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Tag: ACC

  • Rajiv Mathrani joins Star Sports as chief marketing officer

    Rajiv Mathrani joins Star Sports as chief marketing officer

    MUMBAI: Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com. Mathrani joined Star Sports on 17 September 2018. In his last gig, he worked as chief brand and online officer at Airtel, where he led the transformation of the telecom giant into a digital services player.

    In a career spanning close to two decades, Mathrani has worked with top companies including Pepsico, GlaxoSmithKline, Citibank and Marico Industries. He was a creative consultant for a brief period of three years, before returning to the corporate world as vice president marketing at Pepsico in 2010. He was elevated to Pepsico senior director – snacks category head in 2014.

    Mathrani holds a PGDBM in marketing from XLRI Jamshedpur.

    In a recent development, Star had expressed displeasure with regards to Virat Kohli’s absence from Asia Cup. The broadcaster wrote an email to ACC game development manager Thusith Perera, stating how Kohli’s absence will impact the financial aspect of the coverage. The broadcaster wrote that it will impact their ability to monetise and generate revenue for the tournament.

    Responding to the email, BCCI, however, in a sharp reply to ACC has made it clear that neither it nor broadcasters have any say in national team selection matters.

  • Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

    MUMBAI: Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

    Star, in an email to ACC game development manager Thusith Perera, stated how Kohli’s absence will impact the financial aspect of the coverage.

    “In our view, the announcement of the absence of one of world’s best batsmen from the Asia Cup, only 15 days before the commencement of the Asia Cup, is a severe dent to us (event broadcaster) and will severely impact our ability to monetise and generate revenue for the tournament,” the email stated.

    The broadcaster had asked ACC to get in touch with BCCI as it was clear that MRA (Media Rights Agreement) obligations required ACC to ensure best national teams are playing the tournament.

    The BCCI, however, in a sharp reply to ACC has made it clear that neither it nor broadcasters have any say in national team selection matters.

    However, BCCI made it clear that it is solely the parent body’s prerogative to choose the national team and no outside interference would be allowed.

    “Please note that selection of best available team for participation in a tournament is sole prerogative of BCCI,” BCCI CEO Rahul Johri replied to Perera.

    “It is not open for ACC or its broadcaster to insist on selection of any particular player and/or to question the expertise of any selection committee as to which is the best available team for particular tournament,” Johri further wrote. 

    Kohli, inarguably the biggest draw in world cricket, was rested after an 84-day tour of England where he emerged as top run-scorer with 593 runs in five Tests.

    Star India acquired the global media rights for Asia Cup from 2016 to 2023 in December 2015.

  • Prasar advisor Sunil Arora new IICA DG & CEO

    Prasar advisor Sunil Arora new IICA DG & CEO

    NEW DELHI: Information & broadcasting ministry’s former secretary Sunil Arora has reportedly been appointed as the director-general and CEO of the Indian Institute of Corporate Affairs (IICA), the corporate affairs ministry’s think tank. The IAS officer of the 1980 batch of Rajasthan cadre, Arora retired as the secretary earlier this year, and was serving as an advisor at Prasar Bharati.

    IICA generally focuses on matters concerning functioning of corporates and strives towards capacity building with various stakeholders including professionals and regulators.

    The government’s Appointments Committee of the Cabinet (ACC) approved the appointment of Arora as the IICA CEO and D-G via an order issued by the Department of Personnel and Training (DoPT) said. He has been appointed in the top scale of Rs 80,000=00 for a period of five years or till attaining the age of 65 years or until further orders, whichever is the earliest, it added.

    Also read:

    Prasar Bharati advisor reviews DD marketing and policies

    Sunil Arora to step in Sircar’s place as Prasar Bharati CEO?

  • Prasar advisor Sunil Arora new IICA DG & CEO

    Prasar advisor Sunil Arora new IICA DG & CEO

    NEW DELHI: Information & broadcasting ministry’s former secretary Sunil Arora has reportedly been appointed as the director-general and CEO of the Indian Institute of Corporate Affairs (IICA), the corporate affairs ministry’s think tank. The IAS officer of the 1980 batch of Rajasthan cadre, Arora retired as the secretary earlier this year, and was serving as an advisor at Prasar Bharati.

    IICA generally focuses on matters concerning functioning of corporates and strives towards capacity building with various stakeholders including professionals and regulators.

    The government’s Appointments Committee of the Cabinet (ACC) approved the appointment of Arora as the IICA CEO and D-G via an order issued by the Department of Personnel and Training (DoPT) said. He has been appointed in the top scale of Rs 80,000=00 for a period of five years or till attaining the age of 65 years or until further orders, whichever is the earliest, it added.

    Also read:

    Prasar Bharati advisor reviews DD marketing and policies

    Sunil Arora to step in Sircar’s place as Prasar Bharati CEO?

  • Sony Entertainment to broadcast American College Cricket

    Sony Entertainment to broadcast American College Cricket

    MUMBAI: Sony Entertainment Television Asia (SET Asia) has acquired the exclusive media rights for American College Cricket (ACC), and will be the official broadcast partner beginning the season of 2016, ACC stated in a press release. SET Asia will broadcast major match-ups including regional and national semi-final and final matches.

    President of American College Cricket Lloyd Jodah, announcing the new broadcast partnership arrangement, said, “It’s the right time, and Sony is the ideal Broadcast Partner for American College Cricket to go back on TV. Since March 2009, we’ve been setting the bar for cricket in America, and Sony’s experience in broadcasting major tournaments will ensure we take cricket in the USA to the next level. America & Canada will get to see the young talent representing well-known universities, which in addition to their educational reputations, are major brands in sports such as football, basketball, baseball, soccer and more. American College Cricket has created a new platform which, together with SET Asia will raise the stature of the game in North America significantly higher.”

    Across the US and Canada, there is a growing number of students who are ardent cricket fans. Many play at a local or regional level. ACC and SET Asia will provide opportunities for them to play the sport at a competitive, national level. With an ever-increasing interest in the game and growth in available resources, cricket in North America is now poised to exponentially expand its player and viewership base.

    Talking about the role of SET Asia, SVP International Business-Head of the Americas Jaideep Janakiram said, “SET Asia is developing relevant, localized content to cater to the preferences of youth in the United States. We believe cricket, played locally, will be a driver for success. We are excited about the partnership with ACC, not just broadcast rights but also the key role we play in amplifying the game in North America.”

  • Sony Entertainment to broadcast American College Cricket

    Sony Entertainment to broadcast American College Cricket

    MUMBAI: Sony Entertainment Television Asia (SET Asia) has acquired the exclusive media rights for American College Cricket (ACC), and will be the official broadcast partner beginning the season of 2016, ACC stated in a press release. SET Asia will broadcast major match-ups including regional and national semi-final and final matches.

    President of American College Cricket Lloyd Jodah, announcing the new broadcast partnership arrangement, said, “It’s the right time, and Sony is the ideal Broadcast Partner for American College Cricket to go back on TV. Since March 2009, we’ve been setting the bar for cricket in America, and Sony’s experience in broadcasting major tournaments will ensure we take cricket in the USA to the next level. America & Canada will get to see the young talent representing well-known universities, which in addition to their educational reputations, are major brands in sports such as football, basketball, baseball, soccer and more. American College Cricket has created a new platform which, together with SET Asia will raise the stature of the game in North America significantly higher.”

    Across the US and Canada, there is a growing number of students who are ardent cricket fans. Many play at a local or regional level. ACC and SET Asia will provide opportunities for them to play the sport at a competitive, national level. With an ever-increasing interest in the game and growth in available resources, cricket in North America is now poised to exponentially expand its player and viewership base.

    Talking about the role of SET Asia, SVP International Business-Head of the Americas Jaideep Janakiram said, “SET Asia is developing relevant, localized content to cater to the preferences of youth in the United States. We believe cricket, played locally, will be a driver for success. We are excited about the partnership with ACC, not just broadcast rights but also the key role we play in amplifying the game in North America.”

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Star India bags Team India title sponsorship

    Star India bags Team India title sponsorship

    MUMBAI: It wants to own Indian cricket, it appears. The Rupert Murdoch owned 21st Century Fox India offshoot STAR India has bagged the title sponsorship rights to team India. Two bidders were in the final running – Sahara and Star India – the former was disqualified leaving Star with the title sponsorship.

    This was announced by the Board of Control for Cricket in India (BCCI) through a tweet a short while ago.

    A release sent out by the BCCI says that the team sponsorship will be “covering BCCI events, ICC events and ACC events, for the period 1 January 2014 to 31 March 2017.”

    Rights include the right to be called the “Official Team Sponsor,” and to display a commercial logo on the team clothing of the Sr. Men’s Cricket Team, the U-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.

    The decision was taken at a meeting of the BCCI’s Marketing Committee, on 9 December 2013.

    The tender document, which was available from 11 November 2013, was picked up by seven prospective bidders. Bids were accepted until 3:00 pm on 9 December 2013, at which time the bids were opened and evaluated.

     

    Two bidders – Star India and Sahara India Financial Corporation – were in the fray. Sahara’s bid was found to be ineligible.

    “Star is the Title Sponsor for BCCI international and domestic matches for the period October 2013 to 31 March 2014, as well as the Holder of the Broadcast, Internet and Mobile Rights of cricket in India, for the period July 2012 – March 2018. Star has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” BCCI secretary Sanjay Patel said.

    “Star is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general,” said Star India CEO Uday Shankar.

    Sources indicate that Star bid Rs 1.92 crore per match for a bilateral series, and Rs 61 lakh per match for ICC-sponsored tournaments.

  • Rahul Mathew quits McCann

    Rahul Mathew quits McCann

    MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers.

     

    Speaking about his association with the company, Mathew says, “McCann is more than just another agency for me. My two stints here account for eight years of my advertising career. It has also helped me shape a lot of my craft. It has not been an easy move to make. It became even more difficult because of the fact that I will also have to leave behind a great art partner in Akshay Kapnadak.”

     

    Mathew has been in the advertising industry for about 15 years. He has been a part of many award winning campaigns that have received acclaim at both domestic and international levels. At McCann, he along with his team has won three Cannes Lions, four One Show pencils, over a dozen Adfest metals and many metals and honours at International award shows.

     

    “But the pride of place on the very crowded mantelpiece belongs to the Grand Prix that the Mumbai office won at the recently concluded Spikes. Even at Goafest 2013, McCann Mumbai was one of the most awarded offices, accounting for a lion’s share of McCann’s metals including a Grand Prix. We also tasted similar success at effectiveness awards, both nationally and internationally,” he says proudly.

     

    Talking about his work at the agency, he adds, “We’ve had great fun creating work on brands like Parachute, ACC, Pears, Western Union and many others. And have managed to fill the creative pool with some rare talent. And thus, there is reassurance that I’m leaving after making a positive impact at the place. And that I leave it in a good place.”

     

    Prior to joining McCann, Mathew was with Rediffusion, Young & Rubicam, Ogilvy (Healthcare), Leo Burnett, JWT, Enterprise Nexus. He has been ranked among the top five creative professionals in India in 2009 by Campaign Brief Asia and was ranked the 8th most awarded copywriter in Asia (as per Haymarket Publications and Campaign Asia) in 2012.

     

    Rahul finds the building and reinventing process a lot more exciting and challenging. And thus, he will look for an opportunity that allows him to do that all over again.