000 and above, Flat Rs500 off on shopping of Rs3000 and above & Flat Rs200 off on shopping of Rs1500 and above
b) Buy 1 Get 3 Free, Buy 1 Get 4 Free
c) Best Offers on Premium Brands –
1. Marks &Spencer’s- FLAT 50% off
2. Tommy Hilfiger – Min 50% off
3. Aldo- – Min 50% Off
4. Fossil – Up to 40% Off
5. Ducati – Min 50% Off
6. Nike – Min 40% Off
7. Michael Kors – Min 50% Off
d) Biggest Discount Store of the country
1. Flat 80% Off on 2 lakh + styles
2. Flat 70% Off on 8 lakh + styles
3. Flat 60% Off on 15 lakh + styles
4. Factory Price Store – Up to 90% Off
e) Offers on Fresh Collection
1. US Polo Assn – Min 40% off
2. Reebok – Min 40% off
3. Forever 21 – Min 40% off
4. W – up to 50%
5. Van Heusen – up to 60% Off
6. Casio – up to 40% off – & many more
f) Budget Buys this season
1. Casual Shoes Under 999
2. Men’s T-shirts Under 499
3. Watches Under 699
4. Handbags Under 999
g) Lowest Prices Guaranteed
1. Miss CL Handbags – Min 70% off
2. Provogue shoes, wallets, belts – Min 60% off
h) Best Seasonal Offers
1. Winter Store – min 50% Off
2. Travel Store, Gifting Store, Wedding and Festive Store, Party store – up to 70% off
Boss of all Deals to look out for
1. Saara, Divastri Sarees – min 80% Off
2. Safari Trolley bags Flat 75% off
3. Flying Machine, LEE, Wrangler, Numero Uno Mens Jeans Rs. 799- 849/-
4. Arrow, Van Heusen Shirts Under 699
5. Peter England Pack of 2 Shirts @ 999
6. Watches Under 699- FastTrack, Timex and Maxima
7. Asics, Nike at Rs.1999 (MF+WF)
8. Min 60% off on AT & Skybags- Backpacks & Luggage
9. Carlton London, Lavie Women’s Footwear’s Min 65%
10. FastTrack Sunglasses Under 499
11. Crocs Min 70% Off – kids footwear
12. Under 799 Diana Korr Exclusive Handbags
13. Libas Min 65% Off
14. UCB, Jack & Jones T-shirts Under 449
15. Puma Shoes min 60% Off
16. Bata Shoes Under 899
17. UCB, Levi's, VANS Shoes at Min 70% Off
18. Trolleys Starting 999: Provogue, Safari, Police
19. Pepe Jeans, Wrangler, Lee, United Colors of Benetton Jackets & Sweatshirts-Min 60% Off.
20. FastTrack, Titan, Casio Min 20% Off
21. Liberty Sandals & Slippers Starting at Rs 199
22. Newport Women's Jeans at Rs.199
23. UCB KIDS T-shirts under 299
24. Woodland Min 40% Off
25. Vero Moda, Only,Forever 21 Min 60% Off
MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with the sale offering upto 51% off on almost over 500 brands available across Central stores in the country. Indulge in the one month Happiness sale from January to February, 2014 and avail some incredible discounts on some of the best fashion brands across various categories. Choose from a choice of apparels, handbags, footwear, watches, cosmetics and accessories.
The Happiness sale caters to almost all age groups and spoils shoppers for choice offering up to 51% off on the latest fashion and accessory brands. Fashion has never been more accessible as there are great offers for women ranging from ladies ethnic, western and party wear brands like Desi Belle, Fushion Beats, Biba, Rangmanch, Rig, Scullers, Remanika, Aakruti, Honey, Oxygen to Kid’s range of stylish and chic brands like Gini & Jony, Lilliput, Chalk, and Bare Kids to name a few.
Men too now have an opportunity to change their wardrobe. With great offers on brands like Arrow, Van Heusen, Scullers, John Miller, Provogue, Indigo Nation, Allen Solly. Shoppers can even avail up to 51% off on sports brands like Nike, Adidas, Converse, Speedo, Skechers, Pepe, Levis, UMM, Rig and many more.
Jitendranath Patri, Marketing Head- Central and Brand Factory said, “The Happiness Sale is a great opportunity for shoppers who are looking for the most fashionable apparel and accessories this season. They get to choose from a wide range of some of the best international and National brands. There’s something for everyone at Central. This is a great time to own your style and make a fashion statement.”
From ethnic to western, from sober to bold styles, from kids fashion to formal fashion – Central offers a perfect blend of fashion at the best deals to the fashion conscious shopper, the family shopper or the budget shopper.
Come and experience Happiness and be spoilt for a choice only at Bangalore Central. Be delighted!
MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’.
FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.
FoxyMoron co-founder & online strategist Harshil Karia said, “The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.”
Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. Commenting on the new campaign, L’Oréal consumer products division director Satyaki Ghosh said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”
Maybelline New York marketing manager Leena Shoor said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”
NEW DELHI: Just over a month after the international Convergence Exhibition and Conference organized by the Broadcast Engineering Society (India) early this month, two more such exhibitions are on the anvil next month – one in the capital and the other in Kolkata.
The Fourth International Converging World 2007 Exhibition and Seminar at the Netaji Indoor Stadium in Kolkata from March 9 to 11 has been organized by Zeal Broadband Solutions, while the 15th Convergence India International exhibition and conference at Pragati Maidan in Delhi from March 20 to 22 is being put together by Exhibitions India in collaboration with the Cellular Operators Association of India. Both Zeal and Exhibitions India are Delhi-based.
The first Convergence India had been organized fifteen years earlier jointly by Exhibitions India and BES (I) but the two had parted ways after two shows and have been organizing separate events. The BES (I) meet this year had taken place from February One to three.
The Kolkata event is focused on Broadband and Triple Play Solutions, Fibre to Home solutions, Satellite and Broadcasting Solutions, Internet Services and Solutions, Computer Networking, Mobile Communication and Accessories, Wireless Technologies, Total Telecom Solutions, Total Security Solutions, and Cable TV Services and Solutions.
Zeal Broadband Solutions has already held the Converging World exhibitions and seminars in Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Lucknow and Calicut. Zeal also publishes the ‘Satellite @ Internet India’ monthly magazine in English, Hindi and Bengali.
There has been extensive promotion to support ‘Converging World 2007’ through Hoardings, Bus Back Panels, FM Radio Campaigning (RED FM-93.5), Mobile Balloon Campaigning, SMS Campaigning, E-Flyers Campaigning, Advertisements in Trade Magazines, and Campaigning in Television Channels like ‘Akash Bangla’ is promoting the event as the Official Channel Partner. Smart – Reliance GSM Service as the ‘Associate Sponsor’ doing an interesting SMS Campaign with the ‘Visit & Win’ concept.
Meanwhile, the 14th Convergence India last year had attracted 386 participants from 25 countries and Exhibitions India founder Prem Behl told indiantelevision.com that the meet this year was expected to surpass that figure. The meet will see the participation of the telecom, mobility, broadcast, cable, satellite, information and technology, and information security sectors. A special feature is the theme pavilion to be set up by the International Security Industry Organisation being set up for the first time as part of this fete.
There will be a workshop on e-governance, and the conference will bring together industry leaders, investors, government officials and users on a single platform to discuss all aspects of the ICT industry. Subjects include ‘Next Gen Telecom’, ‘Wireless Delivery: Broadband for all’, ‘Services on Demand: Business and Infotainment’, ‘Towards Mobile Information Society’, ‘Security Challenges for the Enterprise’, and “Enabling SMB’s and SME’s for tomorrow’s growth”.
Exhibitions India also publishes the monthly ‘Convergence Plus’ journal to publicise the advantages of convergence of information communication, telecom and broadcasting.
